Vivelo - Custom Cruiser Bikes

What Vivelo - Custom Cruiser Bikes does

Vivelo is a premium custom bicycle manufacturer operating as Globset LLC out of a headquarters and showroom at 2032 NW 2nd Avenue in Miami's Wynwood arts district. The company designs, hand-assembles, and sells fully customizable cruiser, Dutch-style city, and children's bicycles built around its proprietary COMSHAPE aluminum frame geometry (and COMSHAPE MINI for kids), finished with Swiss KABE powder coating and equipped with Shimano Nexus internal gear hubs, Italian leather saddles and grips, and integrated LED lighting. Customers personalize their bikes through an online configurator selecting from 16+ frame colors and dozens of component-level options, with custom orders carrying a 3-week production lead time and catalog models shipping in 24-48 hours.

The product portfolio spans six adult families (La Donna, Donatella, Chopper, Rider, Rider X, Hermes) and five children's lines (Pushing Bicycle/Cupcake, Princess, Prince, La Luna, El Capitan), priced from $199 for toddler balance bikes to $1,469 for premium 7-speed adult cruisers, with a 5-year frame warranty and 1-year component warranty. A branded B2B program targets hotels, resorts, university and corporate campuses, residential developments, tourism operators, and retail stores with logo-customized bicycles. Accessories ($29-$79), eGift cards ($250-$1,000), and Affirm financing (0% APR, $33-$94/month) supplement the core hardware revenue.

Founded in Europe in 2010 and expanded to the United States in 2019 under founder and CEO Piotr Nowocien, Vivelo reports US production capacity of approximately 1,500 bicycles per year alongside 2,500 per year in Europe. The company is bootstrapped with no disclosed institutional funding and operates with 11-50 employees, distributing through its DTC e-commerce site, the Wynwood showroom, an enterprise sales channel, and a GoAffPro-powered ambassador program. Brand positioning emphasizes craftsmanship, customization, and a "Bentley of Bicycles" identity reinforced by celebrity customers including Kevin O'Leary, Robert Lewandowski, and Claudia Leitte, and by press coverage in PaperCity, Forbes, and Fox News.

Name

Vivelo - Custom Cruiser Bikes

Legal name

Globset LLC

Website

https://vivelo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivelo is a premium direct-to-consumer bicycle manufacturer that handcrafts fully customizable cruiser, city, and children's bikes in Miami using a proprietary COMSHAPE aluminum frame, priced from $199 to $1,469 and sold to individual consumers and enterprise hospitality clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Bicycle Sales: Vivelo's primary revenue stream is the sale of handcrafted, customizable bicycles. Customers purchase through an online configurator, selecting colors and components for a fully bespoke bike. Bicycles are assembled to order and shipped. Revenue is one-time per transaction with no recurring component for the end consumer.
2. Branded/Corporate Bicycle Programs: Vivelo sells bespoke branded bicycles to enterprise clients including hotels, resorts, university campuses, corporate campuses, residential developments, tourism companies, and retail stores. Corporate orders involve custom branding with client logos and colors, representing a B2B revenue stream alongside direct-to-consumer sales.
3. Accessories and Add-ons: Vivelo generates supplementary revenue from a catalog of custom accessories including wicker baskets, back carriers, seat covers, frame pouches, basket liners, bells, and valve caps. All accessories are available in customizable color options to match the bicycles. Products range from $29 to $79.
4. eGift Cards: Vivelo sells eGift Cards in denominations of $250, $500, $750, and $1,000, with an option to specify a custom amount. Gift cards include optional image upload and recipient delivery scheduling, driving both revenue and customer acquisition.
5. Financing (Affirm Partnership): Vivelo offers financing through Affirm, with monthly payments starting at $33-$94 per month at 0% APR on qualifying orders. While not a direct revenue stream, financing enables higher average order values and broader customer accessibility.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vivelo designs, manufactures, and sells premium handcrafted customizable cruiser and city bicycles built around its proprietary COMSHAPE aluminum frame. Customers personalize every component (frame color, fork, rims, tires, saddle, grips, etc.) through an online configurator, and the bikes are assembled-to-order in Miami using Swiss KABE powder coating, Shimano Nexus internal gear hubs, and Italian leather saddles. The company also offers a branded corporate bicycle program for hotels, resorts, campuses, and residential developments, plus a catalog of matching accessories and eGift Cards.

Product overview

Vivelo is a premium custom bicycle brand offering handcrafted, customizable beach cruisers, city bicycles, and children's bikes. The product portfolio centers on six main bike families (La Donna, Donatella, Chopper, Rider/Rider X, Hermes for adults; El Capitan, Princess, Prince, La Luna, Pushing Bicycle for children), complemented by an online Bike Customizer tool for bespoke color configuration, and a corporate/hotel branding service. The company operates on a made-to-order model where European-manufactured frames are finished in Miami with customer-specified Swiss powder coating colors. Accessories include wicker baskets, bells, seat covers, and carriers available in matching color palettes. The brand positions itself as the 'Bentley of bicycles' with prices ranging from approximately $1,100 to $1,469 for custom adult models.

Differentiator

Problem solved

Functional benefit

Products and services

• La Donna Beach Cruiser Bicycle 26-inch luxury beach cruiser bicycle designed for women, featuring COMSHAPE aluminum frame, Shimano Nexus 3 or 7-speed internal gear hub, handmade Italian double-spring saddle, integrated LED lighting, and Swiss powder coating with extensive color customization.
• Donatella City Bicycle 28-inch Dutch-style city bicycle for women featuring COMSHAPE aluminum frame, 3-speed transmission (7-speed optional), standard rear rack, and full color customization through the online configurator.
• Chopper Men's Cruiser Classic 26-inch street cruiser for men with 3.0-inch wide Kenda tires, COMSHAPE frame, dual-spring Italian saddle, and Shimano Nexus internal gear hub. Available in 3-speed ($1,399) or 7-speed ($1,469).
• Rider Men's Beach Cruiser Men's 26-inch beach cruiser with upright riding posture, dual-spring Italian saddle, COMSHAPE aluminum frame, and Shimano Nexus 3 or 7-speed internal gear hub for urban riding.
• Rider X Beach Cruiser Performance version of men's beach cruiser with 3-inch wide tires, no fenders for a rebellious aesthetic, upright posture, and COMSHAPE aluminum frame.
• Hermes City Bicycle 28-inch Dutch-style city bicycle for men with narrow tires, COMSHAPE aluminum frame, designed for comfort and style in urban commuting. Ships within 24 hours.
• El Capitan Children's Cruiser 20-inch beach cruiser bicycle for boys aged 5-8 with COMSHAPE MINI aluminum frame, available in 1-speed ($419) or 3-speed ($479) options.
• Princess Children's Cruiser 16-inch beach cruiser bicycle for girls aged 4-7 with COMSHAPE MINI aluminum frame, candy-colored designs, and comfortable saddle. Priced at $359.
• Prince Children's Cruiser 16-inch beach cruiser bicycle for boys aged 4-7 with COMSHAPE MINI aluminum frame and colorful predatory designs.
• La Luna Children's Cruiser 20-inch beach cruiser bicycle for girls aged 6-8 with COMSHAPE MINI aluminum frame, candy-color designs, and stable ride characteristics. Priced at $419-$479.
• Pushing Bicycle (Cupcake) Toddler Runner Bike Lightweight (~10 lbs) aluminum runner bike for toddlers aged 2-3 (approximately 35 inches / 90 cm tall), with adjustable saddle and handlebar. Priced at $199.
• Bicycle Accessories Customizable cycling accessories for Vivelo bicycles including handwoven natural wicker baskets, aluminum back carriers, double-sided waterproof seat covers, frame pouches, basket liners, bells, and handmade decorative valve caps, available in colors matched to the customer's bicycle.
• Vivelo eGift Card Digital gift card available in $250, $500, $750, $1,000 denominations or custom amount, with optional image upload and scheduled recipient delivery for gifting Vivelo bicycles.
• Branded Bicycles for Hotels and Corporate Programs Bespoke branded bicycle program for hotels, resorts, university campuses, corporate campuses, residential developments, tourism companies, and retail stores, with custom logos and color branding applied to Vivelo bicycles for guest amenities, employee transportation, and promotional activities.

Quantifiable outcome

• 5-year warranty on frame, 1-year on components — providing long-term product confidence
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, core, minor and notable.

• Kevin O'LearyflagshipOthers · 1 January 2019Kevin O'Leary (Shark Tank investor, business personality) purchased several Vivelo bicycles and created promotional video content about them. His endorsement is prominently cited in press coverage as a mark of celebrity credibility, with the CEO confirming his purchase and video. While not a formal investment, his public endorsement and video content function as high-profile marketing support.
• KABE (Swiss Paint Manufacturer)coreTechnology or IntegrationVivelo uses certified powder varnish/paint directly from Switzerland, manufactured in KABE's Swiss laboratories. KABE's powder coatings are characterized by durability, high resistance to mechanical and atmospheric damage, exceptional gloss, and corrosion protection. This is a key component technology partnership enabling Vivelo's quality differentiation.
• ShimanocoreTechnology or IntegrationVivelo equips all bicycles with Shimano Nexus internal gear hubs (3-speed standard, 7-speed optional). The Nexus system features planetary gears hidden in the rear hub, protected from dirt and weather. This is a standard technology partnership for gear components across all Vivelo models.
• KendacoreTechnology or IntegrationVivelo uses Kenda tires across its bicycle lineup. Tire sizes include 26" x 2.125" for cruiser models and 28" x 2.125" for city bikes, with 26" x 3.0" Kenda tires used on the Chopper model. Kenda is a key component supplier for the bicycles.
• GoAffPro (Ambassador Program Platform)minorChannel Partner/ Reseller/ DistributorVivelo uses GoAffPro as the platform for its ambassador/affiliate program (ambassadors.vivelo.com). The platform manages affiliate links, commission tracking, and ambassador login functionality for the referral marketing program.
• InstagramminorGTM or Marketing PartnerVivelo maintains an active presence on Instagram (referenced in press as a key marketing platform). The website includes an Instagram feed widget on the homepage showing Vivelo content. Instagram serves as a visual marketing and brand awareness channel.
• Panera BreadnotableOEM/ Whitelabel/ Licensing PartnerPanera Bread commissioned Vivelo to create 30 limited-edition custom Bread Bowl Bikes for an Earth Day sweepstakes (April 2022). Each bike was customized in Panera's signature green, brown, and off-white colors and featured an insulated bread bowl basket. Total approximate retail value: $33,000. This represents a white-label/branded manufacturing partnership.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• State Bicycle Co. DTC bicycle brand offering customizable single-speed and geared city/urban bikes; comparable on configurator-driven DTC model and lifestyle positioning.
• Priority Bicycles: DTC premium urban and cruiser bicycle brand selling direct-to-consumer; comparable to Vivelo in distribution model and customer demographic seeking stylish, low-maintenance city bikes.
• Linus Bike: Design-forward, premium city and cruiser bicycles with European styling — directly comparable to Vivelo's La Donna, Donatella, and Hermes lines in target customer and price band.
• PUBLIC Bikes: Premium city, cruiser, and commuter bicycles sold direct-to-consumer with a focus on style and urban functionality — overlapping strongly with Vivelo's adult cruiser and city bike portfolio.
• Electra Bicycle Company: Premium beach cruiser and lifestyle bike brand (owned by Trek) competing in the same style-driven, comfort-focused urban/beach cruiser category as Vivelo, with broad North American distribution.

Broad incumbents

• Schwinn: Heritage American cruiser and comfort bike brand; while positioned at lower price points than Vivelo, it competes directly for the casual beach/urban cruiser buyer.
• Trek Bicycle Corporation: Large incumbent bicycle manufacturer (parent of Electra) offering cruiser, city, and lifestyle bikes at premium price points; competes for the same high-end lifestyle rider Vivelo targets but with vastly broader scale.
• Royal Dutch Gazelle: Established Dutch premium city bicycle manufacturer with deep European heritage; overlaps with Vivelo's Dutch-style city bike lines (Donatella, Hermes) and serves a similar style-conscious urban buyer.

Emerging players

• VanMoof: Design-led premium urban e-bike brand with DTC configurator and aspirational positioning; overlaps with Vivelo's premium lifestyle positioning and online customization experience, though focused on e-bikes.
• Sunday Bicycles: Premium fixed-gear, cruiser, and lifestyle bike brand selling direct; comparable on style-driven positioning and DTC approach though narrower product scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vivelo
• Xx.com/vivelobicycles
• Facebookfacebook.com/ViveloBicycles
• LinkedInlinkedin.com/company/vivelo-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivelo - Custom Cruiser Bikes