Gazelle Bikes North America

What Gazelle Bikes North America does

Gazelle Bikes North America is the regional distribution and marketing entity for Royal Dutch Gazelle, a Dutch bicycle manufacturer founded in 1892 and hand-assembling approximately 300,000 bikes per year at its factory in Dieren, Netherlands. The company sells premium e-bikes and traditional bicycles through authorized dealer networks and branded experience centers in major US cities (New York, Los Angeles, Miami, Houston, Austin) and Ottawa, Canada. Its product lineup spans multiple model families — Ultimate (premium sport), Avignon (luxury comfort), Eclipse (active adventure), Arroyo (comfort), Medeo (trekking), Easyflow (low-entry), and cargo e-bikes (Cabby C380, Makki) — powered by Bosch Smart System, Shimano STEPS, and Fazua mid-mounted motors, paired with Enviolo continuously variable transmissions and Gates carbon belt drives.

Gazelle's underlying technology stack integrates third-party IoT modules (Comodule) that stream GPS, ride telemetry, and battery data to the Pon.Bike platform every 4 minutes, supporting the Gazelle Connect and Protect connected services and providing EU Data Act-compliant data access via consumer and developer portals. The company differentiates through Dutch heritage (Royal designation, 130+ years of brand history), comfort-driven upright frame geometry, 10-year frame warranty, and recognition through consecutive iF Design Awards (2023, 2025, 2026) and Red Dot Awards (2026). Editorial endorsements from Time, National Geographic, Wired, and Esquire serve as earned media positioning.

The business model is dealer-first hardware sales with one-time unit revenue per bike plus optional subscription GPS services. Pricing ranges from under $2,500 for entry-level e-bikes to $7,000+ for premium models, with Summer Sale promotions offering up to $1,500 off US MSRP. Gazelle serves urban commuters, recreational cyclists, families, and seniors/mobility-limited riders across 2 million+ lifetime customers in 10+ countries. The North American entity operates with a lean team of 17 employees, functioning as a regional sales and marketing overlay rather than a manufacturing operation. The company is a subsidiary of Pon Holdings B.V., a privately held Dutch conglomerate, with no venture funding or public listing.

Name

Gazelle Bikes North America

Legal name

Royal Dutch Gazelle

Website

https://gazellebikes.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

11–50 employees

Short description

Gazelle Bikes North America distributes premium Dutch-designed e-bikes and traditional bicycles from Royal Dutch Gazelle (founded 1892) through authorized dealers and branded experience centers across the US and Canada, serving urban commuters, families, and recreational riders with Bosch-powered, comfort-oriented cycling solutions.

Ownership category

akta.pro rank

Product category

Electric Bicycles (E-bikes)

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

Bike Parts & Components Retail (CRAMAHAB), E-Bike Retail (CRAMAHAE)

Keywords

• Electric bicycles
• E-bike manufacturing
• Bicycle dealer network
• Dutch cycling heritage
• Connected e-bikes

Headquarters

HQ city

Dieren

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-bike Hardware Sales: Primary revenue from selling e-bikes and conventional bicycles through authorized dealer networks. Gazelle does not sell direct-to-consumer online; customers purchase at physical bike stores or via dealer-assisted orders. Revenue is primarily one-time hardware revenue per unit, with optional GPS subscription services (Connect, Protect) as recurring add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Royal Dutch Gazelle designs, hand-assembles, and distributes premium electric bicycles (e-bikes) and traditional bicycles through authorized dealer networks and branded experience centers. Bikes are manufactured at the company's Dieren, Netherlands factory since 1892, integrating Bosch and Shimano mid-mounted motors with Enviolo continuously variable transmissions and Gates belt drives. Connected services such as Gazelle Connect (GPS tracking) and Gazelle Protect (GPS-based security) provide recurring subscription add-ons via Comodule IoT modules and the Pon.Bike platform.

Product overview

Gazelle Bikes North America offers a comprehensive portfolio of Dutch-designed e-bikes and traditional bicycles, hand-built since 1892 in Dieren, Netherlands. The e-bike lineup spans multiple model families including Ultimate (premium sport), Arroyo (comfort), Eclipse (active adventure), Avignon (luxury comfort), Medeo (trekking), Easyflow (ultra-low entry), Grenoble, Paris, Orange, and Bloom. Cargo solutions include Makki and Cabby. The company provides both traditional bicycles (Chamonix, Classic, Van Stael) and non-electric options. Smart connectivity services include Gazelle Connect (GPS tracking) and Gazelle Protect (GPS security), which use Comodule IoT modules to provide real-time telemetry, location tracking, and integration with Bosch Smart System, Fazua, Enviolo, and Shimano e-bike platforms. The product ecosystem is supported by a dealer network, test centers, and a companion mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultimate E-Bike Premium e-bike line with Bosch Performance Line or Performance Line CX mid-mounted motors (up to 85Nm torque), integrated batteries up to 800Wh, and high-end components including Gates belt drives and Enviolo or Shimano Nexus hub gears. Designed for active and long-range commuters. Ultimate C380 won the iF Design Award 2026.
• Arroyo E-Bike Comfort-focused e-bike with Bosch Active Line Plus mid-mounted motor, integrated battery options up to 600Wh, step-through low-entry frame design, and ergonomic riding position. Multiple variants include C8 Elite, C7+ HMB, and C380 Elite.
• Eclipse E-Bike Sporty e-bike line with Bosch Performance Line CX motors up to 85Nm, integrated batteries up to 750Wh, Gates CDX belt drive, and Enviolo Trekking or derailleur gearing. Eclipse C380 won the iF Design Award 2023.
• Avignon E-Bike Luxury comfort e-bike with Bosch Performance Line PX motor, integrated battery up to 800Wh, Enviolo Trekking stepless hub gearing, suspension fork, Gazelle Fendervision lighting, and Selle Royal saddles.
• Medeo E-Bike Sporty trekking e-bike with Bosch Active Line Plus or Performance Line motors, suspension forks with lockout, and derailleur gears for active riders. Medeo T9 City named best electric city commuter by HuffPost 2024.
• Easyflow E-Bike Low-entry e-bike with extra-low step-through frame, center motor, and low-mounted battery for stability. 24-inch wheels and compact design for easy mounting and dismounting.
• Grenoble E-Bike Comfort e-bike with step-through low-entry frame, integrated cables, Bosch Active Line Plus motor, and hydraulic disc brakes. 40mm suspension fork and premium Dutch styling.
• Paris E-Bike Luxe e-bike with Bosch Active Line Plus motor, integrated rack battery, 50mm suspension fork, and aerodynamic handlebar design.
• Orange E-Bike Classic Dutch-style e-bike available with or without electric assistance. Features include Nexus hub gears, roller brakes, and iconic orange color options. C8 variant includes Bosch Active Line Plus motor.
• Bloom E-Bike Family-focused e-bike with oversized aluminum frame, extra-low entry, and spacious design for child seat compatibility. Shimano Nexus 7 hub gears and robust construction for carrying loads.
• Makki Cargo E-Bike Electric cargo bike for transporting children, with robust underframe, integrated motor, and load compartment. Includes patented double stand, safety bar options, and up to 800Wh battery capacity.
• Cabby C380 Cargo E-Bike Electric cargo bike for cycling with children, with spacious design, footmuff options, safety bar, and rear cargo bag. Bosch Performance Line CX motor with up to 800Wh battery (155 km range). iF Design Award 2025 and Red Dot Award 2026 winner.
• Chamonix Traditional Bicycle Premium traditional bicycle without electric motor, featuring aluminum frame, optional Gates belt drive, and Shimano Alfine 11 hub gears. Hydraulic disc brakes and ergonomic handlebars.
• Esprit E-Bike Comfort e-bike with Shimano motor, Nexus 7 hub gears, step-through frame design, ergonomic grips, and compact 28-inch wheels.
• Gazelle Connect GPS-enabled tracking service using Comodule IoT module embedded in compatible e-bikes. Provides real-time location monitoring, theft detection and recovery, ride history, and remote bike management via the Gazelle app and Pon.Bike consumer portal. Data points collected every 10 seconds and synced to the cloud every 4 minutes.
• Gazelle Protect GPS-based security and insurance service for e-bikes, with embedded Comodule IoT module providing tracking capabilities and integration with the Gazelle app for monitoring and theft response.
• Gazelle App Smartphone application for e-bike management, ride tracking, and service notifications. Integrates with Bosch Smart System and Comodule IoT modules for telemetry data access.

Quantifiable outcome

• Up to 175 km battery range on Ultimate C380 (800Wh battery, Eco mode)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Pon Holdings B.V. (Parent Company)flagshipOthersGazelle (Royal Dutch Gazelle) is a subsidiary of Pon Holdings B.V., a large Dutch cycling and mobility conglomerate. Pon Holdings owns multiple cycling brands and operates the Pon.Bike platform that powers Gazelle's connected bike services (Connect, Protect), consumer data portals, and developer API. The parent company provides the technology platform, manufacturing scale, and capital backing for Gazelle's operations globally.
• Bosch (E-Bike Systems)coreTechnology or IntegrationGazelle uses Bosch Smart System (Performance Line PX, Performance Line CX, Active Line Plus) mid-mounted motors, Bosch displays (Kiox 300, Kiox 500, Purion 200, Intuvia 100), and Bosch batteries across its e-bike range. Bosch provides the core e-bike drivetrain technology including motor, battery management, and smart system connectivity. Gazelle is a Bosch e-bike systems partner.
• Shimano (E-Bike Systems)coreTechnology or IntegrationGazelle integrates Shimano STEPS e-bike systems (EP5 motor) and Shimano Nexus/ Alfine hub gears across multiple models. Shimano provides the mid-motor, battery systems (EC-E6002 charger), and display units (SC-EN500, SC-EN600, SC-EN610) for a significant portion of the product lineup.
• EnviolocoreTechnology or IntegrationEnviolo provides continuously variable (stepless) hub transmissions for premium Gazelle models (Ultimate C380, Avignon C380, Eclipse). The Enviolo automatic hub interface collects telemetry data (total distance, speed, cadence, gear ratios) and is accessible via the Enviolo mobile app.
• Gates (Belt Drives)coreTechnology or IntegrationGazelle uses Gates CDX and CDC carbon belt drive systems across many premium e-bike models (Avignon, Ultimate, Eclipse, Makki, Chamonix). Belt drives replace traditional chains for maintenance-free, clean, and quiet operation — a key comfort and convenience differentiator for Gazelle's premium positioning.
• ComodulecoreTechnology or IntegrationComodule provides IoT modules (BnC, Guardian, Master Module) embedded in Gazelle Connect and Protect e-bikes. These modules enable GPS tracking, speed/cadence/distance telemetry, battery status monitoring, network connectivity, and theft protection. Data is processed via the Pon.Bike platform per EU Data Act requirements.
• Pon.Bike PlatformcoreTechnology or IntegrationThe Pon.Bike platform (operated by parent company Pon Holdings) powers Gazelle's connected services including the Gazelle app, consumer data portal (consumer-account.pon.bike), developer portal (data-act.pon.bike), and MQTT real-time data streaming. This platform provides the data infrastructure for all Gazelle Connect and Protect GPS-equipped bikes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VanMoof: Dutch premium e-bike brand historically known for connected, design-forward urban e-bikes sold DTC; direct Dutch heritage and premium positioning overlap with Gazelle, though it competes via direct sales rather than dealers.
• Babboe: Dutch cargo bike brand specializing in family and cargo e-bikes, sharing Dutch heritage and dealer-led European distribution with Gazelle; overlaps in the family/cargo segment targeted by Cabby and Makki.
• Riese & Müller: German premium e-bike manufacturer with comparable Bosch-powered, comfort-and-trekking positioning, premium pricing ($4k–$10k+), and a dealer-led distribution model in Europe and North America.
• Tern Bicycles: Specialist in cargo and family e-bikes (GSD, HSD, Quick Haul) using Bosch drivetrains, sold through dealers; the closest direct competitor to Gazelle's Cabby/Makki/Bloom cargo and family lineup.
• Canyon Bicycles: German premium bicycle brand with a strong e-bike lineup (Roadlite, Precede, Pathlite) and a DTC-led model; comparable Bosch integration and premium positioning, though distributed opposite to Gazelle's dealer-first approach.

Broad incumbents

• Giant Bicycles: World's largest bicycle manufacturer with an extensive e-bike range (Explore, Road E+, Trance E+) sold globally through dealers, overlapping with Gazelle across commuter, trekking and family segments.
• Trek Bicycle: One of the world's largest bicycle manufacturers with a substantial premium e-bike lineup (Domane+, Rail+, Allant+) sold through a large global dealer network, overlapping directly with Gazelle's commuter and trekking segments.
• Specialized Bicycle Components: Premium US bicycle brand with a broad e-bike portfolio (Turbo Vado, Como, Levo) using Bosch motors and dealer-led sales, directly competing with Gazelle in the urban commuter premium segment.

Emerging players

• Cowboy: Belgian premium connected e-bike startup selling DTC with integrated app and GPS tracking; competes with Gazelle in the urban commuter segment with a younger, tech-forward brand position.
• Rad Power Bikes: US-headquartered e-bike brand with broad commuter, cargo and utility lineup sold predominantly DTC; competes with Gazelle at lower price points and directly in the family/cargo segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gazellebikesusa
• YouTubeyoutube.com/@royaldutchgazellenorthamer1554
• Facebookfacebook.com/GazelleUSA
• Instagraminstagram.com/gazelle_us
• LinkedInlinkedin.com/company/gazelle-bicycles-u.s.a.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gazelle Bikes North America