What Rocket Beans Entertainment does

BEANS Entertainment GmbH (formerly Rocket Beans Entertainment) is a Hamburg-based private German media company that operates a four-brand entertainment portfolio targeting gaming and pop-culture audiences in the German-speaking market. Founded in 2015, the company built its foundational asset around Rocket Beans TV, an independent livestream channel that has produced daily gaming and pop-culture content for a dedicated community for ten consecutive years. The portfolio was consolidated under a single corporate identity in January 2025 when the company rebranded to BEANS Entertainment, entering its tenth anniversary year.

The operating stack spans (1) Rocket Beans TV, a creative studio and livestream channel at rocketbeans.tv; (2) midflight, a production company at midflight.de that develops, produces, and distributes entertainment formats with a pop-culture focus; (3) astronauts (astronauts.gg), an artist management division representing gaming influencers; and (4) rktbns (rktbns.de), a proprietary fashion brand sold through owned e-commerce. Underlying technology is a cross-platform content production and distribution infrastructure spanning the company's own streaming channel and multiple external streaming and social platforms, combined with event infrastructure for live activations such as the Speedrundale Fastival and Gamescom appearances.

Revenue is generated through four channels: advertising and sponsorship on the Rocket Beans TV livestream (advertising model), professional services for entertainment format development and distribution via midflight, artist management representation and partnership monetization through astronauts (professional services), and direct-to-consumer fashion merchandise via rktbns (hardware/e-commerce). The go-to-market is community-led, leveraging the established Rocket Beans TV audience for organic brand integrations and event activations. Pricing is not publicly disclosed; sponsorship and partnership deals are routed through a dedicated B2B sales team. Leadership consists of co-founder and CEO Arno Heinisch. No parent company, external investors, or funding rounds are disclosed; ownership structure is private and not detailed in available data.

Name

Rocket Beans Entertainment

Legal name

BEANS Entertainment GmbH

Website

https://rocketbeans.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

BEANS Entertainment GmbH (formerly Rocket Beans Entertainment) is a Hamburg-based German media company operating a multi-brand portfolio spanning livestreaming, production, gaming influencer management, and fashion, serving gaming and pop-culture audiences in the German-speaking market.

Ownership category

akta.pro rank

Product category

Digital Media & Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)

Keywords

• Video livestreaming
• Gaming entertainment
• Pop culture media
• Artist management
• Content production

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Entertainment Format Production: Development, production, and distribution of entertainment formats with focus on pop culture through their midflight production company
2. Livestream Channel: Independent streaming content on Rocket Beans TV platform generating revenue through advertising, sponsorships, and community support
3. Artist Management: Management and representation of gaming influencers through astronauts.gg, monetizing through partnerships and content deals
4. Fashion Brand: Premium fashion merchandise sales through rktbns brand, their own fashion line

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BEANS Entertainment GmbH (formerly Rocket Beans Entertainment) operates a multi-brand entertainment portfolio spanning four divisions: Rocket Beans TV operates an independent livestream channel producing gaming and pop culture content since 2015; midflight is a production company developing and distributing entertainment formats; astronauts provides artist management for gaming influencers; and rktbns is a proprietary fashion brand selling premium merchandise.

Product overview

BEANS Entertainment operates as a multi-brand entertainment portfolio under unified management. The company comprises four distinct divisions: Rocket Beans TV serves as the creative studio and livestream channel producing independent gaming and pop culture content since 2015; midflight functions as the production company developing, producing, and distributing entertainment formats; astronauts provides artist management for gaming influencers; and rktbns is a proprietary fashion brand offering premium-quality merchandise. The portfolio spans content creation, talent management, format development, and merchandise, unified under a comprehensive media competence approach.

Differentiator

Problem solved

Functional benefit

Brands

• midflight: Production company developing, producing and distributing entertainment formats with focus on pop culture
• Rocket Beans TV
• astronauts
• rktbns

Products and services

• Rocket Beans TV Creative studio and independent livestream channel producing gaming and pop culture content for a dedicated community since 2015, generating revenue through advertising, sponsorships, and community support.
• midflight
• astronauts Artist management division representing gaming influencers from the Rocket Beans community and beyond, monetizing through partnerships and content deals.
• rktbns Proprietary fashion brand producing premium-quality clothing and styles, sold through direct e-commerce storefront.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Brand Partners and SponsorscoreGTM or Marketing PartnerBEANS Entertainment offers cross-platform brand partnership opportunities with unique integration possibilities across their entertainment formats, livestream content, and events. The company actively seeks collaborative projects with emphasis on creating lasting experiences.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Twitch: Twitch is the dominant global livestreaming platform for gaming and pop culture content. It is the primary distribution and competitive landscape for Rocket Beans TV's independent livestream channel, with overlapping creator monetization models.
• Freaks 4U Gaming: Freaks 4U Gaming is a Berlin-based gaming media and esports company operating events, influencer management, and content production. Closely matches Rocket Beans' combination of gaming media, talent management (astronauts), and event business.
• Studio71: Studio71 is a global creator network and influencer marketing company. Comparable to Rocket Beans' astronauts.gg division for artist management and brand partnership monetization across digital creators.
• Game One: Game One is the German-speaking TV and digital channel dedicated to gaming and pop culture. It is a direct competitor to Rocket Beans TV in the DACH market, targeting the same gamer demographic with editorial and video content.

Broad incumbents

• Maker Studios (Disney Digital): Maker Studios is a Disney-owned multi-channel network and creator management business. Comparable business model to Rocket Beans' creator/content-plus-commerce approach, but at incumbent scale with global reach and IP monetization.
• Rooster Teeth: Rooster Teeth built a multi-brand entertainment portfolio around gaming and pop culture content with original productions and community monetization. Useful analog for Rocket Beans' portfolio approach spanning content, production, and merchandise, though at much greater scale.
• Ströer: Ströer is a major German out-of-home and digital media company. Comparable as a German multi-vertical media operator with advertising sales, content, and audience monetization — though Ströer operates at much larger scale and across non-gaming verticals.

Regional players

• ESL Gaming: ESL Gaming operates esports leagues, tournaments, and content productions primarily in European markets. Similar event-driven gaming content strategy to Rocket Beans' Speedrundale festival, with comparable gaming-community monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocket Beans Entertainment