The Dental Family

What The Dental Family does

The Dental Family is a privately held, founder-led multi-location dental practice group headquartered in New Jersey. Founded by Dr. Brett Druger and Dr. Irene Roytman Druger, it operates four physical locations across Westfield and Cranford, NJ, organized into three sub-brands: The Dental Family (general dentistry at Westfield and Cranford), The Dental Family Junior (pediatric dentistry, Cranford), and The Dental Family Orthodontics (Cranford). The group employs 12 or more clinicians including general dentists, board-certified pediatric dentists, and board-certified orthodontists with credentials from NYU College of Dentistry, Rutgers School of Dental Medicine, UCSF, and other institutions.

The practice delivers a full continuum of dental services spanning preventative care (cleanings, fluoride, sealants, checkups, X-rays), restorative dentistry (implants, crowns and bridges, bone grafting, root canals, extractions, dentures), cosmetic care (veneers, bonding, whitening), and specialty services (ClearCorrect clear aligners, traditional metal braces, TMJ treatment, pediatric dentistry, wisdom teeth removal, bite correction, and emergency dentistry). Underlying technology consists of modern dental equipment, digital imaging, IV sedation, and ClearCorrect aligner systems; patient scheduling is enabled through a FlexBook online-booking integration. Procedures are charged on a per-unit basis with published fee schedules (e.g., $988-$1,526 root canals, $4,200-$4,600 implants, $1,100-$1,765 crowns, $3,000-$6,500 orthodontics).

Revenue is generated through two streams: professional services billed per procedure (the dominant stream), and a recurring in-house Dental Family Membership Plan targeting uninsured patients at $49/month (Child) or $59/month (Adult), with annual prepay options at $495 and $595 respectively. The practice is in-network with nearly 20 insurance providers including Aetna, Delta Dental, Cigna, MetLife, and United Healthcare, and partners with CareCredit to offer patient financing. Distribution is entirely direct-to-consumer through the four physical locations and self-service online scheduling; the marketing mix relies on the practice website, Facebook (Junior brand), and patient referrals/testimonials. The company shows no venture or private-equity ownership, no public filings, and no disclosed revenue, operating as an independent regional dental group.

Name

The Dental Family

Legal name

The Dental Family

Website

https://thedentalfamily.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Dental Family is a privately held, founder-led multi-location dental practice group operating four locations in Westfield and Cranford, New Jersey, providing general dentistry, pediatric care, and orthodontics to families and individuals through in-person visits, online scheduling, and a subscription membership plan for uninsured patients.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Pediatric Dentistry Group Practices (HLABAKAD), Orthodontic Group Practices (HLABAKAC)

Keywords

• General dentistry services
• Pediatric dental care
• Orthodontic treatment
• Restorative dentistry procedures
• Cosmetic dental services

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Services Revenue: Revenue generated from providing comprehensive dental procedures including preventive care, restorative dentistry, cosmetic treatments, and specialty services (orthodontics, pediatric dentistry). Services are charged per procedure with pricing varying based on treatment type.
2. Membership Plan Subscriptions: The Dental Family Membership Plan provides recurring monthly or annual subscription revenue. The Adult Wellness Plan costs $59/month or $595/year and the Child Wellness Plan costs $49/month or $495/year. Members receive preventive care benefits and discounts on additional treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Dental Family is a multi-location dental practice operating four offices in Westfield and Cranford, New Jersey, delivering comprehensive general dentistry, pediatric dentistry, and orthodontic services including preventive care (cleanings, fluoride, sealants), restorative procedures (fillings, crowns, implants, root canals, dentures), cosmetic treatments (veneers, whitening, bonding), and specialty services (ClearCorrect aligners, traditional braces, TMJ treatment, emergency dentistry). Services are delivered in person at the four practice locations, supported by an in-house Dental Family Membership Plan for uninsured patients and CareCredit financing.

Product overview

The Dental Family is a multi-location dental practice group operating four sub-brands across New Jersey: The Dental Family Westfield (general dentistry), The Dental Family Cranford (general dentistry), The Dental Family Junior (pediatric dentistry), and The Dental Family Orthodontics (orthodontic services). The practice offers a comprehensive portfolio of dental services organized into preventative care (regular checkups, cleanings, fluoride, sealants, X-rays), restorative dentistry (implants, crowns, bridges, bone grafting, root canals, extractions, dentures), cosmetic dentistry (bonding, veneers, whitening), and specialty services (ClearCorrect aligners, metal braces, TMJ treatment, pediatric dentistry, wisdom teeth removal, emergency dentistry). Services are delivered through in-person office visits across the four practice locations, supported by a Dental Family Membership Plan for uninsured patients offering discounted preventive care and treatments.

Differentiator

Problem solved

Functional benefit

Brands

• The Dental Family Junior: Pediatric dental care services for children, located in Cranford, NJ
• The Dental Family Orthodontics

Products and services

• Cavity Fillings & Dental Sealants Tooth-colored or amalgam fillings that repair cavities and stop decay, plus protective sealant coatings applied to molars to prevent future cavities. For patients of all ages seeking preventive and restorative dental care.
• Regular Dental Checkup Routine dental examinations every six months including professional teeth cleanings, X-rays, oral cancer screenings, and comprehensive dental health assessments. Recommended for all patients to maintain optimal oral health.
• Fluoride Treatment Professional fluoride application that strengthens tooth enamel and increases resistance to decay. Recommended every six months during checkups, especially for children, patients with dry mouth, or those with a history of cavities.
• Emergency Dentistry Immediate dental care for urgent situations including severe toothaches, broken teeth, knocked-out teeth, and dental infections requiring prompt attention. Available across the practice's New Jersey locations.
• Dental Implants Permanent tooth replacement using surgically placed titanium implants in the jawbone to support crowns, bridges, or dentures. For patients missing one or multiple teeth seeking a long-term restorative solution.
• Dental Crowns and Bridges Custom dental restorations: crowns cover and protect damaged teeth while bridges replace one or more missing teeth anchored to adjacent teeth. For patients with severely damaged or missing teeth.
• Dental Bone Grafting Surgical procedure adding bone tissue to areas of the mouth where natural bone has been lost or weakened, regenerating bone structure to support dental implants. Often a precursor to implant placement.
• Dentures Custom prosthetic teeth attached to gum-colored bases (full, partial, or implant-supported) designed to replace missing teeth and restore smile function and appearance.
• Root Canal Treatment Procedure to remove infection from within a tooth's inner pulp, preserving the natural tooth structure and preventing the need for extraction. For patients with deep decay or tooth infection.
• Tooth Extractions Removal of teeth that are severely decayed, damaged, impacted, or causing overcrowding, with local anesthesia and sedation options. For patients requiring tooth removal for oral health reasons.
• Wisdom Teeth Removal Surgical extraction of third molars (wisdom teeth) that are impacted, causing overcrowding, or posing risk of infection or gum disease. For teens and adults requiring wisdom tooth management.
• Dental Abscess Treatment Treatment for dental infections involving draining the abscess, cleaning the affected area, prescribing antibiotics, and performing root canal or extraction as needed to resolve infection.
• Dental Veneers Custom-made thin shells (porcelain or composite) bonded to front tooth surfaces to improve tooth shape, color, and appearance for a natural-looking smile. For patients seeking cosmetic smile enhancement.
• Teeth Whitening Professional teeth whitening treatments providing immediate in-office results to brighten smiles by several shades in a single visit, plus take-home whitening options.
• Dental Bonding Cosmetic procedure applying tooth-colored resin to repair chipped, cracked, discolored, or misaligned teeth for aesthetic restoration. A conservative alternative to veneers.
• ClearCorrect Clear Aligners Clear aligner orthodontic treatment using custom-made, nearly invisible polyurethane resin aligners to gradually straighten teeth without metal brackets or wires. For teens and adults seeking discreet orthodontic treatment.
• Metal Braces Traditional orthodontic treatment using stainless steel brackets and wires bonded to teeth to gradually align teeth and correct bite issues. For patients of all ages seeking conventional orthodontic correction.
• Bite Corrections Orthodontic treatment for underbite, overbite, and crossbite misalignments using braces, clear aligners, or expanders to improve chewing, speech, and prevent dental wear.
• Teeth Crowding & Spacing Correction Orthodontic treatment to correct crowded, overlapping, or widely spaced teeth using metal braces, clear aligners, or palatal expanders.
• Retainers Custom orthodontic appliances (removable clear plastic or fixed wire) used to maintain teeth position after braces or aligner treatment completes.
• TMJ Disorder Treatment Diagnosis and treatment for temporomandibular joint disorders, including custom mouthguards, splints, physical therapy, and medication options for patients with jaw pain or chewing difficulty.
• Pediatric Dentistry Specialized dental care for children including routine checkups, fluoride treatments, cavity prevention, thumb-sucking management, and silver diamine fluoride treatments. Delivered at The Dental Family Junior in Cranford, NJ.

Quantifiable outcome

• Cavity Fillings & Dental Sealants - Both treatments are quick and effective and can save you from more extensive dental work in the future

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Smile Brands: Multi-brand dental support organization (Smile Brands, Bright Now! Dental, etc.) operating hundreds of supported offices across the US. Comparable multi-specialty group-practice structure with insurance-driven revenue model.
• Pacific Dental Services: Major dental support organization supporting hundreds of practices across the US with comprehensive general and specialty services. Relevant as a large-scale DSO competitor pursuing the same multi-location, multi-specialty model.
• Guardian Dentistry Partners: Dental partnership network supporting practices across multiple US states with general and specialty services. Comparable as a PE-backed DSO platform aggregating group dental practices with multi-specialty offerings.
• Western Dental & Orthodontics: Large multi-location DSO offering general dentistry and orthodontics with strong focus on insurance acceptance and in-house specialty services—comparable as a scaled DSO with bundled general + orthodontic offerings.
• Heartland Dental: Largest dental support organization (DSO) in the US, supporting thousands of dentist offices nationwide. Comparable as a multi-specialty group-practice model though vastly larger and PE-backed; relevant for understanding competitive DSO dynamics in NJ.
• Aspen Dental: National DSO brand with hundreds of locations across the US offering general, cosmetic, and specialty dentistry. Comparable multi-specialty group model with strong consumer brand recognition—a direct competitive incumbent in the broader dental market.

Direct peers

• Dental365: Multi-location dental group practice operating across New York and New Jersey, offering general, cosmetic, and specialty dental services through owned practices—directly comparable geographic and service overlap to The Dental Family.
• NJ Family Dental: New Jersey-based multi-location family dental group offering general and specialty services—a directly comparable local peer competing for the same patient base in northern NJ.

Emerging players

• Tend: Modern, design-forward dental studio chain offering general, cosmetic, and orthodontic services with strong digital booking and patient experience focus. Comparable as a multi-location consumer-facing dental group targeting similar patient demographics.

Regional players

• Riverside Dental Health: New Jersey-based dental group practice serving patients across multiple locations in the state. Comparable as a regional group dental practice competing in similar northern NJ markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thedentalfamilyjunior
• Xx.com/thedentalfamily
• LinkedInlinkedin.com/company/the-dental-family

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dental Family