Kubi Kalloo

What Kubi Kalloo does

Kubi Kalloo Limited is a privately-held, founder-led creative consumer consultancy headquartered in Old Street, London (Studio 2c, Morelands, 5-23 Old Street, EC1V 9HL). The firm was founded by Kristin Hickey and operates with a team of 1–10 employees, delivering an integrated suite of five professional services — Insight (market research and opportunity identification), Strategy (brand positioning and architecture), Innovation (new market creation and proposition development), Data Science (statistical and systems analysis), and Creative (brand communications and design development). These capabilities are sold as project-based, quote-based engagements under a single consultancy contract structure rather than as discrete technology products; there is no proprietary technology platform, API, or software offering disclosed in the source data.

The firm sells to enterprise brand owners, creative agencies, charities, and public sector organisations via a direct, consultative sales motion, using its website and case studies as the principal prospect-engagement channel. Named clients include PepsiCo, Unilever, Nike, Mattel, Estée Lauder, Jo Malone, Bobbi Brown, Tate, Visit Britain, Walkers, Kellogg's, Pringles, 7Up, Lipton, Davidoff, SodaStream, Kimberly-Clark, Wagamama, Meta, and Lotto — predominantly UK-anchored engagements despite the global stature of these brands. The legal entity (company number 08565276) is registered in England and Wales, with no disclosed external funding, parent company, subsidiaries, partnerships, patents, or regulatory actions in the available data.

Name

Kubi Kalloo

Legal name

Kubi Kalloo Limited

Website

https://kubikalloo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Kubi Kalloo Limited is a London-based creative consumer consultancy (1–10 employees) delivering integrated Insight, Strategy, Innovation, Data Science, and Creative services to enterprise brand owners, charities, agencies, and the public sector.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: As a creative consumer consultancy, Kubi Kalloo provides professional services including insight excavation, strategy development, innovation consulting, data science, and creative services to brand owners and businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Kubi Kalloo is a creative consumer consultancy that delivers an integrated suite of five professional service capabilities—Insight, Strategy, Innovation, Data Science, and Creative—to brand owners, charities, creative agencies, and public sector organizations. Services encompass market research and opportunity sizing, brand positioning and architecture, new market creation, statistical and systems analysis, and brand communications and design development.

Product overview

Kubi Kalloo is a creative consumer consultancy offering an integrated suite of five professional service capabilities: Insight (market research and opportunity identification), Strategy (brand positioning and architecture), Innovation (new market creation and proposition development), Data Science (statistical and systems analysis), and Creative (brand communications and design development). These services are delivered in combination to help brands and businesses define insight and ideas that excite the heart, the mind, the eyes and the bottom line. The company works with brand owners, charities, creative agencies, and the public sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Insight Market research and opportunity identification service for consumer brands and businesses—sizing, segmenting, shaping, and scoping market opportunities to make them actionable.
• Strategy Brand strategy and positioning service providing intuitive, intelligent, and inspirational logic that secures a brand's right to win in its category.
• Innovation New market creation and proposition development service designing platforms, propositions, and pipelines that help brands grow.
• Data Science Statistical analysis and systems thinking service identifying signals within market and consumer data using scientific approaches to solve problems.
• Creative Brand communications and design development service crafting and communicating ideas with imagination, giving ideas a voice and identity.

Quantifiable outcome

• Unlocked valuable insights for Pepsi beverages business leading to ongoing partnership
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• FutureBrand: Specialist brand consultancy delivering brand strategy, naming, and experience design for enterprise clients; overlaps closely with Kubi Kalloo's strategy and creative capabilities.
• Wolff Olins: Global brand consultancy with a comparable mix of brand strategy, identity, and innovation work for large enterprise clients including Unilever and Nike — directly analogous to Kubi Kalloo's positioning at the brand-owner level.
• The Clearing: Boutique brand strategy consultancy delivering positioning, naming, and innovation work for consumer brands; a closely comparable peer in scale and offering mix.
• Pentagram: Independent design consultancy structured around partner-led multi-disciplinary teams; overlaps with Kubi Kalloo's senior, partner-driven model for brand and design work.
• Saffron Brand Consultants: Independent brand strategy consultancy combining consumer insight, brand purpose, and innovation for global brands — directly comparable in offering mix, scale, and client profile to Kubi Kalloo.
• Superunion: Brand-led creative agency formed from the merger of Brand Union and The Partners; competes for the same brand strategy, identity, and innovation mandates from global brand owners.
• Elmwood: UK-based brand design and strategy consultancy serving consumer brands; a similarly sized boutique competitor working across insight, strategy, and design for CPG and FMCG clients.
• Mother Design: Creative agency with a strong brand strategy and design offering for consumer-facing brands; competes for similar briefs from large CPG and lifestyle clients.

Broad incumbents

• Landor & Fitch: Global brand transformation consultancy (part of WPP) with insight, strategy, design, and innovation capabilities; addresses similar CPG and consumer-brand mandates at significantly greater scale.
• Interbrand: Large global brand consultancy (part of Omnicom) offering brand strategy, valuation, and design at scale; serves the same PepsiCo, Unilever, and Nike-level clients as Kubi Kalloo but with broader geographic and capability footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kubikalloo
• LinkedInlinkedin.com/company/kubi-kalloo

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kubi Kalloo