Fire Guard Services

What Fire Guard Services does

Fire Guard Services Ltd is a UK private limited company headquartered in Harpenden, Hertfordshire, founded in 1994 by former members of the UK Fire Services. The company delivers a comprehensive fire safety and protection services portfolio to commercial clients across the South of England, spanning seven counties/regions: Bedfordshire, Buckinghamshire, Cambridgeshire, Essex, Hertfordshire, London, and Northamptonshire. Core offerings include fire detection and alarm systems (conventional, addressable, and wireless technologies from manufacturers including Hyfire, EDA Zerio Plus, Fike, and 12 other brands), emergency lighting, fire extinguishers, fire risk assessments, fire door certification, fire safety signage, dry riser testing, fixed wire testing, PAT testing, lightning protection, waking watch services, and face-to-face fire safety and first aid training.

The business operates a direct field-sales GTM with a free site survey and quotation-led conversion model, supported by 24/7 emergency callout and dedicated account engineers. Revenue is generated through a mix of one-time equipment supply and installation (hardware sales), recurring inspection, testing, and maintenance contracts (the largest recurring-revenue stream), professional services for training and risk assessments, and managed waking watch staffing. Primary customer verticals are education (schools, colleges, academies) and local government/public sector, with secondary exposure to hospitality and leisure, multi-site commercial businesses, and residential property managers/landlords. Multiple named client relationships span 10-15+ years, and the company holds BAFE SP203-1 certification, SafeContractor accreditation, and memberships in the FPA, British Fire Consortium, BSI, IOSH, and FireQual. Headcount is reported at 11-50 employees and revenue is not publicly disclosed.

Name

Fire Guard Services

Legal name

Fire Guard Services Ltd

Website

https://fireguardservices.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Fire Guard Services Ltd is a UK fire safety and protection services company founded in 1994, delivering fire alarm installation, maintenance, risk assessments, training, and waking watch to commercial and public-sector clients across the South of England.

Ownership category

akta.pro rank

Product category

Fire Safety Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Guards and Patrol Services (561612)

SIC

Electrical Work (1731), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)

akta.pro secondary industries

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Door, Firestop & Passive Fire Protection Inspection/Installation (IMAIAJAJ), Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Fire Watch & Safety Patrol Services (BPAKAAAK)

Keywords

• Fire detection systems
• Fire risk assessment
• Fire extinguisher servicing
• Emergency lighting systems
• Fire safety compliance

Headquarters

HQ city

Harpenden

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fire Safety Equipment Supply and Installation: Supply, installation, and commissioning of fire safety equipment including fire alarms, emergency lighting, fire extinguishers, smoke detectors, fire safety signs, dry riser systems, lightning protection systems, and associated hardware. Revenue is generated through one-time product sales and installation fees, typically as part of a broader service contract.
2. Inspection, Testing, and Maintenance Services: Recurring servicing and maintenance contracts for fire alarm systems, fire extinguishers, emergency lighting, dry risers, fixed wire testing, PAT testing, lightning conductor testing, and fire door certification. Revenue is generated through scheduled service visits (e.g., 6-monthly fire alarm servicing, annual extinguisher servicing) typically billed on a per-visit or contract basis.
3. Fire Safety and First Aid Training Courses: Face-to-face fire safety training (fire warden/marshal) and first aid training courses (FAW and EFAW) delivered at client premises. Training is charged per course per group of learners, with courses priced from £550 (EFAW, up to 12 learners) and £1,550 (FAW, up to 12 learners).
4. Fire Risk Assessments and Consultancy: Commercial fire risk assessments delivered by experienced former fire service professionals. Includes documented risk ratings, action plans, colour photographic evidence, and advisory services. Typically a one-time assessment with annual review requirements.
5. Waking Watch Services: Provision of trained waking watch personnel to patrol buildings that have moved from Stay Put to simultaneous evacuation strategy. Staff are stationed on-site 24 hours a day to detect fires, warn residents, and manage evacuations. Revenue generated through ongoing staffing contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Fire Guard Services is a B2B fire safety and protection service company that supplies, installs, commissions, and maintains fire detection and alarm systems (conventional, addressable, and wireless), fire extinguishers, emergency lighting, smoke detectors, fire safety signs, dry riser systems, and lightning protection. The company also delivers fire risk assessments, fire door certification, electrical safety testing (PAT and fixed wire), 24/7 waking watch staffing, and face-to-face fire safety and first aid training to commercial clients in the South of England.

Product overview

Fire Guard Services offers a comprehensive, service-based fire safety and protection portfolio rather than a unified software product. The core offering spans fire detection and alarm systems (Fire Alarms, Smoke Detectors), fire suppression equipment (Fire Extinguishers), emergency preparedness (Emergency Lighting, Fire Safety Signs), risk management and compliance (Fire Risk Assessment, Fire Door Certification, Waking Watch), training (Fire Safety Staff Training, First Aid Training), and electrical safety testing (PAT Testing, Fixed Wire Testing, Lightning Protection, Dry Riser Testing). Named product installations include the Hyfire Wireless Fire Alarm System and Hyfire Hybrid Fire Alarm System (with 90% wireless / 10% wired technology), the EDA Zerio Plus Wireless Fire Alarm System (Category L4), and FIKE Smoke Sounder Units. Fire alarm installation partnerships span major brands including Hyfire, Electro-Detectors, Haes, Kentec, C-Tec, Morley Fire Systems, Alarm Sense, Hochiki, Menvier, Apollo, Gent, and AICO. Services are delivered by engineers with former Fire Service experience, BAFE SP203-1 certified for fire detection and alarm systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Alarms Supply, installation, commissioning, servicing, and maintenance of fire alarm systems. Three system types offered: Conventional (for smaller/low-risk buildings), Addressable (for larger buildings with precise location identification), and Wireless (for properties where wiring is difficult). Services include sound testing, remote receiving, walk tests, manual call point testing, smoke detector testing, cause and effect testing, and zone plan checks. For commercial clients across the South of England.
• Emergency Lighting Installation, inspection, and servicing of emergency lighting systems to ensure safe evacuation during power loss or fire. Covers exit route illumination, external fittings, LED bulkheads, and emergency light battery packs. For commercial buildings across the South of England.
• Fire Extinguishers Supply, installation, commissioning, servicing, and maintenance of fire extinguishers. Covers water, foam, powder, wet chemical, CO2, and lithium-ion extinguishers. Services include annual inspections per BS 5306, including safety pin checks, pressure gauge tests, weight verification, hose integrity, and horn condition. For commercial premises.
• Fire Risk Assessment Commercial fire risk assessments following a five-step methodology: hazard identification, people at risk, evaluate and protect, record, and review. Includes inspecting fire doors, escape lighting, firefighting equipment, warning systems, and safety signs. Provides detailed reports with photographic evidence and advisory action plans. For commercial Responsible Persons under The Regulatory Reform (Fire Safety) Order 2005.
• Fire Door Certification Fire door certification inspections and audits to verify fire doors are safe, compliant, and effective against smoke and flame spread. Covers FD30 (30-minute) and FD60 (60-minute) rated doors. For property managers, landlords, and freeholders of residential buildings including blocks of flats and HMOs.
• Fire Safety Signs Supply, audit, inspection, and installation of fire safety signage. Types include escape route signs (green), fire equipment signs (red), fire action instruction signs, warning signs (yellow), fire point signs, and assembly point signs. For commercial buildings requiring compliance with safety signage regulations.
• Fire Safety Staff Training Face-to-face fire safety staff training conducted on-site throughout the South of England. Covers dangers of fire, fire safety awareness, use of fire extinguishers, fire prevention, and evacuation procedures. Also offers fire warden/marshal training covering roles, duties, combustion chemistry, fire classification, fire drills, and practical extinguisher demonstrations. Delivered by ex-Fire Service employees.
• First Aid Training First aid training courses for businesses including First Aid at Work (FAW, 3-day course) and Emergency First Aid at Work (EFAW, 1-day course), both compliant with The Health and Safety (First-aid) Regulations 1981. Covers adult resuscitation, CPR, defibrillator use, bleeding control, burns, choking, and casualty care. For commercial clients and their staff.
• PAT Testing Portable Appliance Testing examining electrical equipment and devices to ensure safety. Includes visual inspection and formal electrical tests checking for damaged cables, cracked plugs, loose connections, overheating, and failed insulation. For commercial clients needing electrical compliance.
• Fixed Wire Testing Inspection and reporting on the condition of electrical installations to identify deficiencies against national safety standards. Tests for circuit overloads, shock risks, fire hazards, defective DIY work, and earthing inadequacies. Covers switchgear, wiring condition, residual current devices, and equipment serviceability. For commercial premises.
• Dry Riser Testing Testing, maintenance, and commissioning of dry riser systems. Services include visual inspection every 6 months and comprehensive annual tests comprising air pressure tests, hydraulic/wet pressure tests at 12 bar (175psi) for minimum 15 minutes, valve testing, and certificate issuance per BS9990:2015. For commercial buildings with dry riser infrastructure.
• Lightning Protection Lightning protection testing and inspections including visual inspection of conductors, electronic testing of individual earth grounding points for resistance, and compliance with BS EN 62305. Supports compliance with Electricity at Work Regulations 1989. For commercial properties requiring lightning protection systems.
• Waking Watch Trained personnel stationed on-site 24 hours a day in buildings that have changed from Stay Put to simultaneous evacuation strategy. Staff detect fires, provide warning, manage evacuation, liaise with fire service, and ensure building is free from fire hazards. For residential building owners/managers needing interim fire safety cover, particularly those with dangerous cladding or fire safety failings.
• Smoke Detectors Supply, installation, commissioning, servicing, and maintenance of smoke detectors. Smoke detectors sense smoke locally and trigger area alarms, working in conjunction with broader fire alarm systems. Installation guidance covers ceiling placement centrally within rooms, 300mm from walls and obstructions. For commercial buildings.
• Hyfire Wireless Fire Alarm System Wireless fire alarm system designed to meet fire risk assessment recommendations and insurance requirements. Installed at Ken Brown Motors (Kia) Stevenage with CSL DualCom Radio/Radio unit for external monitoring. BAFE-registered installation covering entire site including main building, two external units, workshop, and valet bay. For commercial clients needing minimally disruptive fire alarm installations.
• Hyfire Hybrid Fire Alarm System Hybrid fire alarm combining 90% wireless and 10% wired technology. Designed and installed at Falconer School Bushey to protect five separate buildings across the campus, networked into a single easy-to-use system. Minimised disruption to staff and students during installation. Particularly suited to active commercial environments and educational settings with multiple separate buildings.
• EDA Zerio Plus Wireless Fire Alarm System Wireless fire alarm system installed to Category L4 standards, providing automatic detection on main escape routes such as corridors and stairways. Reduces need for intrusive cabling while maintaining a structured zoned approach. For commercial properties requiring wireless detection with minimal installation disruption.
• FIKE Smoke Sounder Units Smoke sounder fire alarm devices manufactured by Fike, installed at High Beeches Primary School Harpenden. Installed in new office areas, library, and classrooms to current BS 5839 standards. For educational and commercial premises requiring combined smoke detection and audible alarm units.

Quantifiable outcome

• Trusted by hundreds of commercial customers across the South of England
• +3 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• BAFE (British Approvals for Fire Equipment)coreOthersFire Guard Services is certified under the BAFE SP203-1 scheme, the industry-recognised competency standard for the design, installation, commissioning, and maintenance of fire detection and alarm systems. The company successfully passed its first 6-month BAFE surveillance assessment in February 2026, demonstrating ongoing compliance with quality management standards. BAFE certification provides independent third-party validation of Fire Guard Services' competency across the fire alarm system lifecycle.
• SafeContractor (Alcumus)coreOthersSafeContractor accreditation, provided by Alcumus, demonstrates that Fire Guard Services puts employee health and safety first. The accreditation is part of Alcumus's supply chain compliance management system, enhancing Fire Guard Services' credibility and integrity when serving as a contractor in commercial supply chains.
• BSI (British Standards Institution)coreOthersBSI enables organisations to perform better by sharing knowledge, innovation, and best practice. Fire Guard Services holds BSI-related accreditations as part of their quality management framework.
• IOSH (Institution of Occupational Safety and Health)supportingOthersIOSH is the world's chartered body for safety and health professionals. Fire Guard Services' engineers hold IOSH qualifications, and the company aligns with IOSH standards for occupational safety and health management.
• FPA (Fire Protection Association)supportingOthersThe FPA is the UK's leading fire safety organisation, setting the highest industry standards and influencing policy. Fire Guard Services' engineers are trained by the FPA, and the company is an Individual Member of the FPA.
• British Fire ConsortiumsupportingOthersThe British Fire Consortium is committed to delivering the best in training and support for extinguisher and alarm technicians throughout the UK, with over 200 member companies and more than 35 years in the fire sector. Fire Guard Services is a member of the British Fire Consortium.
• FireQualsupportingOthersFireQual is the specialist awarding body for the fire protection industry, working for the betterment of knowledge and skills. Fire Guard Services holds FireQual Approved Inspector status, including FireQual UK Fire Door Approved Inspector qualification.
• BFSA (British Fire Services Association)supportingOthersFire Guard Services is a member of the British Fire Services Association, which supports fire safety professionals and organisations across the UK.
• The Fire Fighters CharitysupportingOthersFire Guard Services supports The Fire Fighters Charity, which provides support to current and former fire service personnel and their families. This reflects the company's roots in the fire service.
• Hyfire (Certified System Partner)coreTechnology or IntegrationFire Guard Services is a Hyfire Certified System Partner, specialising in Hyfire hybrid fire alarm systems (90% wireless, 10% wired). Hyfire is a leading manufacturer of wireless fire alarm solutions. The partnership enables Fire Guard Services to offer modern, minimally disruptive fire alarm installations for complex multi-building sites.
• EDA (Electro-Detectors Ltd) — Zerio PluscoreTechnology or IntegrationFire Guard Services installs the EDA Zerio Plus wireless fire alarm system, a wireless solution designed to reduce intrusive cabling while maintaining structured zoned detection. The Zerio Plus was used for Dontel Roofing Supplies' Tottenham branch installation.
• CSL DualCom (Remote Monitoring)supportingTechnology or IntegrationFire Guard Services integrates CSL DualCom Radio/Radio units into fire alarm installations for external monitoring, as used at Ken Brown Motors Stevenage to ensure 24/7 externally monitored fire alarm protection.
• Fire Alarm Equipment Manufacturers (12 listed partners)supportingTechnology or IntegrationFire Guard Services installs, services, and maintains all makes and models of fire alarms, with partnerships including: Electro-Detectors, Haes, Kentec Electronics Ltd, C-Tec, Morley Fire Systems, Alarm Sense, Hochiki, Menvier, Apollo, Gent, and AICO (Expert Installer). These manufacturer partnerships enable Fire Guard Services to service existing fire alarm systems regardless of original installation brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Chubb Fire & Security: Chubb Fire & Security is an established global provider of fire detection, extinguishers, suppression, monitoring, and electronic security services. It overlaps with Fire Guard Services' core offerings but operates at a much broader national and international scale.
• Securitas Technology: Securitas Technology provides electronic security, fire and life safety systems, video, access control, and monitoring solutions for commercial customers. It is comparable through overlapping security and alarm-system integration, though it is broader and more security-led than Fire Guard Services.
• Johnson Controls: Johnson Controls provides broad building technologies including fire detection, suppression, security, HVAC, and building management systems. It is comparable as a major incumbent in commercial fire and life safety systems, but its portfolio extends far beyond Fire Guard Services' regional specialist focus.

Direct peers

• Scutum UK: Scutum UK provides fire detection, fire suppression, security systems, monitoring, and maintenance services. It is comparable to Fire Guard Services through its focus on integrated fire and security systems for businesses and institutions.
• Churches Fire & Security: Churches Fire & Security is a UK fire safety and security services provider offering fire alarms, extinguishers, emergency lighting, suppression, monitoring, and maintenance. It is highly comparable because it serves commercial clients with recurring fire protection compliance services similar to Fire Guard Services.
• Marlowe Fire & Security: Marlowe Fire & Security provides UK fire detection, fire suppression, extinguishers, emergency lighting, security systems, and compliance maintenance. It is comparable as a larger specialist platform offering many of the same end-to-end fire and life safety services to commercial and public-sector customers.
• Alarm Communications: Alarm Communications is a UK life safety and security systems integrator offering fire detection, voice alarm, disabled refuge, CCTV, access control, and maintenance. It is comparable on fire alarm installation, technical servicing, and regulated building safety systems.
• Fire Action: Fire Action provides fire extinguishers, fire alarms, emergency lighting, risk assessments, training, and fire safety servicing in the UK. It is comparable because it targets commercial fire compliance needs with a similarly broad service-led model.
• FAFS Fire & Security: FAFS Fire & Security is a UK fire and security contractor providing fire alarms, extinguishers, risk assessments, emergency lighting, access control, and maintenance. It is comparable because it combines installation, inspection, servicing, and compliance support for commercial premises.
• Protec Fire and Security Group: Protec Fire and Security Group designs, manufactures, installs, and maintains fire detection and security systems for commercial and institutional buildings. It is comparable on fire alarm systems, monitoring, and life safety maintenance, though it has a larger technology and manufacturing footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fire-guard-services-ltd
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Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Guard Services