Couri Insurance Agency

What Couri Insurance Agency does

Couri Insurance Agency is a privately held, independent insurance agency founded in 1970 and headquartered at 379 W Main St, Waukesha, Wisconsin. The firm operates as a multi-line insurance distributor, representing more than 100 insurance carriers and earning commissions on personal, commercial, and life/health policies placed with its carrier partners. Its product portfolio spans auto, homeowners, renters, condo, umbrella, motorcycle, ATV/UTV/snowmobile, boat, RV, and pet insurance on the personal side; business/commercial liability and property coverage on the commercial side; and individual health, group health, and life insurance, supplemented by financial planning services for retirement and estate planning.

The agency runs a relationship-driven, sales-led go-to-market centered on its single Waukesha office, supported by phone-based service (7:00 AM-5:00 PM, Mon-Fri), online quote-request forms, a real-time insurance quote tool, an educational content blog, and active social media channels. Pricing is individualized and quote-based, with carriers underwriting each policy and Couri collecting commission revenue on placement and renewal. The firm holds 11-50 employees and reports a 4.6/5 Google rating across 226 reviews, a BBB A+ accreditation, Trusted Choice membership, and a Safeco Key Agent Program relationship. A 2016 Distinguished Agent of the Year award to Jerry Couri underscores the family's continued operating involvement.

Underlying technology consists of standard independent-agency operations tooling and web-based lead capture; no proprietary technology platform, APIs, mobile applications, or AI/ML capabilities are disclosed. The business is family-owned with no institutional capital, no subsidiaries, no M&A activity, and no disclosed funding history. Operating geographies are limited to Wisconsin, with all customers served through the Waukesha headquarters.

Name

Couri Insurance Agency

Legal name

Couri Insurance Agency, Inc.

Website

https://couri.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Couri Insurance Agency is a privately held, independent insurance agency founded in 1970 in Waukesha, Wisconsin. It distributes personal, commercial, and life/health insurance policies through access to over 100 carrier markets, serving individuals, families, and small businesses primarily in Wisconsin.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

akta.pro secondary industry

Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance brokerage
• Life and health insurance
• Insurance risk management

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, Couri Insurance generates revenue by earning commissions from insurance carriers for policies sold and serviced. They represent multiple insurance companies (access to more than 100 insurance markets), earning commissions on each policy placed with their carrier partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Couri Insurance Agency is an independent insurance agency that sells and services personal, commercial, life, and health insurance policies on behalf of 100+ insurance carriers. The agency offers one-stop shopping convenience, providing access to multiple carriers so customers can compare coverage options and rates for auto, home, life, business, and specialty vehicle insurance. Based in Waukesha, Wisconsin, the agency has operated since 1970 with a relationship-based, local-service model.

Product overview

Couri Insurance Agency is an independent insurance agency based in Waukesha, Wisconsin, founded in 1970. The agency offers a comprehensive portfolio of personal and commercial insurance products through access to over 100 insurance markets. Their personal insurance offerings include Auto Insurance, Homeowners Insurance, Boatowners Insurance, ATV/UTV/Snowmobile Insurance, Motorcycle Insurance, Condo-Owners Insurance, Camper/Trailer/RV Insurance, Renters Insurance, Umbrella Insurance, and Pet Insurance. They also provide commercial coverage through Business Insurance, as well as Life/Health Insurance products including individual Health Insurance, Group Health Insurance Plans, and Life Insurance. Financial Planning services are offered to help clients with retirement and estate planning. As an independent agency, they represent multiple insurance carriers, allowing them to shop and compare policies to find competitive rates for their clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Quantifiable outcome

• 4.6 out of 5 stars rating based on 226 Google reviews

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Insurance Carriers (100+ markets)coreChannel Partner/ Reseller/ DistributorAs an independent insurance agency, Couri Insurance represents over 100 insurance carriers/markets. They function as a distribution channel for these carriers, earning commissions on policies sold. This multi-carrier access allows them to shop coverage options for customers and find competitive rates across different underwriting markets.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Goosehead Insurance: Goosehead Insurance operates an independent insurance agency platform that connects customers with multiple carriers for personal and commercial coverage, primarily through franchise agents — the same core distribution model Couri uses, making it the closest publicly traded comparable for an agency of Couri's profile.

Broad incumbents

• Brown & Brown: A large publicly traded insurance brokerage that has historically grown via tucking in established independent agencies like Couri — making it a likely strategic acquirer comparable operating in the same multi-line, multi-carrier personal/commercial distribution space.
• Arthur J. Gallagher & Co. A top global insurance brokerage and risk management firm that acquires independent agencies for regional density — comparable as a broader incumbent and a realistic roll-up buyer for Couri's book.
• Marsh & McLennan (Marsh): The world's largest insurance broker, operating a sprawling brokerage and risk advisory franchise across personal and commercial lines — overlapping Couri at the brokerage/advisory level and serving as a benchmark for agency-consolidation economics.

Regional players

• Auto-Owners Insurance: A mid-sized mutual P&C carrier distributed exclusively through independent agents across 26 states — directly mirroring Couri's independent-agency go-to-market across personal and commercial lines.
• West Bend Mutual Insurance: A Wisconsin-based mutual property/casualty insurer distributed through independent agents in the Midwest — directly competing for the same Wisconsin household and small business customers that Couri serves, with the same agency-channel distribution approach.
• COUNTRY Financial: A Midwest-based financial services group distributing auto, home, life, and commercial coverages through captive agents and financial representatives — adjacent regional peer operating in overlapping Wisconsin/Midwest households and small businesses.
• Acuity Insurance: A Wisconsin-based mutual insurer that distributes its personal and commercial products through independent agencies in the upper Midwest — directly comparable geography and distribution model to Couri, though Acuity operates as a carrier rather than a pure broker.
• American Family Insurance: Headquartered in Madison, Wisconsin, American Family is a major Midwestern personal and commercial lines carrier distributed substantially through captive and independent agents — overlapping Couri's Wisconsin geography, customer mix, and multi-line product portfolio.
• Erie Insurance: A regional P&C carrier distributed primarily through independent agents across personal and commercial lines, with a strong reputation for agent service — a structural twin to the agency-model local distribution Couri executes in Wisconsin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/couriinsurance
• YouTubeyoutube.com/channel/UCp6hIwxbeLNPMhkUCpWh5rg
• Facebookfacebook.com/CouriInsurance
• LinkedInlinkedin.com/company/couri-insurance-agency-inc
• Pinterestpinterest.com/couriinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Couri Insurance Agency