What Anssems.com does

Anssems.com is the German direct-to-consumer sales arm (Anssems.com Deutschland GmbH) of a European trailer manufacturing group founded in 1977 and headquartered in Bad Bentheim-Gildehaus, Germany. The company manufactures and retails trailers under two brands — Anssems (broad hobby/professional market) and Hulco (professional-grade intensive use) — across production sites in Germany, the Netherlands, and France. Its catalog spans 140+ models in categories including low-bed (Tieflader) and high-bed (Hochlader) trailers, vehicle transporters, dumpers (Kipper), multitransporters, horse trailers, box trailers, lid/covered trailers, and heavy-duty construction equipment trailers (Terrax), with load capacities ranging from 500 kg unbraked hobby units to 3,500 kg tandem/triple-axle professional units.

The core offering is anchored in direct-from-manufacturer sales: Anssems.com sells through both an e-commerce platform and 12 physical Megastores across Germany, where customers can take immediate delivery. Pricing is not published online and requires in-store or appointment consultation, though the company emphasizes price competitiveness as a key proposition. Revenue mechanics are dominated by one-time hardware sales of trailers and accessories (spare wheels, ramps, lashing straps, support stands, mounting services), supplemented by professional mounting services performed at the Megastores. All units are TÜV-certified.

The customer base is split between private hobby/home-and-garden users and professional/trade buyers requiring heavier-duty units, with no disclosed named enterprise customers or large-anchor accounts. Distribution is omnichannel (online + 12 stores) and exclusively domestic at the retail level, although the underlying manufacturing footprint extends internationally. The company has no public funding history, no disclosed parent company, and operates as an independent GmbH.

Name

Anssems.com

Legal name

Anssems.com Deutschland GmbH

Website

https://anssems.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Anssems.com is the German direct-to-consumer sales arm of a European trailer manufacturer (founded 1977) selling 140+ Anssems and Hulco-branded trailer models through an e-commerce platform and 12 physical Megastores across Germany, serving both hobby users and professional trade buyers.

Ownership category

akta.pro rank

Product category

Trailers and Transport Equipment

NAICS

Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Specialty Trailers Leasing/Rental (Lowboy, RGN, Double Drop, Extendable) (TLABACAG)

Keywords

• Trailer manufacturing
• Vehicle transporters
• Transport equipment
• Box trailers
• Construction trailers

Headquarters

HQ city

Bad Bentheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Trailer Sales: One-time sale of trailers including low-loaders (Tieflader), high-loaders (Hochlader), vehicle transporters (Fahrzeugtransporter), tippers (Kipper), box trailers (Kastenanhänger), and multi-transporters
2. Accessories Sales: Sale of trailer accessories including spare wheels, ramps, tie-down straps, support stands, wheel chocks, and mounting services
3. Assembly/Mounting Services: Professional mounting services for accessories offered at their Megastores

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Anssems.com designs, manufactures, and sells a portfolio of more than 140 trailer models under the Anssems and Hulco brands, ranging from 500 kg unbraked hobby trailers to 3,500 kg tandem/triple-axle professional units. The company sells directly to end customers via its e-commerce site and 12 German Megastores, and supplements trailer sales with an accessories range (spare wheels, ramps, lashing straps, support stands) and professional mounting services.

Product overview

Anssems.com is a German trailer manufacturer and online retailer offering a comprehensive portfolio of over 140 trailer models under the Anssems and Hulco brands. The product lineup centers on box trailers (Hochlader), low-bed trailers (Tieflader), vehicle transporters (Fahrzeugtransporter), dumpers (Kipper), and specialized trailers including horse trailers, construction equipment trailers (Terrax), and lid trailers. The portfolio ranges from lightweight 500 kg unbraked trailers for hobby use to heavy-duty 3500 kg tandem and triple-axle professional trailers. Anssems also offers a complete accessories program (Zubehör) including spare wheels, loading ramps, lashing straps, support stands, and mounting services. The company operates 12 retail megastores across Germany with over 350,000 trailers on European roads. All trailers are TÜV-certified and comply with European quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• Hulco Anhänger: A trailer brand developed and produced by Hulco Trailers, sold alongside Anssems products. Hulco Trailers develops high-quality trailers suitable for intensive use with a clear vision: the best trailers for users with the highest demands and professional use.

Products and services

• Tieflader (Low-Bed Trailers)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• HulcocoreOthersHulco is a related trailer brand under the same corporate umbrella as Anssems. Both brands share manufacturing facilities in Germany, Netherlands, and France. Hulco focuses on professional-grade trailers for intensive use, while Anssems serves a broader market including hobby users.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Humbaur: Humbaur is a major German manufacturer of car trailers, horse trailers, and commercial vehicle bodies. It competes head-to-head with Anssems across low-loaders, high-loaders, and tippers in the German and broader DACH market, with a similar professional-plus-hobby segmentation.
• Hulco Trailers: Hulco is a sister trailer brand sold through the Anssems.com platform, focused on professional-grade trailers for intensive use. It is the most directly comparable peer given shared manufacturing footprint, overlapping product lines, and direct co-distribution via the Anssems Megastore and e-commerce network.
• Stema Systems: Stema is a German manufacturer and retailer of unbraked and braked car trailers, distributing direct-to-consumer online and through German retail partners. Comparable to Anssems in the 500-3500 kg hobby and pro segment with a direct-purchase value proposition.
• Brenderup: Brenderup is a Scandinavian-originated trailer brand with strong presence in Germany, offering unbraked, braked, and boat trailers direct to consumers. It overlaps with Anssems in the lightweight and mid-weight hobby/Pro segment, and competes on similar price-conscious buyers.
• Hapert: Hapert is a Dutch manufacturer of professional and hobby trailers, including low-loaders and high-loaders, with distribution across Benelux and Germany. It is a relevant direct peer given the shared Dutch/German manufacturing corridor and overlapping product range.
• Ifor Williams Trailers: Ifor Williams is a UK-headquartered European trailer manufacturer with broad product breadth across horse, plant, and general-purpose trailers. It is a relevant pan-European peer given comparable end markets and quality positioning, though it is stronger in the UK and Ireland.
• Unsinn Fahrzeugtechnik: Unsinn is a German premium trailer manufacturer producing high-bed, low-bed, and vehicle transport trailers with direct distribution in southern Germany. It targets the same professional and semi-professional buyer as Anssems, including construction and commercial transport use cases.
• Saris (Bockmann Fahrzeugwerke): Saris is a Dutch/German trailer brand specializing in car transporters, low-loaders, and platform trailers, with strong dealer and direct distribution in Germany and the Benelux. It overlaps Anssems in vehicle transporters, Tieflader, and professional multi-transporters.

Others

• AL-KO Vehicle Technology: AL-KO is a major supplier of axles, brakes, chassis components, and trailer technology to European trailer OEMs including Anssems. It is an ecosystem participant rather than a direct competitor, but its components are integral to the trailers Anssems manufactures.
• Westfalia-Automotive: Westfalia-Automotive is a leading European manufacturer of tow bars, trailer hitches, and electrical kits, supplying OEM and aftermarket channels. It is adjacent to Anssems' value chain, addressing the towing-vehicle side of the trailer ecosystem rather than competing for the trailer itself.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@anssems-group9142
• Facebookfacebook.com/anssems.com.anhaenger
• LinkedInlinkedin.com/company/anssems.com-deutschland-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anssems.com