HM Developments
HM Developments is a privately held Sunshine Coast, Queensland property developer founded in 2004 by Mclean Henzell, delivering residential townhouses and apartments (The Cove, Salt on Taylor, Sage on Bower) and industrial business parks (Cooroy, Coolum Beach, Bells Creek, Moffat Beach) to owner-occupiers, downsizers, investors, and small business buyers.
- Company typePrivate
- Founded2004
- HeadquartersCaloundra, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What HM Developments does
HM Developments is a privately held Australian property developer founded in 2004 by Mclean Henzell and Ben Murphy, operating from its headquarters at 1/51 Minchinton Street, Caloundra on Queensland's Sunshine Coast. The company is associated with the Henzell family, who have been developing property in the Caloundra region since the 1930s across four generations, including the establishment of the Pelican Waters community in 1989 on land first purchased in 1946. HM Developments delivers residential projects (Cove Corsica, Cove Terrace, Sails Birtinya, Sage On Bower, Salt on Taylor, The Carlyle Terraces, The Villas Golden Beach) and commercial/industrial projects (Coolum Beach Business Park, Cooroy Business Park, Bells Creek Business Park Stages I and II, 30 Ulm Street and 151 Grigor Street Moffat Beach, and the renovated Henzell Plaza heritage building).
The company's core technology stack is conventional for a regional property developer: construction is delivered through partnerships with registered Master Builders, Queensland Building Commission Registered Builders, and HIA Gold Members, with architecture delivered by O.G.E Group Architects (residential) and Rhad Leonardi (industrial). The technology stack is not software-defined; differentiation is grounded in land assembly, design quality, and project management execution rather than proprietary platform architecture or AI capabilities. Digital presence is limited to a Squarespace-hosted website (hmdevelopments.com.au) and standard social channels.
HM Developments makes money through one-time, unit-priced residential sales to owner-occupiers, downsizers and investors, and through one-time strata-titled commercial/industrial unit sales to small-to-medium business owners and commercial investors. Pricing ranges from $525,000 (Salt on Taylor townhouses) to $725,000+ (The Cove terrace homes), with apartments from $549,000. The go-to-market model is enterprise-style direct sales led by Sales Director Marcus Muir, supplemented by display homes, project marketing, and earned media coverage in local outlets. Notable sellout velocity includes Salt on Taylor's 8 townhouses cleared in three weeks for $4.56M and Cove Terrace Stage 1's 15 properties generating $12M in transactions.
HM Developments firmographics
Firmographics- Name
- HM Developments
- Legal name
- HM Developments
- Website
- https://hmdevelopments.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HM Developments is a privately held Sunshine Coast, Queensland property developer founded in 2004 by Mclean Henzell, delivering residential townhouses and apartments (The Cove, Salt on Taylor, Sage on Bower) and industrial business parks (Cooroy, Coolum Beach, Bells Creek, Moffat Beach) to owner-occupiers, downsizers, investors, and small business buyers.
- Ownership category
- akta.pro rank
HM Developments industry classification
Industry- Product category
- Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Building Construction (23611), Land Subdivision (2372)
- SIC
- Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where HM Developments is headquartered
LocationHeadquarters
- HQ city
- Caloundra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
HM Developments business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Residential Property Development and Sales: Development and sale of residential properties including townhouses, apartments, and terrace homes. Revenue generated through direct property sales to owner-occupiers and investors.
- Commercial and Industrial Property Development and Sales: Development and sale of commercial, industrial, and business park units to business owners and investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Terrace homes at The Cove starting from $725,000 |
| Unit Pricing | Pay-as-you-go | Luxury apartments at The Cove starting from $549,000 |
| Unit Pricing | Pay-as-you-go | Salt on Taylor townhouses priced between $525,000 and $635,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
HM Developments product offering
Product offeringCore offering
HM Developments is a Sunshine Coast-based property developer that designs, builds, and sells architect-designed residential developments (terrace homes, townhouses, apartments, villas) and commercial/industrial developments (business parks and industrial strata units) across the Sunshine Coast region of Queensland, Australia. The company operates from conceptualisation through completion, partnering with award-winning architects such as O.G.E Group Architects and Rhad Leonardi, and selling properties directly to owner-occupiers, downsizers, property investors, and business owners.
Product overview
HM Developments is a Sunshine Coast-based real estate development company specializing in residential and commercial property development. The company operates as a single unified offering rather than a platform-plus-modules architecture. Their residential portfolio includes luxury townhouses and apartments across multiple projects including Cove Corsica, Cove Terrace, Sails Birtinya, Sage On Bower, Salt on Taylor, The Carlyle Terraces, and The Villas Golden Beach. Their commercial portfolio encompasses industrial business parks and sheds including Coolum Beach Business Park, Cooroy Business Park, Bells Creek Business Park (I and II), 30 Ulm Street Moffat Beach, 151 Grigor Street Moffat Beach, and Henzell Plaza. The company delivers projects from concept through completion with a focus on contemporary luxury design, intelligent interior spaces, and quality construction partnering with registered Master Builders, Queensland Building Commission Registered Builders, and HIA Gold Members.
Differentiator
Problem solved
Functional benefit
Products and services
- Cove Corsica Stage 2 of The Cove project featuring 36 architecturally designed premium and penthouse apartments by O.G.E Group Architecture, located at the southern tip of the Sunshine Coast in Pelican Waters. Targeted at owner-occupiers, downsizers, and investors seeking luxury coastal living.
- Cove Terrace Stage 1 of The Cove project featuring 15 architecturally designed terrace homes by O.G.E Group Architects, located in Pelican Waters. Targeted at owner-occupiers, downsizers, and investors seeking luxury coastal residences.
- Sails Birtinya
Quantifiable outcome
- Sellout of 8 Salt on Taylor townhouses in just 3 weeks generating $4.56 million in sales
- +3 more outcomes
Companies that use HM Developments
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
HM Developments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HM Developments partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- O.G.E Group ArchitectscoreO.G.E Group Architects is the primary architectural partner for HM Developments' flagship residential projects including The Cove (Cove Corsica, Cove Terrace), The Carlyle Terraces, and Henzell Plaza renovation. The Sunshine Coast-based firm brings local and international experience to deliver resort-inspired dwellings reflecting the region's coastal environment.
- Rhad LeonardicoreRhad Leonardi is the architect for Moffat Beach Business Park projects including 30 Ulm Street and 151 Grigor Street industrial sheds. The architect-designed industrial complexes feature boutique industrial units designed for low-impact industrial activities.
- Master Builders QueenslandminorRegistered Master Builders are partnered with for construction services, providing quality assurance and industry-standard construction delivery.
- Housing Industry Association (HIA)minorHIA Gold Member affiliation providing industry recognition and access to industry standards and resources.
- Queensland Building and Construction Commission (QBCC)minorQBCC Licensed builders ensure compliance with Queensland building regulations and standards.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
HM Developments competitors and assessment
Company assessmentBroad incumbents
- Lendlease: Global property and investment group with Australian residential development operations including master-planned communities. Much larger scale and broader portfolio but operates in the same residential and mixed-use development category as HM Developments.
- Stockland: Australia's largest diversified property developer with substantial residential master-planned community operations. Operates in broader portfolio (retail, commercial, retirement) but directly competes with HM Developments in the residential community development segment.
- Sekisui House: Japanese-backed Australian residential developer (via acquisitions including Sanctuary Holdings) operating master-planned communities. Comparable in product (master-planned residential communities) but with institutional backing and national footprint not available to HM Developments.
Direct peers
- Metricon: Australia's largest volume homebuilder, building residential homes and townhouses primarily for owner-occupiers. Directly comparable to HM Developments in for-sale residential construction but at much larger national scale; subject to similar construction cost, buyer demand, and regulatory dynamics.
- Cedar Woods Properties: Australian residential property developer with focus on master-planned communities and medium-density developments. Comparable product mix (townhouses, apartments, land subdivisions) and similar business model of land acquisition, development, and sale; publicly listed but operates regionally like HM Developments.
- AVJennings: Australian residential land developer and homebuilder focused on master-planned communities across the eastern seaboard. Closely comparable to HM Developments' master-planned community approach in Pelican Waters, with similar product offerings (house-and-land packages, townhouses) but greater geographic reach.
Regional players
- Bold Properties: Queensland-based property developer operating residential townhouse and apartment projects. Geographically comparable to HM Developments with similar mid-market townhouse and apartment offerings, competing for similar Sunshine Coast buyers.
- Clarendon Homes: Queensland-focused homebuilder with residential construction and townhouse offerings. Comparable mid-market residential product targeting owner-occupiers and investors in Queensland markets; similar price points to HM Developments.
- Dennis Family Corporation: Australian family-owned residential developer and homebuilder with townhouse and land development operations. Comparable family-owned business model with similar product offerings in residential development.
Emerging players
- Goldfields Group: Australian boutique residential property developer with focus on luxury townhouse and apartment developments in select markets. Comparable in scale and product positioning (luxury, design-led residential) to HM Developments' Cove and Sails Birtinya projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HM Developments social profiles
Digital presenceHM Developments compliance and trust
Trust signalCompliance4 records
HM Developments financial estimates
Financial estimateRevenue estimate
Valuation estimate
HM Developments leadership team
Management profileNumber of profiles
Profiles4 records
HM Developments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HM Developments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HM Developments
What does HM Developments do?
HM Developments is a Sunshine Coast-based property developer that designs, builds, and sells architect-designed residential developments (terrace homes, townhouses, apartments, villas) and commercial/industrial developments (business parks and industrial strata units) across the Sunshine Coast region of Queensland, Australia. The company operates from conceptualisation through completion, partnering with award-winning architects such as O.G.E Group Architects and Rhad Leonardi, and selling properties directly to owner-occupiers, downsizers, property investors, and business owners.
Is HM Developments a public or private company?
HM Developments is a private company. It is classified as family owned and is currently operating.
When was HM Developments founded?
HM Developments was founded in 2004. It employs 1 to 10 people.
Where is HM Developments based?
HM Developments is headquartered in Caloundra, Australia, in the Oceania region.
How does HM Developments make money?
Two revenue lines are on record. Residential Property Development and Sales are the primary driver. The others are commercial and Industrial Property Development and Sales.
Who are HM Developments's main competitors?
Broad incumbents on record are Lendlease, Stockland and Sekisui House. Direct peers are Metricon, Cedar Woods Properties and AVJennings. Regional players are Bold Properties, Clarendon Homes and Dennis Family Corporation. Goldfields Group is listed as an emerging player.
Does HM Developments have an API?
No public API is recorded for HM Developments.
What industry is HM Developments in?
HM Developments's product category is Real Estate Development. Its primary akta.pro industry code is IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes), with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 1531.