Kubota North America Corporation

What Kubota North America Corporation does

Kubota North America Corporation is the regional headquarters for Kubota Corporation's Farm & Industrial Machinery business across the United States, Canada, and Mexico. Headquartered in Grapevine, Texas, the company coordinates an integrated portfolio spanning agriculture (tractors, combine harvesters, rice transplanters, implements), construction machinery, turf and utility vehicles, engines and generators, water infrastructure (ductile iron pipes, valves, pumps, membrane solutions, Johkasou wastewater systems), industrial materials, retail financing (Kubota Credit Corporation U.S.A.), and non-life insurance (Kubota Insurance Corporation). Manufacturing is anchored in Gainesville, Georgia (sub-compact tractors, turf, utility vehicles, implements), Salina, Kansas (Great Plains implements and construction attachments), and Orillia, Ontario (steel castings), with sales and engineering offices across both U.S. and Canadian markets.

The company's go-to-market combines wholly-owned subsidiaries (Kubota Tractor Corporation, Kubota Engine America Corporation, Kubota Water and Environment U.S.A. Corporation, Kubota Manufacturing of America Corporation, Kubota Canada Ltd.) with an independent dealer network accessed via a dealer locator service. Revenue streams are predominantly hardware sales augmented by managed services through retail financing. Kubota North America has been investing in Physical AI and autonomy for agriculture, notably through a co-development partnership with Agtonomy (anchored by CTO Dr. M. Brett McMickell) and the CES Innovation Award 2025-winning KATR all-terrain robot, with adjacent capability added through the acquisition of Bloomfield Robotics and a follow-on investment in UV Boosting.

Kubota North America is a wholly-owned subsidiary of Kubota Corporation, a publicly-traded Japanese manufacturer listed on the Tokyo Stock Exchange (ticker: 6326) with operations in 120+ geographies. The North American subsidiary thus benefits from group-level R&D and procurement while operating as an independent commercial entity with its own subsidiary structure, dealer relationships, and brand presence (including the retained Great Plains Manufacturing sub-brand).

Name

Kubota North America Corporation

Legal name

Kubota Corporation

Website

https://kubota.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Kubota North America Corporation is the Grapevine, Texas-based regional headquarters for Kubota Corporation's Farm & Industrial Machinery business, selling tractors, construction equipment, engines, and water infrastructure through wholly-owned subsidiaries and an independent dealer network across the U.S., Canada, and Mexico.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Industrial Machinery and Equipment Merchant Wholesalers (42383)

SIC

Farm Machinery & Equipment (3523), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industry

Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)

Keywords

• Agricultural machinery
• Construction equipment
• Water infrastructure
• Diesel engines
• Turf equipment

Headquarters

HQ city

Grapevine

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Farm & Industrial Machinery: Sales of tractors, combine harvesters, rice transplanters, construction machinery, utility vehicles, turf equipment, and implements. Revenue generated through dealer network and subsidiaries.
2. Engines and Generators: Sales of diesel engines for industrial and generator applications through Kubota Engine America Corporation.
3. Water and Environment Products: Sales of ductile iron pipes, valves, pumps, environmental equipment, membrane solutions, and wastewater treatment plants (Johkasou).
4. Retail Financing: Kubota Credit Corporation U.S.A. provides retail financing of sales contracts, supporting equipment purchases through financing solutions.
5. Materials and Components: Sales of steel castings, cracking tubes, reformer tubes, and other industrial materials.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Kubota North America Corporation manufactures and sells a comprehensive portfolio of farm and industrial machinery, engines, and water infrastructure products through wholly-owned subsidiaries and an independent dealer network across the United States, Canada, and Mexico. The portfolio spans tractors, combine harvesters, rice transplanters, construction machinery, utility vehicles, turf equipment, diesel engines, ductile iron pipes, valves, pumps, membrane water treatment systems, and the innovative KATR all-terrain autonomous robot. The company also provides retail equipment financing through Kubota Credit Corporation U.S.A. and underwriting of non-life insurance through Kubota Insurance Corporation.

Product overview

Kubota North America Corporation is part of the Kubota Group, a global manufacturing company specializing in agriculture, water, and environment products. The company offers a comprehensive portfolio of products organized into several categories: Agriculture (tractors, combine harvesters, rice transplanters, implements), Lifestyle (utility vehicles, turf equipment), Water (ductile iron pipes, valves, pumps, environmental equipment, membrane solutions, wastewater treatment plants), Construction (construction machinery), Engines (industrial and generator engines), Weighing & Measuring Control Systems, and Materials. The portfolio includes the KATR all-terrain robot, an innovative compact autonomous vehicle featuring adjustable hydraulic legs and stability control for agriculture and construction applications. Kubota operates through subsidiaries including Kubota Tractor Corporation, Kubota Manufacturing of America Corporation, Kubota Engine America Corporation, and others across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Great Plains Manufacturing: Agricultural implements and construction equipment attachments manufacturer acquired by Kubota
• KATR

Products and services

• Tractors

Quantifiable outcome

• KATR robot maintains level loading platform on slopes up to its stability control limits
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered strategic and core.

• UV BoostingstrategicStrategic or Co-development Partner · 24 June 2026Kubota announced additional investment in French startup UV Boosting, a developer, manufacturer, and supplier of ultraviolet irradiation equipment for plants. The investment accelerates collaboration on advanced plant resistance technology, enhancing Kubota's capabilities in agricultural innovation.
• AgtonomycoreStrategic or Co-development Partner · 20 April 2026Joint collaboration on Physical AI and automation for agriculture. Tim Bucher, CEO of Agtonomy, and Dr. M. Brett McMickell, CTO of Kubota North America, co-authored a guest article advocating for human-led AI-assisted approach to support family farms. The partnership focuses on keeping farmers in business amid labor shortages through automation that upskills workers rather than replacing them.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CNH Industrial: Parent of Case IH and New Holland; directly competes with Kubota in tractors, haytools, and compact construction equipment and has been investing heavily in autonomy via Raven.
• The Toro Company: Specialist in turf and grounds maintenance equipment, directly overlapping with Kubota's turf equipment product line and similar commercial/institutional customer base.
• AGCO Corporation: Global farm equipment maker (Massey Ferguson, Fendt, Valtra) directly competing in tractors, combines, and implements; comparable dealer model and family-farm customer base.
• Deere & Company (John Deere): Largest North American agricultural machinery manufacturer with overlapping tractor, implement, and precision-ag offerings. Direct competitor in tractors and increasingly in autonomy/precision agriculture.
• Doosan Bobcat: Compact construction equipment specialist with overlapping compact track loader, excavator, and utility product lines; comparable end customers in construction and landscaping.
• Yanmar Holdings: Japanese competitor with comparable diesel engines, tractors, and compact construction equipment; comparable product mix and family-farm/SMB customer base.
• Polaris Inc. Competing manufacturer of utility vehicles and off-road vehicles (Ranger, RZR); directly comparable lifestyle/UV product line and overlapping dealer channels.

Regional players

• Mahindra & Mahindra (Farm Equipment): Indian tractor and farm equipment manufacturer with growing North American footprint; comparable small/compact tractor product targeting similar value-oriented buyers.

Broad incumbents

• Caterpillar: Dominant construction equipment incumbent that overlaps with Kubota's compact construction machinery line; broader product portfolio and much larger scale.
• Komatsu: Major construction equipment manufacturer with overlap in compact machinery and growing autonomous-equipment programs; broader scale than Kubota's construction segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Kubotatractorcorp
• Facebookfacebook.com/kubotatractor
• LinkedInlinkedin.com/company/kubota-tractor-corporation
• Instagraminstagram.com/kubotausa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kubota North America Corporation