Agtonomy
Agtonomy builds a Physical AI software platform that autonomously operates agricultural and off-road equipment, factory-integrated with Kubota and Bobcat tractors, serving enterprise specialty-crop growers and land managers with vision-based, infrastructure-free automation.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Agtonomy does
Agtonomy (legal entity Mooco Robotics, Inc.) is a South San Francisco-based software company founded in 2021 that builds a Physical AI platform for automating agricultural and off-road equipment. Its core offering, the third-generation Agtonomy Platform and TeleFarmer software, combines proprietary TrunkVision computer vision, GPS guidance, embedded cellular and Starlink connectivity, and edge AI to convert OEM tractors into autonomous machines that operate without local base stations, pre-mapped paths, or continuous internet. The technology is factory-integrated into equipment from Kubota (M5 Narrow) and Doosan Bobcat (CT4045 and 45–112HP range), and supports mixed-fleet orchestration across implements from partners including On-Target, Clemens, and KCI Manufacturing.
The company sells primarily to enterprise specialty-crop growers — vineyards, orchards, and fruit/nut operations — with named customers including Treasury Wine Estates, Silver Oak Cellars, and Okanagan Specialty Fruits, alongside a rental program expanded to Washington State permanent-crop growers. Revenue mechanics combine OEM-embedded software licensing, direct rental and pilot programs (seasonal and multi-year with a 30-day guarantee), and paid pilots that bundle operator training, remote diagnostics, and software updates. Distribution runs through OEM dealer networks (Kubota, Bobcat) supplemented by direct field-sales pilots and event-driven demand generation at CES, World Ag Expo, and FIRA USA.
Agtonomy has raised approximately $73.3M across seed, Series A, and Series B rounds (2021–2025), with strategic investment from Kubota and Doosan Bobcat anchoring OEM alignment and DBL Partners, Nuveen, Autotech Ventures, Allison Transmission, and others on the cap table. The company employs 11–50 people and has expanded operations from the US West Coast into the Southeast US and Australia, with planned entry into South America and Europe.
Agtonomy firmographics
Firmographics- Name
- Agtonomy
- Legal name
- MOOCO ROBOTICS, INC.
- Website
- https://agtonomy.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agtonomy builds a Physical AI software platform that autonomously operates agricultural and off-road equipment, factory-integrated with Kubota and Bobcat tractors, serving enterprise specialty-crop growers and land managers with vision-based, infrastructure-free automation.
- Ownership category
- akta.pro rank
Agtonomy industry classification
Industry- Product category
- Agricultural Automation Software
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Farm Machinery & Equipment (3523), Industrial Trucks, Tractors, Trailors & Stackers (3537), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ)
- akta.pro secondary industries
- Farm Robot Fleet Management & Operations Software (Dispatch, monitoring, OTA updates) (AFAAAGAH), Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance) (AFAAAGAJ), Autonomous Field Robots & Tractors (Driverless tractors, robotic carriers) (AFAAAGAA), Agricultural & Field Robotics (HDAAAIAD), Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB)
Keywords
Where Agtonomy is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Agtonomy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Platform Licensing: Factory-integrated software platform embedded into OEM equipment at manufacture. Revenue generated through software licensing to OEM partners (Kubota, Bobcat) and possibly per-equipment or subscription fees. Supports diverse equipment ranging from 45HP to 112HP tractors.
- Rental Programs: Flexible rental model offering seasonal, multi-year lease options for Agtonomy-enabled equipment. Allows growers to 'try before they buy' with 30-day guarantee. Targets adoption by reducing commitment barriers.
- Pilot Programs: Commercial pilot programs with paid trial customers. Includes operator training, remote diagnostics, software updates, and access to Farming & AgTech Services team. Building toward full commercial deployment.
- Equipment Sales (through OEM partners): OEM partners (Kubota, Bobcat) sell Agtonomy-enabled autonomous tractors and equipment commercially. Revenue indirectly flows through partner equipment sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Rental - Flexible entry option |
| One time/ perpetual license | Annual | Purchase - Full ownership |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Agtonomy product offering
Product offeringCore offering
Agtonomy develops a Physical AI software platform that transforms agricultural and off-road equipment into autonomous, remotely operated vehicles. The platform is factory-integrated into OEM equipment (Kubota, Bobcat) and combines vision-based navigation, computer vision (TrunkVision), GPS guidance, and edge AI to enable autonomous execution of tasks such as mowing, spraying, weeding, and transporting. A single operator can manage 10+ tractors simultaneously, with mixed-fleet support across diesel and electric platforms.
Product overview
Agtonomy offers a modular autonomous vehicle platform consisting of the core Agtonomy Platform middleware (the primary product), the TeleFarmer Remote Control System for teleoperation, the All-Electric Reference Tractor as a reference design for electric implement ecosystems, and TrunkVision computer vision technology for specialty crop navigation. The platform enables a single operator to manage over 10 tractors simultaneously through fleet management capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Agtonomy Platform (3rd Generation) Physical AI software platform that transforms tractors into autonomous vehicles with fleet intelligence, task planning, and real-time monitoring for managing multiple autonomous tractors from a single operator interface. Factory-integrated into OEM equipment (Kubota, Bobcat). Supports mowing, spraying, weeding, and transporting tasks across specialty crops, turf, and open fields.
- TeleFarmer Solution Tele-guidance software system that turns tractors into remotely operated vehicles for specialty crop applications. Equipped with proprietary TrunkVision for centimeter-level precision navigation within specialty crops. Includes a mobile operator application for planning and implementing tasks with real-time monitoring, equipment health status, and remote issue resolution.
Quantifiable outcome
- $2,000 per acre savings for specialty fruit growers
- +4 more outcomes
Companies that use Agtonomy
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Agtonomy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Agtonomy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- KubotaflagshipKubota invested in Agtonomy and began joint projects in 2024. Companies showcased autonomous M5 Narrow with Agtonomy's driving system at CES 2026. Early commercial deployment across Western U.S. through Kubota dealers. Partnership developing smart solutions for specialty crops with Kubota acquiring Bloomfield Robotics for additional AI-enabled sensor technology.
- Michael Abbott (Board Member)coreFormer GM EVP of Software and Services overseeing Software-Defined Vehicles, OnStar, and autonomous driving. Prior senior roles at Apple (Cloud Services), Twitter, Palm, Microsoft. Brings cloud infrastructure and enterprise platform expertise. Appointed to Board of Directors.
- Sterling Anderson (Board Member)coreCo-founder of Aurora and former Tesla Autopilot lead engineer. Joined Agtonomy's Board of Directors bringing expertise in autonomous vehicle development from leading self-driving companies.
- Jorge Heraud (Board Member)coreFormer VP of Innovation at John Deere, led development of Autonomous Tractor (CES 2022) and See & Spray Ultimate (2023). Stanford-educated AgTech luminary joining Agtonomy's Board to bring deep agricultural technology expertise.
- On-TargetcoreCollaboration to advance all-electric implement ecosystems. Debuted autonomous electrostatic smart spray integration at FIRA USA. Partnership focused on integrating Agtonomy's platform with On-Target's all-electric spraying technology.
- Doosan BobcatflagshipStrategic investment and partnership formed in February 2023 to develop remote control and automation technologies for agricultural machinery. Aims to expand automation applications in agriculture, landscaping, construction, and logistics. New unmanned lawn mower expected. Integration into Bobcat equipment product line.
- Silver Oak CellarscorePartnership to advance climate-smart farming technologies using innovative software platform and remotely operated EV equipment to advance Silver Oak's sustainability goals.
- Treasury Wine EstatesflagshipFirst paid trial customer of TeleFarmer technology. Global wine producer deploying autonomous fleets in California vineyards. Multi-year partnership with Treasury Wine Estates providing feedback to refine solution for vineyard and specialty crop applications. Continued partnership into third year with expansion of AgTech operator roles.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Agtonomy competitors and assessment
Company assessmentDirect peers
- Monarch Tractor: Monarch builds autonomous, electric smart tractors for specialty crop and vineyard applications. Directly competes with Agtonomy in the same narrow-row, autonomous specialty crop segment and serves similar growers with overlapping use cases (spraying, mowing, hauling).
- Sabanto: Sabanto retrofits existing tractors with autonomous kits for row-crop and specialty-crop tasks. Competes head-to-head with Agtonomy on tractor autonomy-as-software and addresses similar labor-shortage pain points across agricultural operations.
- Carbon Robotics: Carbon Robotics builds LaserWeeder autonomous weeding robots and computer-vision-based precision agriculture equipment. Competes with Agtonomy on autonomous specialty crop care (weeding/spraying) using AI and computer vision in similar customer environments.
- Bluewhite (formerly Blue White Robotics): Bluewhite retrofits existing tractors and implements with autonomous kits for orchards, vineyards, and row crops. Direct peer with overlapping specialty-crop autonomy offering and similar OEM-agnostic retrofit distribution model.
- Naio Technologies: Naio Technologies builds autonomous weeding and hoeing robots for specialty crops and vineyards. Competes with Agtonomy on AI-driven autonomous field tasks in similar customer environments (specialty crops, narrow rows).
Broad incumbents
- John Deere (Autonomous Agriculture): John Deere has shipped autonomous tractors and See & Spray Ultimate; acquired Blue River Technology and Bear Flag Robotics. The dominant incumbent in agriculture equipment with in-house autonomy stack that competes directly with Agtonomy's OEM-embedded approach.
- CNH Industrial: CNH (Case IH, New Holland) has launched autonomous tractors and tillage solutions in partnership with Raven/Trimble. Major incumbent OEM whose autonomy program could compete with or replicate Agtonomy's specialty-crop offering.
- Trimble Agriculture: Trimble provides GPS guidance, precision agriculture, and autonomy software integrated with major equipment brands. Competes in the precision-autonomy layer for agriculture with broader portfolio but overlapping guidance and fleet intelligence capabilities.
- Raven Industries (CNH): Raven (acquired by CNH) provides autonomous driving and precision agriculture technology for major OEMs. Direct competitor to Agtonomy in the autonomy software layer for tractors and field equipment.
Emerging players
- Aigen: Aigen builds solar-powered agricultural robots for weeding using AI and computer vision in row crops. Adjacent emerging competitor in agricultural robotics with similar AI-driven autonomy approach but different form factor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Agtonomy social profiles
Digital presenceAgtonomy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agtonomy leadership team
Management profileNumber of profiles
Profiles1 record
Agtonomy funding detail
Funding detailFunding overview
Funding rounds7 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agtonomy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agtonomy
What does Agtonomy do?
Agtonomy develops a Physical AI software platform that transforms agricultural and off-road equipment into autonomous, remotely operated vehicles. The platform is factory-integrated into OEM equipment (Kubota, Bobcat) and combines vision-based navigation, computer vision (TrunkVision), GPS guidance, and edge AI to enable autonomous execution of tasks such as mowing, spraying, weeding, and transporting. A single operator can manage 10+ tractors simultaneously, with mixed-fleet support across diesel and electric platforms.
Is Agtonomy a public or private company?
Agtonomy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Agtonomy founded?
Agtonomy was founded in 2021. It employs 11 to 50 people.
Where is Agtonomy based?
Agtonomy is headquartered in San Francisco, United States, in the North America region.
How does Agtonomy make money?
Four revenue lines are on record. Software Platform Licensing is the primary driver. The others are rental Programs, pilot Programs and equipment Sales (through OEM partners).
Who are Agtonomy's main competitors?
Direct peers on record are Monarch Tractor, Sabanto, Carbon Robotics, Bluewhite (formerly Blue White Robotics) and Naio Technologies. Broad incumbents are John Deere (Autonomous Agriculture), CNH Industrial, Trimble Agriculture and Raven Industries (CNH). Aigen is listed as an emerging player.
Does Agtonomy have an API?
No public API is recorded for Agtonomy.
What industry is Agtonomy in?
Agtonomy's product category is Agricultural Automation Software. Its primary akta.pro industry code is AFAGALAJ, Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors), with a secondary code of AFAAAGAH, Farm Robot Fleet Management & Operations Software (Dispatch, monitoring, OTA updates). Its NAICS code is 333111 and its SIC code is 3523.