Anwert

What Anwert does

Anwert is a full-service digital agency headquartered in Vienna, Austria, founded in 2016 by Thomas Dori (Master in Software-Engineering; prior roles with PayPal, GE, Microsoft, and SAP). Operating as Anwert Digital GmbH, the firm is bootstrapped, founder-owned, and serves primarily tech companies and Austrian SMBs across the DACH region, with named clients spanning banking (easybank, BAWAG PSK), luxury retail (McArthurGlen), consulting (BC Consulting, BCG), industry (Mondi, 10x Genomics, Kastner Gruppe), energy (go green energy, HYDROGRID), and fintech (Brickwise). The company positions itself as an "external marketing department" for clients lacking internal digital resources.

The agency's core technology stack is WordPress/Elementor deployed on WPEngine managed hosting, supplemented by Node.js on AWS/Azure for custom projects, WooCommerce and Shopify for e-commerce, and tools such as Mailchimp/Mailjet, Cloudflare CDN, Microsoft Clarity, and Google reCAPTCHA. Hosting infrastructure carries ISO 27001:2022 and SOC 2 Type II certifications with 99.99% SLA. Anwert has developed proprietary Elementor plugins (custom form action for conversion tracking, extended dynamic tags, and A11y code enhancements) and an in-house direct-to-consumer product, HotLog, a sauna session tracking app launched in 2025.

Commercially, Anwert runs a consultative sales motion targeting SMBs to enterprises, with project fees typically ranging from €5,000 to €30,000 and reaching six figures for complex engagements. Recurring revenue comes from managed WordPress hosting retainers and digital marketing subscriptions. The firm leverages Austrian government subsidy programs (KMU.DIGITAL, go-international, Barriere:freie Unternehmen, Digitalisierung WAW) with combined potential subsidies of up to €61,300 per project. The agency has positioned European Accessibility Act (EAA) compliance as a strategic differentiator ahead of the June 2025 regulatory deadline, with a 5.0 Google rating across 67 reviews as social proof.

Name

Anwert

Legal name

Anwert Digital GmbH

Website

https://anwert.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Anwert is a Vienna-based, bootstrapped full-service digital agency founded in 2016 that delivers WordPress/web development, design, digital marketing, and European Accessibility Act compliance to tech companies, SMBs, and enterprises across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Web Design & Development Services: Custom website design and development projects using WordPress/Elementor or Node.js. Project fees range from €5,000 for basic sites to six figures for complex projects, with most projects falling between €10,000 and €30,000. Includes hosting setup and migration.
2. WordPress Hosting & Maintenance Services: Ongoing managed WordPress hosting via WPEngine with dedicated server support, automatic updates, monitoring, security, and monthly reporting. Sold as a recurring service retainer.
3. Digital Marketing & Operations Services: Performance marketing (SEO, SEA, social media ads, email automation, content creation, analytics). May be sold as part of a retainer or per-project.
4. Brand & Strategy Consulting: Brand strategy, naming, competitive analysis, customer journey mapping, content strategy, design thinking workshops.
5. Own Product (HotLog): The agency also develops its own products — HotLog, a sauna session tracking app, represents a potential direct-to-consumer digital product revenue stream developed in-house.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Anwert is a Vienna-based full-service digital agency that designs, builds, hosts, and markets WordPress websites and digital experiences for tech companies and SMBs in the DACH region. Its core offerings span strategy, web design, custom WordPress/Elementor and Node.js development, WooCommerce/Shopify e-commerce, managed WPEngine hosting, performance marketing (SEO/SEA, email automation, social ads), brand consulting, and European Accessibility Act (WCAG 2.2) compliance. The agency also operates HotLog, an in-house consumer wellness tracking app.

Product overview

Anwert is a full-service digital agency based in Vienna, Austria, founded in 2016. The company offers an integrated portfolio of services centered on WordPress website development and hosting (using WPEngine), digital marketing, web design, e-commerce solutions (WooCommerce/Shopify), and accessibility compliance services for the European Accessibility Act. Their core offering combines strategy, design, implementation, and ongoing optimization under one roof. Additional services include infographics, email marketing (Mailchimp/Mailjet), and performance marketing. The agency also develops its own product line, including the HotLog wellness tracking app, and provides free educational resources such as email marketing and copywriting guides.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Website Development & Hosting Full-service WordPress website design, development, hosting on WPEngine, maintenance, automatic updates, performance monitoring, SEO optimization, and accessibility compliance. Built primarily with Elementor and premium plugins (Elementor Pro, ACF Pro, WPML Pro, RankMath SEO Pro, WPRocket) for tech companies and SMBs in the DACH region.
• Web Design Web design services covering UI/UX design, corporate identities, responsive design, infographics, and visual communication. Deliverables are optimized for conversion, SEO, and WCAG 2.2 accessibility for DACH-region tech companies and SMBs.
• Digital Marketing Services Comprehensive digital marketing services including brand strategy, SEO, SEA (Google Ads), social media marketing, email automation (Mailchimp/Mailjet), performance marketing, and analytics reporting. Sold as project work or ongoing retainer.
• European Accessibility Act Compliance Services End-to-end EAA (European Accessibility Act) compliance services for digital products, including accessibility audits, WCAG 2.2 AA remediation, barrier-free website implementation across websites, customer portals, mobile apps, emails, and PDFs, plus ongoing monitoring. Uses Anwert's three-step accessibility process: audit, correction, optimization.
• eCommerce Solutions Online store development and integration services using WooCommerce (WordPress) and Shopify, including custom development, payment integration, and store design for SMBs and enterprise retailers.
• HotLog App In-house developed wellness tracking application for logging sauna and wellness sessions. Compares user activity against scientific recommendations for benchmarking. Built by Anwert from concept and wireframes to programming as a direct-to-consumer digital product.
• Brand Strategy & Consulting Brand strategy, naming, competitive analysis, customer journey mapping, content strategy, and design thinking workshops for organizations seeking strategic repositioning or holistic brand guidance.

Quantifiable outcome

• Up to €61,300 in Austrian government subsidies available for qualifying digital marketing and website projects
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

One partnership is on record.

• WPEnginecoreTechnology or IntegrationWPEngine is Anwert's primary managed WordPress hosting partner. Anwert has developed an optimized setup with WPEngine that includes server infrastructure tuned for WordPress, EU-based servers (GDPR compliant), automated daily backups (30 days), external server backups, CDN, auto-updating SSL, up to 400,000 visitors/month capacity, ISO 27001:2022 and SOC 2 Type II certifications, and 99.99% SLA. Anwert provides dedicated server infrastructure for all Anwert clients, automatic PHP and server software updates, dedicated development and test environments, and free Anwert plugins and premium plugin licenses (Elementor Pro, ACF Pro, WPML Pro, RankMath SEO Pro, WPRocket).

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Dept Agency: International digital agency with strong DACH presence offering end-to-end digital services. Comparable breadth of offering but materially larger scale than Anwert.
• TWT Interactive: Larger, established German digital agency with broader services including performance marketing, technology, and data. Comparable target audience but typically larger enterprise engagements than Anwert's €5K–€30K sweet spot.

Direct peers

• Neofonie: Berlin-based full-service digital agency offering web development, e-commerce, and digital marketing for enterprise clients across DACH. Directly comparable to Anwert in scope (strategy, design, development, hosting) and target market.
• Me & Company: Munich-based digital agency offering web, brand, and digital marketing services to enterprise clients in DACH. Similar mix of strategy, design, development, and ongoing digital operations.
• diva-e: German full-service digital agency covering web, e-commerce, content, and hosting with a strong enterprise focus. Comparable to Anwert's positioning as a one-stop digital partner for mid-market and enterprise customers.
• denkwerk: Cologne-based full-service digital agency with strategy, design, development, and digital marketing capabilities for major brands. Closely comparable in service breadth and quality bar.
• Virtual Identity: Freiburg-based digital agency focused on web platforms, content, and marketing for B2B and enterprise brands. Comparable offering and DACH footprint to Anwert.
• Scholz & Volkmer: Wiesbaden-based digital agency known for corporate websites, digital products, and brand communication. Comparable service mix and enterprise DACH client base to Anwert.

Others

• WPEngine (Agency Partner Program): Anwert's hosting and infrastructure partner; WPEngine runs a large agency partner ecosystem that competes for similar WordPress development and hosting projects across DACH.
• Elementor (Pro Agency Partners): Page-builder platform whose ecosystem of certified agencies competes for many of the same SMB and mid-market WordPress projects Anwert delivers on Elementor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/anwert_io
• Facebookfacebook.com/anwert.io
• LinkedInlinkedin.com/company/anwert
• Instagraminstagram.com/anwert.io
• Pinterestpinterest.com/anwert

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anwert