ParkourONE Academy

What ParkourONE Academy does

ParkourONE Academy (ParkourONE GmbH) is a Swiss-headquartered parkour school and research facility founded in 2008 by Roger Widmer. The company delivers weekly parkour training classes across four age-segmented programs (Kids 6-12, Juniors 12-18, Adults 18+, and Parent-Child), operating through 12 regional communities - six in Switzerland (Münsingen, Bern, Zürich, Basel, Thun, Brig) and six in Germany (Berlin, Augsburg, Dresden, Hannover, Münster, Rhein-Ruhr). Its core pedagogical technology is the proprietary TRUST methodology, a 25-year-developed framework combining Potential Development, Value Orientation, and Health Promotion through structured, non-competitive instruction. The company also operates a research arm producing academic publications on parkour as intangible cultural heritage.

The business model is multi-stream and predominantly direct-to-consumer: recurring membership subscriptions (CHF 199/quarter for Kids, CHF 98/month for Juniors, CHF 139/month for Adults), one-time Probetraining trials (CHF 25), holiday courses, and gift vouchers anchor consumer revenue. B2B revenue layers include corporate team events (2-6 hours, max 16 participants per coach), school on-site programs (primary and secondary), and the higher-margin RubikONE Impulsworkshop (CHF 1,990) targeting municipal authorities for public-space transformation. A second monetization lane is the TRUST Studiengang, a six-tier coach certification pathway (COACH through EXPERT III) that produces the company's own instructor pipeline and is sold as professional training. Ancillary revenue comes from merchandise (Tracers Blackbook, Burner Parkour, branded clothing) via separate German and Swiss online stores, and the annual ONEtainebleau training camp in France (running 18+ years).

The company is family-owned, with no external funding rounds disclosed, and operates at a small scale (11-50 employees) spanning coaches, school directors, finance/HR, and administration. Customer segments are deliberately diversified across individuals and families, schools, corporate teams, and municipal governments. The TRUST Education network of aligned partner brands (TraceSpace, ETREFORT, ESSENZWERT, MINDGUIDE) extends the brand into lifestyle, nutrition, and mindset adjacencies without equity dilution. There is no AI/ML capability, no app product, and no API; the technology stack is a WordPress website with WooCommerce-powered booking and e-commerce, MailerLite email, and Google/Meta analytics.

Name

ParkourONE Academy

Legal name

ParkourONE GmbH

Website

https://parkourone.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ParkourONE Academy is a Swiss-founded parkour school and research facility operating 12 locations across Switzerland and Germany, delivering weekly classes by age segment, TRUST-methodology coach certification, school and corporate programs, and municipal public-space workshops under the TRUST and RubikONE brands.

Ownership category

akta.pro rank

Product category

Parkour Training Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), All Other Schools and Instruction (61169)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Fitness & Park Bootcamps (HSADABAC)

akta.pro secondary industries

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Parkour training
• Youth sports education
• Movement coaching
• Coach certification programs
• Corporate team building

Headquarters

HQ city

Liebefeld

HQ country

Switzerland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions (Kids, Juniors, Adults): Recurring monthly or quarterly membership fees for weekly parkour training classes across age segments. Kids: CHF 199 per quarter (CHF 199 for 3 months, 1x per week, 1.5h). Juniors: CHF 98 per month. Adults: CHF 139 per month. All prices include VAT in Switzerland.
2. Parent-Child Classes: Parent-child parkour classes (Eltern-Kind) priced at CHF 147 per class session (1.5h, 1x per week, for ages 4-99, with additional children at CHF 49 each).
3. TRUST Coach Training & Certification: Professional certification pathway for aspiring parkour coaches, progressing through COACH, HEADCOACH I, HEADCOACH II, EXPERT I, EXPERT II, EXPERT III levels. Generates revenue through training program fees and certification.
4. Corporate Team Events: Customized team-building events for companies, associations, and groups. Pricing is individually quoted based on team size and program scope. Duration ranges from 2–6 hours, with a maximum of 16 participants per coach.
5. Impulsworkshop (RubikONE Municipal Workshops): CHF 1,990 workshop for municipal authorities and stakeholders, covering 120 minutes of outdoor activity led by a parkour expert, with documentation provided.
6. ONEtainebleau Training Camp: Annual week-long parkour training camp in Fontainebleau, France (01.08–08.08.2026). Group registration handled through Google Forms. Camping accommodation at Camping Grez sur Loing.
7. Holiday Courses and Workshops: Single-session or multi-day intensive parkour courses during school holidays for children and teenagers, including locations across Switzerland (Basel, Bern, Zurich, Thun, Winterthur, and others).
8. Merchandise and Educational Materials: Sale of parkour merchandise including clothing and educational materials such as the 'Tracers Blackbook' and 'Burner Parkour' book. Separate German and Swiss online stores at parkour-store.de and parkour-store.ch.
9. School Partnership Programs: Parkour programs delivered directly at school premises, including single sessions, project weeks, semester courses, and full school-year programs. Pricing is individually quoted based on scope, duration, and number of classes.
10. Birthday Party Workshops: Parkour birthday workshops for children, marketed as memorable experiences. Details and availability upon inquiry.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

ParkourONE Academy runs a multi-studio parkour and movement school delivering weekly training classes for kids (ages 6-12), juniors (12+), adults (18+), and parent-child pairs. Beyond regular classes, the academy offers TRUST-certified coach training, school sports programs, corporate team-building events, municipal Impulsworkshops, holiday camps, an annual ONEtainebleau trip, trial sessions, gift vouchers, and branded merchandise.

Product overview

ParkourONE Academy operates as a unified platform offering physical parkour training services and educational programs. The core offering consists of weekly training classes organized by age group: Kids (6-12 years), Juniors (12-18 years), Adults (18+), and Eltern-Kind (parent-child) sessions. The portfolio extends to complementary services including coach certification through the TRUST Studiengang with multiple levels (COACH, HEADCOACH I/II, EXPERT I/II/III), team building events, school programs, and the annual ONEtainebleau camp in France. Additional offerings include trial training sessions, gift vouchers, holiday courses, workshops, and the Impulsworkshop for municipalities. The TRUST methodology underpins all educational offerings, while subsidiary initiatives like RubikONE (public space activation) and products such as Tracers Blackbook extend the brand into educational materials and community research. The company operates through regional parkour communities across Germany and Switzerland with dedicated city-specific websites.

Differentiator

Problem solved

Functional benefit

Brands

• TRUST Education: The pedagogical methodology developed by ParkourONE for teaching parkour, focusing on potential development, values, and health promotion
• RubikONE
• ONEtainebleau

Products and services

• Parkour Kids (ages 6-12) Weekly parkour and movement training classes for children aged 6-12, delivered by certified ParkourONE coaches at the academy's studios. Targeted at parents seeking structured, safe, and pedagogically grounded physical activity for school-age children.
• Parkour Juniors (ages 12+) Weekly parkour and movement training classes for participants aged 12 and above, focused on more advanced technique, strength, and progression. Aimed at teens and young adults seeking a structured sport school environment.
• Parkour Adults (ages 18+) Weekly parkour and movement training classes for adults aged 18 and above, marketed as a fitness and movement discipline rather than a competitive sport. Aimed at adults seeking community-based, technique-driven training.
• Eltern-Kind Parkour (Parent-Child Parkour) Parkour sessions designed for parents and children to train together, combining family activity with structured movement coaching. Offered at ParkourONE Academy studios.
• TRUST Coach Ausbildung (Coach Certification) Certified parkour coach training program built on ParkourONE's TRUST methodology, qualifying participants to teach parkour under the TRUST standard. Targeted at aspiring and current parkour coaches.
• TRUST Studiengang (Bachelor's Degree Pathway) Academic pathway offered in partnership that enables students to pursue a bachelor's degree aligned with the TRUST methodology, extending ParkourONE's training into higher education and professional qualification.
• Parkour Teamevent (Corporate Team Building) Corporate team-building events where groups train parkour together under ParkourONE coaches, used as an active, movement-based alternative to traditional team-building activities. Aimed at companies and organizations.
• Parkour für Schulen (School Programs) Structured parkour units delivered in primary and secondary schools by certified ParkourONE coaches, used to supplement or anchor school physical education curricula. Targeted at schools and educational institutions.
• Impulsworkshop (Municipal Workshop) Project-based parkour and movement workshops commissioned by municipalities, cities, and public institutions for community, youth, or sport development purposes. Targeted at the public sector.
• ONEtainebleau (Annual Camp) Annual multi-day parkour camp held in Fontainebleau, France, organized by ParkourONE Academy for members and the wider parkour community.
• Ferienkurse (Holiday Courses) Time-limited parkour courses scheduled during school holidays, providing intensive multi-day training for kids, teens, and adults.
• Probetraining (Trial Training) Single trial parkour training session that allows prospective members to experience a ParkourONE class before committing to a subscription.
• ParkourONE Gutschein (Gift Vouchers) Gift vouchers redeemable for ParkourONE classes, holiday courses, and other academy offerings, sold to individuals seeking to gift training experiences.
• ParkourONE Merchandise Shop Online store selling branded ParkourONE apparel, accessories, and training-related merchandise directly to consumers.

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ETREFORTminorStrategic or Co-development PartnerSustainable and fairly produced fashion/lifestyle brand. ETREFORT creates meaningful and functional clothing for personal identity, aligned with ParkourONE's values. Both companies share the same vision and values within the TRUST Education network.
• TraceSpacecoreStrategic or Co-development PartnerTraceSpace develops movement and encounter spaces (Bewegungs- und Begegnungsräume) for health and movement promotion that support social interaction and individual potential development. ParkourONE's Bern Wankdorf location operates at TraceSpace facilities.
• ESSENZWERTminorStrategic or Co-development PartnerBrand focused on conscious and healthy nutrition. ESSENZWERT supports individuals in achieving more vitality and energy in sport and daily life. Both brands share vision and values within the TRUST network.
• MINDGUIDEminorStrategic or Co-development PartnerBrand focused on mindset development and positive belief formation. MINDGUIDE helps individuals build positive beliefs and efficiently reach goals. Both brands share vision and values within the TRUST network.
• TRUST Education NetworkcoreStrategic or Co-development PartnerParkourONE is part of the TRUST Education network, a broader network of individuals and companies that recognize education and charity as keys to prosperity and well-being. TRUST Education provides the overarching brand framework under which ParkourONE and its partner organizations operate.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Storm Freerun: UK parkour/freerunning academy offering classes, private coaching, and youth programs. Comparable on training-focused delivery to youth and adult segments, though smaller in geographic footprint than ParkourONE.
• APEX Movement: Multi-location parkour and movement school in the US with branded curriculum, youth/adult classes, summer camps, and coach training. Comparable on subscription model, multi-city footprint, and curriculum-led pedagogy.
• American Parkour: US parkour organization providing instructor certification, events, and community resources. Comparable to ParkourONE's blended model of training plus certification plus community events.
• Parkour Generations: UK-based parkour school founded by the founders of parkour in the UK; offers youth and adult classes, workshops, and teacher training. Closest direct competitor in terms of integrated training-plus-education model, though ParkourONE's TRUST methodology is more codified.
• ADAPT (formerly ParkourEDU): US-based parkour educator offering instructor certification and curriculum for schools and gyms. Directly comparable to ParkourONE's TRUST Studiengang coach certification product line.

Broad incumbents

• CrossFit: Global fitness brand with affiliate-gym subscription model and standardized coach certification (L1/L2/L3). The most analogous scaled business model to ParkourONE's mix of subscription classes + coach training + community events, though CrossFit is a much larger incumbent.
• F45 Training: Global fitness franchise offering group functional training classes. Comparable on multi-city subscription model and standardized coaching curriculum, but serves a much broader functional-fitness audience and competes for the same corporate team-building and consumer fitness wallet.

Regional players

• ParkourUK: UK national governing body and community hub for parkour, providing governance, instructor certification, and community events. Analogous to the role ParkourONE plays in DACH as a leading brand, but operates as a federation rather than a commercial school.

Emerging players

• MovNat: Natural movement education company with a proprietary methodology, certified trainer network, and workshop delivery model. Comparable to ParkourONE in its codified methodology + certified instructor + outdoor delivery architecture, but broader in movement scope.
• Parkour3D: Parkour school and training community with multi-location classes and a focus on movement culture. Comparable as a training-plus-community operator, though smaller scale and different geographic focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/parkourone
• Facebookfacebook.com/parkourone
• Instagraminstagram.com/parkourone
• Xx.com/ParkourONE
• LinkedInlinkedin.com/company/parkourone-schweiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ParkourONE Academy