Lewis Asset Management

What Lewis Asset Management does

Lewis Asset Management, LLC is a privately held, SEC-registered investment advisor founded by David Lewis after his tenure at large broker-dealers and financial institutions. Operating from a single office at 985 Moraga Rd, Suite 207, Lafayette, California, the firm delivers personalized financial planning and investment management services to individual investors and families, including high-net-worth households, primarily in Contra Costa County and the broader San Francisco Bay Area. Its service offering spans retirement planning, investment management, estate planning, tax-efficient investing, insurance needs assessment, and education funding, delivered through initial consultations, customized plan development, and ongoing advisory relationships.

The firm's technology layer is built on a stack of integrated third-party platforms rather than proprietary infrastructure. Client-facing capabilities include a digital discovery platform with secure encrypted document sharing, a comprehensive account view with real-time monitoring, mobile widget access, and PDF/Excel reporting; a retirement distribution planning software module for tax-efficient withdrawal sequencing; a comprehensive retirement plan management tool that aggregates performance across multiple accounts; and electronic account opening and money transfer tools integrated through the Schwab Alliance custodian platform. On the back office, portfolio management and client relationship workflows run on Advyzon, and content marketing for the resource center (articles, calculators, videos across retirement, investment, estate, insurance, tax, money, and lifestyle topics) is supplied by FMG Suite.

The business model is fee-based recurring advisory revenue under fiduciary standard, with client assets custodied at Charles Schwab. Lewis Asset Management manages asset allocation while Schwab holds the accounts and clients retain control. The firm is wholly owned by founder David Lewis, has six team members (including the founder, a Director of Operations, a Senior Vice President, two investment advisors, and a Client Relations Manager), and acquires clients primarily through founder-led community involvement, local sponsorships (Lafayette Library, Lafayette Little League, LPIE, Bellwood-Antis School, and local high schools, plus a personal scholarship program), and word-of-mouth referrals from existing clients. The company is CCPA-compliant and regulated by the SEC.

Name

Lewis Asset Management

Legal name

Lewis Asset Management, LLC

Website

https://lewisam.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Lewis Asset Management is an independent, SEC-registered investment advisor based in Lafayette, California, providing personalized financial planning and investment management to individual investors and families, including high-net-worth households, across the San Francisco Bay Area.

Ownership category

akta.pro rank

Product category

Investment Advisory & Financial Planning

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Financial planning services
• Investment advisory
• Retirement planning
• Wealth management
• Estate planning

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Registered Investment Advisor Fees: Fee-based advisory services as a SEC-registered investment advisor. Provides personalized advice with fiduciary responsibility, recommending tax-efficient investments aligned with client risk tolerance and financial goals. A third-party custodian (Charles Schwab) holds client assets while the firm manages allocations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Lewis Asset Management is an independent SEC-registered investment advisor that delivers personalized financial planning and investment management services to individual investors and families. Core offerings include customized financial strategies covering retirement planning, investment management, estate planning, tax-efficient investing, insurance needs assessment, and education funding, supported by a digital client portal and integrated custodian platform (Charles Schwab).

Product overview

Lewis Asset Management is an independent Registered Investment Advisor offering a comprehensive suite of financial services built around a core financial planning and investment management practice. The firm's core offering centers on customized financial planning addressing retirement, investments, estate, tax, insurance, and education funding. This is supported by a digital client portal featuring secure document sharing, real-time account monitoring, and report generation capabilities. The technology suite includes retirement distribution planning software, comprehensive retirement plan management tools, and custodian account management integrated with Charles Schwab. Additionally, the firm provides a suite of financial calculators covering retirement, college savings, insurance needs, and investment planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Comprehensive financial planning and investment management service for individuals and families, customized to client goals. Covers retirement planning, investment management, estate planning, tax strategies, insurance planning, and education funding, with ongoing support and portfolio adjustments.
• Client Portal (Digital Discovery Platform) Client-facing digital platform providing secure document sharing with high-level encryption, comprehensive account view for real-time monitoring, report generation in PDF or Excel, and mobile widget access. For Lewis Asset Management clients.

Quantifiable outcome

• Personalized financial strategies customized to individual goals

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Charles SchwabcoreTechnology or IntegrationThird-party custodian for client accounts. Provides account holding services while Lewis Asset Management manages allocations. Clients control their assets held at Schwab. Services include electronic account opening, money transfers, and the Schwab Alliance client portal.
• Schwab AlliancecoreTechnology or IntegrationClient-facing platform for account management, providing secure login and financial account access for Lewis Asset Management clients.
• AdvyzoncoreTechnology or IntegrationPortfolio management and client relationship platform used by the firm for comprehensive account management and reporting.
• Lafayette Library and Learning Center FoundationminorOthersLocal community organization supported through sponsorships and involvement.
• LPIEminorOthersLafayette Partners in Education - local education foundation receiving business sponsorship support.
• Bellwood-Antis SchoolminorOthersDavid Lewis's hometown school receiving a scholarship from the firm.
• Tax Professionals and Estate AttorneysminorImplementation/ SI/ Consulting PartnerNetwork of trusted professionals recommended to clients based on personal vetting. Not compensated through referral fees.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modern Wealth Management: Independent wealth management firm offering personalized financial planning for HNW families, with a digital planning platform and fiduciary advisor model. Directly comparable to Lewis Asset Management in client segment, fee structure, and tech-enabled planning approach.
• Facet Wealth: Tech-enabled fee-only RIA serving HNW individuals with personalized financial planning. Closely comparable business model: subscription-style fee structure, fiduciary duty, digital client portal, and personalized advisor relationships for affluent households.
• Personal Capital (Empower Personal Advisor): Hybrid digital + human advisor wealth management service targeting HNW individuals with integrated planning tools and personalized advice. Closely comparable on HNW target market, fee-based advisory, and combining digital client portal access with dedicated advisor relationships.
• Buckingham Strategic Wealth: Independent, fee-only RIA providing comprehensive financial planning and investment management to individuals and families nationwide. Similar fiduciary-only model, holistic planning offering, and reliance on third-party custody and portfolio management technology.

Broad incumbents

• Carson Group: National wealth management firm and RIA support platform serving individual investors through partner advisors. Comparable fiduciary RIA model and target market, with significantly broader geographic footprint and centralized planning technology.
• Fisher Investments: Large RIA primarily serving HNW and institutional clients with discretionary portfolio management. Overlaps with Lewis Asset Management on HNW target market and registered investment advisor status, but at much larger scale and with a portfolio-management-led offering rather than holistic planning.
• Edelman Financial Engines: Large independent RIA offering comprehensive financial planning and investment management to individuals across the U.S. Comparable fiduciary-only model and holistic planning scope, but at materially greater scale and geographic reach than Lewis Asset Management.
• Creative Planning: One of the largest independent RIAs in the U.S., providing fee-only wealth management, tax, estate, and retirement planning to HNW clients. Operates in the same fiduciary advisory category but at significantly larger scale, with national presence.

Others

• Commonwealth Financial Network: Independent broker-dealer and RIA custodian/network supporting independent financial advisors with technology, compliance, and back-office infrastructure. Comparable to Lewis Asset Management in serving independent RIAs, but operates as an enabling platform rather than a directly competing advisory firm.

Emerging players

• Betterment: Digital-first wealth management and RIA offering automated and hybrid (human + robo) advisory for mass-affluent and HNW clients. Competes with Lewis Asset Management for HNW wallet share but via a lower-fee, technology-led delivery model rather than a relationship-led local model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lewis-asset-management

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lewis Asset Management