Modern Wealth Management
Modern Wealth Management is a Crestview Partners-backed RIA roll-up platform that acquires independent wealth management practices and delivers integrated financial, tax, estate, and insurance planning to U.S. households across 20 offices in 14+ states.
- Company typePrivate
- Founded2023
- HeadquartersLenexa, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Modern Wealth Management does
Modern Wealth Management is a private, Crestview Partners-backed registered investment advisor that operates as an RIA roll-up platform. Founded in April 2023 by former United Capital executives Jason Gordo, Mike Capelle, Gary Roth, and Dean Barber with $200 million of equity from Crestview Partners, the firm acquires independent wealth management practices and integrates them onto a common platform. The company delivers five core "Advantage Offerings"—Financial Planning, Investment Management, Tax Planning, Estate Planning, and Insurance Planning—through a team-based model pairing CFP professionals with CPAs and CFAs, supplemented by a Public Safety Financial division for first responders and government employees and a Company Retirement Plan Services line for business owners.
The firm generates revenue through AUM-based advisory fees typical of the RIA model, with no public pricing schedule disclosed. It does not operate a proprietary technology platform; instead, it layers client experience on third-party systems including RightCapital, eMoney, Advyzon, and Liscio, with assets custodied at Fidelity, Pershing, and Charles Schwab. Go-to-market is a hybrid of centralized organic growth hubs in Kansas City and Phoenix plus aggressive RIA M&A; the firm completed 22 acquisitions between April 2023 and June 2026, taking AUM from $1.5 billion at launch to over $14 billion across 20 offices in 14+ states, with the most recent deals adding Brown and Company (Colorado), Legacy Wealth Management (Florida), and Flaharty Asset Management (Florida).
Modern Wealth Management firmographics
Firmographics- Name
- Modern Wealth Management
- Legal name
- Modern Wealth Management, LLC
- Website
- https://modwm.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Modern Wealth Management is a Crestview Partners-backed RIA roll-up platform that acquires independent wealth management practices and delivers integrated financial, tax, estate, and insurance planning to U.S. households across 20 offices in 14+ states.
- Ownership category
- akta.pro rank
Modern Wealth Management industry classification
Industry- Product category
- Wealth Management Services
- NAICS
- Portfolio Management and Investment Advice (523940), Pension Funds (525110)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Comprehensive Financial Planning (FSAEAAAA), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where Modern Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Lenexa
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Modern Wealth Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investment Advisory Services: Modern Wealth Management generates revenue as a registered investment advisor (RIA) through investment advisory services, likely using AUM-based fee structures typical of wealth management firms. The firm offers comprehensive financial planning, investment management, tax planning, estate planning, and insurance planning services.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Modern Wealth Management product offering
Product offeringCore offering
Modern Wealth Management is a registered investment advisory firm delivering comprehensive wealth management services through five integrated "Advantage Offerings": Financial Planning, Investment Management, Tax Planning, Estate Planning, and Insurance Planning. Services are delivered by a cross-disciplinary team of CFP professionals, CPAs, CFAs, and estate/insurance specialists working collaboratively on each client's financial plan. The firm also provides specialized Company Retirement Plan Services for business owners and a Public Safety Financial division serving first responders, government employees, and military personnel.
Product overview
Modern Wealth Management is a private equity-backed registered investment advisory firm that operates as a consolidated wealth management platform. The core offering consists of five integrated Advantage Offerings: Financial Planning, Investment Management, Tax Planning, Estate Planning, and Insurance Planning. These services are delivered through a coordinated team approach featuring CFP® Professionals, CPAs, and CFAs working together on each client's behalf. The platform also includes specialized services for business owners (Company Retirement Plan Services) and public safety professionals (Public Safety Financial division), along with the Modern Confidence Score assessment tool. Since launching in April 2023 with a $200 million equity investment from Crestview Partners, the firm has grown to over $14 billion in assets under management across 20+ offices nationwide through an aggressive acquisition strategy.
Differentiator
Problem solved
Functional benefit
Brands
- Public Safety Financial: A division of Modern Wealth Management dedicated to serving first responders, government employees, and military personnel with retirement planning including DROP, pensions, investments, and education.
- America's Wealth Management Show
Products and services
- Financial Planning Dynamic, evolving financial strategy guided by an advisor and supported by a team of specialists. Integrates with other Advantage Offerings including investments, taxes, insurance, and estate planning for clients seeking comprehensive financial planning.
- Investment Management Portfolio design aimed at managing risk, tax-efficiency, and aligning with client financial goals. Coordinated with overall financial strategy and other Advantage Offerings.
- Tax Planning Strategies to reduce tax liability and optimize income timing, coordinated with investment management, estate planning, and insurance planning as part of the integrated Advantage Offerings.
- Estate Planning Tools to secure legacy and protect assets, including wills, trusts, beneficiary designations, and strategies for efficient wealth transfer, coordinated with other Advantage Offerings.
- Insurance Planning Coverage that protects lifestyle and adapts to change, integrating life insurance, long-term care coverage, and liability protection into the overall financial plan.
- Company Retirement Plan Services Third-party administration and advisory services for business owner retirement plans including 401(k), ensuring compliance, investment oversight, and employee education to improve outcomes and reduce risk.
- Public Safety Financial Specialized division serving first responders, government employees, and military personnel with retirement planning including DROP programs, pensions, investments, and education, backed by the broader Advantage Offerings.
Quantifiable outcome
- Grew to over $14 billion in AUM within approximately 3 years of founding
- +1 more outcomes
Companies that use Modern Wealth Management
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles4 records
Modern Wealth Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Modern Wealth Management partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights5 records
Modern Wealth Management competitors and assessment
Company assessmentDirect peers
- Mariner Wealth Advisors: PE-backed national RIA consolidator founded in 2006 with similar comprehensive wealth management services and aggressive acquisition strategy. Both offer team-based planning models combining multiple specialist types and have scaled through both organic growth and M&A.
- Wealth Enhancement Group: PE-backed RIA platform (backed by Stone Point Capital and others) that has executed a similar aggressive acquisition strategy in wealth management. Comparable in scale, M&A-driven growth model, and target customer base of mass-affluent and retirement-focused clients.
- Focus Financial Partners: The largest publicly-traded RIA consolidator with a partnership model serving ultra-high-net-worth and high-net-worth clients. While larger and broader in scope, Focus represents the gold-standard RIA roll-up model that Modern Wealth's Crestview-backed strategy emulates at smaller scale.
- Cetera Financial Group: PE-backed (Genstar Capital) wealth management platform serving independent financial advisors. Provides similar back-office, technology, and advisor support services, competing for the same acquisition targets of independent RIAs Modern Wealth pursues.
- Sanctuary Wealth: PE-backed (The Blackstone Group) RIA platform partnering with high-net-worth advisors. Operates a similar partnership/acquisition model targeting breakaway advisors from wirehouses and independent RIAs, with comparable service offerings and team-based planning approach.
- Kestra Financial: PE-backed (Stone Point Capital) wealth management platform offering advisor support, technology, and compliance services. Competes for independent advisor talent and acquisitions in the same RIA consolidation space as Modern Wealth.
- OneDigital: PE-backed (GTCR, Onex) employee benefits and wealth management platform. Similar M&A-driven growth strategy in adjacent financial services space, with comparable scale and acquisition cadence targeting independent advisors and benefits brokers.
- Merit Financial Advisors: PE-backed RIA platform with comparable comprehensive wealth management services and aggressive M&A growth strategy. Targets similar mass-affluent and retirement-focused client segments with team-based planning models.
Broad incumbents
- Edelman Financial Engines: Large-scale RIA platform owned by Sandbox Wealth (PE-backed). Offers comprehensive financial planning and investment management services to mass-affluent and retirement-focused clients at greater scale, with similar team-based service model.
- United Capital Financial Advisers: Goldman Sachs-owned wealth management firm and former employer of Modern Wealth's founders (Gordo, Capelle, Roth). Represents the prior platform that the founders helped scale, with similar comprehensive financial planning and team-based service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Modern Wealth Management social profiles
Digital presenceModern Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Wealth Management leadership team
Management profileNumber of profiles
Profiles8 records
Modern Wealth Management subsidiaries and ownership
Company hierarchySubsidiaries10 records
Modern Wealth Management funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Wealth Management M&A and investment
M&A and investmentM&A16 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Wealth Management
What does Modern Wealth Management do?
Modern Wealth Management is a registered investment advisory firm delivering comprehensive wealth management services through five integrated "Advantage Offerings": Financial Planning, Investment Management, Tax Planning, Estate Planning, and Insurance Planning. Services are delivered by a cross-disciplinary team of CFP professionals, CPAs, CFAs, and estate/insurance specialists working collaboratively on each client's financial plan. The firm also provides specialized Company Retirement Plan Services for business owners and a Public Safety Financial division serving first responders, government employees, and military personnel.
Is Modern Wealth Management a public or private company?
Modern Wealth Management is a private company. It is classified as private equity controlled and is currently operating.
When was Modern Wealth Management founded?
Modern Wealth Management was founded in 2023. It employs 251 to 500 people.
Where is Modern Wealth Management based?
Modern Wealth Management is headquartered in Lenexa, United States, in the North America region.
How does Modern Wealth Management make money?
One revenue line is on record: investment Advisory Services.
Who are Modern Wealth Management's main competitors?
Direct peers on record are Mariner Wealth Advisors, Wealth Enhancement Group, Focus Financial Partners, Cetera Financial Group, Sanctuary Wealth, Kestra Financial, OneDigital and Merit Financial Advisors. Broad incumbents are Edelman Financial Engines and United Capital Financial Advisers.
Does Modern Wealth Management have an API?
No public API is recorded for Modern Wealth Management.
What industry is Modern Wealth Management in?
Modern Wealth Management's product category is Wealth Management Services. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAAAAAJ, Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail). Its NAICS code is 523940 and its SIC code is 6282.