Winter4Kids
Winter4Kids is a 501(c)(3) nonprofit operating the nation's only youth-only ski and snowboard mountain in Vernon, NJ, delivering ski lessons, race teams, and summer camp to over 2,500 youth annually, with 77% from low-income families.
- Company typePrivate
- Founded2015
- HeadquartersVernon, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Winter4Kids does
Winter4Kids, legally National Winter Activity Center, is a 501(c)(3) nonprofit founded in 2015 and headquartered at 44 Breakneck Road in Vernon, New Jersey. It operates the nation's only winter activity center built exclusively for youth, delivering ski and snowboard instruction, competitive race team programming (U08 through U18+), holiday camps, and summer camps on a purpose-built facility. Programs are organized around a proprietary RISE framework (Resilience, Inclusion, Support, Empowerment) and served over 20,000 youth cumulatively since opening, with 2,500+ participants in 2026 and 11,000+ lessons delivered in the most recent season. The participant base skews heavily toward underserved communities: 77% of youth served come from low-income families and 30%+ from Essex County, primarily Newark.
The organization monetizes through a hybrid nonprofit model. Program registration fees range from $250/week for summer camp to $2,000 per season for competitive race team placement, alongside merchandise sales (team jackets $250, speed suits $200) via an e-commerce store. The majority of program costs for underserved youth are underwritten by tax-deductible donations (processed through Givebutter), individual and foundation gifts, corporate sponsorships, and signature fundraising events such as the Annual Golf Outing at Lake Mohawk Golf Club and the Fill A Bus matched-donation campaign. Distribution is anchored by a single Vernon, NJ facility with community-led go-to-market: 50+ youth organizations, Newark Public Schools, and Passaic County Schools channel participants into programming through partnerships and grant-funded scholarships.
Winter4Kids does not operate proprietary technology platforms; the technology stack consists of a website (CMS by FiveOne/DotSquare), an online registration and merchandise store, and a donations platform. Leadership includes Chairman Harry Thomas, Interim CEO Judie Rullis (appointed January 2026, previously Director of Programming & Operations), and Founder Schone Malliet. The organization has no parent company, no M&A activity, and no disclosed funding rounds; it is governed independently by its Board of Directors and supported operationally by Share Winter Foundation.
Winter4Kids firmographics
Firmographics- Name
- Winter4Kids
- Legal name
- National Winter Activity Center
- Website
- https://winter4kids.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Winter4Kids is a 501(c)(3) nonprofit operating the nation's only youth-only ski and snowboard mountain in Vernon, NJ, delivering ski lessons, race teams, and summer camp to over 2,500 youth annually, with 77% from low-income families.
- Ownership category
- akta.pro rank
Winter4Kids industry classification
Industry- Product category
- Youth Outdoor Recreation and Ski/Snowboard Training
- NAICS
- Skiing Facilities (713920), Skiing Facilities (71392), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)
- akta.pro secondary industries
- Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)
Keywords
Where Winter4Kids is headquartered
LocationHeadquarters
- HQ city
- Vernon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Winter4Kids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Program Registration Fees: Revenue from registration fees for ski/snowboard lessons, race teams, camps, and development programs. Fees vary by program type from $275 for summer camp to $2,000 for competitive race team programs.
- Donations and Philanthropy: Tax-deductible donations from individuals, foundations, and corporate sponsors. The Fill a Bus campaign offers matched donations to support participant costs. A generous donor matches all donations designated for participant support.
- Merchandise Sales: Sales of branded merchandise including team jackets ($250) and speed suits ($200) through the online store.
- Events and Fundraisers: Revenue from events including the Annual Golf Outing and community events like Chill & Chili. These events raise essential funds while bringing the community together.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Summer Camp for ages 5-12 |
| One time/ perpetual license | Pay-as-you-go | Team W4K U08 (Ages 6-7) |
| One time/ perpetual license | Pay-as-you-go | Team W4K U10-U18+ (Ages 8-17+) |
| One time/ perpetual license | Pay-as-you-go | Weekend Fast Tracks (Devo Program) |
| One time/ perpetual license | Pay-as-you-go | Weekend High School Program |
| One time/ perpetual license | Pay-as-you-go | Extension Program |
| One time/ perpetual license | Pay-as-you-go | Holiday Camp Programs |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Winter4Kids product offering
Product offeringCore offering
Winter4Kids operates a youth-only ski and snowboard mountain in Vernon, New Jersey, delivering in-person ski and snowboard lessons, competitive alpine race team training across age groups U08 through U18+, development programs, summer camps, and holiday camps. Programs are structured around a proprietary RISE framework and supported by scholarships that cover equipment, transportation, meals, and instruction. The organization also sells branded merchandise (team jackets and speed suits) through an online store and is funded by program fees, donations, and community fundraising events.
Product overview
Winter4Kids is a nonprofit 501(c)(3) organization operating as the nation's only winter activity center built exclusively for kids. The organization offers a comprehensive portfolio of youth ski and snowboard programs including First Tracks (scholarship-supported lessons), First Tracks 4U (beginner experiences), Team W4K competitive racing teams across age groups (U08 through U18+), Weekend Fast Tracks development programs, High School crossover programs, Summer Camp, and Holiday Camps. Programs are structured around the RISE framework (Resilience, Inclusion, Support, Empowerment) and delivered through the W4K Progression Park and dedicated on-snow learning environment. The organization also sells branded merchandise including team jackets and speed suits.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 20,000+ youth served since 2015; 1,846 participants in most recent season; 11,000+ lessons delivered; 22,000+ hours outside; 77% from low-income families; 30%+ from Essex County (primarily Newark)
Companies that use Winter4Kids
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Winter4Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Winter4Kids partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Lake Mohawk Golf ClubminorLake Mohawk Golf Club hosts the Annual Golf Outing event, which is a critical fundraising event for Winter4Kids. The event brings together the community to celebrate participants and raise funds for program support and youth access.
- Mountain CreekcoreMountain Creek is the resort facility that provides the water park pass benefit for summer camp participants. Campers registered for two or more weeks receive a season pass to Mountain Creek Water Park as part of the summer camp experience, enhancing the value proposition of the program.
- Todd ThomasminorTodd Thomas was honored as Winter4Kids' Community Partner of the Year in 2026. He has been a consistent and genuine supporter who shows up, stays engaged, and looks for ways to help the organization grow. His support and advocacy strengthen Winter4Kids' mission.
Scale indicators10 records
Recent moves7 records
Expansion highlights7 records
Winter4Kids competitors and assessment
Company assessmentBroad incumbents
- U.S. Ski & Snowboard (USSS): National governing body for competitive skiing and snowboarding, including youth racing programs and athlete development pathways that intersect with Winter4Kids' Team W4K.
Direct peers
- Share Winter Foundation: Mission-aligned national funder and partner of Winter4Kids that invests in youth winter sports programs; overlaps directly in target population, geography strategy, and outcome metrics.
- SOS Outreach: National nonprofit that uses snowboarding and outdoor sports to mentor underserved youth, very similar youth-development-through-winter-sports mission and scholarship-supported model as Winter4Kids.
- The Chill Foundation: Nonprofit providing free snowboard instruction and mentorship to under-resourced youth; comparable mission of using winter sports for youth development and removing financial barriers.
- Skiku: Program that introduces youth to skiing through school partnerships and field trips, directly comparable to Winter4Kids' First Tracks scholarship-driven school-district outreach model.
Regional players
- Windham Mountain Club: Upstate New York ski resort whose race program produced Winter4Kids' Head Coach; comparable youth racing pipeline and regional feeder for Team W4K athletes.
- Big Snow American Dream: Indoor snow facility in New Jersey that employs Winter4Kids' Mountain Manager and offers ski instruction in the same regional market as Winter4Kids' Vernon, NJ base.
- Mountain Creek Resort: New Jersey ski resort and strategic partner of Winter4Kids that provides summer water park passes to multi-week campers; shared regional market and youth programming overlap.
Others
- National Ski Areas Association (NSAA): Industry trade association for ski area operators in the US; provides industry context, advocacy, and safety standards relevant to Winter4Kids' mountain operations.
Emerging players
- National Ability Center: Park City-based nonprofit offering adaptive skiing and outdoor recreation for youth with disabilities; comparable niche, youth-only mission, and instructor-driven program model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Winter4Kids social profiles
Digital presenceWinter4Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winter4Kids leadership team
Management profileNumber of profiles
Profiles7 records
Winter4Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winter4Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winter4Kids
What does Winter4Kids do?
Winter4Kids operates a youth-only ski and snowboard mountain in Vernon, New Jersey, delivering in-person ski and snowboard lessons, competitive alpine race team training across age groups U08 through U18+, development programs, summer camps, and holiday camps. Programs are structured around a proprietary RISE framework and supported by scholarships that cover equipment, transportation, meals, and instruction. The organization also sells branded merchandise (team jackets and speed suits) through an online store and is funded by program fees, donations, and community fundraising events.
Is Winter4Kids a public or private company?
Winter4Kids is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Winter4Kids founded?
Winter4Kids was founded in 2015. It employs 51 to 100 people.
Where is Winter4Kids based?
Winter4Kids is headquartered in Vernon, United States, in the North America region.
How does Winter4Kids make money?
Four revenue lines are on record. Program Registration Fees are the primary driver. The others are donations and Philanthropy, merchandise Sales and events and Fundraisers.
Who are Winter4Kids's main competitors?
U.S. Ski & Snowboard (USSS) is listed as a broad incumbent. Direct peers are Share Winter Foundation, SOS Outreach, The Chill Foundation and Skiku. Regional players are Windham Mountain Club, Big Snow American Dream and Mountain Creek Resort. National Ski Areas Association (NSAA) is listed as an others. National Ability Center is listed as an emerging player.
Does Winter4Kids have an API?
No public API is recorded for Winter4Kids.
What industry is Winter4Kids in?
Winter4Kids's product category is Youth Outdoor Recreation and Ski/Snowboard Training. Its primary akta.pro industry code is THAAAJAC, Ski & Snowboard Schools (Instruction & Coaching), with a secondary code of MPAKAJAI, Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports). Its NAICS code is 713920 and its SIC code is 7900.