What Share Winter Foundation does

Share Winter Foundation is a U.S.-based nonprofit grantmaking organization founded in 2012 and headquartered in Providence, Rhode Island, whose mission is to expand youth access to recreational skiing and snowboarding. The foundation funds community-rooted youth-serving organizations — including national names such as YMCA, Boys & Girls Clubs, The Chill Foundation, and HOLA — that run learn-to-ski and snowboard programs for youth ages 12–18, with grantee criteria requiring at least 25% non-white participants or 50% participants qualifying for the National Free and Reduced Lunch Program. Across the 2024–25 season, Share Winter reported its largest year on record, putting 40,997 kids on snow across 97 mountains and trail locations through 70 grantee organizations and distributing $1.45M in cash grants, $2.8M in on-mountain services, and $154,000 in outerwear. Mountain access and instruction are delivered by a formal Mountain Partner network of ski areas and resorts that commit at least four on-mountain sessions per season and provide lift tickets, rentals, and lessons at no cost or capped at $35 per trip.

The foundation operates a multi-sided model: cash donations (via an online giving platform) and in-kind contributions from a ~26-brand corporate partner ecosystem (including J.Crew, Alterra, Ikon Pass, Columbia, Atomic, Rossignol, Salomon, HEAD, Oakley, Outside, and Visa) fund the grantmaking and program operations. Mountain Partners supply access capacity, brand partners supply gear/apparel plus co-marketing reach, and youth-serving grantees supply the last-mile community delivery and participant pipeline. Grantees are required to deliver data and impact reports in exchange for funding, making the model a long-term relationship rather than a one-off grant. Share Winter also runs an individual fundraising platform and integrates with national brand campaigns (e.g., J.Crew × U.S. Ski & Snowboard) to broaden its donor and visibility base. The organization is led by CEO Constance Beverley, operates with a lean team of 1–10 employees, and has no disclosed technology product, app, or AI/ML capabilities — its competitive position rests on relationships, brand partnerships, and the data asset built from grantee reporting.

Name

Share Winter Foundation

Legal name

Share Winter Foundation

Website

https://sharewinterfoundation.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Share Winter Foundation is a U.S. nonprofit that funds recreational youth learn-to-ski and snowboard programs through grants to community organizations, in-kind support from ski areas, and partnerships with winter-sports brands, serving youth ages 12–18 from underrepresented backgrounds.

Ownership category

akta.pro rank

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grant Funding: Share Winter Foundation distributes grants to youth-serving organizations that run learn-to-ski and snowboard programs. In the 2024-25 season, the foundation distributed $1.45 million in grants, plus $2.8 million in on-mountain services and $154,000 in outerwear.
2. Donations: Individual donors contribute to the foundation to support youth access to winter sports. The foundation runs a donation platform on its website.
3. Corporate Partnerships: Brand partners support the foundation through product donations, co-marketing, storytelling collaboration, and mountain access support. These partnerships strengthen the foundation's programs and extend reach.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Share Winter Foundation is a nonprofit grantmaking organization that funds recreational youth learn-to-ski and snowboard programs across the United States. It distributes cash grants, on-mountain services (lift tickets, rentals, lessons), and outerwear to vetted youth-serving organizations, and partners with ski areas and outdoor brands to host and equip youth on snow at minimal or no cost to participants.

Product overview

Share Winter Foundation operates as a nonprofit grant-making organization that funds recreational youth learn-to-ski and snowboard programs. The Foundation's core offerings include a grant program for youth-serving organizations, a Mountain Partner Program that provides ski area partnerships, and an online fundraising platform. The Foundation distributed $1.45 million in grants, $2.8 million in on-mountain services, and $154,000 in outerwear during the 2024-25 season, reaching 40,997 kids across 97 mountains through 70 grantee organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Learn-to-Ski/Snowboard Program Grants Recurring grant funding for vetted youth-serving organizations covering instruction, gear, apparel, lift tickets, mountain access, and transportation to deliver learn-to-ski/snowboard programming for youth ages 12-18 (with eligibility criteria including 25%+ non-white participation or 50%+ qualifying for National Free and Reduced Lunch, plus a minimum of 4 on-snow sessions per season).
• Mountain Partner Program Partnership program for ski areas and resorts that host Share Winter youth learn-to-ski programs on-site, providing lift tickets, equipment rentals, and lessons at no cost or up to a $35 maximum per trip, with a minimum commitment of 4 sessions per season.
• Online Fundraising Platform Online platform that lets individuals, communities, and organizations create and launch personal or peer-to-peer fundraisers to support Share Winter Foundation's mission of expanding youth access to skiing and snowboarding, accessible through the foundation's website.

Quantifiable outcome

• 40,997 kids on snow during 2024-25 season
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core and minor.

• J.CrewcoreGTM or Marketing PartnerJ.Crew is a corporate brand partner that supports Share Winter Foundation as part of its three-year partnership with U.S. Ski & Snowboard. J.Crew launched a 26-piece collection including a ski capsule with Kappa, with proceeds or support benefiting Share Winter's mission to expand youth access to skiing and snowboarding.
• AlterracoreGTM or Marketing PartnerAlterra is a corporate partner that supports Share Winter Foundation through product support, storytelling, co-marketing, and mountain access that expands program impact.
• Ikon PasscoreGTM or Marketing PartnerIkon Pass is a corporate partner supporting Share Winter Foundation through pass access and co-marketing initiatives.
• ColumbiacoreGTM or Marketing PartnerColumbia is an outdoor apparel brand partner supporting Share Winter through product donations, storytelling, and co-marketing.
• AtomiccoreGTM or Marketing PartnerAtomic is a ski equipment brand partner supporting Share Winter Foundation through product support and mountain access initiatives.
• RossignolcoreGTM or Marketing PartnerRossignol is a ski equipment brand partner supporting Share Winter through product support and co-marketing.
• SalomoncoreGTM or Marketing PartnerSalomon is a ski and outdoor brand partner supporting Share Winter Foundation through product support and storytelling.
• HEADcoreGTM or Marketing PartnerHEAD is a ski equipment brand partner supporting Share Winter Foundation through product donations and mountain access.
• Blizzard TecnicaminorGTM or Marketing PartnerBlizzard Tecnica is a ski equipment brand partner supporting Share Winter Foundation.
• OakleyminorGTM or Marketing PartnerOakley is an eyewear and apparel partner supporting Share Winter through product donations.
• POWPOWminorGTM or Marketing PartnerPOWPOW is a partner supporting Share Winter Foundation's mission.
• VisaminorGTM or Marketing PartnerVisa is a payment technology partner supporting Share Winter Foundation.
• AmazonminorGTM or Marketing PartnerAmazon is a corporate partner supporting Share Winter Foundation through various support mechanisms.
• KillingtoncoreGTM or Marketing PartnerKillington is a ski resort partner providing mountain access for Share Winter youth programs.
• AkovaminorGTM or Marketing PartnerAkova is a corporate partner supporting Share Winter Foundation.
• BarillaminorGTM or Marketing PartnerBarilla is a corporate partner supporting Share Winter Foundation.
• TerrexminorGTM or Marketing PartnerTerrex is an outdoor apparel brand partner supporting Share Winter Foundation.
• ObermeyerminorGTM or Marketing PartnerObermeyer is an apparel brand partner supporting Share Winter Foundation.
• Crab GrabminorGTM or Marketing PartnerCrab Grab is a ski accessories brand partner supporting Share Winter Foundation.
• HalfdaysminorGTM or Marketing PartnerHalfdays is a ski apparel brand partner supporting Share Winter Foundation.
• WildhornminorGTM or Marketing PartnerWildhorn is a ski equipment brand partner supporting Share Winter Foundation.
• YarrowminorGTM or Marketing PartnerYarrow is a partner supporting Share Winter Foundation.
• OutsideminorGTM or Marketing PartnerOutside is a media partner supporting Share Winter Foundation through storytelling and content.
• Ski ButlersminorGTM or Marketing PartnerSki Butlers is a rental services partner supporting Share Winter Foundation.
• Public Lands FundminorStrategic or Co-development PartnerPublic Lands Fund is a nonprofit partner aligned with Share Winter's mission.
• Reimagine OutdoorsminorStrategic or Co-development PartnerReimagine Outdoors is a nonprofit partner working to expand access to outdoor recreation.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aspen Valley Ski-Snowboard Club (AVSC): A Share Winter grantee, AVSC delivers youth ski and snowboard programming in the Aspen area, serving as a directly comparable youth snowsports program operator.
• National Brotherhood of Skiers: NBS is a nonprofit organization that introduces and develops Black skiers, directly aligned with Share Winter's mission to diversify winter sports participation.
• The Chill Foundation: Also a grantee of Share Winter, The Chill Foundation provides youth learn-to-snowboard programs to underserved young people, making it a directly comparable mission-aligned nonprofit in the same youth snowsports access niche.
• SOS Outreach: SOS Outreach uses outdoor experiences, including snowboarding and skiing, to support underserved youth. It is a directly comparable nonprofit operating in the same youth snowsports access space.
• The Loppet Foundation: A grantee of Share Winter, the Loppet Foundation runs outdoor recreation programs in Minnesota including Nordic skiing for youth, making it a directly comparable community-rooted nonprofit peer.
• WinterKids: WinterKids is a nonprofit focused on getting kids active and outdoors during winter in Maine through school programs and events. It overlaps with Share Winter's youth winter sports access mission.

Broad incumbents

• Outdoor Afro: A larger, established nonprofit connecting Black communities to outdoor recreation including winter sports. While broader than Share Winter, it pursues a closely aligned diversity-in-outdoor-recreation mission.
• Protect Our Winters: A leading winter sports advocacy nonprofit focused on climate action. While its mission centers on policy rather than direct youth programming, it operates in the same ski industry ecosystem and donor base.

Emerging players

• Greening Youth Foundation: A nonprofit connecting underserved youth to outdoor careers and recreation. It overlaps with Share Winter's diversity-and-access mission but with a broader outdoor (not just winter) focus.
• SKI for Light: A nonprofit providing adaptive cross-country skiing experiences for people with disabilities. While narrower in population served, it shares Share Winter's commitment to broadening winter sports access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShareWinterFoundation
• LinkedInlinkedin.com/company/sharewinterfoundation
• Instagraminstagram.com/sharewinterfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Share Winter Foundation