Luxury Dreams

What Luxury Dreams does

Luxury Dreams (legal entity LUXURY DREAMS, Michael Kern e.K.) is a Berlin-based, family-owned luxury travel operator founded in 2015 by brothers Michael Kern and Marcel Kern. The company designs and sells individually tailored luxury travel experiences to high-net-worth travelers across the DACH region, including package holidays (Pauschalreisen), multi-destination round trips, luxury cruises, round-the-world itineraries in seven stages, private jet charter and sharing, and curated Erlebniswelten (Experience Worlds) plus Designed Packages that include VIP benefits such as early check-in, late check-out, upgrades, and resort credits. A 24/7 concierge service supports customers before, during, and after travel.

The underlying technology stack is a standard online booking and customer-engagement platform rather than an AI-native system. It comprises the luxurydreams.de website with integrated Virtuoso booking tool access, Chatra live chat for customer support, a proprietary deal-management platform for the B2B Travel Agency Partner Programm, AMADEUS/SABRE Global Distribution System connectivity for flight and reservation data, and payment processing via PayPal and American Express. Supplier reach is built through memberships and preferred partnerships with Virtuoso, Hyatt Prive, Small Luxury Hotels of the World, The Leading Hotels of the World, Ritz-Carlton, IHG Destined, and major airline carriers (Emirates, Etihad, Lufthansa, Qatar Airways, Oman Air, Swiss), alongside cruise lines (Hapag-Lloyd Kreuzfahrten, PONANT) and the Miles & More loyalty program.

The business model blends direct-to-consumer package sales with a B2B travel-agency reseller channel. Consumer pricing is quote-based and not publicly disclosed. The B2B partner channel offers registered DACH travel agencies access to exclusive deals with a minimum 10% commission, no minimum sales requirements, and payment within four weeks of customer departure. Service-fee revenue is collected on payment processing (1.9% + VAT for AMEX, 1.5% incl. VAT for PayPal). Distribution is multi-channel: direct website sales, a Berlin flagship store at Ansbacher Str. 43 plus CHECK-IN stores, the Travel Agency Partner Programm, and the Virtuoso network. The firm is registered as a sole proprietorship in Berlin-Charlottenburg with no external institutional investors.

Name

Luxury Dreams

Legal name

LUXURY DREAMS, Michael Kern e.K.

Website

https://luxurydreams.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Tour Operators (56152), Travel Agencies (56151), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Concierge & Luxury Personal Itinerary Design (THAKAOAB)

Keywords

• Luxury travel packages
• Concierge travel services
• Private jet charters
• Travel agency partnerships
• Luxury vacation experiences

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Package Tours and Travel Services: LUXURY DREAMS operates as a tour operator (Reiseveranstalter) selling packaged luxury travel services including round trips, cruises, designed packages, private jet experiences, and world travel packages. Revenue generated from the sale of comprehensive travel packages to end consumers.
2. Travel Agency Commission: Commissions from travel agency partners who sell LUXURY DREAMS packages. Partners receive minimum 10% commission on package tours, paid after cancellation period or 4 weeks after customer departure.
3. Service Fees: Payment processing fees including 1.9% plus 19% VAT for AMEX payments and 1.5% including VAT for PayPal transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Luxury Dreams is a Berlin-based tour operator that designs, packages and sells high-end vacation experiences for affluent travelers in the DACH region. Core products include luxury package holidays (Pauschalreisen), round-the-world trips, round/combination trips, luxury cruises, private jet and private jet sharing services, themed Experience Worlds (Erlebniswelten), and Designed Packages with VIP benefits such as early check-in, late check-out, upgrades, and resort credits. The company supplements these with a 24/7 concierge service, tiered travel insurance, a B2B Travel Agency Partner Program with commissions, and corporate event services.

Product overview

LUXURY DREAMS is a Berlin-based lifestyle and luxury travel operator offering a comprehensive portfolio centered on high-end vacation packages and personalized travel experiences. The core offering consists of package holidays (Pauschalreisen), round-the-world trips (Weltreise in sieben Etappen), combination trips, cruises, and private jet services (both charter and sharing). The platform distinguishes itself through its 'Erlebniswelten' (Experience Worlds) curated collections and 'Designed Packages' featuring VIP benefits and guaranteed price-performance. Supporting the consumer-facing products is a B2B 'Travel Agency Partner Programm' enabling travel agencies to access exclusive deals with minimum 10% commissions. Physical touchpoints include flagship stores and CHECK-IN stores in Berlin. The company also provides add-on services including a 24/7 Concierge Service, travel insurances (Basis, Comfort, and Komplett protection tiers), and B2B services for corporate clients. A sustainability initiative 'GREEN YOUR TRAVEL TIME' underscores the company's commitment to social and ecological responsibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Pauschalreisen (Luxury Package Holidays) Complete luxury travel packages combining flights, accommodation, and experiences for affluent travelers seeking high-end and luxury travel experiences. Miles & More miles can be collected and redeemed on every package tour.
• Weltreise in sieben Etappen (Round-the-World Trip in 7 Stages) Individualized world travel experience across seven stages, offering first-class personalized itineraries for travelers seeking extraordinary global journeys.
• Rundreisen / Kombireisen (Round Trips / Combination Trips) Curated multi-destination travel packages combining various experiences and locations into single itineraries.
• Kreuzfahrten / Cruises (Luxury Cruises) Luxury cruise offerings as part of the travel portfolio, sourced through partnerships with luxury cruise lines.
• Privatjet & Privatjet Sharing (Private Jet & Private Jet Sharing) Private jet charter and shared private jet experiences for luxury travelers seeking exclusive air travel.
• Erlebniswelten (Experience Worlds) Curated themed experience collections including lifestyle, travel experiences and trends with wow-factor, focusing on extraordinary moments and travel memories.
• Designed Packages Exclusively designed travel packages with inclusive benefits such as VIP status, early check-in/late check-out, upgrades, and resort credits, with guaranteed price-performance ratio.
• Travel Agency Partner Programm Innovative partner platform providing travel agencies in the DACH region with exclusive deals, special rates, and commission-based access to the high-end luxury travel market segment, with minimum 10% commission, flexible commissions, no minimum sales requirements, and 24/7 partner support.
• Reiseversicherungen (Travel Insurance) Travel insurance products available in three tiers: Basis (basic cancellation protection), Comfort (cancellation, trip interruption, delay protection), and Komplett (complete protection including international health, baggage, and assistance coverage).
• Geschäftskunden / B2B Services Full-service agency offerings for business clients including incentive travel, product presentations, location scouting for film productions, events, concerts, and photoshoots.

Quantifiable outcome

• No minimum sales requirements for travel agency partners
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

23 partnerships are on record, tiered minor, core and major.

• Talbot RunhofminorGTM or Marketing Partner · 2 April 2022Fashion house partner for Champagne Salon events and lifestyle experiences.
• VirtuosocoreChannel Partner/ Reseller/ DistributorVirtuoso membership provides access to the prestigious global network of luxury travel advisors and exclusive hotel programs. LUXURY DREAMS is listed as a Virtuoso member on their booking platform.
• Miles & MorecoreGTM or Marketing PartnerMiles & More partnership allows customers to collect and redeem miles on all package tours, providing additional loyalty benefits.
• Hyatt PrivecoreStrategic or Co-development PartnerHyatt Prive provides exclusive benefits and preferential rates for LUXURY DREAMS customers booking Hyatt properties.
• Small Luxury Hotels of the WorldcoreChannel Partner/ Reseller/ DistributorPartnership with SLH network providing access to independent luxury hotels worldwide.
• The Leading Hotels of the WorldcoreChannel Partner/ Reseller/ DistributorStrategic partnership with LHW providing exclusive access to collection of luxury hotels.
• The Ritz-CarltoncoreChannel Partner/ Reseller/ DistributorPreferred partnership for Ritz-Carlton properties worldwide.
• EmiratesmajorChannel Partner/ Reseller/ DistributorAirline partner providing flights for luxury travel packages.
• Etihad AirwaysmajorChannel Partner/ Reseller/ DistributorAirline partner for luxury travel experiences.
• LufthansamajorChannel Partner/ Reseller/ DistributorPrimary European airline partner for luxury travel packages.
• Qatar AirwaysmajorChannel Partner/ Reseller/ DistributorAirline partner for international luxury travel.
• Oman AirminorChannel Partner/ Reseller/ DistributorAirline partner for Middle East and international routes.
• Swiss International Air LinesmajorChannel Partner/ Reseller/ DistributorEuropean airline partner for luxury travel experiences.
• Angsana Hotels & ResortsminorChannel Partner/ Reseller/ DistributorBoutique luxury hotel partner in Asia.
• Banyan Tree Hotels & ResortsminorChannel Partner/ Reseller/ DistributorLuxury resort partner specializing in Asian destinations.
• Club 1897minorGTM or Marketing PartnerTravel lifestyle partner network for exclusive experiences.
• Hapag-Lloyd KreuzfahrtenmajorChannel Partner/ Reseller/ DistributorLuxury cruise partner offering expedition and cruise experiences.
• PONANTmajorChannel Partner/ Reseller/ DistributorFrench luxury expedition cruise line partner.
• IHG (InterContinental Hotels Group)majorChannel Partner/ Reseller/ DistributorIHG Destined program partner for luxury hotel experiences.
• The Luxury CirclecoreChannel Partner/ Reseller/ DistributorExclusive consortium of luxury travel specialists.
• POLO&LUXURYminorGTM or Marketing PartnerLifestyle partner for polo-related luxury experiences.
• HDI Global SEcoreOthersInsurance provider for travel cancellation, travel interruption, delay, and baggage protection.
• HanseMerkur Reiseversicherung AGcoreOthersInsurance provider for international medical and emergency assistance coverage.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lightfoot Travel: Asia/UK-headquartered luxury travel specialist offering tailor-made holidays, private villas, and yacht charters to HNW clients. Comparable in delivering bespoke multi-destination luxury packages with strong partner networks and a concierge-led approach.
• Kuoni: Swiss-headquartered luxury and bespoke tour operator with a global network of premium supplier relationships. Kuoni is one of the most direct comparables in the European luxury travel agency category, serving HNW travelers with curated packages and concierge-grade service.
• Quintessentially Travel: Global luxury concierge and travel service for high-net-worth members, offering bespoke travel, lifestyle access, and 24/7 concierge. Directly comparable in combining luxury travel curation with concierge services targeting ultra-affluent customers.
• Black Tomato: UK boutique luxury travel agency specializing in bespoke, experience-led itineraries for affluent travelers. Directly comparable in offering curated, design-forward luxury packages with strong supplier partnerships and personalized service emphasis.
• Studiosus Reisen: German specialty tour operator focused on high-quality cultural, study, and experiential group tours. Directly comparable as a German-based tour operator with curated itineraries, premium positioning, and strong repeat-customer base.
• Scott Dunn: UK-based luxury tour operator offering fully tailor-made holidays, private villas, and escorted tours to affluent families. Closely comparable in business model, customer segment (HNW/affluent families), and emphasis on high-touch concierge-style service.
• Abercrombie & Kent: Global luxury tour operator offering private guided journeys, luxury cruises, and tailor-made itineraries to affluent travelers. Comparable in business model (luxury tour operator with strong supplier relationships) and customer base.

Broad incumbents

• TUI Group: Global incumbent tour operator with German heritage, offering mass-market to premium packages, cruises, and hotels. Overlaps in packaged tour and cruise categories but operates at vastly greater scale and with a far broader, less luxury-skewed customer base.
• American Express Travel: Travel division of American Express offering luxury concierge travel services, cruise and tour booking, and premium benefits to affluent cardholders. Comparable luxury customer segment but as part of a much broader financial services platform.
• DER Touristik: Large German tour operator (subsidiary of REWE Group) offering a wide portfolio including premium and luxury packages across hotels, cruises, and tours. A broader incumbent in the same geography and category but at much larger scale and broader price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/luxurydreams.germany
• LinkedInlinkedin.com/company/luxury-dreams
• Instagraminstagram.com/luxury_dreams_germany

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxury Dreams