Central Plaza Shopping

Name

Central Plaza Shopping

Legal name

Central Plaza Shopping

Website

https://centralplazashopping.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

Department Stores (455110)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)

Keywords

• Shopping mall operations
• Retail space leasing
• Parking management services
• Cinema entertainment venue
• Food court dining

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations

Revenue model

1. Retail Tenant Rentals: The primary revenue stream comes from leasing retail space to tenants including fashion stores (Pernambucanas, Riachuelo, Lojas Americanas, Casas Bahia), sporting goods (Centauro), entertainment (Cinemark), fitness (Smart Fit), and food & beverage operators.
2. Parking Fees: Parking revenue generated through hourly rates after the initial 2-hour free period. Vehicles are charged R$11-R$55 depending on duration; motorcycles are charged R$8-R$40. New tariffs effective from 10/05/2026.
3. Cinema Operations: Revenue share from Cinemark cinema operations showing current movies. The cinema page indicates showtimes and ticket sales for movies currently in theaters.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Central Plaza Shopping is a retail shopping center in São Paulo, Brazil that leases retail and commercial space to approximately 25+ tenant brands spanning fashion, electronics, sporting goods, fast food, and services. The mall directly operates customer amenities including parking (with 2 free hours), free WiFi, pet-friendly areas, family facilities, coworking spaces, and a sustainability center, while hosting a Cinemark cinema, Smart Fit gym, and various community events.

Product overview

Central Plaza Shopping is a shopping mall located in São Paulo, Brazil, offering a unified retail experience that combines physical stores with digital services. The core offering includes retail tenants (such as Pernambucanas, Riachuelo, Lojas Americanas, Casas Bahia, Smart Fit, and Cinemark), a movie theater, and a food court. The mall provides customer services including free WiFi, parking with 2-hour free validation, wheelchair/tricycle loans, pet-friendly areas (Pet Cantinho), family facilities (Espaço Família), coworking spaces, and a sustainability center. Events and community programs include the Soulidário charity initiative, fitness classes through the Exercício do Vizinho partnership with Smart Fit, art exhibitions, and promotional campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Central Plaza Shopping Mall (Retail Space Leasing) Physical shopping mall leasing retail and commercial space to 25+ tenant brands including Pernambucanas, Riachuelo, Lojas Americanas, Casas Bahia, Centauro, Besni, Pontal, Cacau Show, Smart Fit, Cinemark, and fast food chains. Located at Vila Prudente with direct metro station access.
• Parking Service On-site parking facility operated by Indigo, offering 2 free hours for mall customers, followed by tiered hourly rates for both vehicles and motorcycles. Operates 5:00 AM to 11:59 PM.
• Free WiFi Service Free WiFi available in all mall corridors and food court areas. Customers receive 4 free hours per day with registration through the portal.
• Mobility Equipment Loan (Wheelchair / Tricycle) Complimentary loan service for wheelchairs and motorized tricycles for customers with reduced mobility. Equipment available at Access 4, mezanine parking, near bicycle rack.
• Pet Cantinho (Pet-Friendly Area) Designated pet-friendly area near the food court for customers to dine alongside their pets. Located at Stores 153/154/155.
• Espaço Família (Family Space) Family space equipped with changing tables, breastfeeding facilities, family restrooms, and child-friendly amenities located at Event Square.
• Espaço Coworking Coworking space with work desks, power outlets, and free WiFi for remote work, meetings, or office tasks. Located at Event Square (Access 5) and Main Corridor (Access 10).
• Espaço Convivência (Lounge Area) Customer lounge with seating and charging outlets for phones and notebooks. Located at Stores 186/187 near Access 04.
• Central Sustentabilidade (Sustainability Center) Sustainability center for conscious disposal of materials including plastics, cans, coffee capsules, and batteries. Located at Store I 05, Main Corridor.
• Central de Relacionamento (Customer Relationship Center) Direct communication channel for customer questions, suggestions, complaints, and compliments. Contactable via email ([email protected]), phone SAC (0800-774-7083), and WhatsApp ((11) 97448-3456).
• Cinemark Cinema Operations Cinema theater operated by Cinemark within the mall, showing current movies with showtimes and ticket information available on the mall's website. Revenue share from ticket sales.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Smart FitcoreStrategic or Co-development Partner · 1 January 2026Central Plaza Shopping partners with Smart Fit for the 'Exercício do Vizinho BY Smart Fit' program, offering free fitness activities to the community every Tuesday and Thursday from 8-10 AM. The program includes Conditioning Fitness classes (circuit training, HIIT, functional training) and Body & Mind classes (stretching, posture reeducation, breathing, meditation). Smart Fit provides qualified physical education professionals to conduct the activities.
• CinemarkcoreChannel Partner/ Reseller/ DistributorCinemark operates the cinema within Central Plaza Shopping, showing current movies with showtimes available on the mall's website. The cinema provides ticketing for movies currently in theaters.
• IndigominorImplementation/ SI/ Consulting PartnerIndigo is the parking management company that administers Central Plaza's parking facilities. Contact: 2066-9209.
• 6th Real Estate Registry of São Paulo (6º Registro de Imóveis de SP)minorOthersExclusive registry office for Vila Prudente, Ipiranga, and Cambuci regions operating within the mall premises. Services include certidões, títulos, registros, averbações. Hours: Monday-Friday 9 AM to 4 PM by appointment.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Multiplan: Brazil's largest shopping mall operator with a portfolio of 40+ mid- and high-tier malls across Brazil. Comparable to Central Plaza as a mall operator with similar tenant-mix philosophy and Brazilian market exposure, though at significantly larger scale.
• BR Malls: Major Brazilian shopping mall operator with a national portfolio of mid-tier and regional malls. Comparable business model (leasing-based mall operator) and similar tenant mix to Central Plaza, with substantially larger scale and geographic reach.
• Sonae Sierra Brasil: Brazilian arm of international mall operator Sonae Sierra, managing a portfolio of mid- and upper-tier Brazilian shopping centers. Comparable as a mall operator with similar Brazilian retail tenant exposure and leasing-based revenue model.
• Allos (formerly Aliansce Sonae): One of Brazil's largest mall operators following the Aliansce Sonae merger, with a national portfolio of mid-tier shopping centers. Directly comparable to Central Plaza as a Brazilian mall operator with similar tenant mix philosophy.
• Ancar Ivanhoe: Brazilian shopping mall operator with a portfolio of mid-tier malls across major Brazilian cities. Comparable business model (leasing-based mall operator) and similar positioning in the mid-tier Brazilian retail segment.
• Iguatemi Empresa de Shopping Centers: Brazilian mall operator managing a portfolio of premium and mid-tier shopping centers across Brazil. Comparable as a Brazilian mall operator serving similar consumer segments, with a more upscale positioning than Central Plaza.

Direct peers

• Shopping Pátio Paulista: Mid-tier shopping mall in São Paulo with a similar tenant mix of national retail brands, fast-food chains, and entertainment. Comparable to Central Plaza in size, format, and target consumer segment.
• Mooca Plaza Shopping: Regional shopping mall serving the Mooca neighborhood in São Paulo's east zone, with comparable mid-tier positioning and tenant mix of national brands. Comparable to Central Plaza as a São Paulo regional mall serving a similar middle-class consumer base.
• Shopping Metrô Tucuruvi: Mid-tier shopping mall in northern São Paulo with direct metro station access, similar to Central Plaza's transit-anchored location. Comparable in tenant mix (national department stores, cinema, fast food) and target demographic.
• Shopping Center Norte: Large mid-tier shopping mall in São Paulo featuring a similar mix of national department stores, electronics retailers, cinema, and food court. Comparable in format and tenant positioning, though with a larger footprint than Central Plaza.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Central_Plaza
• Facebookfacebook.com/centralplazashopping
• LinkedInlinkedin.com/company/central-plaza-shopping

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Plaza Shopping