Flock Products

Name

Flock Products

Legal name

Flock Group Pty Ltd

Website

https://flockproducts.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom Branded Merchandise

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)

akta.pro secondary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Bespoke branded merchandise
• Custom promotional products
• Branded apparel manufacturing
• Promotional drinkware design
• Corporate branded merchandise

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Bespoke Merchandise Projects: Project-based custom merchandise design and manufacturing. All-inclusive fixed pricing covering sampling, production, quality control, freight, and import taxes. Quotes provided after discovery stage based on project specifications, quantities, and requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Flock Products designs and manufactures bespoke branded merchandise for enterprise clients, handling the entire production process in-house from concept and design through to manufacturing, quality control, and delivery. Every product is custom-designed from scratch rather than adapted from stock templates, with capabilities spanning custom apparel, drinkware, headwear, collectables, sports gear, golf accessories, and LED signage. The company provides all-inclusive fixed pricing covering sampling, production, QC, freight, and import taxes.

Product overview

Flock Products is a bespoke branded merchandise company that designs and manufactures custom promotional products for Australian and global brands. Their offering consists of end-to-end bespoke merchandise services covering concept development, design, prototyping, production, quality control, and distribution. The product portfolio includes custom apparel (hoodies, t-shirts, beanies, scarves), drinkware (insulated bottles, stubby holders, can holders), golf accessories, collectables (resin items, limited edition tins), headwear (bucket hats, caps, sunglasses), sports gear, and LED signage. All products are custom-designed from scratch to reflect client brand identity, not adapted from stock templates. The company manages the entire production process in-house with access to 100+ global manufacturing facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Branded Merchandise Design and Manufacturing End-to-end custom branded merchandise service covering concept, design, prototyping, production, quality control, and Australia-wide distribution. Every product is designed from scratch to reflect client brand identity rather than adapted from stock templates. Services enterprise marketing teams and brand managers at Australian and global brands.
• Custom Branded Apparel and Uniforms Custom-designed branded apparel including t-shirts, polos, hoodies, crews, and button-ups. Designed and manufactured from scratch to client specifications. For enterprise brand teams requiring branded uniforms and promotional apparel.
• Custom Branded Drinkware Custom-designed branded drinkware including laser-engraved and full wrap printed insulated stainless steel drink bottles, vacuum-sealed stainless steel can holders, and knitted stubby holders. For beverage brands and promotional campaigns.
• Custom Branded Headwear Custom-designed branded headwear including knitted beanies, embroidered caps, and corduroy bucket hats with custom-printed inner linings and embroidered branding. For brands seeking gift-with-purchase items and promotional headwear.
• Custom Branded Collectables and Limited Editions Custom-designed limited edition collectables including miniature resin food items with blind box packaging and commemorative metal tins. For retail and consumer brands running limited edition campaigns and collectable promotions.
• Custom Teamwear and Sports Gear Custom-designed bespoke sports merchandise including scarves, beanies, and preseason training apparel. For sports teams and sports-related brands.
• Custom Branded Golf Accessories Custom-designed branded golf accessories including golf tees, zinc alloy divot tools, enamel golf ball markers, and neoprene bottle skins. For brands seeking premium golf event merchandise.
• Custom LED Venue Signage and Neon Signs Custom LED neon signs and venue signage for branded environments. For brands and venues requiring custom illuminated signage.
• Custom Seasonal and Promotional Campaign Merchandise Custom-designed seasonal promotional merchandise including custom sunglasses, beach accessories, cooler prizes, tennis visor sunglasses, pickleball paddle sets, winter wearables, and custom bumbags. For brands running seasonal campaigns and promotional activations.

Quantifiable outcome

• 100% Repeat Business Rate
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Carbon NeutralcoreOthersCarbon Neutral partnership where Flock Products proactively offsets all carbon emissions generated from air, sea, and land freight associated with client orders, helping to actively reduce overall carbon footprint.
• APPA (Australian Promotional Products Association)coreOthersMember of the Australian Promotional Products Association, providing industry recognition and adherence to industry standards.
• SedexcoreOthersSedex member (ZC5000049303) - world's leading platform helping businesses build more socially and environmentally responsible supply chains. Provides third-party audit capabilities and ethical supply chain verification.
• EcoVadiscoreOthersEcoVadis Gold Medal holder - globally recognized sustainability assessment platform evaluating environmental practices, labour & human rights, ethical business conduct, and sustainable procurement.
• DometicminorOthersPremium rotomolded cooler brand used as major prize item in Middy's summer merchandise campaign. Dometic provides high-quality, durable coolers which Flock custom brands for promotional campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HALO: Large US-based branded merchandise, signage and recognition company serving enterprise marketing teams globally. Comparable in delivering custom-branded merchandise programs for major brands, but operating at significantly greater scale across multiple categories including apparel, awards and signage.
• 4imprint: One of the largest North American promotional products distributors with a broad catalogue of custom-branded merchandise. Comparable in serving enterprise marketing teams for branded merchandise, but operates at massive scale via catalogue-led distribution rather than bespoke design.
• PCNA (Polyconcept North America): Global leader in promotional products and branded merchandise, supplying apparel, drinkware, bags and accessories through distribution partners. Comparable in serving the same enterprise branded-merchandise category, but at much greater scale and via multi-brand portfolio rather than bespoke single-client projects.

Direct peers

• Cubic Promote: Australian custom promotional products and branded merchandise agency serving enterprise clients with design, sourcing and fulfilment. Closely comparable in service scope, geography and target customer (Australian brand and marketing teams).
• Projective Group: Australian branded merchandise and uniform solutions business serving enterprise and government clients. Comparable in offering custom apparel, headwear and promotional merchandise projects to large brand owners in Australia.
• Boost Creative: Melbourne-based bespoke promotional merchandise agency offering custom design, sourcing and end-to-end project management for Australian brands. Directly comparable in business model, customer base (Australian enterprise marketers) and bespoke design-led positioning.
• Link Group: Australian full-service promotional merchandise and uniform provider delivering custom-branded apparel, headwear and accessories to enterprise customers. Comparable in custom manufacturing, in-house design and Australian enterprise client base.
• Wizard Pens: Long-established Australian promotional products and custom merchandise supplier offering branding across apparel, drinkware and corporate gifts. Comparable in product breadth, Australian enterprise focus and project-based bespoke model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flock-products

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flock Products