What Spring Point does

Spring Point is an Australian management consultancy headquartered in South Melbourne that specialises in enabling business strategy through the collective performance of an organisation's people. Founded in 2017, the firm operates across four Australian cities (Melbourne, Sydney, Brisbane, Perth) and delivers projects nationally and globally. Its target buyers are boards, CEOs, and senior leadership teams in large enterprises, government agencies, and not-for-profit organisations that need to align culture, leadership capability, and human capability with strategic execution.

The firm's core methodology is built on proprietary frameworks. The PerformX Culture Assessment, validated by Deakin University, is an evidence-based online diagnostic that links behavioural culture drivers to business outcomes and feeds into a structured Culture Blueprint workshop process. LeaderX 360 is a 360-degree leadership assessment used to inform individual development and program design, while the Accelerated Solution Design (ASD) approach enables rapid co-creation of leadership and capability experiences. Complementary offerings include the EVP Framework, a Capability Framework Tool Kit, the Return to Office Playbook, a Values Reset Program, and the AI Adoption Framework, which positions Spring Point to advise organisations on planning AI integration across six integrated elements.

Spring Point generates revenue through professional services engagements sold on a project basis via direct B2B enterprise field sales, competitive tendering (RFQ), and professional network referrals. Pricing is not publicly disclosed. The firm's client roster spans logistics (DP World, multi-region program for 16,000 supervisors and 12,000 managers), retail (Coles, Dan Murphy's), government (Victorian workplace regulator, Development Victoria), finance and technology (PEXA, Findex, NTT DATA), manufacturing and construction (Dahlsens, 1,000+ employees across 35 trade stores), EV charging (JET Charge), education (Australian Ballet School), and not-for-profit (Lort Smith). Marketing is primarily driven by thought-leadership content, whitepapers, the Talking Point Breakfast Series, and industry speaking engagements.

Name

Spring Point

Legal name

Spring Point

Website

https://springpoint.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Spring Point is an Australian management consultancy (founded 2017) that helps enterprises and government organisations align culture, leadership, and capability with business strategy via proprietary PerformX and LeaderX frameworks.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Organization Design & Change Management Consulting (BPAHACAD), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Organizational culture consulting
• Leadership development programs
• Management consulting services
• Capability framework development
• Strategy alignment consulting

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Consulting Services: Spring Point generates revenue through professional consulting engagements focused on organizational culture, leadership development, capability building, and strategy alignment. Engagements are typically project-based with direct client involvement across public, private, and not-for-profit sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Spring Point is a management consulting firm that helps organizations diagnose and transform organizational culture, develop leadership capability, build organizational capabilities, and align people with strategy. The firm delivers bespoke consulting engagements grounded in proprietary evidence-based frameworks (PerformX Culture Assessment validated by Deakin University, LeaderX 360 assessment, Accelerated Solution Design methodology) and facilitates workshops, capability framework design, and scaled leadership programs across public, private, and not-for-profit sectors in Australia and globally.

Product overview

Spring Point is an award-winning management consultancy that integrates culture, leadership, capability, and strategy into a unified consulting offering. Its core methodology centres on the PerformX Culture Framework (validated by Deakin University), which encompasses the PerformX Culture Assessment diagnostic, Culture Blueprint development, and related change solutions. Complementary to this are the LeaderX 360 leadership assessment tool and co-designed Leadership Capability Frameworks. Spring Point delivers bespoke, blended learning and development programs (Leadership Foundations, LEAD Program, Global Leadership Development) and advisory frameworks including the Capability Framework Tool Kit, EVP Framework, Return to Office Playbook, and the AI Adoption Framework. The firm also publishes white papers (The Culture Imperative, A Time for Leadership, Revolution in Organisational Culture) and hosts the Talking Point Events series. Services are delivered through consulting engagements, facilitated workshops, global program facilitation, and assessments — not as standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• PerformX Culture Assessment An evidence-based organizational culture diagnostic survey and assessment tool that assesses an organization's current culture across defined behavioural domains, linking culture to strategic performance outcomes and producing organisation-wide and team-level reports used in culture blueprinting workshops.
• LeaderX 360 A science- and practice-based 360-degree leadership assessment tool providing feedback on leadership capabilities relative to a co-designed Leadership Capability Framework. Used to inform individual development journeys and leadership program design for client organizations.
• Culture Blueprint Development A structured workshop-based consulting process, typically with an Executive team and Board, to define the aspired organisational culture required to deliver business strategy. Outputs include a culture blueprint, action plans, and a change roadmap.
• Leadership Development Pathways Structured bespoke leadership development programs tailored to client workforces, built on a Leadership Capability Framework using the PerformX framework and Accelerated Solution Design (ASD) approach. Includes capability framework design, assessment, blended learning, facilitation, and coaching.
• Scaled Program Facilitation Global delivery of leadership and culture programs at scale through Spring Point's global facilitation team, supporting large multinational clients in deploying tailored modules across regions including UAE, UK, North America, South America, Europe, and APAC.
• Capability Framework Development Review and uplift of organisational capability frameworks, producing tailored tools including capability cards, 70/20/10 development guides, career pathway stories, quality conversation guides, and leader training sessions for embedment within client organizations.
• Strategy Consulting Consulting engagements supporting clients in strategy definition, alignment with people and culture, and large-scale transformation to embed strategy execution across the organization.
• AI Adoption Framework Advisory An advisory framework to help organisations plan and manage AI adoption as an operating model and behaviour change challenge. Integrates six elements: Vision & Strategic alignment, Value & ROI prioritisation, Data & Technology foundations, Capability Culture & Change, and Risk & Governance.
• EVP Framework An Employee Value Proposition design framework that considers broader organisational performance conditions (purpose congruence, strategic connectivity, priority clarity, capacity, collaboration, teaming, and decision-making speed) alongside individual factors to develop a sustainable competitive employer advantage.

Quantifiable outcome

• 10-15% uplift in culture priorities within six months meeting full-year Board targets
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• i4cp (Institute for Corporate Productivity)coreStrategic or Co-development Partneri4cp is Spring Point's research partner for global surveys and research initiatives including AI adoption studies and workforce capability research. The partnership involves joint research and thought leadership on topics including human capabilities needed to leverage AI.
• Deakin UniversityminorStrategic or Co-development PartnerSpring Point's PerformX Culture Diagnostic is validated by Deakin University, providing academic credibility to their evidence-based culture assessment methodology.

Scale indicators23 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bain & Company (Organizational Practice): Top-tier global strategy consulting firm with an organizational practice that addresses culture, operating model, and change management — comparable to Spring Point's transformation and strategy alignment services.
• Deloitte Human Capital: Global professional services firm with a dedicated Human Capital practice that advises on culture, leadership, organizational transformation, and change management — directly overlapping Spring Point's core services but at vastly larger scale and broader geographic reach.
• Heidrick & Struggles: Global leadership advisory and executive search firm with a culture and organizational consulting practice — overlapping with Spring Point's leadership development and culture change offerings at the executive level.
• PwC People & Organisation: Big 4 advisory practice offering change management, culture transformation, and leadership development services — comparable offerings to Spring Point but delivered at global scale across all industries.
• Gartner: Global research and advisory firm providing culture, leadership, and HR advisory services to enterprises — a larger, broader competitor serving similar large-enterprise and government client segments as Spring Point.
• EY-Parthenon People Advisory: Strategy and people advisory arm of EY covering organizational transformation, culture, leadership, and capability — overlapping service lines with Spring Point but with broader consulting coverage and global delivery.

Direct peers

• Korn Ferry: Global organizational consulting firm specializing in leadership development, talent management, and culture assessment — a very close direct peer to Spring Point with proprietary assessment tools and an established international footprint.
• DDI (Development Dimensions International): Leadership development specialist with proprietary 360-degree assessments and leadership capability frameworks, targeting similar enterprise client needs to Spring Point's LeaderX 360 and Leadership Foundations programs.
• Barrett Values Centre: Culture and values assessment firm with proprietary tools for measuring organizational culture and values alignment — directly comparable to Spring Point's Values Reset Program and culture diagnostic offerings.

Emerging players

• Gallup: Analytics and advisory firm specializing in employee engagement and culture measurement (Q12) — comparable to Spring Point's PerformX Culture Assessment for measuring culture and linking it to business outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SpringPointMelb
• LinkedInlinkedin.com/company/spring-point

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spring Point