Name

Barrett Values Centre

Legal name

Barrett Values Centre, LLC

Website

https://valuescentre.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organizational Culture Assessment Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

Keywords

• Values-based assessments
• Organizational culture transformation
• Leadership development tools
• Personal values assessment
• Cultural entropy measurement

Headquarters

HQ city

Waynesville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Personal Values Assessment (PVA) Sales: One-time purchase of PVA assessment at $19.95 USD, available directly to consumers via the website. Includes personal report and access to Discovery Journey video-based learning course.
2. Organizational Assessments and Analytics: Culture and leadership assessments for organizations, available exclusively through BVC Certified Consultants. Includes Cultural Values Assessment, Leadership Values Assessment, and related diagnostic reports.
3. Advisory and Consulting Services: Full-service advisory engagements for cultural transformation, delivered by BVC's internal team and certified consultants to guide organizations through transformation journeys.
4. Certification Programs: BVC Certification training programs that train consultants in the Barrett Model methodology. Includes Culture and Leadership Courses and Transforming Organisations training.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Barrett Values Centre (BVC) develops and delivers values-based culture and leadership assessments built on its proprietary Barrett Model framework. The core commercial offerings are the Personal Values Assessment (PVA) sold directly online, the BVC Analytics organizational assessment platform (Cultural Values Assessment, Leadership Values Assessment, and Cultural Entropy diagnostics), and BVC Advisory consulting for culture transformation — delivered through a global network of BVC-certified consultants and the company's internal advisory team.

Product overview

Barrett Values Centre (BVC) offers a suite of values-based organizational culture and leadership assessment products and services. The core portfolio includes the Personal Values Assessment (PVA) - a self-service individual assessment available in 22 languages, BVC Analytics - an organizational assessment platform measuring culture, leadership, and values alignment, and the Barrett Model® - a proprietary methodology based on Seven Levels of Consciousness. The ecosystem includes the BVC Portal for centralized platform access, Pathways LMS for training, BVC Certification programs for consultant accreditation, and BVC Advisory consulting services. Assessment tools include the Cultural Values Assessment and Leadership Values Assessment (LVA)/Leadership Development Reports, all grounded in the Barrett Model® framework for measuring Cultural Entropy and organizational health.

Differentiator

Problem solved

Functional benefit

Brands

• Barrett Model®: A framework for understanding human values, needs, and consciousness across seven levels, used for cultural transformation and leadership development.
• Personal Values Assessment (PVA)
• Cultural Entropy®
• Evolutionary Coaching®

Products and services

• Personal Values Assessment (PVA) A self-service individual values assessment that identifies a user's top personal values, provides a personal report on how those values influence behavior, and includes development exercises and access to the Discovery Journey video-based learning course. Sold direct-to-consumer for $19.95 across 22 languages.
• BVC Analytics An organizational culture and leadership assessment platform providing measurable data on values, needs, and behaviors. Includes Barrett Analytics tools that compare current vs. desired organizational culture and generate Cultural Entropy scores. Delivered exclusively through BVC-certified consultants.
• BVC Advisory A full-service consulting engagement for organizations undertaking cultural transformation. BVC consultants guide leadership teams through diagnosing current vs. desired culture using BVC assessments, identifying gaps, and designing and executing multi-year transformation journeys.
• BVC Certification A training and certification program that prepares consultants to deliver BVC assessments and run transformation engagements under license. Includes Culture and Leadership Courses and the Transforming Organisations training track.
• Barrett Model A proprietary values-based framework for understanding human values, needs, and organizational culture across seven levels of consciousness. Serves as the foundational methodology underlying all BVC assessments, analytics, and transformation products.
• Cultural Values Assessment An organizational assessment that measures an organization's current culture against its desired culture using the Barrett Model, producing cultural health indicators and Cultural Entropy scores to identify dysfunction and prioritize change.
• Leadership Values Assessment (LVA) A 360-degree leadership development assessment that examines how a leader perceives their own operating style versus how superiors, peers, and subordinates perceive them, scored against the Barrett Model and personal entropy bands.
• Leadership Development Reports 360-degree leadership assessment reports that analyze a leader's behaviors across 26 key success factors, comparing the leader's self-perception to assessor perceptions (manager, peers, direct reports) across the Barrett Leadership Model levels.

Quantifiable outcome

• Revenue per capita increased 38% (from 713,000 ZAR to 987,000 ZAR) over seven years as Cultural Entropy decreased from 25% to 12%
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Center for Creative Leadership (CCL): CCL is a top-tier global provider of leadership development programs, 360 feedback tools, and culture change research. It targets the same enterprise HR/L&D buyers as BVC's advisory and certification offerings.
• Hogan Assessments: Hogan Assessments is a leader in personality-based leadership and 360 assessments widely used in executive development. It competes directly with BVC's Leadership Values Assessment as a psychometrically validated tool for evaluating leaders' operating styles.
• Development Dimensions International (DDI): DDI provides leadership assessment, development, and culture transformation services to enterprises worldwide. Its 360-style leadership evaluations and culture diagnostics are functionally comparable to BVC's LVA and Cultural Values Assessment.
• Gallup: Gallup is a global analytics and advisory firm best known for its CliftonStrengths and Q12 employee engagement assessments. It directly competes with BVC in the leadership and culture assessment category, serving many of the same enterprise buyers with similar 360-style and engagement tools.
• The Ken Blanchard Companies: Blanchard is a leadership and management development firm offering 360 assessments, training, and consulting through a global certified network. Its distribution-through-certification model is structurally similar to BVC's certified consultant channel.

Broad incumbents

• FranklinCovey: FranklinCovey delivers leadership development, culture transformation, and assessment solutions to enterprises and individuals globally. Its flagship leadership assessments and certification-style partner network offer comparable functionality to BVC's product and channel model.
• McKinsey & Company (Organization Practice): McKinsey's Organization Practice delivers culture transformation, leadership development, and change management engagements to large enterprises. It competes for the same strategic culture transformation budget that BVC addresses, though with a much broader consulting scope.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership assessment, executive coaching, and culture transformation within a much broader talent and rewards portfolio. It serves the same enterprise HR buyer as BVC but at greater scale and with adjacent services.
• PDI (Personnel Decisions International, now Korn Ferry): PDI, now part of Korn Ferry, historically provided leadership assessment and 360 tools for executive development. It overlaps with BVC's LVA offering as a comparable assessment methodology competing for the same enterprise psychometrics budget.

Emerging players

• Culture Amp: Culture Amp is a SaaS employee engagement and culture platform providing survey-based diagnostics, analytics, and action planning. It overlaps with BVC Analytics on the assessment/measurement side, though it focuses on continuous listening rather than values-based culture frameworks.

Market position

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/barrett-values-centre
• Xx.com/valuescentre
• Facebookfacebook.com/barrettvaluescentre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrett Values Centre