What Trumi does

Note on identity: the firmographic header describes "Trumi" as a US-based multiple-listing service for medical, academic, and military industries founded in 2022 with 1-10 employees, but every source-tagged data block describes a fundamentally different entity — NOHU90, a Vietnamese online gambling platform founded in 2002. The analysis below is grounded in the source-backed NOHU90 record because the firmographic lacks a source ID.

NOHU90 is an online gambling and betting platform operating across Vietnam and broader Asia since 2002. The platform is structured as a unified ecosystem of six product verticals: sports betting (SABA Sports, CMD Sports, UG Sports covering 50+ sports and 1,000+ daily matches), live casino (SE Online, SA Online, Evo Live, TP Live offering 150-300+ tables each with HD streaming), slot games (PG, FC, JILI collectively providing 450+ titles), cockfighting (WS168, AOG, GA28 delivering ~300+ daily matches), fish shooting, and mini games. Distribution is direct-to-consumer via an official website and native iOS/Android mobile apps. Underlying technology includes SSL 256-bit encryption, two-factor authentication, multi-layer firewall protection (3+ layers), and real-time data feeds with sub-3-second odds updates and sub-3-second livestream latency.

The company is headquartered in Ho Chi Minh City (134 Tran Quang Dieu, Ward 14, Nhieu Loc District) and reports a regional operating footprint across Vietnam (Asia/SE Asia markets served; country code VNM). It holds an Isle of Man gaming license since 2002 and a GEOTRUST data-safety certification (2018). Customer support is staffed by 50+ agents operating 24/7 across livechat, hotline, and email with reported sub-30-second response times. Marketing channels include the official website (SEO-optimized), affiliate/referral programs, promotional campaigns (welcome bonuses, weekly cashback 2-5%, seasonal sports-event tied promotions), and 50+ free demo games as a top-of-funnel product-led acquisition mechanism.

The revenue model is built on (1) betting/gaming transaction commissions across sports, casino, slots, fish shooting, and cockfighting verticals and (2) distribution/licensing economics from hosting third-party game content. Self-reported usage claims include 120,000+ hourly visits in Hanoi, 180,000+ hourly users in Ho Chi Minh City, 60,000+ in Da Nang, 25,000+ in Son La, and 30,000+ in Ca Mau — figures that should be treated as company-reported and unaudited. Ownership structure, investors, funding, revenue, and management team (other than a "Dominick Blue" founder/CEO entry on the wrapper layer with no source ID) are not publicly disclosed.

Name

Trumi

Legal name

NOHU90

Website

https://trumi.io

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

NOHU90 is a Vietnam-headquartered online betting platform operating since 2002, offering sports betting, live casino, slots, cockfighting, and fish shooting to Vietnamese and Asian consumers via a mobile-first ecosystem aggregating 50+ gaming providers.

Ownership category

akta.pro rank

Product category

Industry Listing Services

NAICS

Directory and Mailing List Publishers (51314)

SIC

Services-Business Services, Nec (7389)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Multiple listing service
• Medical listings platform
• Academic listings platform
• Military listings service
• Industry directory platform

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Betting/Gaming Transactions: Platform generates revenue through betting transactions across sports, casino, slots, and fish shooting games. Takes commission from wagers placed on various gaming products including cockfighting, live casino, slot machines, and sports betting.
2. Gaming Content Licensing: Revenue from hosting games from third-party providers including AOG, PG, JILI, SE, SA, Evo Live, TP, Saba, CMD, UG. Platform acts as distributor for slot games, live casino, and sports betting content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Trumi operates a multiple-listing service (MLS) that aggregates listings across the medical, academic, and military industries. The platform serves as a centralized directory for listings spanning these three professional verticals.

Product overview

Nohu90 is an online betting and gaming platform operating as a unified ecosystem with multiple interconnected product modules. The platform comprises six main product groups: sports betting (SABA Sports, CMD Sports, UG Sports), live casino (SE Online, SA Online, Evo Live, TP Live), slot games (PG Slots, FC Slots, JILI Slots), cockfighting (WS168, AOG, GA28), fish shooting games, and mini games. The platform offers over 1,000 game titles from partnered publishers and provides a mobile application for cross-device access. Users can flexibly switch between halls without re-login, with deposit processing times of 10-30 seconds and withdrawal completion within 1-5 minutes.

Differentiator

Problem solved

Functional benefit

Brands

• Nohu90: Main online betting and gaming platform offering sports betting, casino, slot games, fishing games, and cockfighting.

Products and services

• Trumi Multiple-Listing Service A multiple-listing service (MLS) that aggregates and centralizes listings across the medical, academic, and military industries. The platform serves organizations and professionals within these three verticals who need a unified directory of listings.

Quantifiable outcome

• Deposit processing time: 10-30 seconds
• +5 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

13 partnerships are on record, tiered core.

• AOG (Asia Gaming)coreTechnology or Integration · 1 January 2012Partnership established in 2012 for cockfighting and gaming content. AOG provides over 80 daily cockfighting matches with multi-angle broadcasting technology (minimum 4 cameras per match) and payout within 1-2 minutes after matches.
• PG (Pocket Games Soft)coreTechnology or Integration · 1 January 2012Slot game provider offering 180+ game titles across various themes including mythology, adventure, and classic styles. Each game features 3-5 reels with up to 25 paylines and free spin rounds. Jackpot multiplier up to 2,000x bet.
• JILIcoreTechnology or Integration · 1 January 2012Slot game provider supplying 120+ games with 3D graphics and vivid sound effects. Each game offers 10-50 paylines with wild, scatter, and bonus game features. Spin cycle 1-2 seconds with max payout 1,500x bet.
• Evo LivecoreTechnology or IntegrationLive casino provider with 300+ live casino tables and 500+ international dealers. Products include Baccarat, Roulette, Blackjack, Game Shows. Full HD broadcasting with up to 6 camera angles per table. VIP bet limits up to 500,000,000 VND.
• SE (Sexy Gaming)coreTechnology or IntegrationLive casino provider offering 150+ daily tables including Baccarat, Blackjack, Roulette, Sicbo. HD livestream with ~2 second latency, minimum 1 professional dealer and 3 camera angles per table. Betting range 20,000-20,000,000 VND.
• SA (Sa Gaming)coreTechnology or IntegrationLive casino provider with 200+ tables operating 24/7 focusing on Baccarat, Poker, Dragon Tiger. Offers 5 room types from newcomer to VIP. Each betting round runs 30-60 seconds with instant result processing and 1-3 minute payouts.
• TP (TP Gaming)coreTechnology or IntegrationLive casino provider operating 120+ tables with Sicbo, Baccarat, Poker games. Minimum 2 cameras per table for clear imagery. Full Vietnamese language interface with page load under 2 seconds. Users can participate in up to 3 tables simultaneously.
• SABA SportscoreTechnology or IntegrationSports betting provider offering 1,000+ daily matches across 50+ sports including football, basketball, tennis, eSports. Over 50 bet types per match (Asian handicap, European, Over/Under). Odds update every 3 seconds with flexible live betting and 30-day history tracking.
• CMD368 SportscoreTechnology or IntegrationSports betting provider with 800+ daily events. Maximum 40 bet types per match. Covers major leagues: Premier League, Champions League, La Liga, Serie A, World Cup, Euro. Early betting available 24 hours ahead. Maximum 10-leg parlay bets.
• UG (United Gaming)coreTechnology or IntegrationSports betting provider with 900+ daily matches. Covers 25+ sports with football comprising 70+ different leagues. Real-time odds updates per minute with competitive odds (0.95-1.05 variance). Latency under 5 seconds. Maximum 15 selections per bet slip.
• WS168coreTechnology or IntegrationCockfighting provider with 120+ live matches daily. Game types include Steel Spur, Blade Spur, and Bantam. HD livestream with stable transmission under 3 seconds. Odds update every minute for quick betting.
• GA28coreTechnology or IntegrationCockfighting provider with ~100 daily matches across continuous time slots. Supports up to 5 betting rooms operating simultaneously. Diverse betting from low to high stakes suitable for various participants.
• FC (Fast Combat)coreTechnology or IntegrationSlot game provider with 150+ games focusing on fast winning mechanics. Each game typically has 5 reels with 20-40 fixed paylines. Auto-spin up to 100 consecutive spins. Notable games: Crazy Buffalo, Golden Queen, Dragon Treasure, Lucky Phoenix.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zillow: The canonical consumer-facing multiple-listing service, aggregating property listings, search, and transaction tools. Trumi explicitly borrows the 'MLS' terminology and marketplace model from real estate; Zillow is the mature, scaled archetype of that model.
• HERC (Higher Education Recruitment Consortium): Specialized job-search consortium and listings platform for higher-education and academic professionals. Comparable as a niche listings platform for the academic vertical.
• Doximity: Largest professional network and listings platform for U.S. physicians, functioning as a specialized medical-industry directory with identity verification. Directly comparable to Trumi's medical-industry MLS positioning.
• Realtor.com: Operates the official MLS-backed consumer listings platform of the National Association of REALTORS. Comparable to Trumi as a listings platform with a strong industry-affiliation angle.
• HigherEdJobs: Largest niche job board for higher-education and academic professionals. Comparable as a specialized listings and directory platform for the academic vertical.
• PracticeLink: Job and opportunity listings marketplace for physicians, especially targeting residents and fellows. Closely comparable to Trumi's medical-industry MLS positioning.
• ClearanceJobs: Leading job and services listings platform for U.S. military, defense, and security-cleared professionals. Directly comparable to Trumi's military-industry vertical.

Broad incumbents

• LinkedIn: Dominant horizontal professional network with deep penetration in medical, academic, and military communities. Represents the broad incumbent that every vertical-MLS play must contend with.
• Military.com: Largest U.S. military community and services marketplace spanning jobs, benefits, housing, and base information. A broader incumbent in Trumi's military vertical.

Emerging players

• Sermo: Online community and listings platform exclusively for verified physicians. Comparable in medical-vertical focus and the directory/community model Trumi is pursuing.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights3 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trumi