Mobile Auto Detailing

What Mobile Auto Detailing does

Mobile Auto Detailing is a privately held mobile vehicle detailing service founded in 2016 and headquartered at 1131 Fremont Ave NW, Grand Rapids, Michigan. The company provides on-site interior and exterior detailing for cars, trucks, SUVs, vans, recreational vehicles, and boats, serving individual consumers in the Greater Grand Rapids area and Lake Shore communities of western Michigan, including Rockford, Cedar Springs, Ada, Cascade, Kentwood, Hudsonville, Jenison, Holland/Zeeland, Muskegon, and Grand Haven. It operates by appointment only, Monday through Friday.

The service model is mobile-first: technicians travel to the customer's home, business, campsite, or dock with all equipment and products, requiring only access to power and water within 40 feet of the vehicle. The company primarily uses professional-grade products from Chemical Guys and Detail King. Bookings are handled via phone (616-217-1307), text, email ([email protected]), or a multi-step online ordering system on the company website (mautodetailing.com). A secondary garage drop-off option is available for customers without suitable on-site access, with same-day pickup required.

Revenue is generated through three core service categories - Auto Detailing, RV Detailing, and Boat Detailing - priced on a per-vehicle basis for autos ($150-$500) and per-linear-foot for RVs ($7.50-$20) and boats ($10-$25). Add-on services (pet hair removal, ozone treatment, clay bar, headlight polish, engine bay cleaning, etc.), a 10% multi-vehicle discount, and recurring service plans (10-20% off for weekly, bi-weekly, or monthly schedules) supplement ticket size and frequency. Payment is collected at completion via cash, check, credit card, PayPal, Venmo, Zelle, or Cash App, and eGift Cards/gift certificates are sold in any amount. The business is founder-operated with no disclosed institutional investment and no public management team listing.

Name

Mobile Auto Detailing

Legal name

Mobile Auto Detailing

Website

https://mautodetailing.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Mobile Auto Detailing is a privately held Grand Rapids, Michigan-based mobile detailing service founded in 2016, providing on-site interior and exterior cleaning for cars, trucks, SUVs, RVs, and boats to individual consumers across the Greater Grand Rapids area and Lake Shore communities.

Ownership category

akta.pro rank

Product category

Mobile Auto Detailing Services

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Vehicle Washing, Cleaning & Detailing Services (TLAHACAF)

Keywords

• Mobile auto detailing
• Vehicle cleaning services
• Boat detailing services
• Rv detailing services
• Interior car cleaning

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Vehicle Detailing Services: One-time professional detailing services for automobiles, including interior and exterior cleaning, waxing, and specialized treatments. Pricing varies by vehicle type (coupe, sedan, SUV, truck, minivan) and service level (interior only, exterior only, full-service). Additional fees apply for excessively dirty vehicles, pet hair, or special conditions.
2. RV Detailing Services: Pricing based on linear footage measurement of the RV. Interior packages (Basic Clean at $12.50/linear foot, Deep Clean at $20/linear foot) and exterior packages (Basic Wash at $7.50/linear foot, Wash & Wax at $12.50/linear foot, Revitalize at $20/linear foot). Standalone awning cleaning available.
3. Boat Detailing Services: Pricing based on linear footage. Open-bow boats priced at $10-25/linear foot depending on service. Closed-bow boats priced at $12.50-25/linear foot plus $7.50/linear foot for enclosed areas. Optional compound and buff add-on available.
4. Recurring Service Plans: Subscription-style recurring detailing plans offering 20% discount for weekly, 15% for bi-weekly, and 10% for monthly scheduled services. Designed to help customers maintain vehicle appearance with regular detailing.
5. Multi-Vehicle Discounts: 10% discount when booking detailing for two vehicles on the same appointment trip. Cannot be combined with recurring service discounts.
6. Gift Cards and Certificates: eGift Cards and gift certificates sold in any amount, available via phone or email. Printable gift vouchers emailed for immediate use.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mobile Auto Detailing provides on-site interior and exterior detailing services for cars, trucks, SUVs, vans, RVs, and boats brought directly to the customer's home, business, campsite, or dock in the Greater Grand Rapids, Michigan area. Services include vacuuming, shampooing, waxing, leather conditioning, engine bay cleaning, and other specialized treatments using Chemical Guys and Detail King products. The company also offers recurring service plans with subscription-style discounts and multi-vehicle appointment discounts.

Product overview

Mobile Auto Detailing operates as a mobile detailing service provider offering on-site vehicle care at customer locations throughout the Greater Grand Rapids, Michigan area. The company provides three core service categories: Auto Detailing (for cars, trucks, SUVs, and vans with tiered pricing by vehicle type), Boat Detailing (for open bow and closed bow/cuddy boats at docks or storage facilities), and RV Detailing (for travel trailers and motorhomes). Each category offers multiple service packages with interior-only, exterior-only, and full-service options, with add-on services such as clay bar treatments, headlight polishing, engine bay cleaning, and odor elimination. Pricing varies by vehicle size and condition, with base rates ranging from $150-$500 for automobiles, $10-$25 per linear foot for boats, and $7.50-$20 per linear foot for RVs. The company also offers recurring service discounts (10-20% off) and multi-vehicle appointment discounts (10% off) to encourage repeat business.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Detailing Services Mobile interior and exterior detailing for personal automobiles (cars, trucks, SUVs, vans) delivered at the customer's location. Interior, exterior, and full-service packages available with add-ons including pet hair removal, odor spray, headliner cleaning, clay bar treatments, headlight polishing, and engine bay cleaning. Pricing varies by vehicle type from $150 to $500.
• RV Detailing Services Mobile interior and exterior detailing for travel trailers and motorhomes with pricing based on linear footage. Interior packages include Basic Clean ($12.50/linear foot) and Deep Clean ($20/linear foot). Exterior packages include Basic Wash ($7.50/linear foot), Wash & Wax ($12.50/linear foot), and Revitalize ($20/linear foot). Standalone awning cleaning available at $20-$50.
• Boat Detailing Services Mobile interior and exterior detailing for open-bow and closed-bow/cuddy boats performed at docks, on lifts, or in storage. Open-bow boats priced at $10-$25/linear foot; closed-bow boats priced at $12.50-$25/linear foot plus $7.50/linear foot for enclosed areas. Optional compound and buff add-on available.
• Recurring Service Plans Subscription-style recurring detailing plans offering 20% discount for weekly, 15% for bi-weekly, and 10% for monthly scheduled services, helping customers maintain vehicle appearance with regular detailing.
• eGift Cards and Gift Certificates Gift certificates and e-gift cards available in any amount, customizable with special messages, delivered via email as printable vouchers for immediate use.

Quantifiable outcome

• Interior detail duration: 1.5-3 hours; Exterior detail duration: 1-2.5 hours
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MobileWash: App-based on-demand mobile car wash and detailing platform serving multiple U.S. markets. Same core mobile detailing offering with similar target customers and home/workplace service delivery.
• DetailXPerts: Mobile auto detailing franchise with multiple U.S. locations. Comparable in that it provides mobile detailing to consumer vehicles, with a multi-market franchise model that the subject company could emulate.
• Spiffy: National mobile car wash and detailing service that brings services to the customer's location. Operates a similar mobile auto care model across multiple markets, making it the closest direct peer in product, model, and target customer.

Broad incumbents

• ZIPS Car Wash: Multi-location car wash chain offering express exterior and interior detailing services. Competes for the same discretionary vehicle-care spend, but delivers through brick-and-mortar sites rather than mobile.
• Take 5 Car Wash: National express car wash and detailing chain with hundreds of locations. Targets similar consumer demand for regular vehicle cleaning, but serves customers at fixed sites rather than at their location.
• YourMechanic: On-demand mobile auto services platform that brings mechanics to the customer's location. Overlaps in mobile-first, at-customer-location auto service, but operates a broader repair/maintenance scope rather than specializing in detailing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Auto Detailing