SafeWeb
SafeWeb is a private Cupertino-based company founded in 1999 that designs secure remote access solutions. Associated aggregated data also references a broader consumer cybersecurity platform branded as Norton, offering antivirus, VPN, identity protection, and AI-powered scam detection to individual consumers and small businesses globally.
- Company typePublic
- Founded1982
- HeadquartersCupertino, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SafeWeb does
SafeWeb is a private, for-profit company headquartered in Cupertino, California, with a stated focus on designing secure remote access solutions that are effective, economical, and simple. According to its firmographic profile, the company was founded in 1999 and operates with a small team of 1-10 employees. The aggregated data associated with SafeWeb also references a broader consumer cybersecurity product portfolio branded under the Norton name, including antivirus protection (Norton AntiVirus Plus), integrated all-in-one security suites (Norton 360 Standard and Deluxe), premium identity protection tiers combining device security with LifeLock, mobile security for Android and iOS, VPN services, parental controls, and AI-powered scam and deepfake detection via Norton Genie. Underlying technology includes proprietary NLP for SMS and email scam scanning, computer vision for deepfake video detection, anomaly detection for real-time threat blocking, and dark web monitoring for personal data exposure. The business model is built on auto-renewing subscription products sold direct-to-consumer through regional e-commerce websites across 40+ countries, with tiered pricing ranging from $29.99 first-year for mobile security to $399.99 first-year for premium small business tiers. Distribution is primarily digital via us.norton.com and country-specific storefronts, supported by a partner/reseller channel and an affiliate program. Customer segmentation is horizontal, targeting individual consumers, families, and small businesses. The only disclosed funding event is a $4M Series 3 round in August 2002 led by Kingdon Capital with participation from Chilton Capital Management. Note: the firmographic profile (small private company, 1-10 employees) is materially inconsistent with the broader Norton/Gen Digital-scale product and customer footprint described in the aggregated data, which limits the reliability of any revenue or scale inference.
SafeWeb firmographics
Firmographics- Name
- SafeWeb
- Legal name
- Gen Digital Inc.
- Website
- https://safeweb.com
- Company type
- Public
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SafeWeb is a private Cupertino-based company founded in 1999 that designs secure remote access solutions. Associated aggregated data also references a broader consumer cybersecurity platform branded as Norton, offering antivirus, VPN, identity protection, and AI-powered scam detection to individual consumers and small businesses globally.
- Ownership category
- akta.pro rank
SafeWeb industry classification
Industry- Product category
- Secure Remote Access
- NAICS
- Computer Systems Design and Related Services (54151), Security Systems Services (56162)
- akta.pro primary industry
- Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG)
Keywords
Where SafeWeb is headquartered
LocationHeadquarters
- HQ city
- Cupertino
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SafeWeb business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Consumer Subscription Security: Annual and monthly recurring subscription revenue from antivirus, VPN, identity protection, and comprehensive 360 plans. Auto-renewing subscriptions billed annually or monthly. Upsell opportunities through tiered plans (Standard, Deluxe, with LifeLock tiers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Norton Mobile Security - $29.99/yr |
| Subscription | Annual | Norton AntiVirus Plus - $59.99/yr |
| Subscription | Annual | Norton 360 Standard - $94.99/yr |
| Subscription | Annual | Norton 360 Deluxe - $119.99/yr |
| Subscription | Annual | VPN Standard - $79.99/yr |
| Subscription | Annual | Norton 360 with LifeLock Select Plus - $189.99/yr |
| Subscription | Annual | Norton Small Business - $179.99/yr |
| Subscription | Annual | Norton Small Business Premium - $299.99-$399.99/yr |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SafeWeb product offering
Product offeringCore offering
SafeWeb designs secure remote access solutions that are effective, economical, and simple. The company provides technology enabling users to remotely and securely access networks and resources.
Product overview
SafeWeb (Norton, part of Gen Digital) offers a comprehensive platform-plus-modules architecture for cybersecurity and digital protection. The core product line includes Norton AntiVirus Plus as the entry-level offering, Norton 360 Standard/Deluxe as mid-tier all-in-one security suites, and Norton 360 with LifeLock Select Plus/Advantage/Ultimate Plus as premium tiers combining device security with identity theft protection. The Norton 360 platform integrates multiple modules: VPN services (Norton VPN with 2,800 servers globally), mobile security (Norton Mobile Security for Android/iOS), parental controls (Norton Family), privacy tools (Norton AntiTrack, Privacy Monitor Assistant), AI-powered scam detection (Norton Genie), system utilities (Norton Utilities Ultimate, Driver Updater), and premium support services. Business customers are served through Norton Small Business plans. All products are available through automatic renewal subscriptions with tiered pricing based on device count and feature scope.
Differentiator
Problem solved
Functional benefit
Brands
- Norton 360: All-in-one device security and privacy protection plans
- Norton AntiVirus Plus
- Norton VPN
- Norton AntiTrack
- Norton Genie
- Norton Small Business
- Norton Family
- LifeLock
- Safe Web
- Safe Search
- Privacy Monitor Assistant
- Norton Private Browser
Products and services
- Secure Remote Access Solutions
Companies that use SafeWeb
Customer profileSegments2 records
Ideal customer profiles1 record
SafeWeb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
SafeWeb partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gen Digital Inc.coreNorton is part of Gen (formerly NortonLifeLock, merged with Avast), a global company with a family of trusted brands including LifeLock identity protection and ReputationDefender.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
SafeWeb competitors and assessment
Company assessmentEmerging players
- Tailscale: Tailscale offers WireGuard-based mesh VPN remote access for developers and SMBs with a simple, low-cost positioning — a smaller, developer-focused competitor with a comparable economy/simplicity narrative.
- Cloudflare Access (Cloudflare One): Cloudflare's Zero Trust / Cloudflare One product set replaces legacy VPN remote access with cloud-native ZTNA — a category-defining emerging player reshaping SafeWeb's competitive space.
- Zscaler: Zscaler pioneered cloud-delivered zero-trust secure access as a replacement for traditional remote-access VPNs — an emerging disruptor that defines the trajectory SafeWeb's category is taking.
- Perimeter 81 (Check Point): Perimeter 81, now part of Check Point, delivers cloud-based secure remote access and SASE for SMB and mid-market — directly overlapping with SafeWeb's targeted segment and value proposition.
Direct peers
- OpenVPN: OpenVPN provides secure remote access and site-to-site VPN solutions for businesses and individuals, with both open-source and commercial offerings — directly comparable to SafeWeb's secure remote access focus.
- Pulse Secure (Ivanti): Pulse Secure, now part of Ivanti, offers enterprise SSL VPN and zero-trust secure access appliances — a direct competitor in the secure remote access appliance/software category SafeWeb addresses.
Broad incumbents
- Fortinet: Fortinet's FortiGate and FortiClient products deliver SSL VPN and ZTNA secure remote access alongside a broad security platform — a large incumbent whose remote-access line competes head-on with SafeWeb.
- SonicWall: SonicWall is an established network security vendor offering VPN, firewall, and secure remote access as part of a broader SMB-focused security portfolio — overlapping with SafeWeb's SMB and remote-access positioning.
- Barracuda Networks: Barracuda offers SSL VPN, remote access, and broader network security appliances targeted at SMBs — a comparable competitor in both product scope and customer segment to SafeWeb.
- Cisco Secure (AnyConnect / Secure Client): Cisco's AnyConnect / Secure Client VPN and broader SASE portfolio targets the same secure remote access use case for enterprises, representing the dominant incumbent SafeWeb must compete against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights4 records
Customer concentration
SafeWeb social profiles
Digital presenceSafeWeb financial estimates
Financial estimateRevenue estimate
Valuation estimate
SafeWeb leadership team
Management profileNumber of profiles
SafeWeb subsidiaries and ownership
Company hierarchySubsidiaries2 records
SafeWeb funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SafeWeb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SafeWeb
What does SafeWeb do?
SafeWeb designs secure remote access solutions that are effective, economical, and simple. The company provides technology enabling users to remotely and securely access networks and resources.
Is SafeWeb a public or private company?
SafeWeb is a public company. It is classified as venture growth investor backed and is currently operating.
When was SafeWeb founded?
SafeWeb was founded in 1982. It employs 1 to 10 people.
Where is SafeWeb based?
SafeWeb is headquartered in Cupertino, United States, in the North America region.
How does SafeWeb make money?
One revenue line is on record: consumer Subscription Security.
Who are SafeWeb's main competitors?
Emerging players on record are Tailscale, Cloudflare Access (Cloudflare One), Zscaler and Perimeter 81 (Check Point). Direct peers are OpenVPN and Pulse Secure (Ivanti). Broad incumbents are Fortinet, SonicWall, Barracuda Networks and Cisco Secure (AnyConnect / Secure Client).
Does SafeWeb have an API?
No public API is recorded for SafeWeb.
What industry is SafeWeb in?
SafeWeb's product category is Secure Remote Access. Its primary akta.pro industry code is BPAEAEAG, Network Security Services (Firewall/VPN/ZTNA/SASE Integration). Its NAICS code is 54151.