Sooqr
Sooqr is a Dutch SaaS provider offering site search and merchandising software for ecommerce merchants. Branded as Spotler Activate Search, it integrates with Shopify, Magento, WooCommerce, and other major ecommerce platforms across European and Australian markets.
- Company typePrivate
- Founded2015
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sooqr does
Sooqr is a Dutch SaaS provider, founded in 2015 and headquartered in Utrecht, Netherlands, that delivers a site search and merchandising platform for online retailers. Its core product, now marketed as Spotler Activate Search, processes text queries with built-in error tolerance, stemming, and synonym handling, allowing ecommerce visitors to locate products despite misspellings or vocabulary variation (for example, 'iPhoon' to 'iPhone', or 'lamp' to 'light bulb'). The platform layers merchandiser-facing controls such as ranking rules and product promotion on top of relevance matching, alongside personalized search that tailors results to individual visitor behavior, real-time product catalog synchronization, and actionable analytics on search performance.
The company monetizes through annual SaaS subscriptions sold on a quote-based, enterprise-tiered pricing model with no publicly disclosed price list, and converts demand through a sales-led motion anchored by demo and quote CTAs supplemented by content marketing, case studies, and a resource library. Target customers are ecommerce and online retail merchants seeking to recover lost conversion from weak onsite search; the customer set spans retail and ecommerce logos (Fitwinkel, ShadeStation, Boozyshop, BabyPlanet, SportTrader, Vendic) and a nonprofit (Rode Kruis). The platform offers native integrations with seven major ecommerce systems — Shopify, Magento, WooCommerce, Lightspeed, VTEX, PrestaShop, and Shopware — positioning the product inside established merchant toolchains.
Sooqr operates as a small unit (11-50 employees) under the broader Spotler marketing technology portfolio, with operating presence across the Netherlands, UK, Germany, Spain, Sweden, and Australia. The company maintains GDPR, ISO 27001, WCAG, and EU AI Act compliance, four certifications that materially de-risk European enterprise procurement. The Fitwinkel case study, showing measurable conversion gains and expansion from Dutch to Belgian operations, illustrates the land-and-expand pattern the company appears to pursue within mid-market ecommerce accounts.
Sooqr firmographics
Firmographics- Name
- Sooqr
- Website
- https://sooqr.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sooqr is a Dutch SaaS provider offering site search and merchandising software for ecommerce merchants. Branded as Spotler Activate Search, it integrates with Shopify, Magento, WooCommerce, and other major ecommerce platforms across European and Australian markets.
- Ownership category
- akta.pro rank
Sooqr industry classification
Industry- Product category
- Ecommerce Site Search & Merchandising
- NAICS
- Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
Keywords
Where Sooqr is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Sooqr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based site search solution sold as subscription service, likely with tiered pricing based on product catalogue size or usage volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sooqr product offering
Product offeringCore offering
Sooqr provides Spotler Activate Search, a SaaS site search and merchandising solution for ecommerce websites. The platform indexes product catalogues, matches visitor queries with intelligent handling of misspellings, stemming and synonyms, and gives merchandisers direct control over result rankings and product promotion. It integrates natively with major ecommerce platforms and synchronizes product data in real time.
Product overview
Sooqr's search technology is now offered as Spotler Activate Search within the Spotler product portfolio. Spotler Activate Search is a user-friendly site search product that helps visitors find products faster and more often through optimised search results, ranking rules, error tolerance, synonyms, and personalised site search. The product integrates with major ecommerce platforms including Shopify, Magento, WooCommerce, Lightspeed, VTEX, PrestaShop, and Shopware. Real-time data sync and actionable insights support conversion optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Spotler Activate Search: User-friendly site search product that optimizes search results on ecommerce sites for more conversions and better shopping experience.
Products and services
- Spotler Activate Search User-friendly site search and merchandising solution that optimises on-site search results for more conversions and a better shopping experience. Features ranking rules, error tolerance, stemming, synonyms, product catalogue management, real-time data sync, personalised search, and actionable insights for ecommerce merchants.
Quantifiable outcome
- Increased conversion rates through optimized search results
- +1 more outcomes
Companies that use Sooqr
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Sooqr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature8 records
Sooqr partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ShopifycoreNative integration partnership with Shopify ecommerce platform, allowing Spotler Activate Search to be deployed on Shopify-powered online stores.
- MagentocoreNative integration with Magento commerce platform, enabling search functionality deployment on Magento-powered ecommerce sites.
- WooCommercecoreIntegration partnership with WooCommerce WordPress ecommerce plugin, providing search capabilities for WooCommerce stores.
- LightspeedcoreNative integration with Lightspeed POS and ecommerce platform, enabling unified commerce search experiences.
- VTEXcoreIntegration partnership with VTEX commerce platform, providing search functionality for VTEX-powered ecommerce operations.
- PrestaShopcoreNative integration with PrestaShop open-source ecommerce platform, enabling search deployment for PrestaShop merchants.
- ShopwarecoreIntegration partnership with Shopware ecommerce platform, providing search capabilities for Shopware-powered online stores.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Sooqr competitors and assessment
Company assessmentEmerging players
- Nosto: Nosto is a personalization and product discovery platform for ecommerce, with overlap in search, recommendations, and personalization. It competes with Sooqr in mid-market ecommerce and is often shortlisted alongside search-specialist vendors.
Direct peers
- Searchspring: Searchspring provides site search, merchandising, and personalization tools for ecommerce merchants. It is a direct competitor targeting the same SMB-to-mid-market ecommerce customer profile as Sooqr, with overlapping platform integrations.
- Bloomreach: Bloomreach offers an ecommerce search and personalization platform (Loomi/Discovery) alongside its broader CDP and content suite. It competes directly with Sooqr in enterprise ecommerce search while offering a wider commerce stack.
- Coveo: Coveo is an enterprise search and AI-powered relevance platform with a dedicated ecommerce relevance cloud. It competes with Sooqr at the upper end of the market with broader enterprise capabilities including service, workplace, and site search.
- Algolia: Algolia is a leading site search and discovery API platform serving ecommerce and digital businesses. It directly competes with Sooqr on hosted search, ranking controls, and personalization, and is the de facto enterprise reference point in the category.
- Constructor: Constructor provides AI-first product discovery and search for ecommerce retailers. It is a direct competitor using machine learning–driven ranking and personalization, increasingly winning mid-market and enterprise ecommerce deals against incumbents.
- Findify: Findify is a personalized site search and product discovery solution for Shopify and other ecommerce merchants. It directly overlaps with Sooqr's Shopify integration and personalization positioning, serving similar SMB-to-mid-market segments.
- Klevu: Klevu is an AI-powered site search and product discovery platform focused on ecommerce, headquartered in Finland. It competes head-to-head with Sooqr on native ecommerce platform integrations, synonyms, and personalized search for mid-market merchants.
Broad incumbents
- Elastic (Elasticsearch): Elastic provides Elasticsearch, a widely deployed open-source search and analytics engine used by many ecommerce sites for DIY site search. It is not a turn-key SaaS competitor like Sooqr but sets the baseline expectation for search infrastructure and is often integrated by larger engineering teams.
- Shopify (Shopify Search & Discovery): Shopify's native Search & Discovery app offers built-in search and merchandising functionality to all Shopify merchants. While not as feature-rich as Sooqr, it competes on convenience and bundling, especially for smaller merchants on Shopify.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sooqr social profiles
Digital presenceSooqr compliance and trust
Trust signalCompliance4 records
Sooqr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sooqr leadership team
Management profileNumber of profiles
Profiles1 record
Sooqr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sooqr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sooqr
What does Sooqr do?
Sooqr provides Spotler Activate Search, a SaaS site search and merchandising solution for ecommerce websites. The platform indexes product catalogues, matches visitor queries with intelligent handling of misspellings, stemming and synonyms, and gives merchandisers direct control over result rankings and product promotion. It integrates natively with major ecommerce platforms and synchronizes product data in real time.
Is Sooqr a public or private company?
Sooqr is a private company. It is classified as unknown and is currently operating.
When was Sooqr founded?
Sooqr was founded in 2015. It employs 11 to 50 people.
Where is Sooqr based?
Sooqr is headquartered in Utrecht, Netherlands, in the Europe region.
How does Sooqr make money?
One revenue line is on record: saaS Subscription.
Who are Sooqr's main competitors?
Nosto is listed as an emerging player. Direct peers are Searchspring, Bloomreach, Coveo, Algolia, Constructor, Findify and Klevu. Broad incumbents are Elastic (Elasticsearch) and Shopify (Shopify Search & Discovery).
Does Sooqr have an API?
No public API is recorded for Sooqr.
What industry is Sooqr in?
Sooqr's product category is Ecommerce Site Search & Merchandising. Its primary akta.pro industry code is HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 519290.