Joint Industry Committee for Regional Media Research
JICREG is the official Joint Industry Currency for regional and local media audience research in Great Britain, providing print and digital audience measurement data for 520 newsbrands and 479 websites to agencies, advertisers, and publishers.
- Company typePrivate
- Founded1990
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Joint Industry Committee for Regional Media Research does
JICREG Ltd, operating since 1990, is the recognized Joint Industry Currency for regional and local media audience research in Great Britain. The organization, governed jointly by advertisers, agencies, and publishers, supplies standardized audience data for 520 newsbrands (71 daily and 449 weekly titles) across print and 479 websites across digital, with geographic granularity down to postcode sector level and 56 demographic breakdowns. Its core platform, JICREG Online, delivers both a free registration tier for top-line audiences and a paid premium subscription providing custom geographies, drive-time mapping, target audience queries, and export to schedule evaluation systems. Underlying technology combines readers-per-copy modeling (RPC values of 2.5 for dailies, 2.8 for Sunday, 3.4 for paid weeklies, and 1.2-1.8 for free-distribution weeklies) at circulation level, comScore visitor and cookie data for online audiences, and RSMB statistical modeling of PAMCo's 35,000 annual face-to-face interviews. Two product extensions expand the surface area: JICREG True Local (launched 2020) is a cross-platform print-and-mobile currency showing mobile doubles local media reach to 40.6 million adults monthly, and JICREG Nationals is an add-on integrating national newspaper readership into regional schedule analysis with Telmar, IMS, and Kantar Choices.
Joint Industry Committee for Regional Media Research firmographics
Firmographics- Name
- Joint Industry Committee for Regional Media Research
- Legal name
- JICREG Ltd
- Website
- https://jicreg.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JICREG is the official Joint Industry Currency for regional and local media audience research in Great Britain, providing print and digital audience measurement data for 520 newsbrands and 479 websites to agencies, advertisers, and publishers.
- Ownership category
- akta.pro rank
Joint Industry Committee for Regional Media Research industry classification
Industry- Product category
- Media Research / Audience Measurement
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
Keywords
Where Joint Industry Committee for Regional Media Research is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Joint Industry Committee for Regional Media Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- JICREG Online Subscription: Premium subscription model providing detailed audience analysis, custom geography creation, audience targeting, mapping, drive time calculations, and export capabilities for schedule evaluation systems. Includes free training for subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Access - Top Line Data |
| Subscription | Others | Premium Subscription |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Joint Industry Committee for Regional Media Research product offering
Product offeringCore offering
JICREG supplies audited cross-platform audience measurement data for 520 regional and local newsbrands (71 daily and 449 weekly titles) and over 479 websites across Great Britain, serving as the recognised trading currency for local media advertising. The data covers 56 demographic breakdowns down to postcode sector level and is released twice yearly in April and October. Free top-line data is available via JICREG Online upon registration, while premium subscribers receive detailed analysis tools, custom geography creation, drive-time mapping, and exports to schedule evaluation systems (Telmar, IMS, Kantar Choices).
Product overview
JICREG (Joint Industry Currency for Regional Media Research) operates as a unified audience measurement platform serving as the trading currency for local media advertising in Great Britain. The core offering is JICREG Online, a web-based platform providing audience data for 520 newsbrands (71 daily and 449 weekly titles). Premium subscribers receive detailed analysis tools including custom geography creation, audience targeting, drive times, and exports. JICREG True Local provides the new cross-platform audience currency combining print and digital data with geographic granularity to postcode sector level. JICREG Nationals is an add-on module enabling national newspaper integration with schedule analysis software (Telmar, IMS, Kantar Choices). The platform is updated twice yearly in April and October.
Differentiator
Problem solved
Functional benefit
Brands
- JICREG True Local: Cross-platform audience currency for local media combining print and mobile data, showing 94% mobile boost to local media audiences and reaching 40.6 million adults monthly
- JICREG Nationals
Products and services
- JICREG Online Web-based platform providing audience measurement data for local media in Great Britain. Free top-line data is available upon registration; premium subscribers receive detailed analysis including custom geography creation, audience targeting, mapping, drive-time calculation, and export capabilities to schedule evaluation systems (Telmar, IMS, Kantar Choices). Training in system use is provided free of charge to subscribers.
- JICREG True Local Cross-platform audience currency for local media providing net deduplicated print and digital (mobile/desktop) audience data across Great Britain down to postcode sector level. Audiences are calculated by RSMB using PAMCo, comScore, and audited circulation inputs, enabling media agencies and advertisers to see how local media is consumed across print, mobile, and desktop.
Quantifiable outcome
- 40.6 million adults reached monthly across print and digital
- +3 more outcomes
Companies that use Joint Industry Committee for Regional Media Research
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Joint Industry Committee for Regional Media Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Joint Industry Committee for Regional Media Research partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- PAMCo (Publisher Audience Measurement Company)corePAMCo provides readership data collected through 35,000 face-to-face interviews per year. Partnership began in 2013 with all JICREG titles included in NRS interviews from April 2013. Renewed agreement extended until 2021. PAMCo data is used by RSMB to build readership models for local daily, Sunday, paid, and free weekly titles.
- RSMB (Research Services and Management)coreRSMB provides statistical modeling expertise, developing readership models from PAMCo survey data. Also created the model for reporting online audiences based on the relationship between visitors and cookies using comScore data.
- comScorecorecomScore provides online visitor and cookie data for JICREG local online audience data. Sites meeting reporting thresholds use comScore visitor figures; those below threshold use audience figures derived from comScore cookie data. comScore also provides website tagging data for title verification.
- Local Media WorkscoreLocal Media Works database provides the source of basic newspaper information used by JICREG. Titles must appear on the Local Media Works database to be included in JICREG reporting.
- ABC (Audit Bureau of Circulations)coreABC is the preferred auditor for print circulation figures. Titles must have audited circulation to be reported on JICREG. Other auditors are accepted if they comply with JICREG audit guidelines.
- News Media AssociationcoreTitles must be members of the News Media Association to be included on JICREG.
- JICPOPSsupportingJICREG uses JICPOPS annually updated population and household total and postcode sector lists for demographic modeling.
- TelmarsupportingSchedule analysis software partner. JICREG data can be transferred into Telmar for net reach and frequency analysis of media schedules.
- IMS (International Media Services)supportingSchedule analysis software partner. JICREG data integrates with IMS for schedule evaluation.
- Kantar ChoicessupportingSchedule analysis software partner. JICREG data integrates with Kantar Choices for schedule evaluation and analysis.
Scale indicators10 records
Recent moves5 records
Expansion highlights3 records
Joint Industry Committee for Regional Media Research competitors and assessment
Company assessmentBroad incumbents
- comScore: Global digital audience measurement provider; supplies the online visitor and cookie data underlying JICREG's local online audiences and competes more broadly for digital planning currency.
- Nielsen: Global audience measurement incumbent across TV, radio, online and print. Offers broader portfolio capabilities than JICREG but overlaps in cross-platform audience measurement for advertisers and agencies.
- Kantar Media: International media measurement and audience analytics provider (Kantar Choices is a JICREG integration partner). Competes indirectly as an end-to-end audience currency and offers adjacent reach/frequency tools.
Others
- News Media Association: UK industry body representing news publishers; titles must be NMA members to be included on JICREG. Operates as an ecosystem enabler and gatekeeper rather than a measurement competitor.
- ABC (Audit Bureau of Circulations): Provides the audited circulation data that JICREG requires for its readership models. Functions as a critical upstream data supplier and adjacent trust infrastructure rather than a direct competitor.
Emerging players
- Route (footfall and location data): UK-based location and footfall analytics provider increasingly used for local media planning. Represents the emerging data-driven, digital-first approach that competes for local advertising budgets against JICREG's audience currency.
Direct peers
- IPA TouchPoints: UK cross-media consumer insight tool used by agencies for planning; overlaps with JICREG in providing audience and media consumption context, though it is survey-led rather than currency-led.
- RAJAR: The UK radio audience measurement currency, also structured as an industry JIC. Highly comparable in governance, currency status, and subscription-based delivery to media agencies and advertisers.
- BARB (Broadcasters' Audience Research Board): The UK JIC equivalent for television audience measurement, using a tripartite industry-funded model similar to JICREG. It is the most structurally analogous peer, differing only by medium (TV vs. local press).
- PAMCo (Publisher Audience Measurement Company): Provides the underlying readership survey (35,000 face-to-face interviews) that feeds JICREG's models and is a sibling JIC-style body serving UK newsbrands. Closely intertwined with JICREG operationally and commercially.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Joint Industry Committee for Regional Media Research social profiles
Digital presenceJoint Industry Committee for Regional Media Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joint Industry Committee for Regional Media Research leadership team
Management profileNumber of profiles
Profiles1 record
Joint Industry Committee for Regional Media Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joint Industry Committee for Regional Media Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joint Industry Committee for Regional Media Research
What does Joint Industry Committee for Regional Media Research do?
JICREG supplies audited cross-platform audience measurement data for 520 regional and local newsbrands (71 daily and 449 weekly titles) and over 479 websites across Great Britain, serving as the recognised trading currency for local media advertising. The data covers 56 demographic breakdowns down to postcode sector level and is released twice yearly in April and October. Free top-line data is available via JICREG Online upon registration, while premium subscribers receive detailed analysis tools, custom geography creation, drive-time mapping, and exports to schedule evaluation systems (Telmar, IMS, Kantar Choices).
Is Joint Industry Committee for Regional Media Research a public or private company?
Joint Industry Committee for Regional Media Research is a private company. It is classified as unknown and is currently operating.
When was Joint Industry Committee for Regional Media Research founded?
Joint Industry Committee for Regional Media Research was founded in 1990. It employs 1 to 10 people.
Where is Joint Industry Committee for Regional Media Research based?
Joint Industry Committee for Regional Media Research is headquartered in London, United Kingdom, in the Europe region.
How does Joint Industry Committee for Regional Media Research make money?
One revenue line is on record: JICREG Online Subscription.
Who are Joint Industry Committee for Regional Media Research's main competitors?
Broad incumbents on record are comScore, Nielsen and Kantar Media. Others are News Media Association and ABC (Audit Bureau of Circulations). Route (footfall and location data) is listed as an emerging player. Direct peers are IPA TouchPoints, RAJAR, BARB (Broadcasters' Audience Research Board) and PAMCo (Publisher Audience Measurement Company).
Does Joint Industry Committee for Regional Media Research have an API?
No public API is recorded for Joint Industry Committee for Regional Media Research.
What industry is Joint Industry Committee for Regional Media Research in?
Joint Industry Committee for Regional Media Research's product category is Media Research / Audience Measurement. Its primary akta.pro industry code is MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies). Its NAICS code is 541910.