Joint Industry Committee for Regional Media Research

What Joint Industry Committee for Regional Media Research does

JICREG Ltd, operating since 1990, is the recognized Joint Industry Currency for regional and local media audience research in Great Britain. The organization, governed jointly by advertisers, agencies, and publishers, supplies standardized audience data for 520 newsbrands (71 daily and 449 weekly titles) across print and 479 websites across digital, with geographic granularity down to postcode sector level and 56 demographic breakdowns. Its core platform, JICREG Online, delivers both a free registration tier for top-line audiences and a paid premium subscription providing custom geographies, drive-time mapping, target audience queries, and export to schedule evaluation systems. Underlying technology combines readers-per-copy modeling (RPC values of 2.5 for dailies, 2.8 for Sunday, 3.4 for paid weeklies, and 1.2-1.8 for free-distribution weeklies) at circulation level, comScore visitor and cookie data for online audiences, and RSMB statistical modeling of PAMCo's 35,000 annual face-to-face interviews. Two product extensions expand the surface area: JICREG True Local (launched 2020) is a cross-platform print-and-mobile currency showing mobile doubles local media reach to 40.6 million adults monthly, and JICREG Nationals is an add-on integrating national newspaper readership into regional schedule analysis with Telmar, IMS, and Kantar Choices.

Name

Joint Industry Committee for Regional Media Research

Legal name

JICREG Ltd

Website

https://jicreg.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

JICREG is the official Joint Industry Currency for regional and local media audience research in Great Britain, providing print and digital audience measurement data for 520 newsbrands and 479 websites to agencies, advertisers, and publishers.

Ownership category

akta.pro rank

Product category

Media Research / Audience Measurement

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Audience measurement services
• Media research data
• Local press analytics
• Readership data currency
• Advertising audience planning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. JICREG Online Subscription: Premium subscription model providing detailed audience analysis, custom geography creation, audience targeting, mapping, drive time calculations, and export capabilities for schedule evaluation systems. Includes free training for subscribers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

JICREG supplies audited cross-platform audience measurement data for 520 regional and local newsbrands (71 daily and 449 weekly titles) and over 479 websites across Great Britain, serving as the recognised trading currency for local media advertising. The data covers 56 demographic breakdowns down to postcode sector level and is released twice yearly in April and October. Free top-line data is available via JICREG Online upon registration, while premium subscribers receive detailed analysis tools, custom geography creation, drive-time mapping, and exports to schedule evaluation systems (Telmar, IMS, Kantar Choices).

Product overview

JICREG (Joint Industry Currency for Regional Media Research) operates as a unified audience measurement platform serving as the trading currency for local media advertising in Great Britain. The core offering is JICREG Online, a web-based platform providing audience data for 520 newsbrands (71 daily and 449 weekly titles). Premium subscribers receive detailed analysis tools including custom geography creation, audience targeting, drive times, and exports. JICREG True Local provides the new cross-platform audience currency combining print and digital data with geographic granularity to postcode sector level. JICREG Nationals is an add-on module enabling national newspaper integration with schedule analysis software (Telmar, IMS, Kantar Choices). The platform is updated twice yearly in April and October.

Differentiator

Problem solved

Functional benefit

Brands

• JICREG True Local: Cross-platform audience currency for local media combining print and mobile data, showing 94% mobile boost to local media audiences and reaching 40.6 million adults monthly
• JICREG Nationals

Products and services

• JICREG Online Web-based platform providing audience measurement data for local media in Great Britain. Free top-line data is available upon registration; premium subscribers receive detailed analysis including custom geography creation, audience targeting, mapping, drive-time calculation, and export capabilities to schedule evaluation systems (Telmar, IMS, Kantar Choices). Training in system use is provided free of charge to subscribers.
• JICREG True Local Cross-platform audience currency for local media providing net deduplicated print and digital (mobile/desktop) audience data across Great Britain down to postcode sector level. Audiences are calculated by RSMB using PAMCo, comScore, and audited circulation inputs, enabling media agencies and advertisers to see how local media is consumed across print, mobile, and desktop.

Quantifiable outcome

• 40.6 million adults reached monthly across print and digital
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• PAMCo (Publisher Audience Measurement Company)coreStrategic or Co-development Partner · 4 January 2013PAMCo provides readership data collected through 35,000 face-to-face interviews per year. Partnership began in 2013 with all JICREG titles included in NRS interviews from April 2013. Renewed agreement extended until 2021. PAMCo data is used by RSMB to build readership models for local daily, Sunday, paid, and free weekly titles.
• RSMB (Research Services and Management)coreStrategic or Co-development PartnerRSMB provides statistical modeling expertise, developing readership models from PAMCo survey data. Also created the model for reporting online audiences based on the relationship between visitors and cookies using comScore data.
• comScorecoreTechnology or IntegrationcomScore provides online visitor and cookie data for JICREG local online audience data. Sites meeting reporting thresholds use comScore visitor figures; those below threshold use audience figures derived from comScore cookie data. comScore also provides website tagging data for title verification.
• Local Media WorkscoreStrategic or Co-development PartnerLocal Media Works database provides the source of basic newspaper information used by JICREG. Titles must appear on the Local Media Works database to be included in JICREG reporting.
• ABC (Audit Bureau of Circulations)coreStrategic or Co-development PartnerABC is the preferred auditor for print circulation figures. Titles must have audited circulation to be reported on JICREG. Other auditors are accepted if they comply with JICREG audit guidelines.
• News Media AssociationcoreStrategic or Co-development PartnerTitles must be members of the News Media Association to be included on JICREG.
• JICPOPSsupportingTechnology or IntegrationJICREG uses JICPOPS annually updated population and household total and postcode sector lists for demographic modeling.
• TelmarsupportingTechnology or IntegrationSchedule analysis software partner. JICREG data can be transferred into Telmar for net reach and frequency analysis of media schedules.
• IMS (International Media Services)supportingTechnology or IntegrationSchedule analysis software partner. JICREG data integrates with IMS for schedule evaluation.
• Kantar ChoicessupportingTechnology or IntegrationSchedule analysis software partner. JICREG data integrates with Kantar Choices for schedule evaluation and analysis.

Scale indicators10 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• comScore: Global digital audience measurement provider; supplies the online visitor and cookie data underlying JICREG's local online audiences and competes more broadly for digital planning currency.
• Nielsen: Global audience measurement incumbent across TV, radio, online and print. Offers broader portfolio capabilities than JICREG but overlaps in cross-platform audience measurement for advertisers and agencies.
• Kantar Media: International media measurement and audience analytics provider (Kantar Choices is a JICREG integration partner). Competes indirectly as an end-to-end audience currency and offers adjacent reach/frequency tools.

Others

• News Media Association: UK industry body representing news publishers; titles must be NMA members to be included on JICREG. Operates as an ecosystem enabler and gatekeeper rather than a measurement competitor.
• ABC (Audit Bureau of Circulations): Provides the audited circulation data that JICREG requires for its readership models. Functions as a critical upstream data supplier and adjacent trust infrastructure rather than a direct competitor.

Emerging players

• Route (footfall and location data): UK-based location and footfall analytics provider increasingly used for local media planning. Represents the emerging data-driven, digital-first approach that competes for local advertising budgets against JICREG's audience currency.

Direct peers

• IPA TouchPoints: UK cross-media consumer insight tool used by agencies for planning; overlaps with JICREG in providing audience and media consumption context, though it is survey-led rather than currency-led.
• RAJAR: The UK radio audience measurement currency, also structured as an industry JIC. Highly comparable in governance, currency status, and subscription-based delivery to media agencies and advertisers.
• BARB (Broadcasters' Audience Research Board): The UK JIC equivalent for television audience measurement, using a tripartite industry-funded model similar to JICREG. It is the most structurally analogous peer, differing only by medium (TV vs. local press).
• PAMCo (Publisher Audience Measurement Company): Provides the underlying readership survey (35,000 face-to-face interviews) that feeds JICREG's models and is a sibling JIC-style body serving UK newsbrands. Closely intertwined with JICREG operationally and commercially.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/JICREG
• LinkedInlinkedin.com/company/jicreg-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joint Industry Committee for Regional Media Research