Alfa Romeo of Victoria

What Alfa Romeo of Victoria does

Alfa Romeo of Victoria is a single-location automotive franchise dealership operating from 737 Summit Ave, Victoria, British Columbia. The business sells new Alfa Romeo vehicles (Giulia sedan, Stelvio SUV, and the Tonale plug-in hybrid SUV) alongside a curated inventory of approximately 22 pre-owned vehicles spanning Alfa Romeo, Maserati, Chevrolet, Ford, Honda, Hyundai, Jaguar, Jeep, Mercedes-Benz, Mitsubishi, and Porsche. The dealership is the factory-authorized Alfa Romeo retailer for Vancouver Island and operates a member of the GAIN Group, a diversified local automotive conglomerate.

The business derives revenue from three streams: new and pre-owned vehicle sales (entry pricing from approximately $54,795 for the 2026 Tonale to $89,995 for pre-owned Maserati Levante Trofeo); finance and insurance services offering 96-month financing at 4.99-5.29% and 60-month leases at 4.99%; and a service, parts, and tire center operated by factory-trained technicians. Distribution operates through three channels: the physical showroom (direct sales), phone-based inside sales (250 590-2888), and an e-commerce-enabled website supporting inventory browsing, credit applications, trade-in valuations, and service scheduling.

The dealership's customer base is the Vancouver Island luxury and performance vehicle buyer, with secondary reach into broader British Columbia. Differentiation rests on exclusive Alfa Romeo franchise rights for the region, the 115-year Alfa Romeo brand legacy, a 110-point inspection process on pre-owned units, and GAIN Group member benefits including access to Villa Eyrie Resort, Vancouver Island Motorsport Circuit, GAIN Detailing Studio, Coachwerks Restorations, and GAIN Collision Centre. The firm operates as a privately held business with 11-50 employees and no parent equity structure disclosed beyond GAIN Group affiliation.

Name

Alfa Romeo of Victoria

Legal name

Alfa Romeo of Victoria

Website

https://alfaromeovictoria.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Alfa Romeo of Victoria is a single-location, factory-authorized Alfa Romeo dealership in Victoria, BC, selling new Giulia, Stelvio, and Tonale vehicles plus pre-owned luxury cars, with financing, service, and parts. It operates as a GAIN Group member serving Vancouver Island buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory / Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned Alfa Romeo, Maserati, and other luxury/premium vehicles including sedans, SUVs, and trucks. Revenue generated from vehicle transactions at stated prices.
2. Finance & Insurance Services: Financing and leasing services for vehicle purchases, including 96-month financing options and 60-month leasing. Revenue from finance arrangements and potential F&I products.
3. Service & Parts: Vehicle maintenance, repairs, and parts sales. Service department provides scheduled maintenance, repairs, tire services, and recall resolutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Alfa Romeo of Victoria is a factory-authorized automotive dealership in Victoria, BC that sells new Alfa Romeo vehicles (Giulia sedan, Stelvio SUV, and Tonale plug-in hybrid SUV) and a curated selection of pre-owned luxury and mainstream vehicles. The dealership also provides in-house vehicle financing and leasing, factory-trained maintenance and repair services, a parts and tire centre, and trade-in appraisals. As a member of the GAIN Group, it extends exclusive ownership privileges through affiliated luxury and motorsport partners on Vancouver Island.

Product overview

Alfa Romeo of Victoria is a single-location luxury car dealership offering new Alfa Romeo vehicles alongside a curated selection of pre-owned premium automobiles. The product portfolio centers on three new Alfa Romeo models (Giulia sedan, Stelvio SUV, Tonale plug-in hybrid SUV) complemented by approximately 22 pre-owned vehicles spanning Alfa Romeo, Maserati, Chevrolet, Ford, Honda, Hyundai, Jaguar, Jeep, Mercedes-Benz, Mitsubishi, and Porsche brands. Supporting services include vehicle financing (up to 96-month terms), factory-trained maintenance and parts services, tire centre, and trade-in appraisals. As a member of the GAIN Group, the dealership provides exclusive owner privileges including resort access and motorsport circuit experiences. The operation positions itself as Vancouver Island's only factory-authorized Alfa Romeo dealership with 115 years of brand legacy.

Differentiator

Problem solved

Functional benefit

Products and services

• New Alfa Romeo Vehicles

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GAIN GroupcoreStrategic or Co-development PartnerAlfa Romeo of Victoria is a member of the GAIN Group, providing exclusive owner privileges and experiences including Villa Eyrie Resort (preferred seating, automatic upgrades), Vancouver Island Motorsport Circuit (performance driving events), GAIN Detailing Studio, Coachwerks Restorations, GAIN Collision Centre, and Tuscan Spa access. Priority appointments and VIP experiences provided to Preferred Owners.
• Villa Eyrie ResortminorGTM or Marketing PartnerExclusive resort partner offering Preferred Owners automatic upgrades to best available rooms and priority reservations at Alpina Restaurant.
• Vancouver Island Motorsport CircuitminorGTM or Marketing PartnerPerformance driving events and track experiences available to Alfa Romeo of Victoria Preferred Owners through the GAIN Group network.
• GAIN Detailing StudiominorImplementation/ SI/ Consulting PartnerPremium vehicle detailing services available to Alfa Romeo of Victoria customers through GAIN Group.
• Coachwerks RestorationsminorImplementation/ SI/ Consulting PartnerVehicle restoration and customization services available through GAIN Group network.
• GAIN Collision CentreminorImplementation/ SI/ Consulting PartnerAccident repair and collision services available through GAIN Group for Alfa Romeo of Victoria customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asbury Automotive Group: NYSE-listed US automotive retailer operating franchised dealerships across multiple states with significant luxury and import brand exposure. Comparable business model (franchised new vehicle sales, F&I, service, parts) but at much greater scale and only in the US market.
• Lithia Motors: NYSE-listed largest US automotive retailer with a substantial franchise network including luxury brands. Highly comparable business model across new sales, F&I, and service, but at dramatically larger scale and US-only footprint.
• AutoCanada: TSX-listed Canadian automotive dealership group operating new and used vehicle franchises across Canada. Highly comparable to Alfa Romeo of Victoria in business model and Canadian market context, though AutoCanada operates at much greater scale and across multiple brands/regions.
• AutoNation: NYSE-listed largest US-only automotive retailer with broad franchise and used-vehicle operations. Comparable franchise dealership business model with multi-brand exposure, but much larger scale and US-only operation.
• Pendragon plc: UK-listed international automotive retailer with franchise and used-vehicle operations including premium brands. Comparable franchise business model though operating in UK/Ireland markets rather than North America.
• Sonic Automotive: NYSE-listed US automotive retailer operating franchised and EchoPark used-vehicle stores with luxury import franchise exposure. Comparable franchise dealer business model though US-only and much larger scale than the Victoria operation.
• Holman Automotive: Large, family-owned North American automotive retail and fleet services group operating franchised dealerships across the US and Canada. Comparable in business model (new franchise sales, service, parts, F&I) though at significantly greater scale and geographic breadth.

Direct peers

• Dilawri Group: Privately held Canadian automotive dealership group representing multiple luxury and volume brands, including franchise dealerships in British Columbia. Directly comparable as a Canadian multi-brand dealer with luxury franchise exposure operating in overlapping Canadian geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alfaromeovic
• Facebookfacebook.com/alfaromeovictoria
• LinkedInlinkedin.com/company/alfa-romeo-victoria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfa Romeo of Victoria