Milchprufring Bayern

Name

Milchprufring Bayern

Legal name

Milchprüfring Bayern e.V.

Website

https://mpr-bayern.de

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Dairy Quality Testing Services

NAICS

Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA)

akta.pro secondary industries

Veterinary Drug & Antibiotic Residue Testing (AFALAFAB), Food Animal & Herd Health Diagnostics (Surveillance, Production Medicine Lab Testing) (HLAMADAL), Milk Quality Testing & Sampling Equipment (SCC, Conductivity, Analyzers) (AFAAAIAD)

Keywords

• Dairy milk quality testing
• Raw milk laboratory analysis
• Somatic cell counting
• Antibiotic residue screening
• PAG pregnancy testing

Headquarters

HQ city

Wolnzach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Laboratory Testing Services: Charges dairy farmers and dairy processors for milk quality testing including fat/protein content, somatic cell count, germ count, freezing point, antibiotic residue screening, and PAG pregnancy testing. Testing fees are billed through dairy companies (Molkereien) as part of the milk payment system. PAG tests are sold directly to farmers via order forms at 76 EUR per 10 tubes.
2. Membership Fees: Operates as a registered association (e.V.) with dairy industry members. Revenue derived from membership contributions of dairy farms and dairy processing companies across Bavaria.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Milchprüfring Bayern e.V. is a neutral, state-mandated testing organization that performs raw milk quality laboratory analysis (fat, protein, lactose, somatic cell count, germ count, freezing point, and antibiotic residues) under the RohmilchGüteverordnung for Bavarian dairy farmers and dairy processors. It also offers ELISA-based PAG pregnancy testing from milk for cattle, goats, and sheep, and delivers results through a multi-channel information system (mobile app, SMS, email, telephone IVR, web portal, and field service). The organization operates an accredited laboratory in Wolnzach with in-house reference material production and proprietary BioSensor MCR-A antibiotic multiplex testing.

Product overview

Milchprüfring Bayern e.V. operates as a neutral testing organization for Bavarian dairy farming, offering a portfolio of laboratory testing services centered around milk quality analysis. The core offerings include Güteprüfung (quality testing per RohmilchGütV regulations) and Milchleistungsprüfung (MLP - milk performance testing), which form the foundation for milk payment calculations. The PAG-Test aus Milch (pregnancy test from milk) represents a key specialized service. These laboratory services are supported by a multi-channel information distribution system consisting of mpr-mobil app, SMS service, email notifications, phone information system, and web-based customer portal, enabling farmers to access results through their preferred channel. Field services including Außendienst and Regionalleiter provide on-site inspection and support.

Differentiator

Problem solved

Functional benefit

Brands

• mpr-mobil: Mobile app for dairy farmers to access laboratory results including special samples, quality samples, and operational samples with push notifications

Products and services

• Güteprüfung (Quality Testing)

Quantifiable outcome

• 254,990 PAG pregnancy tests conducted in 2022, demonstrating scale of pregnancy testing service
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• milchZert GmbHcoreStrategic or Co-development PartnerWholly-owned subsidiary of Milchprüfring Bayern e.V. Established to conduct private-sector inspections and certifications according to QM-Milch standards. In 2015, assigned responsibility for organizing and conducting the Bavarian raw milk monitoring program (BayMiMon). Located at the same Wolnzach site. Logo displayed prominently on the MPR website as a daughter company.
• QSE GmbHcoreStrategic or Co-development PartnerWholly-owned subsidiary. Specializes in certified reference material for somatic cell counting, including a 5-level long-term standard (100,000–1,000,000 cells/mL) developed in cooperation with Milchprüfring Bayern. Developed FM 7 DC reference material for Fossomatic 7 DC. Active in research projects on reference methods and measurement uncertainty. Contact: Tel. +49 8442 9599 600.
• Analytik in Milch Produktions- und Vertriebs-GmbH (AiM GmbH)coreStrategic or Co-development PartnerJoint venture owned by Milchprüfring Bayern e.V. and Milchwirtschaftlicher Verein Baden-Württemberg e.V. Founded 1997 from the antibiotic test systems department of the Bavarian Dairy Association. 50 years of experience in development and production of microbiological antibiotic test systems (BRT test systems) and reference material. Provides advisory services together with MPR for MCR biosensor customers.
• LKV Bayern e.V.coreStrategic or Co-development PartnerBavarian Dairy Performance Recording Association. Core partner in multiple research projects including Q Check (2016–2020), MetAlarm (2019–2022), FSM-IRMi (2014–2018), milchQplus (2012–2016), and BayMiMon. MPR provides milk quality data for the milk recording system (Milchleistungsprüfung, MLP). Jointly develops metabolic monitoring tools and herd health management solutions.
• IDEXX Laboratories Inc.coreTechnology or IntegrationSupplier of the PAG (Pregnancy-Associated Glycoprotein) ELISA test (Milk Pregnancy Test) used by MPR since 2013–2015 for cattle, goat, and sheep pregnancy testing. MPR invested in partial and full automation of the IDEXX test starting 2014 to handle high sample volumes. The test detects PAGs in milk with 96–100% reliability.
• LMU München (Tierärztliche Fakultät)minorStrategic or Co-development PartnerProfessorship for Hygiene and Technology of Milk at the veterinary faculty of LMU Munich. Collaborated on MCR 3 BioSensor development (2008–2011) with Prof. Dr. E. Märtlbauer. Partner in Q Check (2016–2020) and MetAlarm (2019–2022) projects for animal health monitoring and metabolic disorder detection.
• TU München (Fakultät für Chemie)minorStrategic or Co-development PartnerCollaboration with Prof. Dr. R. Nießner's group on MCR 3 BioSensor development (2008–2011). Research project on Diclofenac detection in raw milk using the MCR-A microarray system (2020, Master thesis by Andreas Auernhammer). Also involved in chip manufacturing development.
• Qlip B.V.minorStrategic or Co-development PartnerPartner in the MIAMi project (2018–2022) for modernizing the microscopic somatic cell counting reference method (ISO 13366-1 | IDF 148-1). Collaboration on automated image analysis and digital image library development for milk cell counting.
• FOSS GmbHcoreTechnology or IntegrationEquipment supplier and development partner. Fossomatic 7 DC flow cytometer for somatic cell counting and differentiation installed from 2017. Close collaborative development partnership for FM 7 DC reference material. Fossomatic devices used for combination analysis (Milkoscan + Fossomatic). FOSS GmbH involved in MIAMi project for microscopic method modernization.
• Deutscher Verband für Leistungs- und Qualitätsprüfungen e.V. (DLQ)coreStrategic or Co-development PartnerGerman Association for Performance and Quality Testing in Livestock. Core partner in the milchQplus (2012–2016) and ZellDiX (research) projects for udder health monitoring and somatic cell differentiation. MPR provides measurement data for the national milk quality monitoring system.
• Bayerischer MilchförderungsfondsminorStrategic or Co-development PartnerBavarian Milk Promotion Fund. Funding provider for research projects including MetAlarm (2019–2022) and BayMiMon (2015–2018). Supports research and development in Bavarian dairy sector quality improvement.
• milch.bayern e.V.minorStrategic or Co-development PartnerBavarian Dairy Association. Since 2019, milch.bayern e.V. together with muva kempten GmbH has continued the Bavarian monitoring program for member companies. Active in working groups on milk transport, quality, and product safety. MPR participates in milch.bayern e.V. working groups.
• muva kempten GmbHminorStrategic or Co-development PartnerPartner in BayMiMon (2015–2018) and continues the Bavarian monitoring program since 2019 with milch.bayern e.V. Research partner in ion chromatography (IC) development for chlorate/perchlorate detection (2020–2021).

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Others

• milchZert GmbH: Wholly-owned subsidiary of MPR performing QM-Milch certification and BayMiMon monitoring; comparable in dairy quality assurance but operates as an extension of MPR rather than an independent competitor.
• FOSS Analytical A/S: Danish manufacturer of the MilkoScan, Fossomatic, and BactoScan instruments used by MPR; strategic technology supplier and MIAMi project partner, with adjacent positioning in dairy analytical instrumentation.
• IDEXX Laboratories, Inc. US-based veterinary diagnostics company supplying the IDEXX PAG (Milk Pregnancy Test) ELISA used by MPR since 2013–2015; relevant as the technology enabler for MPR's high-volume PAG service.
• LKV Bayern e.V. Bavarian dairy performance recording association; a core partner rather than competitor, collaborating on Q Check, MetAlarm, and milchQplus, with overlapping farmer relationships but a distinct MLP/herd management focus.
• AiM GmbH (Analytik in Milch Produktions- und Vertriebs-GmbH): Joint venture between MPR and Milchwirtschaftlicher Verein Baden-Württemberg producing microbiological antibiotic test systems (BRT) and reference materials; comparable in antibiotic residue testing products.

Direct peers

• muva kempten GmbH: Bavarian-based dairy testing laboratory and research institute; co-partner with milch.bayern e.V. in continuing the Bavarian raw milk monitoring program and a direct analog to MPR in scope of milk quality, residue, and chemistry testing services.
• Milchprüfring Baden-Württemberg: Regional milk testing association for Baden-Württemberg, organizationally identical to MPR; co-shareholder of AiM GmbH and direct counterpart in the German state-level milk quality testing system under the same RohmilchGüteV framework.
• LKV Weser-Ems / LKV Niedersachsen: Regional dairy performance and quality testing organizations in Lower Saxony, providing MLP and milk quality services to dairy farmers; among the largest German counterparts in scale and operational scope.
• Hessischer Verband für Leistungs- und Qualitätsprüfungen in der Tierzucht (HVL): Hessian association for animal performance and quality testing, providing milk recording and quality testing services to dairy farmers; functionally analogous to MPR on a different regional mandate.

Emerging players

• Qlip B.V. Dutch dairy testing laboratory partnering with MPR on the MIAMi reference method project; comparable in cell-count and somatic-cell testing expertise, with similar international ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milchprufring Bayern