Media Choice

What Media Choice does

Media Choice Group sp. z o.o. is a privately held, independent (non-network) full-service media agency headquartered in Wrocław, Poland, that plans, executes, and optimizes integrated advertising campaigns for enterprise and mid-market brands. Its offering spans six service areas — Strategy, Communication, Creative, Online Media, Offline Media, and Analytics & Research — delivered under an integrated model rather than as standalone products. Client relationships are managed via direct sales, inside sales, event participation, and inbound inquiries through the company website, with hybrid and remote work arrangements supported from the Wrocław office.

The agency's technology stack is built on third-party platforms rather than proprietary systems, including DV360 and Adform for programmatic buying, Google Ads and Meta Ads for paid search and social, AdReport and BI dashboards for performance reporting, Gemius Mediapanel for Polish market research, and Google Analytics with Google Tag Manager for measurement. Differentiated capabilities include integrated online/offline media mix planning (including addressable TV and DOOH), real-time KPI-driven optimization (CTR, CPC, CPL, ROAS, CPA), in-house rich media creative production, and data-driven planning supported by econometric modeling. The firm holds Google Partner and Meta Business Partners certifications and DIMAQ Employer status.

Media Choice generates revenue through professional-services fees including retainers, project-based fees, and performance-based pricing (CPM, CPA, CPL, ROAS-linked), plus media-buying margins on inventory procured for clients. Pricing is quote-based and not publicly disclosed. Customer concentration spans approximately 18+ named brands across F&B (Pizza Hut/AmRest, Dan Cake, Indykpol, Bracia Sadownicy), retail and FMCG (Bobini, Kross, Stiga, AL-KO, Joanna, Clochee, Tölpa, Bioderma), real estate (Angel Poland, Profbud), telecom (Orange), technology/cloud (OVHcloud), finance/SaaS (Fakturatka.pl), and education (ŻAK / Centrum Nauki i Biznesu), with no single customer publicly identified as accounting for a majority of revenue. The firm is co-led by partners Łukasz Matyński (Head of Client Services) and Marcin Kowal (Head of Programmatic Buying), with no disclosed external investors, parent company, or acquisition activity.

Name

Media Choice

Legal name

Media Choice Group sp. z o.o.

Website

https://mediachoice.pl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Choice Group sp. z o.o. is an independent, Wrocław-based full-service media agency that plans and executes integrated digital, offline, and creative advertising campaigns for enterprise and mid-market brands across Poland.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Media planning services
• Advertising campaign management
• Programmatic media buying
• Digital marketing services
• Brand campaign strategy

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Planning and Buying Services: Media Choice charges professional service fees for planning, executing, and optimizing advertising campaigns across digital and offline channels. Revenue is generated through retainer arrangements, project-based fees, and performance-based pricing models (CPM, CPA, CPL, ROAS-linked). The agency also earns margins on media purchases made on behalf of clients.
2. Creative and Strategy Services: The agency provides creative production (design, video, rich media), strategic consulting, and analytics services, typically bundled with media planning or sold as standalone project engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Media Choice is an independent full-service media house (dom mediowy) that plans, creates, and executes integrated advertising campaigns for enterprise and mid-market brands across digital (programmatic, paid search, social, video, display, rich media) and offline (TV, addressable TV, OOH/DOOH, radio, print) channels, complemented by in-house creative production and campaign analytics. The agency operates on a project, retainer, and performance-fee basis with certified expertise (Google Partner, Meta Business Partner) and a strong track record of measurable outcomes for major brands in Poland.

Product overview

Media Choice is a full-service media buying agency (dom mediowy) offering an integrated portfolio of six core service areas: Strategy, Communication, Creative, Digital Media, Offline Media, and Analytics & Research. These services are delivered as an integrated offering rather than standalone software products, working together as a unified media planning and campaign execution capability. The agency creates and manages advertising campaigns across digital channels (search, social, programmatic, video, display) and offline channels (TV, addressable TV, OOH/DOOH, radio, print) for major brands in Poland and internationally. Notable client campaigns documented include Pizza Hut (AmRest), Bobini, Żak (Centrum Nauki i Biznesu), Fakturatka.pl, and Dan Cake Polonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategia (Strategy) Strategic advertising planning services that define campaign goals, target audiences, channel selection, messaging, and KPIs to align advertising efforts with business objectives. Delivered for enterprise and mid-market brands as the foundational layer of integrated media planning.
• Komunikacja (Communication) Brand communication and digital presence services connecting brands with their audiences through tailored messaging across online and offline touchpoints. Designed for brands seeking integrated communications planning and execution.
• Kreacja (Creative) Creative design and production services including visual ad materials, animations, video content, mailing design, social media graphics, infographics, and multimedia presentations. Includes in-house rich media production (quizzes, games, sliders, expandable banners, interactive formats) to combat banner blindness and drive engagement.
• Media online (Digital Marketing) Comprehensive digital campaign management including paid search (Google Ads), social media advertising (Meta, TikTok, Snapchat), programmatic buying (DV360, Adform), YouTube campaigns, display, and rich media. Delivered as an end-to-end service backed by Google Partner and Meta Business Partner certifications.
• Media offline (Offline Media) Traditional and addressable TV advertising, out-of-home (OOH), digital out-of-home (DOOH), radio, and print campaign planning and buying to reach audiences across all available offline communication channels.
• Analityka i badania (Analytics and Research) Campaign analytics, market research, KPI monitoring, post-buy reporting, and data-driven optimization services using tools such as Google Analytics, BI dashboards, AdReport, and industry research platforms including Gemius Mediapanel. Includes continuous optimization against CTR, CPC, CPL, ROAS, and CPA frameworks.

Quantifiable outcome

• 331% increase in online sales for Pizza Hut (AmRest)
• +7 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Meta Business Partners (Facebook)coreTechnology or Integration · 6 October 2021Media Choice was recognized as an official Facebook (Meta) Business Partner, joining an elite group of Polish media agencies meeting high activity and effectiveness criteria for Facebook Ads campaigns. Benefits include access to latest tools, creative workshops, training, and priority technical support.
• Google PartnercoreTechnology or IntegrationMedia Choice holds Google Partner certification, demonstrating proficiency in Google Ads platforms. This partnership provides access to the latest Google advertising tools, training resources, and priority support for campaign management.
• DIMAQ EmployerminorStrategic or Co-development PartnerDIMAQ Employer status is awarded to companies whose employees hold DIMAQ (Digital Marketing Qualification) certifications. It validates high-level digital marketing expertise within the team and serves as a signal of professional competency for clients and prospective employees.
• IAB PolskaminorStrategic or Co-development PartnerMedia Choice participates in IAB Polska initiatives, including thought leadership events (DIMAQ Voice), and follows IAB standards including the Programmatic Advertising Code of Good Practice. The partnership supports industry development and professional standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zenith Poland: Publicis-owned global media agency with Polish presence delivering media planning, buying, and performance analytics. Overlaps with Media Choice on programmatic, digital, and integrated campaign capabilities.
• OMD Poland: Omnicom's global media agency network with Polish operations offering strategic media planning, buying, and analytics. Competes with Media Choice for enterprise Polish advertisers across digital and offline channels.
• PHD Poland: Omnicom's strategic media agency brand with Polish operations offering data-driven media planning and buying. Competes in the same enterprise Polish advertiser segment as Media Choice.
• Wavemaker Poland: Global media agency network (WPP/GroupM) operating in Poland with similar integrated media planning and buying services. Represents the network-side competitive alternative that Media Choice's independent positioning is designed to differentiate against.
• Havas Media Poland: Global media network (Havas Group) operating in Poland with full media planning and programmatic buying capabilities. Overlaps with Media Choice on enterprise client servicing and integrated digital/offline campaign execution.
• Starcom Poland: Publicis Groupe's media agency operating in Poland with comparable integrated media services, data-driven planning, and programmatic capabilities. Direct network competitor for enterprise brand budgets.
• Mindshare Poland: Global media agency (GroupM/WPP) with Polish operations providing media planning, buying, and digital services to enterprise clients. A network incumbent Media Choice competes against for large advertiser accounts.
• MediaCom Poland: GroupM/WPP global media agency operating in Poland with integrated digital and offline media services. A network-side competitor for the same enterprise client RFPs that Media Choice pursues.
• Dentsu Media Poland: Global media network (Dentsu) with Polish operations offering full-service media planning, buying, and digital transformation services. Competes with Media Choice for enterprise Polish advertisers across all channels.

Direct peers

• Group One Poland: Polish independent media house and one of the most direct competitors to Media Choice in the non-network segment. Both compete for the same enterprise and mid-market advertisers in Poland and are routinely featured together in MMP (Kantar) independent media house rankings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DomMediowyMediaChoice
• LinkedInlinkedin.com/company/media-choice-pl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Choice