What Zenith Poland does

Zenith Poland (legal entity Zenith Polska) is a Warsaw-based media agency operating as part of Publicis Media within the global Publicis Groupe ecosystem. Founded in 1988 (per company history; firmographics lists 2002) and positioned as 'The ROI Agency,' the firm employs approximately 170 specialists and serves over 50 clients across FMCG, consumer electronics, retail, cosmetics, pharmaceuticals, transportation, and government sectors. Its core offerings include end-to-end media planning and buying across offline and online channels (TV, radio, print, OOH, digital, programmatic), supported by the proprietary ROI+ methodology and a decision tree algorithm for automated, regionally granular campaign optimization based on weather, allergen, and demographic data inputs. Named clients include Electrolux, L'Oreal Polska, LOTTE Wedel, Żabka, Animex Foods, Wawel, Frosta, Queisser Pharma, Aventus Group, and the Polish Ministry of Infrastructure and Development, with demonstrable outcomes such as 50.4% sales growth for the Electrolux Ultra Silencer ZEN campaign and 9.1 percentage points of market-share gain.

Zenith operates a professional services revenue model, monetising through media commissions and agency fees on client media spend via dedicated account teams. The agency holds a top-tier brand position in the Polish market, evidenced by RECMA Compitches 1st place rankings (2014, 2015), Media Agency of the Year (2015), multiple Effie Awards including a Grand Prix, and consecutive wins in the Young Creatives Media competition. Its competitive positioning rests on three pillars: (1) brand and award pedigree within the Polish market, (2) proprietary data-driven optimisation tools such as the decision tree algorithm and ROI+ methodology, and (3) integration into Publicis Media's four-agency Poland structure (alongside Starcom, Mediavest, and Blue 449 | Starlink), which provides access to global intelligence, multinational clients, and shared infrastructure.

The firm's go-to-market is sales-led and direct: it engages enterprise advertisers through dedicated teams and account managers, supported by industry reports (e.g., Advertising Expenditure Forecasts, Global Intelligence Magazine), case studies, and active participation in events such as IAB Forum and Cannes Lions. Distribution is domestic (single-country, Poland), though leverage of Publicis Groupe's global network extends the addressable client base. Leadership includes Anna Bartoszewska (Dyrektor Generalna / General Director), with senior CXO functions covering digital and strategy under the Publicis Media umbrella. The Polish entity is privately held and does not publicly disclose revenue.

Name

Zenith Poland

Legal name

Zenith Polska

Website

https://zenithmedia.pl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Zenith Poland is a Warsaw-based media agency and Publicis Media subsidiary that provides ROI-focused media planning, buying, and programmatic services to 50+ enterprise clients across FMCG, retail, pharma, and government in Poland.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Media planning services
• Media buying services
• Programmatic advertising
• Performance marketing
• Data-driven advertising

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Media Planning and Buying Services: Zenith Poland provides comprehensive media planning and buying services across offline and online channels, including programmatic buying, TV, radio, outdoor, print, and digital advertising. The agency earns revenue through service fees and commissions from media placements for client accounts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Zenith Poland is a B2B media agency that provides comprehensive media planning and buying services across offline (TV, radio, print, outdoor, cinema) and online (programmatic, digital) channels for enterprise advertisers. The agency applies its proprietary ROI+ methodology and a first-in-market decision tree algorithm to optimize campaigns in real time, targeting audiences using weather, allergen, and demographic data. It serves over 50 clients across industries with a team of approximately 170 specialists based in Warsaw.

Product overview

Zenith Poland is a media agency and part of Publicis Groupe, operating under the 'The ROI Agency' positioning. Its core offering is a suite of media planning and buying services across digital, TV, radio, print, out-of-home, and cinema channels, supported by its proprietary ROI+ methodology. The agency differentiates through programmatic media buying, its decision tree algorithm-based campaign optimization approach, and its Global Intelligence publications (including the Global Intelligence Magazine and Advertising Expenditure Forecasts). The team of approximately 170 specialists in Warsaw serves over 50 clients across diverse industries, combining machine learning-driven automation with strategic media expertise to deliver measurable ROI.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning & Buying Full-service media planning and buying delivered across digital, TV, radio, print, out-of-home, and cinema channels by a team of approximately 170 specialists in Warsaw, serving over 50 enterprise clients from diverse industries.
• Programmatic Media Buying Automated digital campaign buying using programmatic technology, enabling real-time bid adjustments and audience targeting across display, video, and mobile inventory for Zenith Poland's enterprise clients.
• Global Intelligence Publications Recurring market intelligence reports published by Zenith including the Global Intelligence Magazine, Advertising Expenditure Forecasts, and annual Top 30 Facts, providing global and regional advertising spend projections and consumer media trend analysis.

Quantifiable outcome

• 47% lower CPM
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Publicis GroupecoreStrategic or Co-development PartnerZenith is part of Publicis Groupe, a global media and communications company. Publicis Media manages Zenith and other agency brands in Poland including Starcom, Mediavest, and Blue 449.
• PerformicscoreStrategic or Co-development PartnerPerformics is the digital marketing division within ZenithOptimedia Group, handling programmatic, search, and digital campaigns for clients.
• Publicis MediacoreStrategic or Co-development PartnerZenith operates under Publicis Media in Poland alongside Starcom, Mediavest, and Blue 449 | Starlink agencies.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PHD Poland: Omnicom Media Group agency with Polish operations providing media planning and buying services. Directly comparable as a multinational media agency serving Polish enterprise clients.
• Wavemaker Poland: GroupM/WPP media agency in Poland focused on growth-focused media planning and buying with data and content capabilities. Comparable in services and target customers, operating in the same market.
• OMD Poland: Polish arm of Omnicom Media Group's flagship media network, providing planning, buying, and analytics services to enterprise clients. Directly comparable as a multinational media agency serving the Polish market.
• Initiative Poland: IPG Mediabrands media agency operating in Poland, providing planning, buying, and analytics services to enterprise clients. Direct peer with overlapping service portfolio and target market.
• Mindshare Poland: WPP-owned media agency operating in Poland with comparable full-service media planning, buying, and analytics offerings. Direct peer targeting similar enterprise advertisers in the Polish market.
• Starcom Poland: Sister agency under Publicis Media Poland, offering media planning and buying services to the same enterprise client base in Poland. Directly comparable in scope and parent backing, making it the closest competitor and the most natural peer.
• Havas Media Poland: Havas's media arm operating in Poland, providing integrated media planning and buying services. Direct peer as another global holding-company media network competing for the same Polish enterprise clients.
• Mediavest Poland: Another Publicis Media Poland agency brand focused on media planning and buying. Operates under the same parent and competes for overlapping clients, making it a direct peer in market positioning and service mix.
• Carat Poland: Dentsu-owned global media agency with Polish operations, offering media planning, buying, and programmatic services. Direct peer in the Polish media agency market with comparable service offerings.

Broad incumbents

• Dentsu Poland: Polish operations of Dentsu Group, a global advertising and media holding company. Broader incumbent offering creative, media, and digital services under multiple brands, comparable as a competing holding-company ecosystem rather than a single specialized media agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zenith-poland

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenith Poland