Explore Georgia
Explore Georgia is the official state tourism website for the U.S. state of Georgia, operated by the Georgia Department of Economic Development to provide free travel planning resources, destination guides, and event information to domestic and international visitors.
- Company typePublic
- Founded2004
- HeadquartersT'elavi, Georgia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Explore Georgia does
Explore Georgia is the official state tourism marketing brand and digital platform of the U.S. state of Georgia, operated as a division of the Georgia Department of Economic Development (GDEcD). The platform's core product is the exploregeorgia.org website, a content portal that aggregates destination guides, event calendars, accommodation directories, and outdoor recreation content across five state regions (North Georgia, Atlanta Metro, Central Georgia, South Georgia, and Coastal Georgia) and hundreds of cities and towns. Secondary products include a free mailed Georgia Travel Guide, the Georgia State Parks & Historic Sites guide, themed destination content (Atlanta, Savannah, Helen, Jekyll Island, Ellijay), and a separate Tourism Industry Portal at industry.exploregeorgia.org serving CVB trade partners.
Explore Georgia firmographics
Firmographics- Name
- Explore Georgia
- Legal name
- Georgia Department of Economic Development
- Website
- https://exploregeorgia.org
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Explore Georgia is the official state tourism website for the U.S. state of Georgia, operated by the Georgia Department of Economic Development to provide free travel planning resources, destination guides, and event information to domestic and international visitors.
- Ownership category
- akta.pro rank
Explore Georgia industry classification
Industry- Product category
- State Tourism Marketing
- NAICS
- Nature Parks and Other Similar Institutions (71219), Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- National Park & Protected Area Tours (THAJAIAA), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
Keywords
Where Explore Georgia is headquartered
LocationHeadquarters
- HQ city
- T'elavi
- HQ country
- Georgia
- HQ region
- Asia
Offices1 record
Markets served
Explore Georgia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Public Funding via Georgia Department of Economic Development: Explore Georgia is funded through the Georgia Department of Economic Development (GDEcD) as the state's official tourism marketing initiative. The website provides free travel information, guides, and planning resources to visitors at no charge.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Explore Georgia product offering
Product offeringCore offering
Explore Georgia is the official state tourism website and content portal for the U.S. state of Georgia, operated by the Georgia Department of Economic Development. It provides free destination guides, trip itineraries, event calendars, accommodation directories, and travel planning resources for visitors, distributed via the exploregeorgia.org website, free print travel guides, email newsletters, and social media. The platform directs visitors to third-party booking providers rather than processing reservations itself.
Product overview
Explore Georgia is the official state tourism website operated by the Georgia Department of Economic Development (GDEcD). The platform operates as a content-driven tourism portal providing free travel planning resources rather than a transactional booking platform. The core offering is the ExploreGeorgia.org website supplemented by free physical and digital travel guides. The platform organizes content by destination (Atlanta, Savannah, Ellijay, Helen, Jekyll Island, and other Georgia cities), activity category (outdoors, dining, events, places to stay), and trip themes. Additional offerings include the Georgia State Parks & Historic Sites guide. The platform serves as an information aggregator directing visitors to third-party booking providers and local tourism operators rather than processing reservations directly.
Differentiator
Problem solved
Functional benefit
Products and services
- Explore Georgia Website Official state tourism website for Georgia, operated by the Georgia Department of Economic Development, providing comprehensive travel planning resources including destination guides, event listings, trip ideas, and booking information for visitors exploring Georgia.
- Free Georgia Travel Guide A free physical travel guide available for mail order, plus a digital version, providing trip ideas, attractions, travel tips, and comprehensive information for planning vacations throughout Georgia.
- Tourism Industry Portal Separate portal at industry.exploregeorgia.org serving tourism trade partners, regional CVBs, and industry professionals with resources for cross-promotion, content distribution, and partnership collaboration.
- Explore Georgia Email Newsletter Free email newsletter providing travel tips, event updates, and destination highlights to subscribers interested in Georgia travel.
Companies that use Explore Georgia
Customer profileSegments4 records
Ideal customer profiles2 records
Explore Georgia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Explore Georgia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Visit The USAcoreExplore Georgia is a proud partner of the Visit The USA program, the official U.S. tourism marketing initiative. This partnership helps promote Georgia as a travel destination to international audiences and reinforces Georgia's position in national tourism marketing campaigns.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Explore Georgia competitors and assessment
Company assessmentDirect peers
- Visit Florida: Florida's statewide tourism promotion platform. Directly comparable in mission, funding model, and content portal format; another large Southern/state-level DMO operating a consumer-facing trip-planning site.
- Visit California: Official state tourism marketing organization for California. Closest functional peer — same DMO model, same visitor-information portal mission, same free content-driven approach backed by state-level funding.
- Pure Michigan: Michigan's official state tourism platform. Same model (state DMO, content portal, free trip-planning resources, regional organization); a natural peer for benchmarking reach and engagement.
- Visit North Carolina: Official tourism site for North Carolina. A peer state DMO with comparable content structure (cities, regions, outdoor recreation, events) and a similar direct-to-consumer trip-planning model.
- Visit Colorado: Colorado's state tourism portal. A directly comparable DMO emphasizing outdoor adventure, scenic byways, and regional content — overlapping heavily with Explore Georgia's outdoor/parks focus.
- Visit Texas: State DMO for Texas. Same visitor-information and content-marketing role at state scale; directly comparable in the way it aggregates destinations, activities, and lodging guidance for travelers.
Others
- Brand USA: The official U.S. national tourism marketing organization and Explore Georgia's Core-tier partner. Related as the umbrella body that channels international demand to state DMOs like Explore Georgia; not a direct competitor but a structural peer in tourism promotion.
Broad incumbents
- Tripadvisor: Global travel content and review platform. Comparable as a trip-planning destination content surface, but at much broader scale, with transactional booking, user reviews, and a global audience Explore Georgia does not match.
Regional players
- Visit Savannah: Regional CVB that operates as a sub-destination within Explore Georgia's coverage. Comparable in destination-marketing function but at a city/region level rather than state level, and a content partner of Explore Georgia.
- Discover Atlanta: Atlanta's official CVB and one of Explore Georgia's regional CVB partners. Operates the same visitor-information model at the metro level and is cross-promoted through Explore Georgia's platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Explore Georgia social profiles
Digital presenceExplore Georgia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Explore Georgia leadership team
Management profileNumber of profiles
Explore Georgia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Explore Georgia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Explore Georgia
What does Explore Georgia do?
Explore Georgia is the official state tourism website and content portal for the U.S. state of Georgia, operated by the Georgia Department of Economic Development. It provides free destination guides, trip itineraries, event calendars, accommodation directories, and travel planning resources for visitors, distributed via the exploregeorgia.org website, free print travel guides, email newsletters, and social media. The platform directs visitors to third-party booking providers rather than processing reservations itself.
Is Explore Georgia a public or private company?
Explore Georgia is a public company. It is classified as state government owned and is currently operating.
When was Explore Georgia founded?
Explore Georgia was founded in 2004. It employs 11 to 50 people.
Where is Explore Georgia based?
Explore Georgia is headquartered in T'elavi, Georgia, in the Asia region.
How does Explore Georgia make money?
One revenue line is on record: public Funding via Georgia Department of Economic Development.
Who are Explore Georgia's main competitors?
Direct peers on record are Visit Florida, Visit California, Pure Michigan, Visit North Carolina, Visit Colorado and Visit Texas. Brand USA is listed as an others. Tripadvisor is listed as a broad incumbent. Regional players are Visit Savannah and Discover Atlanta.
Does Explore Georgia have an API?
No public API is recorded for Explore Georgia.
What industry is Explore Georgia in?
Explore Georgia's product category is State Tourism Marketing. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAJAIAA, National Park & Protected Area Tours. Its NAICS code is 71219 and its SIC code is 7900.