RHSports

What RHSports does

HART Sport (legal name: HART Sport) is an Australian sporting goods manufacturer and e-commerce retailer headquartered in Aspley, Brisbane, Queensland, with manufacturing capability also in Brisbane. The company designs, produces, and distributes a broad SKU catalog spanning 25-plus sports categories, including balls for AFL, rugby league/union, soccer, netball, basketball, volleyball, tennis, badminton, cricket, hockey, and touch football, plus athletics equipment, gymnastics apparatus, swimming gear, table tennis, active play products, sports accessories, and professional line-marking equipment under the Fountain brand. Product positioning spans budget items (e.g., HART Softy Ball at AUD $6.50) to professional-grade equipment (e.g., Fountain ProLine Drop & Go Line Marker at AUD $3,410), and the company offers custom ball and equipment design services that allow clubs and schools to brand merchandise with their own logos and colors.

The business operates a dual go-to-market motion. On the direct-to-consumer side, HART Sport runs its own e-commerce storefront at hartsport.com.au with 24-hour dispatch, Click & Collect at its Brisbane retail store, and shipping to 14 Asia-Pacific markets (Australia, Christmas Island, Fiji, Hong Kong SAR, Indonesia, Japan, Malaysia, Papua New Guinea, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vanuatu), with the United States explicitly excluded. On the B2B/enterprise side, the company runs a field sales motion into Australian sports organizations through official partnerships with multiple NRL clubs (Dolphins, Knights, Cowboys, Titans, Panthers, Sharks), Brisbane Lions, AFL Queensland, WAFL, Australian Athletics, Australian Swimming, and the Australian Sports Commission's Sporting Schools program, as well as an international partnership with FISAF extending through at least 2026. Primary customer segments are schools and educational institutions, grassroots and professional sports clubs, with a secondary segment of individual consumers purchasing recreational and home fitness equipment.

Revenue mechanics are a combination of one-time product sales across the catalog and professional services revenue from custom design work. No disclosed revenue, ownership structure, headcount, or executive team data is available in the source material; the company is privately held and operates as an independent Australian business with no parent company or subsidiaries identified. There is no disclosed core technology platform, proprietary software, or AI/ML capability — the value proposition is product portfolio breadth, local manufacturing, partnership-backed brand credibility, and integrated e-commerce plus retail fulfillment.

Name

RHSports

Legal name

HART Sport

Website

https://rhsports.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

HART Sport is an Australian sporting goods manufacturer and retailer headquartered in Brisbane, offering equipment across 25-plus sports plus custom design services for clubs and schools, sold via e-commerce, a Brisbane store, and partnerships with major Australian sporting organizations across the Asia-Pacific region.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Sporting goods retail
• Fitness equipment
• Custom sports gear
• Team sports equipment
• School sports supplies

Headquarters

HQ city

Hallam

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sporting Goods Retail: One-time product sales across a wide range of sporting equipment categories including balls, fitness equipment, gymnastics gear, and sports accessories. Products are sold at various price points from budget to premium.
2. Custom Design Services: Custom ball creation, post pads, contact training equipment, and drink bottles with club/school logos and colors. This is a B2B service targeting sports organizations requiring branded merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

RHSports (HART Sport) manufactures and retails a broad range of sporting goods, fitness equipment, and active play products covering 25+ sports categories, with products ranging from entry-level school gear to professional match-grade equipment. The company offers custom ball and equipment design services for clubs and schools, allowing branded merchandise with logos, colors, and custom designs. Products are sold through a direct e-commerce platform, a physical retail store in Brisbane, and B2B partnerships with sports organizations across Australia and select Asia-Pacific markets.

Product overview

HART Sport is an Australian sporting goods and fitness equipment retailer offering a comprehensive portfolio of sports equipment, fitness gear, and active play products. The product line spans balls for team sports (AFL, rugby league/union, soccer, netball, basketball, volleyball, tennis, badminton, cricket, baseball, softball, hockey, touch football), athletics equipment (high jump, hurdles, discus, shot put, javelin), gymnastics apparatus (air tracks, mats, vaults), swimming gear, table tennis equipment, and active play items. The company provides custom ball and equipment design services for clubs and schools, and offers line marking equipment under the Fountain brand. Products range from elite competition-grade equipment to school and recreational levels, with many items manufactured locally in Brisbane. The offering operates as a unified retail platform with physical store pickup available at their Brisbane location.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Sports Balls Comprehensive range of balls for team sports including AFL, rugby league/union, soccer, netball, basketball, volleyball, tennis, badminton, cricket, baseball, softball, hockey, and touch football. Available from entry-level school and recreational options to professional match-grade balls across various price points.
• Fitness Equipment Wide range of fitness products including aqua fitness equipment, balance and core strength tools, boxing for fitness, exercise mats, resistance bands, weight training, yoga and Pilates, speed and agility training, and plyometrics.
• Athletics Equipment Complete athletics equipment including high jump, track equipment, hurdles, discus, shot put, javelin, trolleys and carts, and modified athletics gear for inclusive participation.
• Gymnastics Equipment Gymnastics apparatus including air tracks, gym mats, coach aids, kits, apparatus, landing mats, tumbling runs, vaults, and kinder gym equipment.
• Cricket Equipment Cricket gear including bats, balls, complete kits, batting gloves and pads, helmets, protection, stumps, and modified cricket equipment.
• Tennis and Racquet Sports Equipment Tennis equipment including balls, racquets, nets, posts, kits, training accessories, carts and racks, plus badminton and squash/racquetball equipment.
• Swimming Equipment Swimming gear including kickboards, training aids, learn to swim equipment, snorkelling gear, accessories, caps, and goggles.
• Active Play and Modified Sports Equipment Active play products including active learning materials, balls, bean bags, catch and throw games, flying discs, juggling, targets, parachutes, relays, hula hoops, junior fitness, kids balance, soft play equipment, tunnels, and sensory play items. Includes modified sports equipment for inclusive play across AFL, athletics, badminton, basketball, cricket, football, hockey, rugby, and tennis.
• Sports Accessories Wide range of sports accessories including bags, ball inflation equipment, banners and flags, bibs and vests, coaching boards, drink bottles, first aid, line marking, markers and cones, whistles, storage, rebound nets, and shade shelters.
• Custom Ball and Equipment Design Service Custom ball creation service allowing clubs and schools to design balls, post pads, contact training equipment, and drink bottles with their own logo, colors, and custom designs. Targets B2B customers requiring branded merchandise.
• Line Marking Equipment Professional line marking equipment including Fountain ProLine Drop & Go machines, liquid markers, marking paint, and club-level line markers used for field marking by sports clubs and schools. Pricing ranges from $2,000-$3,900 for professional equipment.

Quantifiable outcome

• Orders dispatched within 24 hours
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Brisbane LionscoreGTM or Marketing PartnerOfficial partner of the Brisbane Lions AFL club. The partnership positions HART Sport as a trusted supplier of quality sporting equipment for one of Australia's premier AFL teams.
• AFL QueenslandcoreGTM or Marketing PartnerState sporting organization partnership with AFL Queensland, supporting grassroots and professional Australian Football across the state.
• NRL DolphinscoreGTM or Marketing PartnerOfficial partner of the NRL Dolphins team, one of the newest NRL franchises representing the Brisbane and Redcliffe region.
• Newcastle KnightscoreGTM or Marketing PartnerOfficial partner of the Newcastle Knights NRL club based in Newcastle, New South Wales.
• North Queensland CowboyscoreGTM or Marketing PartnerOfficial partner of the North Queensland Cowboys NRL team based in Townsville, Queensland.
• Gold Coast TitanscoreGTM or Marketing PartnerOfficial partner of the Gold Coast Titans NRL club based on the Gold Coast, Queensland.
• Penrith PantherscoreGTM or Marketing PartnerOfficial partner of the Penrith Panthers NRL club, one of the most successful clubs in recent NRL history.
• Cronulla SharkscoreGTM or Marketing PartnerOfficial partner of the Cronulla Sharks NRL club based in Sutherland Shire, Sydney.
• WAFLcoreGTM or Marketing PartnerPartnership with the West Australian Football League supporting AFL in Western Australia.
• FISAF InternationalcoreGTM or Marketing PartnerOfficial partner of FISAF (International Schools Sport Federation) through at least 2026, supporting international school sports competitions.
• Sporting Schools ProgramflagshipStrategic or Co-development PartnerOfficial partner of the Australian Sports Commission's Sporting Schools program, providing equipment support for schools across Australia to help children stay active.
• Australian AthleticscoreGTM or Marketing PartnerPartnership supporting Australian Athletics, positioning HART Sport as a leader in track and field equipment.
• Australian SwimmingminorGTM or Marketing PartnerSupport for swimming programs and learn-to-swim initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rebel Sport: Australia's largest specialty sporting goods retailer with broad multi-sport assortments and a strong B2B club/school supply arm. Directly comparable as HART's primary retail competitor in the Australian market across AFL, rugby, soccer, netball, and fitness categories.
• Gilbert Rugby: Long-established rugby ball manufacturer supplying professional rugby leagues and clubs worldwide. Comparable to HART in the rugby league/union ball category and the B2B model of supplying elite teams, schools, and grassroots clubs.
• Sherrin: Iconic Australian sports ball manufacturer, particularly in AFL, now part of Amer Sports. Highly comparable as a fellow Australian-made ball manufacturer supplying professional leagues and grassroots, including the AFL — the same category where HART sells its own AFL balls.
• Sports Power: Australian sporting goods buying group and retail network serving schools, clubs, and consumers. Closely comparable to HART in the school and grassroots club equipment segment, with similar breadth across team sports and athletics.
• Decathlon Australia: Global sporting goods giant with a growing Australian store and online footprint, offering own-brand value-priced equipment across 25+ sports. Directly comparable in product breadth and price-point range, and a key head-to-head competitor for HART's entry-level and mid-tier SKUs.
• Pelican Sports: Australian school and club sporting goods supplier with a strong B2B focus on PE equipment, balls, and team kits. Closely mirrors HART's go-to-market in serving primary and secondary schools, sporting clubs, and government programs.

Broad incumbents

• Big W: Australian mass-market discount department store with a sporting goods and active play assortment. Comparable as a price-aggressive competitor for HART's lower-priced consumer and family segments, though not a specialist in team sports or B2B.
• Amazon Australia: General online marketplace carrying sporting goods from multiple brands and third-party sellers across Australia. Comparable as a price-disrupting, convenience-first channel competing with HART's DTC e-commerce for individual consumer purchases.
• Anaconda: Australian outdoor and sporting goods big-box retailer with broad category coverage including fitness, camping, and team sports. Comparable in scale and omnichannel presence but operates more as a generalist outdoor/outdoor-recreation retailer.
• Kmart Australia: Mass-market discount retailer carrying a broad range of entry-level sporting goods, fitness equipment, and active play items. Comparable as a lower-priced competitor for HART's budget-tier and consumer segments, but not a specialist.

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HartSportAustralia
• Facebookfacebook.com/RHSportsAustralia
• Instagraminstagram.com/hartsportau
• TikToktiktok.com/@hartsportau
• Xx.com/rhsports_au
• LinkedInlinkedin.com/company/rhsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RHSports