North American Beverage
North American Beverage Co. is a family-owned, Ocean City, NJ-based specialty beverage company that imports and distributes niche carbonated and non-carbonated brands including Barritt's mixers, Flathead Lake gourmet sodas, Havana Cappuccino, Chocolate Moose chocolate milk, and Angostura Lemon, Lime and Bitters, selling through retail, food service, and direct-to-consumer channels.
- Company typePrivate
- Founded1993
- HeadquartersOcean City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
North American Beverage firmographics
Firmographics- Name
- North American Beverage
- Legal name
- North American Beverage Company
- Website
- https://northamericanbeverage.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- North American Beverage Co. is a family-owned, Ocean City, NJ-based specialty beverage company that imports and distributes niche carbonated and non-carbonated brands including Barritt's mixers, Flathead Lake gourmet sodas, Havana Cappuccino, Chocolate Moose chocolate milk, and Angostura Lemon, Lime and Bitters, selling through retail, food service, and direct-to-consumer channels.
- Ownership category
- akta.pro rank
North American Beverage industry classification
Industry- Product category
- Specialty Beverages
- NAICS
- Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where North American Beverage is headquartered
LocationHeadquarters
- HQ city
- Ocean City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
North American Beverage business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Beverage Product Sales: North American Beverage generates revenue through the sale of carbonated and non-carbonated beverages including mixers, gourmet sodas, ready-to-drink coffee, and chocolate milk. Products are sold through retail channels and directly to consumers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
North American Beverage product offering
Product offeringCore offering
North American Beverage Co. is a family-owned company that manufactures, imports, and distributes a portfolio of specialty carbonated and non-carbonated beverages under five brands: Barritt's Mixers (ginger beer, tonic water, club soda, sparkling grapefruit soda from Bermuda), Flathead Lake Gourmet Soda (artisanal sodas from Montana), Havana Cappuccino (ready-to-drink canned cappuccino), Chocolate Moose Chocolate Milk, and Angostura Lemon, Lime and Bitters. The company sells its beverages through U.S. retail and food service channels and operates online direct-to-consumer storefronts for select brands.
Product overview
North American Beverage Co. is a family-owned company specializing in carbonated and non-carbonated beverages. The company operates a multi-brand portfolio of beverage products including Barritt's Mixers (ginger beer and mixers from Bermuda), Flathead Lake Gourmet Soda (artisanal sodas from Montana), Havana Cappuccino (ready-to-drink coffee beverages), Chocolate Moose Chocolate Milk (premium chocolate milk beverages), and Angostura Lemon, Lime and Bitters. Founded in the 1990s by John Imbesi, the company has grown from its initial product (Chocolate Moose) to become a distributor and importer of specialty beverage brands across the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Barritt's Mixers: Barritt's Original and Sugar Free Ginger Beer, Tonic Water, Club Soda, and Sparkling Grapefruit Soda - owned and operated by the family's fifth generation in Bermuda.
- Flathead Lake Gourmet Soda
- Havana Cappuccino
- Chocolate Moose Chocolate Milk
Products and services
- Barritt's Mixers Premium cocktail mixers imported from Bermuda, including Original Ginger Beer, Sugar Free Ginger Beer, Tonic Water, Club Soda, and Sparkling Grapefruit Soda; available in 4-packs of 7.5oz cans. Barritt's is owned and operated by the brand family's fifth generation in Bermuda and celebrated 150 years in business in 2024. Targeted at home mixologists and cocktail programs using gin, vodka, tequila, rum, whiskey, or liqueurs.
- Flathead Lake Gourmet Soda Artisanal carbonated soda from the Flathead Lake region of Montana, available in five unique flavors: Huckleberry, Sour Cherry, Black Raspberry, Granny Apple, and Strawberry Orange. Sold in 12oz glass bottles for standalone enjoyment or as a soda float. Targeted at consumers seeking regional, gourmet soda flavors outside mainstream soft drink offerings.
- Havana Cappuccino Ready-to-drink cappuccino packaged in portable 11oz slim cans, available in five flavors: Mocha, Vanilla Amaretto, Mocha Colada, Diet Mocha Colada, and Diet Vanilla Amaretto. Targeted at consumers seeking a portable, indulgent coffee beverage that satisfies thirst and sweet-tooth cravings.
- Chocolate Moose Chocolate Milk Premium chocolate beverage offered in milk chocolate (100% fat free, cholesterol free, made with Dutch chocolate and pure sugar cane) and dark chocolate (low-fat, made with real milk) varieties. Both are fortified with Vitamins A & D and sold in 9.5oz glass bottles. Marketed as a sweet-tooth-satisfying, guilt-reduced chocolate milk.
- Angostura Lemon, Lime and Bitters Specialty cocktail mixer from the Angostura brand (noted as part of NABCo's product portfolio in the company overview and short description), expanding the company's range of mixers and specialty beverages for cocktail and food service use.
Companies that use North American Beverage
Customer profileSegments2 records
Ideal customer profiles2 records
North American Beverage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
North American Beverage partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
North American Beverage competitors and assessment
Company assessmentDirect peers
- Polar Beverages: Polar is a regional craft soda manufacturer with a multi-flavor portfolio sold through retail and food service on the U.S. East Coast. It is directly comparable to Flathead Lake Gourmet Soda in craft glass-bottle sodas.
- Q Mixers: Q Mixers is a premium non-alcoholic cocktail mixer brand (tonic, ginger beer, etc.) competing in the same on-premise and DTC channels as Barritt's. It is the most directly comparable premium mixer brand in the U.S. market.
- Boylan Bottling Co. Boylan is a craft glass-bottle soda brand with a multi-flavor portfolio, primarily sold through retail and food service. It directly overlaps NABCo's Flathead Lake Gourmet Soda in the artisanal/premium soda niche.
- Jones Soda Co. Jones Soda is a publicly traded craft soda company offering unconventional flavors and glass-bottle formats. It directly competes with Flathead Lake Gourmet Soda in the gourmet/regional soda niche.
- High Brew Coffee: High Brew is a premium ready-to-drink cold-brew coffee brand sold through retail and DTC. It competes with Havana Cappuccino in the shelf-stable premium RTD coffee segment.
- Reed's Inc. Reed's is a publicly traded craft ginger beer and specialty beverage company. It directly competes with Barritt's in the premium ginger beer segment and shares the craft/specialty positioning.
- Fever-Tree: Fever-Tree is a globally recognized premium mixer brand offering tonics, ginger beers, and specialty mixers. It competes head-to-head with Barritt's in the U.S. cocktail mixer category and is the global category leader.
- Dr. Brown's: Dr. Brown's is a long-established soda and mixer brand (celery tonic, ginger ale, etc.) sold through retail and food service. Its heritage mixer portfolio and DSD distribution model closely mirror NABCo's Barritt's business.
Emerging players
- Jack Rudy Cocktail Co. Jack Rudy is a craft cocktail mixer and tonic brand sold through specialty retail and DTC. It targets the same premium at-home cocktail consumer as Barritt's and represents a smaller, more focused competitor.
Regional players
- Thomas Henry: Thomas Henry is a premium German mixer brand with broad European distribution. While it does not primarily serve the U.S. market, its product portfolio and positioning are directly comparable to Barritt's in the premium mixer category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
North American Beverage social profiles
Digital presenceNorth American Beverage financial estimates
Financial estimateRevenue estimate
Valuation estimate
North American Beverage leadership team
Management profileNumber of profiles
Profiles1 record
North American Beverage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North American Beverage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North American Beverage
What does North American Beverage do?
North American Beverage Co. is a family-owned company that manufactures, imports, and distributes a portfolio of specialty carbonated and non-carbonated beverages under five brands: Barritt's Mixers (ginger beer, tonic water, club soda, sparkling grapefruit soda from Bermuda), Flathead Lake Gourmet Soda (artisanal sodas from Montana), Havana Cappuccino (ready-to-drink canned cappuccino), Chocolate Moose Chocolate Milk, and Angostura Lemon, Lime and Bitters. The company sells its beverages through U.S. retail and food service channels and operates online direct-to-consumer storefronts for select brands.
Is North American Beverage a public or private company?
North American Beverage is a private company. It is classified as family owned and is currently operating.
When was North American Beverage founded?
North American Beverage was founded in 1993. It employs 11 to 50 people.
Where is North American Beverage based?
North American Beverage is headquartered in Ocean City, United States, in the North America region.
How does North American Beverage make money?
One revenue line is on record: beverage Product Sales.
Who are North American Beverage's main competitors?
Direct peers on record are Polar Beverages, Q Mixers, Boylan Bottling Co., Jones Soda Co., High Brew Coffee, Reed's Inc., Fever-Tree and Dr. Brown's. Jack Rudy Cocktail Co. is listed as an emerging player. Thomas Henry is listed as a regional player.
Does North American Beverage have an API?
No public API is recorded for North American Beverage.
What industry is North American Beverage in?
North American Beverage's product category is Specialty Beverages. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 3121 and its SIC code is 2080.