2plus

What 2plus does

株式会社2plus is a privately held media and entertainment firm founded in July 2021 and headquartered in Fukuoka, Japan, with operations spanning three service lines: video production, PR and press release services, and television program production for broadcast networks. The company positions its core differentiator as the application of broadcast-grade planning, scripting, and editing expertise — built through ongoing production relationships with RKB Mainichi Broadcasting, TBS Television, and KBC Kyushu Asahi Broadcasting — to commercial video content such as corporate YouTube channels, social media assets, and boat racing media. Active TV directors led by Director Suzuki Yuya, who produces over 50 VTRs annually and won the 2023 Japan Private Broadcasting Association Award (Kyushu-Okinawa region) 1st place, anchor the editorial craft.

The flagship commercial product is ichimoku (いちもく), a subscription video editing service launched in October 2021 and relaunched in November 2024 with broadened scope to accept raw shoot materials. Ichimoku is sold via publicly priced tiers — Single Plan at ¥80,000/month and Double Plan at ¥150,000/month, both with a 3-month minimum and discounted 12-month options — plus a Custom Plan for higher-volume clients and limited trial-campaign promotions. Complementary revenue streams include project-based video production (YouTube editing from ¥25,000/video, corporate introduction videos from ¥300,000, thumbnail creation from ¥5,000), press release creation and distribution through PR TIMES (¥50,000-¥60,000 per release), and SNS operations retainers from ¥40,000/month. Distribution is primarily direct via the corporate website contact form for enterprise and PR work, with a self-serve landing page (ichimoku.2plus.co.jp) for subscription discovery.

The company serves a heterogeneous customer base spanning broadcasting, boat racing media (マクール, BOATRACEからつ, ボートレース徳山, あしやんTV), international media (Egypt Today TV), gaming and entertainment (NetEase IdentityV, BBB Channel), enterprise technology (WingArc1st), manufacturing (生方製作所), construction (オチアイ), education (Aichi prefectural high school), and SMB service verticals (beauty, healthcare, childcare). The firm is founder-owned by Representative Director Yamada Hiroki, has reported 1-10 employees, has raised no external capital, and operates with a single Fukuoka office relocated in April 2024 to ParkFront Hakata Ekimae. There is no disclosed AI/ML technology layer; the value proposition is explicitly human-expert-driven.

Name

2plus

Legal name

株式会社2plus

Website

https://2plus.co.jp

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

2plus is a Fukuoka-based, bootstrapped media firm that sells subscription video editing (ichimoku), project-based video production, PR services, and TV program production to broadcasters, YouTube media brands, and Japanese SMBs.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Public Relations Agencies (541820)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Sports Production & Outside Broadcast (OB) for Live Events (MPABAJAI)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Video production services
• Subscription video editing
• Corporate YouTube production
• Television program production
• Press release and PR services

Headquarters

HQ city

Fukuoka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Subscription Video Editing (ichimoku): Monthly subscription service for video editing. Customers choose between Single Plan (1 concurrent project) or Double Plan (2 concurrent projects), billed monthly with 3-month minimum. Includes telop, BGM/SE insertion, image insertion. Revision requests during contract period are free.
2. Video Production Services: One-time project fees for video production including YouTube editing, thumbnail creation, and corporate introduction videos. Pricing varies by project scope and deliverables.
3. PR and Press Release Services: Press release creation and distribution services. Standalone press release creation or bundled with distribution via PR TIMES and other media channels. Additional options include content planning and filming.
4. TV Program Production: Full-service TV program production from concept planning through filming and editing. Includes research, location scouting, scriptwriting, production, and final delivery.
5. SNS Management Services: Monthly retainer service for social media operations, managing client Instagram, Twitter and other platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

2plus is a Fukuoka-based video production firm that converts television program production expertise into commercial video, corporate YouTube, and PR offerings. Its core is subscription video editing ("ichimoku") plus one-off video production, full-service TV program production, and press release/PR services, sold primarily to Japanese businesses.

Product overview

株式会社2plus offers a portfolio of video production services centered around its subscription-based video editing service, ichimoku (いちもく). The company provides three main business segments: video production services, PR services, and TV program production. Ichimoku serves as the flagship consumer-facing product, enabling businesses to outsource video editing tasks to professional TV editors on a monthly subscription basis. The company leverages expertise gained from producing television programs for major broadcasters including RKB Mainichi Broadcasting, KBC Kyushu Asahi Broadcasting, and TBS Television.

Differentiator

Problem solved

Functional benefit

Brands

• ichimoku（いちもく）: Subscription-based video editing service allowing clients to request various video editing work monthly at fixed rates. Features editing by active TV professionals for YouTube, seminars, lectures, and other content. Offers Single Plan and Double Plan options with 3-month or 12-month commitments.

Products and services

• ichimoku (いちもく) subscription video editing service Subscription-based professional video editing service for businesses producing YouTube, vertical Shorts, seminar, lecture, and training content. Edited by active television professionals with telop design, BGM/SE insertion, and effects. Customers choose Single Plan (1 concurrent project) or Double Plan (2 concurrent projects); minimum 3-month contract. Free revisions during contract period. As of November 2024 relaunch, accepts raw footage ("marunage" / complete hand-off).
• YouTube Video Editing Outsourcing Service One-off video editing service for YouTube and social media content, including basic telop, BGM/SE, and effects. Priced from ¥25,000 per video with a 5-video minimum per month during campaign periods. Targeted at businesses not ready to commit to a subscription plan.
• In-house Program Production Plan (YouTube channel launch support) End-to-end YouTube program production support for companies launching or scaling corporate channels, from concept planning, scripting, and filming through editing and delivery.
• Video Production Services (corporate, product, and brand videos) Custom project-based video production including corporate introduction videos, product and service promotional videos, and brand concept videos (e.g., Seiho Manufacturing's 'pioma+' disaster prevention brand and Ochiai's renovation services video combining live-action and animation). Corporate introduction videos priced from ¥300,000 per project.
• PR and Press Release Services Press release creation and distribution services for client companies. Available as creation only (from ¥50,000) or bundled creation + media distribution via PR TIMES and other channels (from ¥60,000). Additional options include content planning and filming. Restaurant and food-service clients have been supported with PR campaigns that resulted in TV filming and Web media placements.
• Television Program Production Full-service terrestrial broadcast television program production including concept planning, research, location scouting, scriptwriting, production, and editing. Production credits include 'Majimon! ~Fukuoka Ekohiki Quiz~' on RKB Mainichi Broadcasting (2023 Japan Private Broadcasting Association Award Kyushu-Okinawa 1st place), 'Mokubara Night' and 'Tsutome Komedians' Jiten' on TBS, 'Pinch no Kirizata' TBS 5-station network special VTR, and 'バラエティのB' on KBC Kyushu Asahi Broadcasting.
• SNS Operations Management Monthly retainer service managing client Instagram, Twitter/X, and other social media platforms, including content planning and posting. Pricing starts from ¥40,000/month. Targeted at clients needing consistent SNS operations without in-house capacity.

Quantifiable outcome

• 2023年日本民間放送連盟賞（九州沖縄地区）1位獲得 - RKB毎日放送「まじもん！～福岡えこひいきクイズ～」
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• FacebookminorGTM or Marketing Partner2plus maintains an official Facebook page to share company updates, news, and service information. Social media presence is used for brand awareness and customer engagement.
• Twitter/XminorGTM or Marketing Partner2plus maintains an official Twitter account (@2plus_info) for sharing company news, service updates, and engaging with followers.
• YouTubeminorGTM or Marketing Partner2plus operates a YouTube channel to showcase production works and maintain brand presence. YouTube also serves as a platform for distributing content produced for clients such as RKB, boat racing channels, and others.
• InstagramminorGTM or Marketing Partner2plus maintains an Instagram account (@2plus_info) for visual marketing and brand awareness through production work showcases.
• PR TIMESminorGTM or Marketing Partner2plus uses PR TIMES to distribute press releases about new services, campaigns, and company milestones. PR TIMES enables wide distribution to media and journalist contacts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Members (メンバーズ): Japanese digital creative agency providing website, video, and SNS production using a distributed creative-team model. Comparable to 2plus on the subscription / retainer-style video and SNS production delivery to SMB and enterprise clients.
• IMAGICA Group: Japanese post-production group providing video editing, color grading, VFX and broadcast finishing for film, TV, and streaming. Highly comparable to 2plus on the post-production / video editing core of the business.
• TBS Sparkle (TBSスパークル): Production subsidiary of TBS Holdings that produces TV programs and provides program-related production services. Comparable to 2plus as a competing production vendor for TBS and other major broadcasters in the same niche.
• PRAP Japan (プラップジャパン): Japanese PR agency providing corporate communications, media strategy, and content support. Comparable to 2plus's PR business segment and to its press-release-driven offering, though PRAP is broader and more established.
• Tohokushinsha (東北新社): Long-established Japanese TV program and film production company serving major broadcasters. Comparable to 2plus as a third-party TV production vendor producing segments and programs for terrestrial networks.
• Vector (ベクトル): Largest Japan-dedicated PR agency covering corporate communications, crisis management, and media relations. Comparable to 2plus on the PR business segment and on serving Japanese corporates with press release and SNS support.
• Creek & River Co. (クリーク・アンド・リバー社): Japanese creative agency that places and manages video editors, writers, and directors, and runs its own video production services. Comparable to 2plus on the editorial-talent and video production side, especially for SMB and corporate clients.

Broad incumbents

• Hakuhodo (博報堂): Second-largest Japanese advertising agency with deep creative, content production, and PR capabilities. Comparable to 2plus as an incumbent whose content + communications bundle competes with 2plus's integrated offering at a different scale.
• ADK Holdings (ADKホールディングス): Japanese advertising and integrated marketing holding company with broad PR, content, and digital offerings. Comparable as a much larger incumbent that overlaps with 2plus's PR + content production bundle, but at portfolio scale.
• Dentsu (株式会社電通): Largest Japanese advertising agency group offering integrated creative, media, PR, and content services. Comparable to 2plus as a much broader incumbent whose video production and PR capabilities overlap with 2plus's two main business lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/2plus_info
• YouTubeyoutube.com/channel/UCynuzSEbGGXBF9rNs17BBMg
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/2plus_info

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2plus