Ideafest

Creative Festival and Conference Eventsideafest.id

IdeaFest is an annual creative and innovation festival organized by PT. IDE UNTUK INDONESIA in Jakarta, Indonesia. It brings together creators, innovators, entrepreneurs, artists, leaders, and communities to exchange perspectives through multi-track programming including talks, workshops, and exhibitions.

Company typePrivate
Founded2011
HeadquartersJakarta, Indonesia
Headcount—
GTM typeB2C
OfferingServices

What Ideafest does

IdeaFest is an annual creative and innovation festival organized by PT. IDE UNTUK INDONESIA, a private Indonesian entity headquartered in Jakarta. Founded in 2011 and operating for over 14 years, the event targets creators, innovators, entrepreneurs, artists, leaders, and communities, functioning as a multi-track platform for idea exchange, curated talks, and experiential programming.

The event's product surface is built around five distinct program tracks: Braintrust (thought-leadership sessions), IdeaTalks (speaker presentations), IdeaFriends (networking/community activities), Experiential Expo (exhibition floor), and JKTGO Super Crazy Festival (festival programming). The 2026 edition is centered on the editorial theme "ReHumanize," which the company positions as a counterbalance to technology-driven culture and an emphasis on human creativity and connection. IdeaFest has no proprietary technology stack, software product, or app; its assets are its brand, programming content, and community relationships.

The business model is event-driven. Revenue is generated primarily through one-time ticket sales, which are distributed through the Loket.com third-party marketplace, and through sponsor partnerships, most notably a 2026 title-sponsorship relationship with Indonesian telecommunications operator Indosat Ooredoo Hutchison. IdeaFest operates as an annual flagship event in Jakarta with no disclosed expansion to additional cities, and no pricing, headcount, or financial data is publicly available.

Ideafest firmographics

Firmographics

Name: Ideafest
Legal name: PT. IDE UNTUK INDONESIA
Website: https://ideafest.id
Company type: Private
Founded year: 2011
Operating status: Operating
Short description: IdeaFest is an annual creative and innovation festival organized by PT. IDE UNTUK INDONESIA in Jakarta, Indonesia. It brings together creators, innovators, entrepreneurs, artists, leaders, and communities to exchange perspectives through multi-track programming including talks, workshops, and exhibitions.
Ownership category
akta.pro rank

Ideafest industry classification

Industry

Product category: Creative Festival and Conference Events
NAICS: Convention and Trade Show Organizers (561920)
SIC: Services-Miscellaneous Amusement & Recreation (7990)
akta.pro industry: PRIMARYTHAHABAE
Technology & Innovation Expos Organizers
Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers
SECONDARYTHAHABAN
Arts, Culture, Entertainment & Fan Conventions Organizers
Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

Keywords

Creative festival events
Ideas conference
Innovation summit
Community networking events
Thought leadership gathering

Where Ideafest is headquartered

Location

Headquarters

HQ city: Jakarta
HQ country: Indonesia
HQ region: Asia

Offices1 record

Markets served

Ideafest business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Marketing or Sales, Personnel, Others

Revenue model

Event Ticketing: Revenue generated from selling tickets to the annual IdeaFest event. Tickets are sold through the Loket.com third-party ticketing platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Ideafest product offering

Product offering

Core offering

IdeaFest operates an annual multi-day creative festival in Jakarta that convenes creators, innovators, entrepreneurs, artists, leaders, and communities around curated content and shared experiences. The event is delivered through multiple program tracks — Braintrust, IdeaTalks, IdeaFriends, Experiential Expo, and JKTGO Super Crazy Festival — and is monetized through ticket sales distributed via the Loket.com ticketing marketplace, supplemented by title sponsorship.

Product overview

IdeaFest is a single unified event product — an annual technology and innovation conference that has been running for over 14 years. The event serves as a platform for exchanging ideas and perspectives, featuring multiple program components: Braintrust (thought leadership sessions), IdeaTalks (speaker presentations), IdeaFriends (networking/community activities), Experiential Expo (exhibition floor), and JKTGO Super Crazy Festival (special festival programming). The conference is powered by Indosat Ooredoo Hutchison and organized by PT. IDE UNTUK INDONESIA.

Differentiator

Problem solved

Functional benefit

Brands

Braintrust: Program segment at IdeaFest event
IdeaTalks
IdeaFriends
Experiential Expo
JKTGO Super Crazy Festival

Products and services

IdeaFest Annual Festival Annual multi-day creative and innovation festival in Jakarta that brings together creators, innovators, entrepreneurs, artists, leaders, and communities to exchange perspectives, challenge assumptions, and imagine what comes next. Comprises five program tracks: Braintrust, IdeaTalks, IdeaFriends, Experiential Expo, and JKTGO Super Crazy Festival. Open to individual ticket purchasers via Loket.com.

Companies that use Ideafest

Customer profile

Segments1 record

Ideal customer profiles2 records

Ideafest technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Ideafest partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Indosat Ooredoo HutchisonflagshipGTM or Marketing PartnerIndosat Ooredoo Hutchison serves as the title sponsor for IdeaFest 2026, powering the event. The partnership leverages Indosat's brand visibility and telecommunications network reach to promote the event to a broader Indonesian audience, while IdeaFest provides an engagement platform aligned with Indosat's innovation and digital connectivity themes.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Ideafest competitors and assessment

Company assessment

Broad incumbents

Slush: Slush is a major global founder-and-investor event with a strong technology and innovation focus. It is a comparable 'ideas exchange' platform targeting the same entrepreneur/innovator persona that IdeaFest positions itself around, though at a much larger international scale.
SXSW: SXSW is a globally recognized festival combining technology, music, film, and culture. It is a conceptual benchmark for IdeaFest's all-in-one creative/innovation positioning, though at vastly different scale and geography.
Web Summit: Web Summit is one of the largest global tech and innovation conferences, with expanding presence in Asia. It is a broader incumbent offering a much wider budget and global sponsor pool, representing the upper-end ceiling of what IdeaFest could scale toward in the technology/innovation conference category.
TED Conference: TED is a globally recognized thought-leadership conference built around curated ideas and high-profile speakers. IdeaFest's Braintrust and IdeaTalks tracks are conceptually similar to TED's talk format, making TED a horizontal incumbent in the idea-exchange category.

Direct peers

PopCon Asia: PopCon Asia is an Indonesian pop-culture and creativity convention that brings together creators, fans, and lifestyle brands. It overlaps with IdeaFest's Experiential Expo and creative-community audience, and competes for the same Jakarta-based creator/lifestyle sponsorship dollars.
Indonesia Comic Con: Indonesia Comic Con is a large fan convention in Jakarta featuring creators, exhibitors, and IP-driven programming. Like IdeaFest's JKTGO Super Crazy Festival and Experiential Expo, it sits at the intersection of creators, brands, and community — competing for the same Jakarta event audience and sponsors.
Tech in Asia (Conference): Tech in Asia runs multiple annual tech and startup conferences across Southeast Asia (Jakarta, Singapore) targeting founders, investors, and innovators. It is the most direct Indonesian-region peer to IdeaFest's creators/innovators/entrepreneurs audience, competing for the same sponsor and ticket spend.

Regional players

Synchronize Fest: Synchronize Fest is a major Indonesian music and arts festival held in Jakarta. While more music-focused than IdeaFest, its JKTGO Super Crazy Festival programming and overall creative-community audience have meaningful overlap, making it a regional Indonesian peer for entertainment and lifestyle sponsorship budgets.
ASEAN Innovation Business Platform (AIBP): AIBP is a regional platform for enterprise and innovation in Southeast Asia, hosting B2B-focused events and programs. It targets enterprise and innovation decision-makers across ASEAN — partially overlapping with IdeaFest's entrepreneur and leader audience at the regional level.

Others

Loket.com (event platform): Loket.com is the Indonesian ticketing and event-discovery platform that powers IdeaFest ticket sales. It is an ecosystem/partner rather than a competitor, but is materially relevant because it shapes IdeaFest's distribution economics and audience acquisition channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Ideafest financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ideafest leadership team

Management profile

Number of profiles

Ideafest funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ideafest M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideafest

What does Ideafest do?

Is Ideafest a public or private company?

Ideafest is a private company. It is classified as unknown and is currently operating.

When was Ideafest founded?

Ideafest was founded in 2011.

Where is Ideafest based?

Ideafest is headquartered in Jakarta, Indonesia, in the Asia region.

How does Ideafest make money?

One revenue line is on record: event Ticketing.

Who are Ideafest's main competitors?

Broad incumbents on record are Slush, SXSW, Web Summit and TED Conference. Direct peers are PopCon Asia, Indonesia Comic Con and Tech in Asia (Conference). Regional players are Synchronize Fest and ASEAN Innovation Business Platform (AIBP). Loket.com (event platform) is listed as an others.

Does Ideafest have an API?

No public API is recorded for Ideafest.

What industry is Ideafest in?

Ideafest's product category is Creative Festival and Conference Events. Its primary akta.pro industry code is THAHABAE, Technology & Innovation Expos Organizers, with a secondary code of THAHABAN, Arts, Culture, Entertainment & Fan Conventions Organizers. Its NAICS code is 561920 and its SIC code is 7990.