What Synchronize Festival does

Synchronize Festival, operated by PT. Doremi Faso Lasido, is an annual multi-genre music festival held at Gambir Expo, Kemayoran, Jakarta, founded in 2016 and now in its tenth year. The festival is co-anchored by the 25-year-old ruruxdemajors artist collective and curates Indonesian and international artists across genres for a three-day event that has scaled from approximately 74,629 attendees in 2022 to roughly 90,000 in 2024. Synchronize has built a parallel sustainability platform, S.i.S.a (System Integration for Sustainability Act), launched in 2019, which integrates waste management, BYO tumbler and water refill stations (partnered with 3M), bicycle access, and mangrove planting in Thousand Islands into festival operations — measurably reducing total waste by roughly 36% and plastic bottle waste by roughly 76% between 2022 and 2024.

The business operates a multi-revenue model including ticket sales (via the official website, mobile apps on iOS and Android, and authorized box offices using a barcode single-use entry system), merchandise (including items made from recycled festival materials), corporate sponsorship (Transjakarta, 3M, WWF Indonesia, and other brands), and a 2025 Loyalty Ticket with proceeds directed to mangrove planting. Distribution is digital-first through its own e-commerce storefront and mobile apps, supplemented by on-site retail and physical box offices. The festival is supported by an ecosystem of more than 25 CSO and corporate partners including WWF Indonesia, Greenpeace, Trend Asia, Koalisi Seni, WALHI, and 3M, and extends its brand year-round through Synchronize Radio.

The primary customer segments are urban Indonesian youth and millennials attending as 'Warga Wargi' (loyal attendees), alongside B2B segments comprising sustainability-focused corporate sponsors and CSO partners seeking youth audiences for advocacy campaigns. Pricing is quote-based with promo code functionality and is not publicly disclosed. The company is privately held with no disclosed institutional funding and operates as a 251–500 employee organization from its headquarters in Cilandak, South Jakarta.

Name

Synchronize Festival

Legal name

PT. DOREMI FASO LASIDO

Website

https://synchronizefestival.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Synchronize Festival is an annual multi-genre music festival in Jakarta, Indonesia, operated by PT. Doremi Faso Lasido, serving urban youth and millennials through a three-day event featuring Indonesian and international artists alongside an integrated environmental sustainability platform (S.i.S.a).

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Music festival events
• Live entertainment services
• Event ticketing platform
• Festival merchandise sales
• Sustainable event management

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from admission tickets sold through the official website and authorized box offices. Tickets use barcode system for single-use entry.
2. Merchandise Sales: Sale of festival merchandise including tumblers, apparel, and branded items. Also includes merchandise made from recycled materials (e.g., tote bags from recycled banners).
3. Sponsorship: Corporate sponsorship from various brands and partners. Includes sustainability-focused sponsors like WWF Indonesia, environmental organizations, and cultural partners.
4. Loyalty Ticket Program: Special 'Loyalty Ticket' introduced in 2025, where a portion of ticket sales proceeds are donated to mangrove planting initiatives in Thousand Islands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Synchronize Festival is an annual three-day multi-genre music festival held at Gambir Expo, Kemayoran, Jakarta, Indonesia, featuring Indonesian and international artists. The company sells admission tickets through its own website, mobile apps, and authorized box offices, and also sells official festival merchandise. It operates the Synchronize Radio brand and runs the S.i.S.a (System Integration for Sustainability Act) green movement initiative that integrates waste management, water refill stations, cycling promotion, and mangrove planting into the festival.

Product overview

Synchronize Festival is a multi-genre Indonesian music festival company operating a unified event platform. The core offering is the annual Synchronize Fest music festival held at Gambir Expo, Jakarta, which features ticket sales through its online platform, official merchandise, and the Synchronize Radio station. The company's sustainability-focused sub-brand, S.i.S.a (System Integration for Sustainability Act), operates as an environmental and social initiative encompassing waste management, water refill stations, cycling promotion, and mangrove planting programs. The company also maintains a mobile application available on both Android and iOS platforms for user engagement.

Differentiator

Problem solved

Functional benefit

Brands

• S.i.S.a (System Integration for Sustainability Act): Green movement initiative by Synchronize Festival focusing on environmental sustainability including waste management, Bring Your Own Tumbler, Bike to Synchronize, and Warga-Wargi Menanam mangrove planting program.
• Synchronize Radio

Products and services

• Synchronize Fest
• Synchronize Fest Tickets
• Synchronize Fest Merchandise
• Synchronize Radio
• S.i.S.a (System Integration for Sustainability Act) Green Movement

Quantifiable outcome

• Waste reduction from 11,024 kg (2022) to 7,075 kg (2023) for 78,197 visitors
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core and secondary.

• Bike to FestcoreStrategic or Co-development PartnerCollaboration for 'Bike to Synchronize' initiative encouraging attendees to arrive by bicycle. Partners provide special lanes, free meals 2x, secure bicycle parking near main gate, and priority entry access for cyclists.
• GreenerscoreStrategic or Co-development PartnerWaste management partnership since 2019 for data collection and waste segregation. Greeners provides on-site waste processing, segregation into 4 categories (organic, recyclable, residual, cigarette butts), and data analysis on waste reduction outcomes.
• TransjakartacoreStrategic or Co-development PartnerFree shuttle bus service (Nebeng Gratis) collaboration since 2023, providing scheduled pick-up and drop-off at 7 locations across Jabodetabek area to reduce carbon emissions from private vehicles.
• StuffosecondaryStrategic or Co-development PartnerRecycling partnership to convert waste banners into tote bags and other merchandise, minimizing landfill waste.
• Kick Your ButtsecondaryStrategic or Co-development PartnerCigarette butt recycling program converting waste cigarette butts into merchandise products such as sunglasses, watches, and guitar picks.
• NoovoleumsecondaryStrategic or Co-development PartnerCooking oil waste (jelantah) management partnership since 2024, processing used cooking oil from FnB tenants into bioavtur (aircraft fuel).
• 3McoreTechnology or IntegrationWater filtration technology partnership for 'Sumber Mata Air' water refill stations, filtering PDAM water into safe drinking water for free distribution to attendees.
• SCI (Smiling Coral Indonesia)coreStrategic or Co-development PartnerMangrove planting partnership in Thousand Islands (Kepulauan Seribu). SCI is a group of young people from Pramuka Island who have been restoring coral and planting mangroves since 2020.
• DLH (Dinas Lingkungan Hidup) Prov. DKI JakartacoreStrategic or Co-development PartnerEnvironmental agency partnership for mangrove planting program in Thousand Islands as part of Jakarta coastal rehabilitation efforts.
• WWF IndonesiacoreStrategic or Co-development PartnerPlastic waste reduction campaign partnership through WWF's 'Plastic Smart City' initiative, collaborating on 'Operasi Plastik' installation at festival venue.
• Waste4ChangesecondaryStrategic or Co-development PartnerZero waste to landfill partnership for processing low-value waste into other products to prevent landfill disposal.
• Trend AsiasecondaryStrategic or Co-development PartnerCSO partner for 'Bersuara' daily campaign targeting non-activists on energy transition issues with artist collaboration.
• InklusisecondaryStrategic or Co-development PartnerCSO partner for climate change narrative targeting Gen Z and accessibility/priority for persons with disabilities with sign language workshops.
• PKBIsecondaryStrategic or Co-development PartnerCSO partner focusing on sexual violence prevention and safe space requirements.
• Koalisi SenisecondaryStrategic or Co-development PartnerCSO partner providing green music festival guidebook and impact indicators, organizing discussions and booth placement.
• ruruxdemajorscoreStrategic or Co-development PartnerArtist collective and founding organization of Synchronize Festival, celebrating 25th anniversary in 2025. Provides artistic direction and exhibition space (D2 area) for collaborative activities.
• PenabulusecondaryStrategic or Co-development PartnerCSO partner for umbrella issue coordination and policy advocacy through music festivals.
• GreenpeacesecondaryStrategic or Co-development PartnerEnvironmental organization partner with attention to sponsor transparency and policies regarding environmentally destructive industries.
• WALHIsecondaryStrategic or Co-development PartnerEnvironmental advocacy organization providing policy input on sustainability issues.
• Lindungi HutansecondaryStrategic or Co-development PartnerCSO partner providing 500 trees for campaign activities.
• HumanissecondaryStrategic or Co-development PartnerCSO partner focused on expanding campaign channels to gender, DEI (diversity, equity, inclusivity), and energy issues.

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• We The Fest: Jakarta-based annual music and arts festival with multi-genre programming. Competes directly with Synchronize for indie, pop, and electronic music fans, sponsor budgets, and headline artist bookings in Indonesia.
• Djakarta Warehouse Project: Indonesia's largest electronic music festival, also held in Jakarta. Directly comparable in scale, audience demographic, and three-day festival format, competing for the same urban youth attendees, headline talent, and corporate sponsors in the Indonesian market.
• Wonderfruit (Thailand): Annual multi-day arts and music festival in Thailand with a strong sustainability, culture, and community positioning. Most comparable to Synchronize's S.i.S.a-led environmental and CSO-driven model across Southeast Asia.
• Java Jazz Festival: One of the largest jazz festivals in the world, held annually in Jakarta. Comparable as a large-scale, multi-day, multi-stage Indonesian music festival serving a similar urban, culturally engaged audience and competing for the same corporate sponsors.
• Pestapora: Indonesian multi-genre music festival also based in Jakarta, targeting a similar urban millennial audience with a broad lineup. Closely comparable in genre breadth, scale, and event-driven GTM motion in the same domestic market.

Broad incumbents

• Fuji Rock Festival: Japan's largest outdoor music festival, with established environmental sustainability programs and multi-genre programming. Serves as an APAC benchmark for scale, environmental initiatives, and brand longevity that Synchronize aspires to over time.
• Coachella: Global benchmark for multi-genre destination music festivals. Comparable in multi-genre, multi-stage format and brand-driven GTM, though at vastly greater scale; provides a reference point for the long-term brand and sponsorship ceiling.
• Bestival (Bestival/Common People UK): Multi-genre UK festival brand with documented sustainability initiatives and curated programming. Comparable in multi-genre positioning, sustainability program structure, and brand-driven ticketing model that pairs well with Synchronize's cause-linked loyalty tickets.
• Tomorrowland: World's largest electronic/dance music festival with a strong global brand and substantial sponsorship engine. Comparable in scale, ticketing innovation, and lifestyle brand extension that Synchronize could pursue through Synchronize Radio and merchandise.

Regional players

• Clockenflap (Hong Kong): Hong Kong's flagship multi-genre music and arts festival. Comparable in format, audience, and curator-driven model, but serves a different geography; together with Synchronize, defines the regional multi-genre festival tier in Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SynchronizeFest

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synchronize Festival