Use Your Local
Use Your Local is a UK pub discovery platform cataloging 40,917 pubs, serving 1 million monthly consumers and 3,340 licensee members through freemium listings, £150/yr subscriptions, tiered £300–£850 website packages, and drinks-brand sponsored content, headquartered in Edinburgh.
- Company typePrivate
- Founded2009
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Use Your Local does
Use Your Local (Useyourlocal Ltd, registered in Scotland, company number SC349564) operates a UK-focused pub discovery and directory platform that catalogs 40,917 pubs and bars and serves approximately 1 million monthly visitors looking for venues. The platform exposes advanced filters across 50+ pub features (beer gardens, sports TV, real ale, dog-friendly, live music, accommodation), map-based search, and curated "Publists" themed collections (e.g., Guinness Open Gate Brewery maps, BII LOYA finalists, SmartDispense-powered pubs). The company is headquartered at 5 South Charlotte Street, Edinburgh, with operational presence in Newcastle Upon Tyne.
The product is built as a web-based directory with integrations to Fanzo (live sports fixtures), GigPig and GigRealm (live music events), plus ancillary modules including a Digital Image Library for licensee social media and a dedicated pub and bar job board. Three audience groups are served: licensees (pub and bar operators) who manage their listings and subscribe to additional services; consumers (pub-goers) who search, filter, follow, and receive notifications about favorite venues; and drinks brands (brewers, cider makers) who buy sponsored content and brand placements.
The company operates a freemium B2B SaaS model. Licensees can claim a free Basic listing with verified status; an upgraded Full Membership at £150/year (£15/month) unlocks posting of news, offers, events, jobs and automatic follower notifications. Three website-building packages — Basic (£300 year one, then £100/year), Standard (£600 plus £250/year), and Premium (£850 plus £350/year) — generate the bulk of direct recurring B2B revenue, with 810+ such subscriptions delivered to date across 3,340 active member pubs. A secondary revenue stream comes from brand-sponsored content partnerships with drinks manufacturers (Thatchers Cider, Westons Cider) and adjacent publishing/SEO inventory. No app, AI/ML capabilities, public funding, or M&A activity are disclosed.
Use Your Local firmographics
Firmographics- Name
- Use Your Local
- Legal name
- Useyourlocal Ltd
- Website
- https://useyourlocal.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Use Your Local is a UK pub discovery platform cataloging 40,917 pubs, serving 1 million monthly consumers and 3,340 licensee members through freemium listings, £150/yr subscriptions, tiered £300–£850 website packages, and drinks-brand sponsored content, headquartered in Edinburgh.
- Ownership category
- akta.pro rank
Use Your Local industry classification
Industry- Product category
- Pub discovery and hospitality marketing platform
- NAICS
- Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Local Search & Business Directories (BPAMAAAE)
- akta.pro secondary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
Keywords
Where Use Your Local is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Use Your Local business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Pub Subscription (Full Membership): Paid subscription tiers for pubs wanting enhanced features: automated notifications to followers, ability to add news/offers/events/jobs, table booking, room booking, takeaway and gift cards links
- Pub Website Services: Website building and hosting services for pubs in Basic, Standard, and Premium tiers with varying features and support levels
- Sponsored Listings & Brand Partnerships: Partnerships with drinks brands (e.g., Thatchers Cider, Westons Cider) for custom sponsored posts and promotional content
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Basic Listing |
| Subscription | Annual | Full Membership (Subscription) |
| Subscription | Annual | Basic Website Package |
| Subscription | Annual | Standard Website Package |
| Subscription | Annual | Premium Website Package |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Use Your Local product offering
Product offeringCore offering
Use Your Local operates a UK pub discovery directory with search, map view, and 50+ feature filters covering over 40,917 pubs, alongside self-serve listing tools, a paid Full Membership subscription, tiered website-building packages, a Digital Image Library of social media assets, brand-partnership sponsored posts, and a pub-focused job board. The platform serves both pub-goers searching for venues and pub licensees managing their online presence.
Product overview
Use Your Local is a pub discovery and directory platform with a marketplace model featuring over 40,917 UK pubs. The core product is the discovery platform enabling users to search, filter, and follow pubs. The business serves two audiences: consumers (who can follow pubs for updates and offers) and licensees (pubs and bar operators) who can manage their listings through tiered subscription plans. Licensee offerings include a free Basic tier for claiming and verifying listings, a Full Membership (£150/year) for adding news, offers, and events with automated notifications, and three website building packages (Basic, Standard, Premium) ranging from £300-£850 with ongoing maintenance fees. Additional services include a Digital Image Library with branded social media assets.
Differentiator
Problem solved
Functional benefit
Products and services
- Use Your Local pub discovery platform Free-to-use web directory that lets UK consumers search, filter by 50+ pub features, view on a map, follow favourite pubs, and receive automated notifications for news, offers, and events across 40,917 UK pubs.
- Full Membership (Pub Subscription) Premium subscription tier for UK pub licensees that costs £150/year or £15/month and enables pubs to publish news, offers, events, and jobs, send automatic notifications to followers, and link table booking, room booking, takeaway, and gift card services.
- Pub Website Building Service Hosted pub website package for UK pubs sold in Basic (£300 year one / £200 + £10/month), Standard (£600 / £350 + £25/month), and Premium (£850 / £550 + £30/month) tiers, including UK setup, domain, mobile-friendly design, SSL, SEO tooling, monthly support calls (Standard and Premium), and ongoing Google My Business and social media assistance (Premium).
- Digital Image Library Content asset library providing pre-made social media templates in Facebook and Instagram formats plus personalized branded posts created in partnership with drinks brands (including Thatchers Cider and Westons Cider) for UK pub licensees to share.
- Pub & Bar Job Board Self-serve job board that allows UK pub and bar employers to list vacancies and job seekers to search pub and bar positions, including a 'Now Hiring' filter surfaced on the main discovery experience.
Quantifiable outcome
- 1 million monthly visitors to the platform
- +2 more outcomes
Companies that use Use Your Local
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Use Your Local technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Use Your Local partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- PubAidminorPubAid partnership appears on the website footer. PubAid is a charity that supports pubs and communities. Use Your Local displays PubAid branding, suggesting a charitable/community partnership in the pub industry.
- Thatchers CiderminorDrinks brand partnership for personalized branded social posts. Thatchers Cider creates custom sponsored content distributed through Useyourlocal's Digital Image Library for member pubs.
- Westons CiderminorDrinks brand partnership for personalized branded social posts. Westons Cider creates custom sponsored content distributed through Useyourlocal's Digital Image Library for member pubs.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Use Your Local competitors and assessment
Company assessmentDirect peers
- DesignMyNight: UK-focused nightlife and bar discovery platform with search, filtering, and booking features. Direct overlap with Use Your Local on UK bar/pub discovery and SMB venue marketing tools.
- SquareMeal: UK restaurant and bar discovery and booking platform. Comparable in serving UK consumers searching for venues and venues wanting marketing exposure, though heavier on restaurants than pubs.
Regional players
- Resy: US-focused restaurant discovery and reservation platform owned by American Express. Comparable in combining venue directory features with booking tools for venues, but does not operate meaningfully in the UK.
- Quandoo: Restaurant discovery and booking platform operating across Europe and parts of Asia. Comparable venue discovery and SMB marketing model, with limited UK presence, making it a regional rather than direct UK competitor.
Broad incumbents
- Tripadvisor: Global travel and restaurant review platform that includes pubs and bars as part of its broader venue inventory. Competes for pub discovery traffic, particularly in tourist-heavy UK cities.
- Yelp: Large global local business directory and review platform that indexes pubs among many other venue types. Operates at much greater scale and broader category scope than Use Your Local's UK pub focus.
- Google Maps: Default mobile local discovery surface for pubs, with free business profiles, reviews, and directions. The most direct competitive threat to standalone pub directories for consumer-side discovery.
Emerging players
- OpenTable: Restaurant and venue booking marketplace with consumer discovery features. Comparable as a venue directory plus booking/marketing SaaS for venues, though primarily restaurants rather than pubs.
- Time Out: Global city guide featuring curated lists of bars and pubs. Overlaps on UK city-level pub curation (similar to Publists) and consumer-facing venue discovery, though operates across all venue types.
- The Morning Advertiser: UK pub industry trade publication with news, awards, and licensee resources. Comparable audience of pub operators and overlapping content/news angle, though not primarily a consumer discovery platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Use Your Local social profiles
Digital presenceUse Your Local financial estimates
Financial estimateRevenue estimate
Valuation estimate
Use Your Local leadership team
Management profileNumber of profiles
Use Your Local funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Use Your Local M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Use Your Local
What does Use Your Local do?
Use Your Local operates a UK pub discovery directory with search, map view, and 50+ feature filters covering over 40,917 pubs, alongside self-serve listing tools, a paid Full Membership subscription, tiered website-building packages, a Digital Image Library of social media assets, brand-partnership sponsored posts, and a pub-focused job board. The platform serves both pub-goers searching for venues and pub licensees managing their online presence.
Is Use Your Local a public or private company?
Use Your Local is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Use Your Local founded?
Use Your Local was founded in 2009. It employs 1 to 10 people.
Where is Use Your Local based?
Use Your Local is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Use Your Local make money?
Three revenue lines are on record. Pub Subscription (Full Membership) is the primary driver. The others are pub Website Services and sponsored Listings & Brand Partnerships.
Who are Use Your Local's main competitors?
Direct peers on record are DesignMyNight and SquareMeal. Regional players are Resy and Quandoo. Broad incumbents are Tripadvisor, Yelp and Google Maps. Emerging players are OpenTable, Time Out and The Morning Advertiser.
Does Use Your Local have an API?
No public API is recorded for Use Your Local.
What industry is Use Your Local in?
Use Your Local's product category is Pub discovery and hospitality marketing platform. Its primary akta.pro industry code is BPAMAAAE, Local Search & Business Directories, with a secondary code of MPACAKAJ, Local & City Guide Content Aggregators. Its NAICS code is 519290.