Giuliano Industrial S.p.A

What Giuliano Industrial S.p.A does

Giuliano Industrial S.p.A is an Italian industrial equipment manufacturer headquartered in Correggio, Italy, founded in 1976. The company designs, produces, and sells a portfolio of automotive garage and aftermarket service equipment — specifically tire changers, wheel balancers, paint lifts (vehicle lifts used in body/paint workflows), wheel alignment systems, and testing equipment. Its offerings are targeted at tire shops, automotive service centers, body shops, and vehicle inspection facilities that require professional-grade service equipment.

Operationally, the firm runs a private, for-profit business with a headcount in the 51–100 range. Its corporate website at giuliano-automotive.com represents the principal digital touchpoint and brands the company toward the automotive service vertical. No detailed revenue model, pricing structure, distribution channel mix, or customer roster was disclosed in the available data; the company appears to monetize through direct sale and dealer/distributor channels of capital equipment to the European and broader aftermarket.

Beyond the above, the firm's product technology, pricing mechanics, geographic footprint, leadership composition, certifications, and capital structure could not be verified — the primary corporate webpage returned a verification/loader screen, and supplementary data sources did not provide substantive detail. As such, deeper diligence on revenue quality, customer concentration, channel mix, and end-market exposure is required for any investment decision.

Name

Giuliano Industrial S.p.A

Website

https://giuliano-automotive.com

Company type

Private

Founded year

1976

Headcount range

51–100 employees

Short description

Giuliano Industrial S.p.A is an Italian manufacturer founded in 1976 that produces and sells tire changers, wheel balancers, paint lifts, wheel alignment, and testing equipment for automotive service and aftermarket workshops.

Ownership category

akta.pro rank

Product category

Automotive Service Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Tire changer equipment
• Wheel balancer machines
• Wheel alignment systems
• Automotive service equipment
• Paint lift systems

Headquarters

HQ city

Correggio

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Core offering

Giuliano Industrial S.p.A produces and sells tire changers, wheel balancers, paint lifts, wheel alignment, and testing equipment for the automotive aftermarket. The company's products are designed for professional workshops, tire shops, and vehicle service centers that require dedicated machinery for wheel and tire servicing. Established in 1976 in Correggio, Italy, the company supplies a focused range of workshop equipment built around the wheel service workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Changers Machinery used by professional automotive workshops and tire shops to remove and install tires on wheels. Targets service centers requiring reliable equipment for high-volume tire-servicing operations.
• Wheel Balancers Equipment designed to balance wheels and tires, ensuring smooth rotation and proper vehicle handling. Used by automotive service shops and tire centers to complete wheel servicing workflows.
• Paint Lifts Lifting equipment used in automotive paint booths and body shops to raise vehicles to a workable height for painting and refinishing. Targeted at body shops and paint service centers.
• Wheel Alignment Equipment Systems used to measure and adjust the alignment angles of vehicle wheels for proper handling and tire wear. Deployed by automotive service centers performing suspension and steering diagnostics.
• Testing Equipment Diagnostic and testing equipment for automotive workshops, supporting post-service validation and quality checks. Used by professional service centers during and after wheel and vehicle servicing.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Sirio S.r.l. Italian manufacturer of tire changers and related workshop equipment; smaller, similarly positioned Italian specialist overlapping with Giuliano's core product line and European customer base.
• Hofmann (a Snap-on brand): Brand within Snap-on's wheel service equipment portfolio offering tire changers and wheel balancers; competes head-to-head with Giuliano on tire service equipment for independent and franchise workshops.
• Hunter Engineering Company: U.S. global leader in wheel alignment systems, tire changers and balancers; competes with Giuliano for the same tire/wheel service shop customers worldwide, particularly on premium alignment and ADAS-related equipment.
• Launch Tech Co., Ltd. Chinese manufacturer of automotive diagnostic, lifting, tire changer and wheel alignment equipment; competes with Giuliano in price-sensitive segments and in emerging export markets.
• John Bean (a Snap-on brand): Snap-on-owned brand focused on wheel alignment, tire changers and balancers; one of the largest tire service equipment competitors globally and a direct substitute for Giuliano's product range.
• Ravaglioli S.p.A. Italian-based manufacturer of vehicle lifts, tire changers, wheel balancers and workshop equipment; comparable product portfolio and customer base to Giuliano, making it one of the closest direct competitors in Europe.
• Corghi S.p.A. Italian manufacturer of tire changers, wheel balancers, alignment and lifting equipment; essentially a domestic peer to Giuliano with an overlapping product range and similar target customers (tire shops and auto service centers).
• Beissbarth GmbH: German manufacturer of wheel alignment, tire service and ADAS calibration equipment; directly overlaps with Giuliano's alignment and tire service product lines and serves the same European aftermarket.

Broad incumbents

• Snap-on Incorporated: Diversified global tool and equipment group that owns multiple tire service equipment brands (Hofmann, John Bean, Sun); competes broadly with Giuliano across wheel service equipment even though its core is tools and diagnostics.
• Bosch Automotive Service Solutions: Automotive service equipment and diagnostics arm of Bosch, including tire service and wheel alignment products; broader portfolio and global reach make it a higher-tier competitor to Giuliano in the European aftermarket.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/giuliano_spa
• Facebookfacebook.com/GiulianoAutomotive
• LinkedInlinkedin.com/company/giuliano-automotive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giuliano Industrial S.p.A