Handwritten Wines
Handwritten Wines is a family-owned boutique Napa Valley winery producing approximately 2,000 cases annually of small-lot hillside and mountain Cabernet Sauvignon. It sells direct-to-consumer through a Yountville tasting room, three-tier allocation wine club, paid tasting experiences, and a private event space.
- Company typePrivate
- Founded2009
- HeadquartersYountville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Handwritten Wines does
Handwritten Wines is a privately held, family-owned boutique winery operating from Yountville, California, specializing in small-lot Napa Valley Cabernet Sauvignon sourced from hillside and mountain vineyard blocks across multiple appellations (Oakville, Stags Leap, Mt. Veeder, Howell Mountain, Yountville). The winery was founded in 2009 and is co-owned by four family partnerships (the Blue, Eisiminger, Thompson, and Mazzo families), operating under the umbrella of the Good Life Wine Collective alongside sister brands Jessup Cellars and Humanitas Wines. Annual production is approximately 2,000 cases, with red wines produced through minimal-intervention, unfiltered, and unfined winemaking under Executive Winemaker Andrew Wright, who joined in 2019 with prior experience at Harlan, BOND Estates, Promontory, The Napa Valley Reserve, and Merryvale Vineyards.
The company runs a direct-to-consumer commercial model anchored by three revenue streams: (1) the allocation-based Member Circle wine club with three tiers (Trilogy Club 3-bottle, Anthology Six 6-bottle, Anthology Twelve 12-bottle, shipped twice yearly with automatic renewal); (2) a Yountville tasting room at SOYO House offering the Classic Tasting at $75/person and the Bread & Butter Tasting at $100/person by appointment, plus walk-in tastings at $50/person; and (3) private events and a corporate meeting space for 6-12 guests launched in July 2024. Ancillary revenue includes virtual tasting events for out-of-region customers, gift cards, and event-driven sales such as Courtyard Sessions and member socials. The technology stack is WordPress with eCellar for e-commerce and wine club management and Tock for reservations, with no proprietary AI capability.
The winery operates from a tasting room at 6494 Washington Street, Yountville, with a distribution warehouse at 25 Enterprise Court in American Canyon. It holds Napa Green certification (June 2019), the first-ever Blue Zone Certification awarded to any winery (April 2023), and WCAG 2.1 Levels A and AA website accessibility compliance. Marketing is conducted through a content blog covering Napa Valley AVAs and food pairings, organic Instagram and LinkedIn, email newsletters, and a hotel partnership network offering member discounts across nine Napa Valley properties. Geographic reach is domestic US only, with shipping restrictions in certain states where direct wine shipment is regulated.
Handwritten Wines firmographics
Firmographics- Name
- Handwritten Wines
- Legal name
- Handwritten Wines
- Website
- https://handwrittenwines.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Handwritten Wines is a family-owned boutique Napa Valley winery producing approximately 2,000 cases annually of small-lot hillside and mountain Cabernet Sauvignon. It sells direct-to-consumer through a Yountville tasting room, three-tier allocation wine club, paid tasting experiences, and a private event space.
- Ownership category
- akta.pro rank
Handwritten Wines industry classification
Industry- Product category
- Boutique Winery / Premium Napa Valley Wines
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Handwritten Wines is headquartered
LocationHeadquarters
- HQ city
- Yountville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Handwritten Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer Wine Sales: Primary revenue stream through direct sales of small-lot wines (Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, Pinot Noir, blends) via their online shop and tasting room. Sells wine at allocation pricing with direct shipment to customers.
- Wine Club Memberships: Trilogy Club (3-bottle shipments twice yearly), Anthology Six (6-bottle shipments twice yearly), and Anthology Twelve (12-bottle shipments twice yearly). Automatic renewal subscriptions with complimentary tasting experiences for members.
- Tasting Experiences: Revenue from paid tasting experiences: Classic Tasting ($75/person), Bread & Butter Tasting ($100/person), and walk-in tastings ($50/person). Fees waived with qualifying wine purchases.
- Private Events and Corporate Meeting Space: Private meeting space for 6-12 guests and full tasting room buyouts for larger groups. Catering partnerships with local establishments included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Classic Wine Tasting Experience - Four wines in side-by-side comparative format with truffle potato chips and fluffa crackers |
| One time/ perpetual license | Pay-as-you-go | Bread & Butter Wine Tasting Experience - Four wines with expanded food pairings including Bouchon Bakery baguette, artisan butters, prosciutto, and cheese |
| Unit Pricing | Pay-as-you-go | Walk-In Tasting - Two wines available based on capacity |
| Subscription | Multi-year contract | Trilogy Club - 3-bottle shipments twice per year with premiere access to limited bottlings |
| Subscription | Multi-year contract | Anthology Six - 6-bottle shipments twice per year with Bread & Butter tastings for 4 guests |
| Subscription | Multi-year contract | Anthology Twelve - 12-bottle shipments twice per year with complimentary tastings for up to 6 guests |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Handwritten Wines product offering
Product offeringCore offering
Handwritten Wines is a boutique Napa Valley winery producing approximately 2,000 cases annually of small-lot, terroir-driven Cabernet Sauvignon and other varietals sourced from hillside and mountain vineyards. Core offerings include handcrafted wines sold via direct-to-consumer channels, a three-tier Member Circle wine club (Trilogy, Anthology Six, Anthology Twelve) with twice-yearly allocation shipments, on-site seated tasting experiences (Classic and Bread & Butter comparative flights), a private meeting/event space, and virtual tasting events.
Product overview
Handwritten Wines is a boutique Napa Valley winery producing approximately 2,000 cases annually, specializing in small-lot, terroir-driven Cabernet Sauvignons from hillside and mountain vineyard blocks across multiple appellations. The core offering consists of handcrafted wines sold primarily through a direct-to-consumer model. Wine sales are supported by the Member Circle wine club (with three tiers: Trilogy Club, Anthology Six, and Anthology Twelve) and a physical tasting room offering two curated experiences: the Classic Tasting and the Bread & Butter Tasting. Additional offerings include a private meeting/event space, virtual tasting events, and a gift card program. The winery is part of the Good Life Wine Collective alongside Jessup Cellars and Humanitas Wines.
Differentiator
Problem solved
Functional benefit
Products and services
- Handwritten Wines (Core Wine Products) Boutique Napa Valley wines specializing in small-lot Cabernet Sauvignons sourced from hillside and mountain vineyard blocks across multiple appellations (Oakville, Stags Leap, Mt. Veeder, Howell Mountain, Yountville), plus Sauvignon Blanc, Chardonnay, Pinot Noir, and blends. Annual production of approximately 2,000 cases with a focus on terroir expression and minimal-intervention winemaking (unfiltered and unfined reds).
- Member Circle (Wine Club Membership) Direct-to-consumer wine club offering allocation-only wine shipments in three tiers: Trilogy Club (3-bottle shipments twice yearly), Anthology Six (6-bottle shipments twice yearly), and Anthology Twelve (12-bottle shipments twice yearly). Members receive complimentary tastings, premiere access to limited bottlings, complimentary shipping on 3+ bottle orders, and invitations to exclusive member events with automatic subscription renewal.
- Classic Wine Tasting Experience A seated tasting at the Yountville tasting room featuring four Napa Valley hillside and mountain District Cabernet Sauvignons poured side-by-side in a comparative format, sourced from 2-acre blocks. Accompanied by truffle potato chips and fluffa crackers. $75 per person for non-members (waived with $100 purchase), complimentary for Member Circle members.
- Bread & Butter Wine Tasting Experience An enhanced tasting at the Yountville tasting room featuring the same four-wine comparative Cabernet Sauvignon flight paired with white truffle potato chips, a Bouchon Bakery baguette, three artisan butters, La Quercia prosciutto, and shaved P'tit Basque cheese. $100 per person for non-members (waived with $150 purchase), complimentary for Member Circle members.
- Private Meeting and Event Space An intimate meeting and event space for 6-12 guests featuring a large farm table, leather chairs, natural light, and full amenities including AV screen, printer, and Wi-Fi. Catering options include local favorites Bouchon Bakery, Oakville Grocery, and Gott's Roadside. A semi-private outdoor cabana and full tasting-room buyout options are also available for larger groups.
- Wine Gift Cards Gift cards sold through the Handwritten Wines e-commerce shop for use toward wine purchases and tasting experiences, offered as a direct-to-consumer gifting option.
- Virtual Tasting Events Remote wine tasting experiences designed to guide participants through Handwritten Wines' portfolio from anywhere, offering curated wine education events for out-of-region customers and wine enthusiasts unable to visit the Yountville tasting room in person.
Companies that use Handwritten Wines
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Handwritten Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Handwritten Wines partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Good Life Wine CollectivecoreHandwritten Wines is part of the Good Life Wine Collective, which also includes Jessup Cellars and Humanitas Wines. This affiliation provides shared resources, cross-brand exposure, winemaking synergy, and infrastructure support while maintaining boutique identity. The collective allows small-scale benefits without losing the artisanal approach.
- Jessup CellarscoreSister winery under Good Life Wine Collective. Shares tasting operations, winemaking resources, and marketing infrastructure. Earlier tastings took place in Jessup Cellars' cottage before Handwritten built its dedicated SOYO House space.
- TockcoreReservation and booking platform used for tasting experience reservations. Tock requires minimum 24-hour advance booking. Same-day requests must be made by phone directly.
- eCellarcoreE-commerce and wine club management platform handling online shop, wine club subscriptions, and member allocation systems. Processes orders, manages Member Circle accounts, and handles subscription renewals.
- Bouchon BakeryminorLocal Yountville bakery providing baguettes for the Bread & Butter tasting experience. Catering option for private events at the tasting room.
- Napa Valley Hotels PartnershipminorPartnership with local hotels offering member discounts: Napa Valley Lodge, The Estate Yountville (20% off), North Block, Bardessono (20% off), Hotel Yountville (20% off), Rob & Ivy's Cottage, The Setting Inn, Senza Hotel, and Silverado Resort & Spa (25% off).
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Handwritten Wines competitors and assessment
Company assessmentDirect peers
- Faust Wines: Boutique Napa Cabernet house sourcing from hillside vineyards across Coombsville, Howell Mountain and Mt. Veeder, with a small allocation wine club — analogous terroir-driven boutique model.
- Cakebread Cellars: Family-owned, second-generation Napa Valley winery focused on estate-grown Cabernet and Chardonnay with a strong wine club and tasting experience program in Rutherford.
- Frog's Leap Winery: Napa Valley organic and dry-farmed boutique winery with sustainability leadership, Rutherford tasting room, and active wine club — directly comparable ESG positioning and small-production ethos.
- Cliff Lede Vineyards: Boutique Napa Valley winery in Stags Leap District specializing in hillside Cabernet Sauvignon with a comparative tasting program. Operates a Yountville/Stags Leap tasting room and wine club with similar DTC allocation model.
- Pine Ridge Vineyards: Cabernet-focused Napa winery emphasizing terroir-distinct bottlings from hillside and mountain AVAs (Stags Leap, Howell Mountain, Oakville). Comparable hillside Cabernet portfolio and tasting experience structure.
- Jessup Cellars: Sister winery under the Good Life Wine Collective, sharing Yountville tasting heritage and small-lot Napa Cabernet focus. Operates a Yountville tasting room with comparable DTC and wine club model.
- Alpha Omega Winery: Boutique Napa Valley winery on the Stags Leap Highway specializing in small-lot Cabernet with a hospitality-driven tasting room experience and active wine club — closely analogous operating model.
Emerging players
- Orin Swift Cellars: California boutique brand with a strong visual identity and allocation-style direct sales model — comparable in craft positioning and DTC-first go-to-market, though broader varietal mix.
Broad incumbents
- Stag's Leap Wine Cellars: Iconic, larger-scale Napa Valley Cabernet producer from Stags Leap District with broader portfolio and distribution; provides a benchmark for premium Napa Cabernet positioning while operating at much greater scale.
- Joseph Phelps Vineyards: Established Napa Valley producer with a long-running Insignia flagship Cabernet and a multi-tier wine club, offering an incumbent benchmark for premium allocation-based DTC operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Handwritten Wines social profiles
Digital presenceHandwritten Wines compliance and trust
Trust signalCompliance3 records
Handwritten Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Handwritten Wines leadership team
Management profileNumber of profiles
Profiles10 records
Handwritten Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Handwritten Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Handwritten Wines
What does Handwritten Wines do?
Handwritten Wines is a boutique Napa Valley winery producing approximately 2,000 cases annually of small-lot, terroir-driven Cabernet Sauvignon and other varietals sourced from hillside and mountain vineyards. Core offerings include handcrafted wines sold via direct-to-consumer channels, a three-tier Member Circle wine club (Trilogy, Anthology Six, Anthology Twelve) with twice-yearly allocation shipments, on-site seated tasting experiences (Classic and Bread & Butter comparative flights), a private meeting/event space, and virtual tasting events.
Is Handwritten Wines a public or private company?
Handwritten Wines is a private company. It is classified as family owned and is currently operating.
When was Handwritten Wines founded?
Handwritten Wines was founded in 2009. It employs 11 to 50 people.
Where is Handwritten Wines based?
Handwritten Wines is headquartered in Yountville, United States, in the North America region.
How does Handwritten Wines make money?
Four revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are wine Club Memberships, tasting Experiences and private Events and Corporate Meeting Space.
Who are Handwritten Wines's main competitors?
Direct peers on record are Faust Wines, Cakebread Cellars, Frog's Leap Winery, Cliff Lede Vineyards, Pine Ridge Vineyards, Jessup Cellars and Alpha Omega Winery. Orin Swift Cellars is listed as an emerging player. Broad incumbents are Stag's Leap Wine Cellars and Joseph Phelps Vineyards.
Does Handwritten Wines have an API?
No public API is recorded for Handwritten Wines.
What industry is Handwritten Wines in?
Handwritten Wines's product category is Boutique Winery / Premium Napa Valley Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.