What Jessup Cellars does

Jessup Cellars is a privately held, boutique ultra-premium winery founded around 1996 by Mark and Pamela Jessup, with a tasting gallery located at 6740 Washington Street in Yountville, Napa Valley, California. The company produces small-lot, handcrafted Napa Valley wines under an "Art of the Blend" philosophy, with a current portfolio spanning Sauvignon Blanc ($45), Chardonnay ($55), Pinot Noir ($60), Merlot ($70), Zinfandel ($65), Cabernet Sauvignon ($90-$115), and specialty blends up to $130, alongside a library of aged and limited-release wines. Operations are supported by a dedicated production and hospitality team of 11-50 employees, including a cellar master, winemaker, wine educators, membership and hospitality specialists, and a traveling wine educator for in-home events. Distribution and order processing run through a warehouse and fulfillment center in American Canyon, California.

The business runs an exclusively direct-to-consumer model across five revenue streams: in-person tasting room experiences ($30 bar tasting, $60 wine and cheese pairing, complimentary Art Walk), e-commerce wine sales shipping to most U.S. states, a three-tier wine club (My Jessup Cellar 12, My Jessup Cellar 6, Tasting Club) with semi-annual and quarterly recurring shipments, virtual and in-home tasting events ($750-$2,800), and a private event space accommodating up to 30 guests. Customer segments include wine enthusiasts and tourists, wine club members, art and culture visitors, corporate groups, and dog-friendly wine tourists. Distribution and e-commerce are powered by Tock for reservations, eCellar for the wine shop and club platform, and Zoom for virtual tastings, while a rotating fine art gallery curated by Julie Eppich of Eppich Arts is integrated into the tasting experience.

The company is currently owned by multiple couples, is part of The Good Life Wine Collective (alongside Handwritten Wines and Humanitas Wines), and holds Napa Green Certified Winery status (2019) for sustainability practices. In January 2025, Jessup Cellars launched "Jess," an AI-powered virtual concierge and wine educator developed with WineSpeak.ai, marking its first digital extension of the wine educator role. The company has received 2024 recognition including CellarPass "Friendliest & Most Knowledgeable Staff" for the fourth consecutive year, Napa Valley Life "Best Wine Club," and Yountville "Business of the Year."

Name

Jessup Cellars

Legal name

Jessup Cellars

Website

https://jessupcellars.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Jessup Cellars is a privately held boutique winery in Yountville, Napa Valley, producing ultra-premium small-lot wines sold exclusively direct-to-consumer through its tasting gallery, e-commerce site, and a three-tier wine club, with nationwide virtual and in-home tasting experiences for wine enthusiasts, club members, and corporate groups.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB), Wine Bars (CRANACAE)

Keywords

• Boutique winery
• Napa Valley wines
• Wine tasting experiences
• Wine club memberships
• Direct-to-consumer wine

Headquarters

HQ city

Yountville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through tasting room, e-commerce website, and wine club. Ultra-premium wines priced from $45 to $130 per bottle. Includes current releases, library wines, and exclusive member-only bottles.
2. Wine Club Memberships: Recurring subscription revenue from three wine club tiers: My Jessup Cellar 12 (12 bottles, twice yearly), My Jessup Cellar 6 (6 bottles), and Tasting Club (3 bottles quarterly). Members receive 15% discount, complimentary tastings, exclusive access, and event invitations.
3. Tasting Room Experiences: Guided wine tastings at $60/person (Wine & Cheese Pairing) and $30/person (Bar Tasting). Complimentary Art Walk experience. Revenue from hosting wine tourists and locals in Yountville tasting room.
4. Virtual and In-Home Tastings: Virtual wine tastings (from $750) and in-home experiences (from $1,600-$2,800). Event fees typically refunded with wine purchases. Educator-led experiences for corporate events, celebrations, and private gatherings.
5. Merchandise and Gift Cards: Sale of branded merchandise including candles ($30), wine openers ($10), and e-gift cards ($50-$500).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Jessup Cellars is a boutique, ultra-premium winery producing small-batch, handcrafted Napa Valley wines sold exclusively through direct-to-consumer channels. The company operates a tasting gallery in Yountville, an e-commerce shop, and three wine club tiers, supplemented by curated tasting experiences, virtual and in-home tastings, private event space, and an integrated fine art gallery.

Product overview

Jessup Cellars is a boutique, ultra-premium winery offering a portfolio of small-lot, handcrafted Napa Valley wines. The core product is direct-to-consumer wine sales through Current Releases and Library Wines collections. The tasting room experience is central to the brand, featuring Wine & Cheese Pairing ($60), Bar Tasting ($30), and complimentary Art Walk options. Virtual and In-Home Wine Tastings extend the experience nationally. Wine Club memberships (My Jessup Cellar 12, My Jessup Cellar 6, and The Tasting Club) provide ongoing customer engagement with exclusive releases and discounts. Supporting offerings include Private Event Space, an integrated Wine Art Gallery, and branded Merchandise & Gift Cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Current Releases Wine Collection Portfolio of ultra-premium, small-batch Napa Valley wines in the current vintage, including Sauvignon Blanc, Semillon, Chardonnay, Rosé, Pinot Noir, Cabernet Sauvignon, Merlot, Zinfandel, Petite Sirah, and signature blends such as Table for Four, Juel, Graziella, and Manny's Blend. Priced from $45 to $130 per bottle.
• Library Wines Curated collection of older vintage wines from the Jessup Cellars portfolio, including aged Cabernet Sauvignon, Merlot, Pinot Noir, Sangiovese Blend, and rare offerings like Zinfandel Port in 375ml format.
• My Jessup Cellar 12 Wine Club Wine club membership delivering 12 bottles per year via two custom shipments (April and September). Includes 15% member discount, $20 flat rate shipping, complimentary tastings for up to four guests, and access to in-home tasting experiences.
• My Jessup Cellar 6 Wine Club Wine club membership delivering 6 bottles per year with flexible selection, 15% member discount on re-orders and additional wine purchases, complimentary tastings for up to four guests, and access to in-home tasting experiences.
• The Tasting Club Entry-level wine club membership delivering 3 bottles per shipment four times per year (February, May, August, October), featuring special winery selections and member benefits.
• Wine & Cheese Pairing Experience Signature guided tasting featuring a flight of Napa Valley wines paired with a seasonal artisan cheese plate with Laura Chenel selections, hosted by a wine educator. Priced at $60 per person, approximately 45-60 minutes, includes access to the rotating fine art gallery.
• Bar Tasting Relaxed walk-in wine tasting at the Yountville bar featuring a flight of three current-release Jessup Cellars wines. Priced at $30 per person, available daily 10:00 AM to 4:30 PM without reservation.
• Art Walk Self-guided walk through rotating fine art exhibitions with a complimentary wine pour. Available daily 10:00 AM to 4:00 PM with no reservation required, curated by Julie Eppich of Eppich Arts.
• Virtual Wine Tasting Experience Educator-led virtual wine tasting hosted via Zoom for personal gatherings (up to 8 guests) and corporate/group events (8-40 guests). Includes customizable wine selections shipped nationwide. Pricing from $750; described by Chowhound Magazine as 'The Rolls-Royce of virtual tastings.'
• In-Home Wine Tasting Private in-home wine tasting where a Jessup Cellars wine educator travels to the customer's home. Offered in three formats: Petit (6 bottles, up to 12 guests), Grand (12 bottles), and Soirée (18 bottles). Pricing from $1,600 for non-members with the booking fee refundable upon minimum wine purchase.
• Private Meeting & Event Space Private event space rental in the art gallery setting of the Yountville tasting room, accommodating up to 30 guests for corporate meetings, team gatherings, private dinners, and receptions. Includes curated wine selections, optional catering through local partners, and guided tastings.
• Wine Art Gallery Rotating fine art gallery integrated with the tasting room, featuring curated exhibitions by established local and regional artists such as Nick Cann, William McIntyre, and Eric White. Curated by Julie Eppich of Eppich Arts with 25 years of international visual arts experience.
• Merchandise & Gift Cards Branded merchandise including Jessup Cellars Candle ($30), Wine Opener ($10), Chocolate Tawny Sauce, and e-gift cards available in $50, $100, $250, and $500 denominations.
• Jess - Virtual Concierge & Wine Educator AI-powered virtual concierge and wine educator developed in partnership with WineSpeak.ai, available on JessupCellars.com to provide conversational wine education, tasting recommendations, and customer engagement.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Laura ChenelcoreStrategic or Co-development Partner · 30 September 2025Seasonal wine and cheese pairing collaboration featuring Laura Chenel's artisan goat cheese selections paired with Jessup Cellars wines. The partnership highlights the expressive character of Jessup wines alongside Laura Chenel's cheese artistry, with pairings including Chardonnay with Orange Blossom Honey Goat Cheese, Pinot Noir with Kalamata Olive Goat Cheese, and Cabernet Sauvignon with Four Peppercorn Goat Cheese.
• Julie Eppich / Eppich ArtscoreStrategic or Co-development PartnerGallery curator Julie Eppich curates rotating fine art exhibitions at the Jessup Cellars tasting gallery. With 25 years of international visual arts experience, Julie brings diverse perspective and has curated exhibitions featuring artists like Nick Cann, William McIntyre, Eric White, Reid Yalom, and Emil Yanos.
• WineSpeak.aicoreTechnology or IntegrationLaunched 'Jess,' an AI-powered Virtual Concierge and Wine Educator at JessupCellars.com. This groundbreaking AI Agent revolutionizes how wine enthusiasts explore, learn, and engage with the winery online.
• Napa Valley AloftminorGTM or Marketing PartnerPartnership offering guests aerial wine country experiences. Jessup Cellars promotes Napa Valley Aloft ballooning adventures as part of their guest experience offerings.
• The Good Life Wine CollectivecoreOthersJessup Cellars is part of The Good Life Wine Collective, which also includes Handwritten Wines and Humanitas Wines. The collective shares resources, marketing, and data infrastructure while maintaining distinct brand identities.
• TockcoreTechnology or IntegrationReservation platform used for booking tasting room experiences. Integrates with website for seamless customer booking flow.
• eCellarcoreTechnology or IntegrationE-commerce and wine club platform powering the online wine shop and membership management system.
• Aero Packing / VinfillmentminorImplementation/ SI/ Consulting PartnerShipping and fulfillment partner handling order processing and wine shipment logistics from American Canyon, CA location.
• Marin French CheeseminorStrategic or Co-development PartnerCheese pairing partner offering promotional code JESSUP20 for 20% off online purchases, allowing guests to replicate pairings at home.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Humanitas Wines: Third winery within The Good Life Wine Collective. Directly comparable DTC winery under the same parent with shared marketing, fulfillment, and wine club operations.
• Frog's Leap Winery: Iconic Napa Valley organic and dry-farmed boutique winery with a Rutherford estate and tasting-by-appointment model. Comparable small-batch, sustainability-certified, DTC-focused premium producer.
• V. Sattui Winery: Family-owned Napa Valley DTC pioneer with on-premise tasting, wine club, and broad varietal portfolio. Comparable family-owned, tasting-room-centric, wine-club-driven boutique.
• Handwritten Wines: Sister winery under The Good Life Wine Collective sharing infrastructure, distribution, and DTC DNA. Operates the same Napa Green Certified, eCellar-powered wine club and tasting experience model as Jessup Cellars.
• Stags' Leap Winery: Historic Napa Valley boutique estate focused on Cabernet and Petite Sirah with tasting-by-appointment hospitality. Mirrors Jessup's ultra-premium positioning and small-production DTC emphasis.
• Cakebread Cellars: Second-generation family-owned Napa Valley winery with active tasting hospitality, wine club, and DTC channels. Closely aligned on family ownership, premium pricing, and experiential tasting model.
• Schramsberg Vineyards: Historic Napa sparkling and Chardonnay producer with cave tastings and DTC focus. Comparable boutique scale, premium pricing, and tasting-room-driven revenue model.
• Domaine Carneros: Napa sparkling wine château known for reservation-based tasting experiences and culinary pairings. Comparable on premium tasting experience, food pairing programs, and DTC hospitality emphasis.
• Hall Wines: Napa Valley premium producer with art-integrated tasting experiences in St. Helena. Highly comparable due to ultra-premium positioning, large art collection, and DTC tasting-focused model.

Broad incumbents

• Robert Mondavi Winery: Iconic Napa Valley producer with broad varietal portfolio, large tasting room, and tours. Operates in the same Napa DTC space but at significantly larger scale and broader product breadth than Jessup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/JessupCellars
• YouTubeyoutube.com/JessupCellars
• Facebookfacebook.com/JessupCellars
• Instagraminstagram.com/jessupcellars

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jessup Cellars