What Majic Branding does

Majic Branding is a private, founder-led boutique marketing agency formed in 2020 when co-founders Kaitlyn Fitzgerald, Greg Eaton, and Kelsey Hill merged their individual practices, headquartered in Santa Cruz, California with additional offices in the Bay Area, Reno, and Phoenix. The firm provides brand strategy, brand identity, copywriting, design, website development, social media management, email marketing, and Fractional CMO services to startup and growth-stage businesses, with a deliberate vertical concentration in Climate & Sustainability, Plant Medicines & Wellness, Education & Workforce Development, and Future of Housing. The client base is composed almost entirely of early-stage and growth-stage ventures seeking to establish or refresh brand identity, scale marketing operations, or access executive-level marketing leadership without hiring in-house.

The agency's offering is structured as three service tracks — BUILD (brand identity development), GROW (marketing activation and ongoing retainers), and SCALE (Fractional CMO executive leadership) — each of which can be delivered through a Deep Dive comprehensive methodology or a Rapid Fire 1–2 week fast-turnaround scope. Underlying delivery is services-based: there are no proprietary technology platforms, software products, or AI systems disclosed in the source data, and outputs are produced by the founding team and supporting contractors. The technology stack referenced across the data is conventional for a creative services firm (Squarespace-hosted website, standard social and email channels, web development, and design tooling) rather than any differentiated platform.

Majic's revenue model combines three streams: one-time brand-build project fees, recurring monthly marketing retainers, and managed-services-style FCMO engagements, all priced custom rather than through published rate cards. Customer acquisition is sales-led via a website intake form with a stated 48-business-hour response time, supplemented by content marketing (blog, case studies, newsletter) and organic social presence. The firm is privately held with no institutional funding identified, employs between 1 and 10 people, and reports no pending M&A, regulatory actions, or partnership agreements in the source material.

Name

Majic Branding

Legal name

Majic Branding

Website

https://majicbranding.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Majic Branding is a boutique, founder-led marketing agency providing brand strategy, design, copywriting, website development, social media, email marketing, and fractional CMO services to startup and growth-stage businesses in climate, wellness, housing, and education verticals across the US.

Ownership category

akta.pro rank

Product category

Brand Strategy & Marketing Agency Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Naming & Verbal Identity (BPAFAEAB)

akta.pro secondary industry

Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

Keywords

• Brand strategy services
• Marketing agency services
• Brand identity design
• Fractional CMO services
• Creative marketing retainers

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Building Services: One-time brand build engagements including strategy, messaging, design, and brand identity creation. Offered through two tracks: Deep Dive (comprehensive, expanded timeline) and Rapid Fire (1-2 week turnaround, competitive pricing).
2. Marketing Retainers: Custom-scoped monthly retainers for ongoing marketing support including social media, email marketing, website maintenance, design, copywriting, analytics, and vendor management. Retainers are customized around client market, customers, budget, and team needs.
3. Fractional CMO (FCMO) Services: Executive-level marketing leadership service where co-founder Kaitlyn Fitzgerald guides scaling companies through growth challenges, providing strategy, partnership, and informed recommendations without full-time commitment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Majic Branding is a boutique marketing agency that delivers brand strategy, brand identity design, copywriting, website development, social media management, email marketing, and fractional CMO services to startups and growth-stage businesses. Services are organized into three tracks (BUILD, GROW, SCALE) and two implementation modes (Deep Dive for comprehensive engagements and Rapid Fire for fast-turnaround brand assets), with custom-scoped monthly retainers available for ongoing marketing support.

Product overview

Majic Branding is a marketing agency offering a portfolio of interconnected services organized into three main tracks: BUILD (brand identity development), GROW (marketing activation and retainers), and SCALE (Fractional CMO/executive leadership). The agency provides both comprehensive Deep Dive projects and streamlined Rapid Fire options to accommodate different timelines and budgets. Core services include Strategy, Copywriting, Design, Website Development, Social Media Management, Email Marketing, and FCMO services. The company positions itself as a generalist with specialist expertise, supporting changemakers and impact-driven entrepreneurs across diverse industries.

Differentiator

Problem solved

Functional benefit

Products and services

• BUILD Brand identity development service focused on creating an immersive brand identity that stands out and connects with target audiences. Designed for startups breaking into the market that need a recognizable and trusted brand foundation.
• GROW Marketing activation and monthly retainer service that converts customers by activating brands across social, site, email, and other channels. Custom-scoped around the client's market, customers, budget, and team needs, providing an outsourced marketing crew for companies not ready for an in-house team.
• SCALE Fractional CMO (FCMO) service in which co-founder Kaitlyn Fitzgerald steps in as executive marketing leadership, guiding scaling companies through growth turbulence without requiring a full-time CMO commitment.
• Deep Dive Track Comprehensive brand development engagement featuring meticulous research, hive-mind collaboration, expanded processes, multiple brand concepts, expanded team support, and extended review timelines. Suited for clients seeking the classic full-agency approach.
• Rapid Fire Track Streamlined brand development engagement with a 1-2 week turnaround per scope, one brand concept, light research, and competitive scrappier pricing. Designed for businesses ready for market but constrained on time or budget.
• Strategy Expert strategic direction providing fresh market insights and a comprehensive roadmap to meet short- and long-term goals, designed for brands seeking to break through and thrive in the market.
• Copywriting Precise, compelling messaging for websites, social media, and promotional materials, dialed in for brand voice consistency across all platforms.
• Design Creative design translating brand identity into standout visuals, including logos, wordmarks, icons, color palettes, font packages, and other identity assets.
• Website Development Custom websites with lead-generation functionality and fresh design optimized for all devices, including ongoing maintenance and growth services.
• Social Media Management Social media strategy, content creation, and management services designed to earn engagement, followers, and prospective customers across platforms.
• Email Marketing Newsletter copy, design, and management services including strategy, content creation, and analytics to engage and retain audiences.
• Fractional CMO (FCMO) Executive-level marketing leadership providing growth strategies, brand story elevation, demand engine optimization, marketing and sales alignment, team building, and flexible leadership for scaling companies without a full-time CMO commitment.

Quantifiable outcome

• Co-founder led SOURCE Global through $200M in funding
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Frank & Beans: Smaller boutique branding studio focused on identity and web design for startups; partial overlap with Majic's BUILD track and Rapid Fire tier.

Direct peers

• Manual: Creative agency focused on brand building and digital marketing for challenger and growth-stage brands; overlaps with Majic's end-to-end BUILD → GROW service stack.
• Anyday: Boutique branding and digital agency serving startups and challenger brands with brand strategy, design, and web services — directly comparable in size, scope, and client segment.
• Park & Battery: Boutique brand strategy and creative agency serving B2B and consumer growth-stage companies with identity, messaging, and marketing — direct comparable in size and offering.
• Gershoni: Independent creative agency offering brand strategy, design, and content for consumer and impact-focused brands; comparable positioning and service mix to Majic.
• Mucca: Independent creative agency offering branding, design, and marketing services to challenger and emerging brands, closely aligned with Majic's boutique model and changemaker positioning.
• &Walsh: Brand strategy and design agency (formerly Gin Lane) serving ambitious, mission-driven companies; comparable in scope, client profile, and service mix to Majic.
• Red Antler: Boutique brand strategy and identity agency that builds brands for venture-backed startups and growth-stage companies — directly overlapping with Majic's BUILD track and startup target segment.

Broad incumbents

• Prophet: Larger brand and marketing consultancy offering brand strategy, transformation, and activation at enterprise scale; competes for the SCALE/FCMO engagements Majic targets.
• Pentagram: Largest independently owned design consultancy offering brand identity, strategy, and design across industries — broader incumbent against which boutique agencies like Majic compete for high-end brand work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/majicbranding
• Facebookfacebook.com/majicbranding
• LinkedInlinkedin.com/company/majicbranding

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majic Branding