Königscard
Königscard operates a regional alpine guest card providing free access to 200+ leisure experiences across Germany's Allgäu and Oberbayern and Austria's Tirol. The B2B2C platform distributes the card via 200+ accommodation partners, monetizing through partner participation fees.
- Company typePrivate
- Founded2009
- HeadquartersLengenwang, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Königscard does
Königscard (KÖNIGSCARD Gästekarten GmbH) is a regional alpine tourism guest card operator headquartered in Lengenwang, Germany, led by Managing Director Matthias Adam. The card grants overnight guests free access to a network of more than 200 leisure experiences — cable cars, ski resorts, swimming pools, museums, thermal baths, and other attractions — across the Allgäu, Tirol (Austria), and Oberbayern regions, including sub-regions Ammergauer Alpen, Blaues Land, Pfaffenwinkel, and Tölzer Land. Named experience partners include major cable car operators such as Nebelhorn, Fellhorn, Ifen, Walmendinger Horn, and Söllereck.
The company operates a B2B2C distribution model. Roughly 200 accommodation partners — hotels, guesthouses, and holiday apartments — bundle and distribute the card to their overnight guests at no charge to the end user, using the card as a value-add marketing instrument in a competitive alpine tourism market. Roughly 200 experience partners participate in the network to access the broader tourist base that the card channels toward them. Revenue mechanics rely on partner participation fees paid by both accommodation and experience providers, with likely supplementary contributions from regional destination management organizations.
The platform spans both German Bavaria and Austrian Tyrol via the EU Interreg Bayern-Österreich cross-border cooperation framework, indicating some level of public-sector co-financing of market-building and partner acquisition. No proprietary AI/ML capabilities, no differentiated digital platform architecture beyond standard partner onboarding and guest card listing functionality, and no disclosed headcount, revenue, or external funding are present in the available data.
Königscard firmographics
Firmographics- Name
- Königscard
- Legal name
- KÖNIGSCARD Gästekarten GmbH
- Website
- https://koenigscard.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Königscard operates a regional alpine guest card providing free access to 200+ leisure experiences across Germany's Allgäu and Oberbayern and Austria's Tirol. The B2B2C platform distributes the card via 200+ accommodation partners, monetizing through partner participation fees.
- Ownership category
- akta.pro rank
Königscard industry classification
Industry- Product category
- Tourism Guest Card Services
- NAICS
- Other Travel Arrangement and Reservation Services (56159), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Mountain & Adventure All-Inclusive Resorts (THAGAKAH)
- akta.pro secondary industries
- Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA), Ski & Mountain Full-Service Hotels (THAGAAAJ)
Keywords
Where Königscard is headquartered
LocationHeadquarters
- HQ city
- Lengenwang
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Königscard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Guest Card Program Licensing: Königscard functions as a B2B2C platform connecting accommodation providers with regional experience partners. Revenue appears to come from licensing the Königscard brand and coordination services to accommodation partners (Gastgeber), with the card itself provided free to guests as part of their stay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Complimentary guest card included with partner accommodation booking |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Königscard product offering
Product offeringCore offering
Königscard is a regional guest card program that provides vacationers with free access to over 200 experiences and activities across the Allgäu, Tirol, and Oberbayern alpine regions. Guests receive the card complimentary at check-in from partner accommodations (Gastgeber), unlocking inclusive access to mountain railways, ski lifts, museums, thermal baths, hiking tours, adventure parks, public transport, and free WiFi at partner locations.
Product overview
KÖNIGSCARD is a unified guest card system offered by the KÖNIGSCARD Gästekarten GmbH. The core product is the KÖNIGSCARD itself, which vacation guests receive upon check-in at partner accommodations. The card provides inclusive access to over 200 experiences across six vacation regions: Allgäu, Tirol, Ammergauer Alpen, Blaues Land, Pfaffenwinkel, and Tölzer Land. The offering bundles multiple services into a single card: complimentary access to local attractions (mountain railways, museums, thermal baths, hiking tours, winter sports), free public transport (OPNV), and free WiFi through the 'allgäuWLAN im Schlosspark' network. Experiences are categorized into Aktiv und Abenteuer (activities and adventure), Bäder und Wellness (pools and wellness), Berge und Wandern (mountains and hiking), Berge und Wintersport (mountains and winter sports), Kultur und Tradition (culture and tradition), Hits für Kids (kids' highlights), and Schlechtwetter Ideen (bad weather ideas). The system operates through a network of accommodation partners (Gastgeber) and experience providers (Leistungspartner).
Differentiator
Problem solved
Functional benefit
Products and services
- Königscard Guest Card A regional guest card provided complimentary to vacationers upon check-in at Königscard partner accommodations. The card unlocks free access to over 200 experiences across six alpine regions (Allgäu, Tirol, Ammergauer Alpen, Blaues Land, Pfaffenwinkel, and Tölzer Land), including mountain railways, ski lifts, museums, thermal baths, hiking tours, adventure activities, cultural attractions, free public transport (Bus & Bahn in the Allgäu region), and free WiFi at partner locations. The card is for leisure travelers — families, couples, and groups — visiting the Allgäu, Tirol, or Oberbayern alpine regions.
Companies that use Königscard
Customer profileSegments1 record
Ideal customer profiles2 records
Königscard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Königscard partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and moderate.
- Tölzer LandcoreThe Tölzer Land region joined Königscard on January 1, 2021, expanding the card's coverage to include Bad Tölz, Walchensee, and surrounding areas with new experiences including Blombergbahn, Kristall Therme Trimini, and cultural attractions.
- Allgäu TourismuscoreRegional tourism marketing partnership promoting the Königscard and Allgäu region to visitors. The card is promoted through Allgäu tourism channels.
- Interreg-Bayern-ÖsterreichmoderateEuropean cross-border funding program supporting the Königscard initiative. The Interreg Bayern-Österreich program fosters cross-border tourism cooperation between Bavaria, Germany and Tyrol, Austria.
- Bergwelt HahnenkammcoreSki resort and year-round mountain experience provider in Tirol offering 3-hour ski passes and mountain cable car rides included with Königscard. Located in Höfen near Reutte.
- Blombergbahn Bad TölzcoreMountain cable car company in the Tölzer Land offering summer and winter experiences including the Alpin Coaster Blomberg Blitz and night sledding included with Königscard.
- Brauneck BergbahncoreMountain cable car in Lenggries offering summer hiking and winter skiing experiences included with Königscard. Part of the Tölzer Land expansion.
- Breitenbergbahn PfrontencoreCable car in Pfronten offering year-round mountain access with 6km natural sledding track included with Königscard. One of the flagship Allgäu experiences.
- HerzogstandbahncoreCable car at Walchensee offering panoramic mountain views and hiking access included with Königscard. Part of the Tölzer Land region.
- Kristall Therme TriminicoreThermal spa and wellness center at Kochelsee offering thermal pools, sauna, and wellness facilities. Included with Königscard as part of the Tölzer Land expansion.
- Alpspitzbahn NesselwangcoreSki resort and summer hiking destination in the Allgäu offering ski passes, cable car rides, and mountain experiences included with Königscard.
- PartnachklammmoderateNatural gorge attraction near Garmisch-Partenkirchen, one of Germany's most significant geotopes, with free entry included with Königscard.
- Buchheim Museum der PhantasiemoderateMuseum in the Pfaffenwinkel region housing the Buchheim collection of fantasy art. Free entry included with Königscard.
- Laberbergbahn OberammergaucoreNostalgic mountain cable car offering panoramic views and hiking access. Features the world's last operating 'Grosskabinen-Zweiseil-Umlaufbahn' gondola system.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Königscard competitors and assessment
Company assessmentDirect peers
- Kärnten Card: Destination guest card in Carinthia, Austria, bundling 100+ experiences (lifts, spas, museums, transit) with partner accommodation stays. Closely comparable to Königscard in structure: alpine region, multi-region coverage, B2B2C issuance via partner hotels, free to guests.
- Schwarzwald Card Plus: Black Forest regional guest card offering free entry to 200+ attractions via partner accommodation. Comparable to Königscard in scale of partner content (200+), free-to-guest issuance via lodging partners, and multi-region coverage.
- Chiemgau Card: Bavarian regional guest card in the Chiemgau/Chiemsee area providing free access to mountain lifts, pools, museums, and transit via partner accommodation. Directly comparable to Königscard as a German alpine B2B2C destination card with a similar partner-issued mechanic.
- Allgäu Walser Card Plus: Regional guest card covering the Kleinwalsertal and parts of the Allgäu, offering free mountain railway, cable car, and leisure experiences via partner accommodations. Directly comparable to Königscard given overlapping Allgäu geography and near-identical partner-issued card mechanic.
- Tiroler Oberland Card: Regional destination card in the Tiroler Oberland area of Tirol bundling lifts, pools, museums, and transit. Comparable to Königscard given overlapping Tyrolean geography and an effectively identical alpine bundled-card structure.
- Salzburg Card: City and region destination card in Salzburg, Austria, bundling attractions, public transport, and excursions for a fixed period. Comparable to Königscard in that it is a paid/earned bundled tourist card integrating attractions and transit, though distributed more at POS than via partner lodging.
- Hochschwarzwald Card: High Black Forest destination card bundling cable cars, swimming, museums, and transit with partner stays. Comparable to Königscard as a German alpine/forest regional card using the partner-lodging distribution model.
- Bayerwald Card: Bavarian Forest regional guest card offering free access to attractions and experiences with partner accommodation stays. Comparable to Königscard as a German regional destination card following the same B2B2C lodging-issued mechanic.
Broad incumbents
- Tirol Werbung: Official Tirol state tourism board responsible for destination marketing and experience coordination across Tirol. Comparable to Königscard as the broader regional authority whose interests intersect with (and partially compete against) the Tiroler Oberland / destination-card layer.
- Allgäu Tourismus GmbH: Official destination marketing organization (DMO) for the Allgäu region. Comparable to Königscard as a regional tourism coordination and promotion body, but operating at a larger scope (region-wide marketing, broader partners) rather than as a guest-card product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Königscard social profiles
Digital presenceKönigscard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Königscard leadership team
Management profileNumber of profiles
Profiles1 record
Königscard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Königscard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Königscard
What does Königscard do?
Königscard is a regional guest card program that provides vacationers with free access to over 200 experiences and activities across the Allgäu, Tirol, and Oberbayern alpine regions. Guests receive the card complimentary at check-in from partner accommodations (Gastgeber), unlocking inclusive access to mountain railways, ski lifts, museums, thermal baths, hiking tours, adventure parks, public transport, and free WiFi at partner locations.
Is Königscard a public or private company?
Königscard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Königscard founded?
Königscard was founded in 2009. It employs 11 to 50 people.
Where is Königscard based?
Königscard is headquartered in Lengenwang, Germany, in the Europe region.
How does Königscard make money?
One revenue line is on record: guest Card Program Licensing.
Who are Königscard's main competitors?
Direct peers on record are Kärnten Card, Schwarzwald Card Plus, Chiemgau Card, Allgäu Walser Card Plus, Tiroler Oberland Card, Salzburg Card, Hochschwarzwald Card and Bayerwald Card. Broad incumbents are Tirol Werbung and Allgäu Tourismus GmbH.
Does Königscard have an API?
No public API is recorded for Königscard.
What industry is Königscard in?
Königscard's product category is Tourism Guest Card Services. Its primary akta.pro industry code is THAGAKAH, Mountain & Adventure All-Inclusive Resorts, with a secondary code of THAAAJAA, Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding). Its NAICS code is 56159 and its SIC code is 7000.