Coastal Real Estate Guide

What Coastal Real Estate Guide does

Coastal Real Estate Guide (CREG) is a privately held digital-first real estate publication founded in 2002 and headquartered in Laguna Beach, California. It is owned and operated by Firebrand Media LLC, which also publishes the Laguna Beach Independent, Newport Beach Independent, and other coastal community newspapers. CREG focuses on luxury residential real estate in a narrow set of Orange County coastal markets — Newport Beach, Laguna Beach, Corona del Mar, Newport Coast, and Dana Point — with occasional coverage of adjacent high-end inland areas.

The platform is built on a WordPress content management system and delivers five primary product surfaces: a Featured Homes listing showcase, recurring Agent Spotlight profiles, a Market View data section with ZIP-code-level pricing and inventory analytics, an email newsletter subscription, and a PageSuite-hosted Digital Edition that serves current and archived issues in an interactive magazine format. The site has accumulated 469 pages of archived editorial content dating back to 2011, and continues to publish on a near-weekly cadence as of mid-2026.

Monetization rests on two streams: advertising revenue from sponsored agent profiles and featured property listings (where individual agents and brokerages pay for editorial placement), and recurring digital edition subscriptions distributed through the newsletter and PageSuite. Customer reach is concentrated among a small roster of luxury coastal real estate agents and boutique brokerages, with no disclosed enterprise contracts, institutional funding, or public-market presence.

Name

Coastal Real Estate Guide

Legal name

Coastal Real Estate Guide

Website

https://coastalrealestateguide.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Coastal Real Estate Guide is a privately held, digital-first luxury real estate publication covering coastal Orange County, serving affluent buyers and sellers while monetizing through sponsored agent profiles, featured listings, and digital edition subscriptions under Firebrand Media LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Laguna Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and Sponsored Content: The publication generates revenue through sponsored agent profiles and featured listings, where contributing authors pay for the opportunity to share content on the platform.
2. Digital Edition Subscriptions: The publication offers digital edition access through a subscription model, with newsletter sign-up options for readers.

Distribution channels3 records

Marketing channels6 records

Core offering

Coastal Real Estate Guide is a digital-first real estate publication covering luxury coastal properties in Orange County, California. It produces editorial content featuring premium home listings, agent profiles, market analytics, and an interactive digital magazine, monetized primarily through sponsored agent content and featured listings.

Product overview

Coastal Real Estate Guide is a digital-first real estate publication covering the luxury coastal Orange County market. The company operates a WordPress-based content platform offering a portfolio of products including the Digital Edition (online magazine with current and archived issues), Featured Homes Listings (premium property showcases), Agent Spotlights (agent profiles and achievements), Market View (real estate market data and analytics), and a Newsletter subscription service. The platform focuses on Laguna Beach, Newport Beach, Corona del Mar, and Dana Point markets, with content categorized into Featured Homes, Agents, Home & Garden, Market View, and Q&A sections.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Edition

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Firebrand Media LLCcoreOthersFirebrand Media LLC is the parent company and publisher of Coastal Real Estate Guide (CREG), handling the publication's operations and content management. They also publish related coastal community newspapers including Laguna Beach Independent Newspaper, Newport Beach Independent Newspaper, and various luxury hospitality publications.

Scale indicators2 records

Recent moves1 record

Expansion highlights2 records

Direct peers

• Inman: Inman is a long-running real estate industry news and advertising platform serving agents and brokerages; comparable to CREG in monetizing real estate professionals via sponsored content and advertising.
• Luxury Portfolio International: Luxury Portfolio International is a network of luxury brokerages marketing high-end listings through a shared digital platform with editorial content, similar to CREG's curated luxury content and agent promotion.
• The Real Deal: The Real Deed is a digital media publication covering real estate news, luxury listings, and agent/brokerage profiles, sharing CREG's mix of editorial coverage and agent advertising economics.
• Mansion Global: Mansion Global is a digital real estate publication focused on luxury properties globally with a strong U.S. coastal footprint, closely mirroring CREG's mix of featured luxury home listings, market data, and agent/brokerage content.
• Unique Homes: Unique Homes is a luxury real estate magazine and digital publication featuring high-end listings and agent advertising, closely analogous to CREG's print/digital hybrid model targeting affluent coastal buyers.

Broad incumbents

• Robb Report: Robb Report is a major luxury-lifestyle publication covering real estate, travel, and high-end products; comparable to CREG in monetizing affluent coastal audiences via editorial and luxury brand advertising.
• Dwell Magazine: Dwell is a broader architecture and design publication featuring luxury homes and lifestyle content; overlapping with CREG's editorial content on premium coastal properties and home/lifestyle categories.
• Zillow: Zillow is the dominant U.S. real estate portal with deep listing data and agent advertising products, representing the broad incumbent that competes with CREG for agent marketing budgets and audience attention.
• Coastal Living (Hearst): Coastal Living is a national Hearst lifestyle brand covering coastal real estate, design, and travel, directly comparable to CREG's coastal Orange County niche but at national scale.

Regional players

• Pacific Sotheby's International Realty: Pacific Sotheby's is a luxury real estate brokerage serving coastal Orange County and San Diego markets with the same high-net-worth coastal clientele that CREG caters to, making it both a customer and structural parallel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheCREGOC
• Facebookfacebook.com/coastalrealestateguide
• Instagraminstagram.com/coastalrealestateguide
• LinkedInlinkedin.com/company/coastalrealestateguide

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Real Estate Guide