The Real Deal
The Real Deal is an independent real estate news and data platform serving brokers, developers, and investors across eight U.S. markets via digital subscriptions, print magazine, podcast, events, and proprietary data products.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What The Real Deal does
The Real Deal is an independent real estate media company founded in 2003 and operated by Korangy Publishing Inc. (the registered trademark holder) from its headquarters at 450 West 31st Street in New York. It operates a digital-first news platform at therealdeal.com covering eight primary markets (New York, South Florida, Los Angeles, Chicago, San Francisco, Texas, National, and International) and four core sectors (Residential, Commercial, Development, and Politics), supplemented by iOS and Android mobile apps, the Deconstruct podcast, video content, market-specific email newsletters, a monthly print magazine, and the annual Data Book. The company serves real estate professionals, including brokers, developers, investors, and executives, who need comprehensive, multi-market industry coverage, deal tracking, and policy analysis. Recent product extensions include the Jonathan Miller/StreetMatrix partnership (April 2026) for hyper-local housing analytics, Policy Pro for regulatory analysis, and a premium subscription tier with TRD Rankings, Complete Data Sets, and Company Contacts.
The business model is a multi-stream media platform. Primary revenue comes from recurring digital and print subscriptions priced at $29/month, $199/year, $359/two years, and $399/year for the premium data-inclusive tier, with corporate and group rates available. Secondary streams include Brand Studio sponsored content and advertising, an active events business (NYC Multifamily Roundtable, Miami Forum, Building Luxury, Golf Classic, Salon Series), and content licensing through PARS International. The go-to-market is sales-led and event-driven, with the publication's editorial authority acting as the top-of-funnel acquisition engine and events serving as a mid-funnel conversion and relationship channel. The publication is privately held with no disclosed outside funding or institutional investment.
The Real Deal firmographics
Firmographics- Name
- The Real Deal
- Legal name
- Korangy Publishing Inc.
- Website
- https://therealdeal.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Real Deal is an independent real estate news and data platform serving brokers, developers, and investors across eight U.S. markets via digital subscriptions, print magazine, podcast, events, and proprietary data products.
- Ownership category
- akta.pro rank
The Real Deal industry classification
Industry- Product category
- Real Estate Trade Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Directory and Mailing List Publishers (513140)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE)
Keywords
Where The Real Deal is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Real Deal business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Revenue: Recurring subscription revenue from digital and print access. Tiers include Monthly ($29), Annual ($199), Two-Year ($359), and Premium Annual ($399 with ranking data and company contacts).
- Advertising: Brand Studio sponsored content and advertising placements on the publication's website and in newsletters.
- Events: Revenue from industry events including forums, roundtables, golf classic,沙龙 series, and building luxury events with sponsors and exhibitors.
- Licensing & Reprints: Licensing and reprints of published content through partnership with PARS International.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Two Years Digital + Print |
| Subscription | Annual | Annual Digital + Print |
| Subscription | Annual | Premium Annual with Data |
| Subscription | Monthly | Monthly Digital |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
The Real Deal product offering
Product offeringCore offering
The Real Deal is an independent real estate news publication that delivers up-to-the-minute industry news, in-depth reports, and profiles to real estate professionals across multiple U.S. markets (New York, South Florida, Los Angeles, Chicago, San Francisco, Texas, National, and International). It operates as a multi-platform media organization offering a digital news subscription, monthly print magazine, podcast, newsletters, data products, branded content, and industry events, with paid access via tiered subscription plans.
Product overview
The Real Deal is a real estate news publication operating as a multi-platform news organization that combines a core digital news subscription with multiple integrated products and services. The core offering provides unlimited news access across nine markets (New York, South Florida, Los Angeles, Chicago, Texas, San Francisco, National, International, and Tri-State) and six sectors (Residential, Commercial, Development, Politics, Tech, and Data). Premium subscription tiers ($29/month, $199/year, $399/year) unlock differentiated features: the base Digital News Subscription includes ad-free access and newsletters, while the $399 Annual plan adds TRD Rankings, Complete Data Sets, and Company Contacts. The product portfolio includes the Deconstruct podcast, monthly Print Magazine, the annual Data Book, and Brand Studio for sponsored content. Strategic partnerships with Jonathan Miller introduced The Real Deal Report and Housing Notes column, plus StreetMatrix hyper-local housing analytics. Additional offerings include Policy Pro for regulatory analysis, Salon Series exclusive subscriber events, mobile apps for iOS and Android, and a robust video content library.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital News Subscription Subscription-based unlimited access to The Real Deal's real estate news, analysis, and editorial content across nine U.S. markets (New York, South Florida, Los Angeles, Chicago, Texas, San Francisco, National, International, and Tri-State) and multiple sectors (Residential, Commercial, Development, Politics, Tech, and Data). Targeted at real estate brokers, developers, investors, and industry executives.
- Print Magazine Monthly printed publication delivered to subscribers featuring in-depth real estate coverage, exclusive rankings, and industry analysis. Included with most digital+print subscription tiers.
- Deconstruct Podcast
- Data Book Annual publication containing comprehensive real estate market data, proprietary rankings, and industry analysis. Included with annual subscription tiers.
- Mobile App (iOS/Android) Ad-free mobile application available on iOS and Android platforms, providing subscriber access to The Real Deal's real estate news content on mobile devices.
- Brand Studio Sponsored Content Sponsored content and branded storytelling solutions for real estate companies and related brands, distributed through The Real Deal's editorial platform and audiences.
- Industry Events In-person and virtual industry events including the NYC Multifamily Roundtable, Golf Classic, Miami Forum, Building Luxury series, and Salon Series, with ticketing and sponsorship for real estate industry professionals.
- Policy Pro Policy-focused subscription service providing legislative and regulatory analysis affecting the real estate industry, available as a separate subscription product.
- StreetMatrix Hyper-Local Housing Analytics Hyper-local housing analytics platform integrated into The Real Deal's subscription offerings, currently focused on California markets with plans for national expansion. Integrated as part of premium subscription packages.
- The Real Deal Report (Jonathan Miller) Quarterly NYC housing market report prepared by Jonathan Miller, providing hyper-local housing analytics to subscribers as part of The Real Deal's editorial/data offerings.
Companies that use The Real Deal
Customer profileSegments2 records
Ideal customer profiles3 records
The Real Deal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Real Deal partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Jonathan MillercoreJonathan Miller, prominent real estate appraiser and market analyst, partnered with The Real Deal to publish his quarterly NYC housing report as 'The Real Deal Report, prepared by Jonathan Miller.' The partnership includes Miller's Housing Notes columns and StreetMatrix hyperlocal data integration into The Real Deal's platform. Miller previously published through Douglas Elliman for over three decades. StreetMatrix currently covers California and select markets with plans for national expansion.
- StreetMatrixcoreStreetMatrix, Miller's data venture providing hyper-local housing analytics, is integrated into The Real Deal's subscription offerings. The data platform currently focuses on California markets with plans for national expansion.
- BSH (Brand/Studio/Home Appliances)minorBSH partners with The Real Deal for branded events including 'Building Luxury' series in various markets (Washington D.C., Houston). These co-branded events serve as marketing partnerships for both parties.
- PARS InternationalminorPARS International handles licensing and reprints of The Real Deal's content for third-party publication, providing revenue from content licensing.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Real Deal competitors and assessment
Company assessmentDirect peers
- Inman: Inman is a long-standing real estate industry news outlet serving agents, brokers, and executives with editorial, events, and award products like Inman Innovator Awards. It directly competes for the same advertising and sponsorship pool as TRD's Brand Studio.
- Commercial Observer: Commercial Observer is a New York-based commercial real estate news and events brand covering NYC's trophy real estate sector. It competes with TRD for the same NYC broker, developer, and institutional readership and advertising dollars.
- Multi-Housing News: Multi-Housing News is a Yardi-owned trade publication covering the multifamily real estate sector with print, digital, and event products. It overlaps with TRD's NYC Multifamily Roundtable and Development sector coverage.
- HousingWire: HousingWire is a B2B news publication covering housing, mortgage, and real estate technology with subscription, event, and award products. Its vertical focus and event calendar mirror TRD's model of monetizing a professional audience across formats.
- Bisnow: Bisnow is the closest direct peer to The Real Deal — a commercial real estate news publication with a multi-market footprint, recurring industry events (Bisnow events), and a subscription + advertising model targeting the same broker/developer audience.
- Mansion Global: Mansion Global is a Dow Jones-owned luxury real estate news and listings brand covering high-end residential markets. It overlaps with TRD's celebrity and luxury residential coverage (e.g., Building Luxury events with BSH).
Broad incumbents
- CoStar News (GlobeSt): CoStar owns GlobeSt.com and other commercial real estate news sites as part of its broader CRE data and analytics platform. It is a broader incumbent in CRE information, with overlapping editorial and event offerings for TRD's audience.
- Realtor Magazine: Realtor Magazine is the National Association of Realtors' flagship publication covering residential real estate professionals. It overlaps with TRD's residential sector coverage and serves a similar broker/agent subscriber base.
Regional players
- The Registry: The Registry is a regional (Bay Area / Pacific Northwest) luxury real estate news outlet covering high-end homes, agents, and deals. It directly overlaps with TRD's San Francisco market and luxury real estate segments.
Emerging players
- New York YIMBY: New York YIMBY is a NYC-focused development news outlet tracking new construction, zoning, and architecture. It competes with TRD's Development sector coverage in New York and represents the emerging digital-native end of the same category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Real Deal social profiles
Digital presenceThe Real Deal financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Real Deal leadership team
Management profileNumber of profiles
Profiles8 records
The Real Deal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Real Deal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Real Deal
What does The Real Deal do?
The Real Deal is an independent real estate news publication that delivers up-to-the-minute industry news, in-depth reports, and profiles to real estate professionals across multiple U.S. markets (New York, South Florida, Los Angeles, Chicago, San Francisco, Texas, National, and International). It operates as a multi-platform media organization offering a digital news subscription, monthly print magazine, podcast, newsletters, data products, branded content, and industry events, with paid access via tiered subscription plans.
Is The Real Deal a public or private company?
The Real Deal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Real Deal founded?
The Real Deal was founded in 2003. It employs 51 to 100 people.
Where is The Real Deal based?
The Real Deal is headquartered in New York, United States, in the North America region.
How does The Real Deal make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising, events and licensing & Reprints.
Who are The Real Deal's main competitors?
Direct peers on record are Inman, Commercial Observer, Multi-Housing News, HousingWire, Bisnow and Mansion Global. Broad incumbents are CoStar News (GlobeSt) and Realtor Magazine. The Registry is listed as a regional player. New York YIMBY is listed as an emerging player.
Does The Real Deal have an API?
No public API is recorded for The Real Deal.
What industry is The Real Deal in?
The Real Deal's product category is Real Estate Trade Media. Its primary akta.pro industry code is MPAJAKAE, Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles). Its NAICS code is 5131 and its SIC code is 2731.