What Artland Dragons does

Artland Dragons Basketball GmbH is a privately held German professional basketball club headquartered in Quakenbrück, Lower Saxony, competing in the BARMER 2. Basketball Bundesliga ProA (the second tier of German professional basketball). The club operates the professional team, the ~3,000-seat Artland Arena, and the Dragons Center training facility, and fields youth programs including the joint 'Young Rasta Dragons' NBBL/JBBL initiative with SC Rasta Vechta. Its underlying technology stack is entirely commodity SaaS: Reservix for ticketing, MailChimp for newsletter, Google Analytics for web analytics, TYPO3 as CMS, and YouTube for content distribution, with no proprietary platform or AI/ML capabilities.

The business model combines transactional matchday revenue (single-game tickets in three categories priced €9-€27, plus auto-renewing Dauerkarte season tickets covering 17 home games and playoffs) with a multi-tiered Business Club sponsorship program (Hauptsponsor, Exklusivsponsor, Top, Premium, Drachen-Paten, Drachen-Freunde, and Ausrüster) anchored by named main sponsors including James & Nicholson/Daiber, Indulor Chemie, and Fila. Secondary revenue lines include merchandise sold through the website shop, Flames cheerleading squad bookings for external events, and a newsletter subscription community. Customer segments span local and regional basketball fans, B2B regional sponsors, and youth players in the development pipeline.

The organization is structured as a German GmbH with 11-50 employees, led by Managing Director Thomas Fengler, with a Sportdirektor, ticketing/hospitality lead, and a small back-office. The club traces its basketball origins to 1954, achieved Bundesliga promotion in 2003-2004, reached the BBL Finals in 2007, won the German Cup in 2008, and after withdrawing from the BBL in 2015 was restructured into the current GmbH competing in ProA. No revenue, funding, or valuation data is publicly disclosed.

Name

Artland Dragons

Legal name

Artland Dragons Basketball GmbH

Website

https://artland-dragons.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Artland Dragons Basketball GmbH is a privately held German professional basketball club in Quakenbrück competing in the ProA (2nd-tier BARMER 2. Basketball Bundesliga), generating revenue from matchday ticketing, multi-tier regional sponsorships, merchandise, and youth development programs.

Ownership category

akta.pro rank

Product category

Professional Basketball Sports Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Championship & Cup Organizers (MPAKADAB), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Professional basketball club
• Sports entertainment services
• Corporate sponsorship programs
• Youth basketball development
• Live event ticketing

Headquarters

HQ city

Quakenbrück

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: The primary revenue driver. Season tickets (Dauerkarten) auto-renew annually and cover 17 ProA home games plus playoff/final games. Single-game tickets are sold online via Reservix, by phone via Reservix hotline, and at the team office. Ticket categories include Category I (€27 regular), Category II (€21 regular), Category III (€16 regular), Fan Block K (€10), Standing (€16), and Wheelchair (€9), with reduced rates for students, seniors, disabled, unemployed, and FSJ participants.
2. Business Club Sponsorships: Multi-tiered sponsorship program including Main Sponsors (James & Nicholson, Indulor, Fila), Exclusive Sponsors (Rebotec, Kreissparkasse Bersenbrück), Top Sponsors (Gräpel, Pfiff/Pfautec, Volksbank Quakenbrück, Wirtschaftsbund), Premium Sponsors (18+ listed companies), Dragon Patrons, Dragon Friends, and Equipment Supplier (Q-Face). Revenue is generated through annual sponsorship agreements at various tiers.
3. Newsletter / Digital Media: Newsletter subscription program operated via MailChimp. Fans sign up through the website. Generates community engagement that indirectly drives ticket and merchandise sales.
4. Cheerleader Performance Bookings: The Flames cheerleading squad (Dragon Flames Dancers) can be booked for external events such as sports events, company parties, fairs, and entertainment events. Contact via [email protected] or [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Artland Dragons operates a professional basketball club competing in the BARMER 2. Basketball Bundesliga ProA, delivering live sports entertainment through 17 home games per season at the 3,000-seat Artland Arena in Quakenbrück. The club sells single-game and season tickets, operates a multi-tier Business Club sponsorship program, runs a youth development pipeline (Young Dragons NBBL/JBBL), and offers bookable entertainment through the Flames cheerleading squad and Tobi der Drache mascot.

Product overview

Artland Dragons is a professional basketball club based in Quakenbrück, Germany, competing in the BARMER 2. Basketball Bundesliga ProA. The club operates primarily as a sports organization with its core product being the professional basketball team and live game experiences. The product portfolio includes single game and season ticket sales through the Artland Arena venue, youth development programs (Young Dragons in NBBL/JBBL), and corporate sponsorship packages through the Business Club. The club also offers entertainment services including the Flames cheerleading squad and mascot Tobi der Drache. Primary revenue streams come from ticket sales, sponsorship, and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Young Rasta Dragons: Joint youth basketball program of Artland Dragons and SC Rasta Vechta, competing in NBBL/U19 and JBBL/U16 leagues
• Flames Dancers

Products and services

• Artland Dragons Basketball Team Professional basketball team competing in the BARMER 2. Basketball Bundesliga ProA. The team represents Quakenbrück with a roster of players including veterans and new signings, playing 17+ home games per season at the Artland Arena.
• Single Game Tickets (Einzelkarten)

Quantifiable outcome

• Reached BBL Finals in 2007 (lost to Brose Baskets Bamberg) — runner-up finish in Germany's top basketball league
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

17 partnerships are on record, tiered core, primary, secondary and minor.

• SC Rasta VechtacoreStrategic or Co-development PartnerJoint youth basketball program 'Young Rasta Dragons' — a shared NBBL (U19) and JBBL (U16) program between Artland Dragons and SC Rasta Vechta (German Bundesliga club). Provides combined talent identification and development pathway for the region. The joint program extends to U14 and U12 levels. Quakenbrück offers ideal training facilities and coaching infrastructure as one of six Landesstützpunkte (state training centers) of the Niedersächsischer Basketball-Verband (NBV).
• TSV Quakenbrück e.V. (QTSV)coreStrategic or Co-development PartnerThe Dragons were spun off from the QTSV basketball department in 2003 (into ADSM, later ADB). A cooperation contract (Kooperationsvertrag) governs ongoing collaboration. QTSV handles Breitensport (recreational youth basketball) with multiple teams, feeding talent into the Dragons' youth program. The Dragons Center and Artland Arena facilities are shared with QTSV during off-hours.
• James & Nicholson (Daiber)primaryOthersMain sponsor (Hauptsponsor) of the Artland Dragons. Promotional brand featured on the main sponsorship section of the website. Daiber/de logo links to daiber.de.
• Indulor ChemieprimaryOthersMain sponsor (Hauptsponsor) of the Artland Dragons. Chemical company with logo placement on the main sponsor section of the website.
• FilaprimaryOthersMain sponsor (Hauptsponsor) of the Artland Dragons. International sportswear brand sponsoring the team.
• RebotecsecondaryOthersExclusive sponsor (Exklusivsponsor) of the Artland Dragons. Rebotec logo displayed on the exclusive sponsors page.
• Kreissparkasse Bersenbrück (KSK)secondaryOthersExclusive sponsor (Exklusivsponsor) of the Artland Dragons. Regional savings bank serving the Artland district.
• GräpelminorOthersTop Sponsor (Top Sponsoren) of the Artland Dragons. Company logo featured on the Top Sponsors page.
• Pfiff / PfautecminorOthersTop Sponsor (Top Sponsoren) of the Artland Dragons.
• Volksbank QuakenbrückminorOthersTop Sponsor (Top Sponsoren) of the Artland Dragons. Regional cooperative bank from Quakenbrück.
• WirtschaftsbundminorOthersTop Sponsor (Top Sponsoren) of the Artland Dragons.
• Q-FaceminorOthersEquipment supplier (Ausrüster) of the Artland Dragons. Provides team equipment and apparel.
• BARMER 2. Basketball Bundesliga (ProA)coreOthersThe league competition in which Artland Dragons participate as a member club in ProA (2nd tier German basketball). The Dragons open the 2026/27 season vs. Giessen 46ers. Games are streamed via sporteurope.tv.
• ReservixcoreTechnology or IntegrationTicket distribution and event management platform. The Dragons sell single-game and season tickets via the Reservix platform (tickets-artlanddragons.reservix.de). Reservix provides online ticketing, box office management, and hotline services.
• sporteurope.tvminorChannel Partner/ Reseller/ DistributorStreaming platform partner for ProA game broadcasts. Artland Dragons home games are streamed live on sporteurope.tv, extending reach beyond arena attendance.
• RST (Medien-Service)minorGTM or Marketing PartnerRegional media partner. RST Fantalk is a co-branded fan talk show (with RST Eurolog) featuring the Dragons. MSO Medien-Service (Drachen-Pate tier sponsor) provides media services.
• Niedersächsischer Basketball-Verband (NBV)minorOthersQuakenbrück is one of six Landesstützpunkte (state training centers) of the NBV. The Dragons' youth program operates within the NBV framework for youth basketball (NBBL, JBBL, youth competitions).

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bayer Giants Leverkusen: ProA basketball club and direct league rival of Artland. Comparable in tournament participation, sponsorship structure (corporate-backed), and ProA revenue economics.
• PS Karlsruhe Lions: ProA basketball club and direct league rival. Comparable scale and business model — ticketed home games, regional sponsorships, and ProA competitive context.
• SC Rasta Vechta: BBL (top-tier) club that runs the joint 'Young Rasta Dragons' youth program with Artland. A direct operational partner and the natural BBL-level benchmark for Artland's re-promotion ambitions.
• BG Göttingen: ProA basketball club competing directly against Artland in the same season. Comparable in scale as a mid-tier German basketball team with similar sponsorships and ticket economics.
• Phoenix Hagen: ProA basketball club competing in the same league as Artland. Comparable as a mid-sized German professional basketball franchise operating with tickets, sponsorship, and arena-based revenue model.
• Rhein Stars Köln: ProA basketball club directly competing against Artland Dragons. Comparable as a professional basketball franchise with a multi-tier sponsor program and ticketed home schedule.
• VfL SparkassenStars Bochum: ProA club and direct league opponent. Comparable as a Sparkasse-sponsored regional basketball franchise with similar audience size, arena economics, and ProA position.
• Tigers Tübingen: ProA basketball club from Baden-Württemberg competing in the same league. Comparable as a similarly-sized professional basketball franchise with a regional sponsor-driven model.
• Eisbären Bremerhaven: ProA (2nd tier German basketball) club and direct league rival of Artland Dragons in 2025/26 and 2026/27. Comparable in scale (similar arena capacity), revenue mix (tickets, sponsorships), and competitive context — making it the most directly comparable peer.
• Nürnberg Falcons BC: ProA basketball club and direct league rival of Artland in the 2025/26 season. Comparable as a mid-sized professional basketball organization running ticket, sponsor, and merchandise revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCIG7WQJV9tmsehOdHlvZyw
• Xx.com/artland_dragons
• Facebookfacebook.com/ArtlandDragons
• LinkedInlinkedin.com/company/artland-dragons

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artland Dragons