What BG Göttingen does

BG Göttingen, legally PRO BASKETBALL GÖTTINGEN GMBH, is a professional basketball club headquartered in Göttingen, Germany, that competes in the BARMER 2. Basketball Bundesliga ProA — the second tier of German professional basketball. The club plays its home games at the Sparkassen-Arena and operates under the "Veilchen" (Violets) brand, having adopted the BG Göttingen identity in 2012, with predecessor history extending through BG 74 Göttingen. The organization is led by Geschäftsführer Frank Meinertshagen and competes with a roster containing both German and international players, currently under Headcoach Martins Gulbis. Following a 2024 relegation from the easyCredit BBL (first tier), the club finished third in the ProA regular season 2025/26 and qualified for the playoff quarter-finals.

The club's revenue model is a typical multi-stream professional sports operation: ticketing (single-game and season tickets priced from €5 standing for test matches to €900 courtside season tickets), corporate sponsorship across named tiers (Top-Partner, Basis-Partner, Nachwuchs-Partner — anchored by Sparkasse Göttingen, Sartorius, MTB-Bau, BARMER, Lotto Niedersachsen, and Wilson), merchandising through an online fan-shop, youth basketball camps and event days, and media rights via live streaming on Sportdeutschland.tv/Sporteurope.tv and BBL-level broadcasts on Dyn. Distribution mixes digital (Eventim-powered online ticket shop, proprietary merchandise e-commerce, newsletter) with physical channels (on-site box office at Sparkassen-Arena, regional presale points across Northeim, Duderstadt, Osterode, Uslar, and Dransfeld) and earned media through local press, social platforms (Facebook, Instagram, X, YouTube), and community events.

A central element of the business is the youth development program (Nachwuchs), which spans youth teams under the Sartorius Juniors and Sartorius Youngsters brands, plus participation in the NBBL, JBBL, and Regionalliga competitions. With more than 100 youth players participating in annual tryouts, the academy is a talent pipeline and a community-engagement asset, and has been recognized with the Deutscher Basketball Bund (DBB) Bronze Plakette for above-average youth development work. Coaching, medical, and front-office staff of 11–50 employees support both the professional team and the youth academy, and the club maintains GDPR-compliant data practices. There is no proprietary technology platform; the technology stack consists of standard third-party integrations (Eventim, DYN, Google Analytics, Hotjar, social platforms).

Name

BG Göttingen

Legal name

PRO BASKETBALL GÖTTINGEN GMBH

Website

https://bggoettingen.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

BG Göttingen is a professional basketball club located in Göttingen, Germany, competing in the BARMER 2. Basketball Bundesliga ProA. The club fields a professional team at the Sparkassen-Arena, sells tickets and merchandise, and operates a youth development academy.

Ownership category

akta.pro rank

Product category

Professional Basketball / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Professional basketball
• Basketball tickets
• Sports merchandise
• Youth basketball programs
• Corporate sponsorship

Headquarters

HQ city

Göttingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets (day tickets) and season tickets (Dauerkarten) across multiple price categories. Season ticket holders receive price advantages over individual match tickets.
2. Sponsoring: Corporate sponsorship deals with named partners including Sparkasse Göttingen, Sartorius, MTB-Bau, BARMER, Wilson, and others across tiers (Top-Partner, Basis-Partner, Nachwuchs-Partner).
3. Merchandising: Sale of fan merchandise including jerseys, fan articles, and accessories through the online merchandise shop and at arena events.
4. Events and Camps: Revenue from youth basketball camps (Oster- and Herbstcamps) and special event days such as family days and open training sessions.
5. Media Rights and Streaming: Revenue from live streaming broadcasts of matches via Sportdeutschland.tv/Sporteurope.tv and TV media rights associated with league participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

BG Göttingen operates a professional basketball club competing in the BARMER 2. Basketball Bundesliga ProA, selling single-game and season tickets for home matches at the Sparkassen-Arena, offering fan merchandise through an online shop, running a multi-tier youth development program (NBBL, JBBL, Regionalliga, Sartorius Juniors/Youngsters), hosting basketball camps, and generating revenue from corporate sponsorships and live-streamed broadcasts. The club's primary output is live basketball entertainment delivered to local fans and corporate partners in the Göttingen region.

Product overview

BG Göttingen is a professional basketball club operating primarily in the BARMER 2. Basketball Bundesliga ProA. The organization offers a portfolio consisting of its core professional basketball team competing in German basketball's second division, supported by merchandise sales through an online shop, and ticket sales for home games at Sparkassen-Arena. The club's youth development program (Nachwuchs) includes regional league teams, NBBL, JBBL, Sartorius Juniors, and Sartorius Youngsters, along with basketball camps. Additional services include live streaming of games through DYN and Sportdeutschland.TV platforms, and event management for various basketball events.

Differentiator

Problem solved

Functional benefit

Brands

• Sartorius Juniors: Youth basketball program (NBBL/JBBL) for the U19 and U16 age groups
• Sartorius Youngsters
• Sartorius Basketball Lab

Products and services

• Ticket Sales (Single-Game and Season Tickets) Single-game day tickets and annual season tickets (Dauerkarten) for BG Göttingen home games at Sparkassen-Arena, sold across multiple price categories with reduced rates for eligible groups and family bundles.
• Fan Merchandise Official BG Göttingen fan merchandise including jerseys, apparel, and accessories sold through an online shop and at arena events.
• Youth Development Program (Nachwuchs) Multi-tier youth basketball program featuring competitive teams (Regionalliga, NBBL, JBBL, Sartorius Juniors, Sartorius Youngsters) and training camps for children and teenagers in the Göttingen region.
• Basketball Camps (Oster- and Herbstcamps) Holiday basketball camps and community training events for youth players and families, held seasonally and during school breaks.
• Live Streaming of Games Subscription-based live and on-demand streaming of BG Göttingen basketball matches via DYN, Sportdeutschland.TV, and Sporteurope.tv platforms.
• Corporate Sponsorship Packages Multi-tier corporate sponsorship offerings providing brand visibility, hospitality, and marketing access to BG Göttingen's audience for regional and national businesses.

Quantifiable outcome

• Bronze Plakette award for above-average youth development work, awarded by German Basketball Federation (DBB)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SartoriuscoreStrategic or Co-development PartnerMajor partner and naming sponsor of the Sartorius Basketball Lab (training center). Sartorius is listed as a top partner and co-branded on youth programs (Sartorius Juniors, Sartorius Youngsters).
• Stadtwerke GöttingenminorStrategic or Co-development PartnerSponsor of youth camps (Stadtwerke Ostercamp) and city utility partner. Supports community engagement programs.
• Wir sind GöttingenminorStrategic or Co-development PartnerLocal city initiative partner. Appears on the partner logos on the homepage, representing the city's community branding campaign.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Artland Dragons: ProA basketball club with a comparable small-town Lower-Saxony-adjacent market and historically similar league-positioning trajectory as BG Göttingen.
• Phoenix Hagen: German ProA basketball club based in Hagen, North Rhine-Westphalia, competing in the same league as BG Göttingen with similar mid-sized-city market dynamics and sponsorship-driven revenue model.
• RASTA Vechta: German ProA/former BBL basketball club from Vechta with comparable regional-market positioning, youth academy investment, and BBL-Pokal participation history similar to BG Göttingen.
• Eisbären Bremerhaven: ProA basketball club and historical predecessor/related entity to BG Göttingen's founding lineage; competes in the same second-tier league with parallel corporate sponsorship structures.
• MLP Academics Heidelberg: ProA basketball club in Heidelberg with a comparable university-city market, corporate-named sponsorship archetype, and youth development infrastructure.
• Tigers Tübingen: ProA basketball club competing in the same second-tier league with a university-town market profile analogous to Göttingen and similar reliance on regional corporate sponsors.
• Nürnberg Falcons: ProA basketball club in Nuremberg competing in the same league with a comparable university/mid-major-city catchment area and corporate sponsorship profile.
• VfL SparkassenStars Bochum: ProA basketball club with a Sparkasse-anchored sponsorship structure mirroring BG Göttingen's Sparkasse Göttingen partnership, competing in the same second-tier league.
• PS Karlsruhe LIONS: ProA basketball club in Baden-Württemberg with similar mid-sized-city economics, multi-stream revenue model, and youth development focus to BG Göttingen.
• HAKRO Merlins Crailsheim: ProA/former-BBL basketball club with a comparable small-town corporate-branded identity and similar sponsorship-driven GTM; provides a relevant league peer benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bggoettingen
• YouTubeyoutube.com/@bggoe
• Facebookfacebook.com/bggoe
• Instagraminstagram.com/bggoe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BG Göttingen