UC Davis Campus Recreation

What UC Davis Campus Recreation does

UC Davis Campus Recreation is a department within the University of California, Davis — a public state university — that operates comprehensive recreational facilities and programs for UC Davis students, faculty, staff, and the broader Davis and Sacramento community. Its flagship asset is the Activities and Recreation Center (ARC), a 150,000 square-foot facility housing a dual-level fitness center, rock climbing wall, multi-activity courts, exercise studios, indoor track, locker rooms, and retail amenities, with the department also operating the Recreation Pool (lap pool, leisure pool, dive well, sand volleyball), the Craft Center (11 studios covering ceramics, woodworking, metal/welding, glass, textiles, jewelry, photography, screenprinting, flameworking, and a Maker Space with 3D printing and laser engraving), and a 25-acre Equestrian Center that boards 80+ horses.

Name

UC Davis Campus Recreation

Legal name

UC Davis Campus Recreation

Website

https://campusrecreation.ucdavis.edu

Company type

Public

Founded year

1961

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Campus Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Outdoor Recreation & Adventure Programs (Trips, Climbing, Rentals) (EDALAIAG), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH), University/College Club Sports Programs (MPAKACAK)

Keywords

• Campus recreation services
• Collegiate fitness programs
• Intramural sports leagues
• Aquatics swim lessons
• Outdoor adventure programs

Headquarters

HQ city

Davis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Student Membership Fees: Automatic Campus Recreation membership for enrolled UC Davis students included in campus fees
2. Community Memberships and Day Passes: Rec Pool Summer Season Pass ($80-100), Day Passes ($6), and ARC membership options for non-student community members
3. Program Fees: Fees for swim lessons (Adult $175, Youth individual $300), group exercise GX Pass ($45/quarter or $95/academic year), equipment rentals, and class registrations at Craft Center
4. Equestrian Services: Boarding and lesson fees for the Equestrian Center
5. Facility Rentals: Rec Pool rental at $200/hour plus staffing costs for private events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

UC Davis Campus Recreation operates on-campus recreational facilities and programs for UC Davis students, faculty, staff, and the broader Davis/Sacramento community. Core offerings include the 150,000 sq. ft. Activities and Recreation Center (ARC) with fitness, courts, studios, and a 40'x29' rock wall; the Recreation Pool complex with lap pool, leisure pool, and dive well; the 11-studio Craft Center with ceramics, woodworking, metal, glass, 3D printing and laser engraving; a 25-acre Equestrian Center with lessons and boarding; Outdoor Adventures trips and rafting; Rec Sports intramural leagues; Sport Clubs; swim lessons; youth summer camps; and the UC Davis Marching Band.

Product overview

UC Davis Campus Recreation is a university department offering a comprehensive suite of recreational programs and facilities. The core offering includes the Activities and Recreation Center (ARC), a 150,000 sq. ft. fitness facility, plus 11 program areas: Aquatics (Rec Pool), Craft Center (11 creative studios), Equestrian Center, Living Well (fitness training), Outdoor Adventures (rafting/trips), Rec Sports (intramural leagues in 39 sports), Sport Clubs (37 intercollegiate clubs), UC Davis Marching Band, and Youth Programs (summer camps). Additional services include Cal Aggie Camp (free camp for underserved youth), facility rentals, and membership programs. The ARC provides fitness equipment, rock climbing, courts, studios, and retail amenities, while the Craft Center offers maker spaces with 3D printing and traditional crafts.

Differentiator

Problem solved

Functional benefit

Brands

• The ARC (Activities and Recreation Center): Main recreation facility offering fitness center, exercise studios, rock wall, courts, and gymnasium.
• Recreation Pool (Rec Pool)
• Craft Center
• Cal Aggie Camp
• Equestrian Center
• Outdoor Adventures
• Living Well
• Rec Sports
• Sport Clubs
• Youth Programs
• UC Davis Marching Band

Products and services

• Activities and Recreation Center (ARC) The Activities and Recreation Center (ARC) is UC Davis's flagship 150,000 sq. ft. recreation facility, available to Campus Recreation members and day-pass users. It offers a dual-level fitness center, strength room, exercise studios (cycling, dance, martial arts, group exercise), rock wall, four-wall courts, indoor track, four-court gym, multi-activity court, locker rooms, study spaces, Peet's Coffee, and The Market at the ARC.
• Aquatics (Rec Pool) Aquatics program offering open swim, lap swimming, water aerobics, tube polo, swim lessons for all ages, and facility rentals at the UC Davis Recreation Pool complex. The facility includes a 25-yard lap pool (6 lanes), a leisure pool (4 lanes), a 12-foot dive well, sand volleyball courts, and lounge areas.
• Craft Center The Craft Center is a creative arts facility with 11 studio spaces offering classes and studio access to students and community members. Disciplines include ceramics (with kilns), woodworking, metal/welding, glass, flameworking, photography darkroom, screenprinting, textiles, jewelry, arts & crafts, and a maker space with 3D printers and laser engravers. Classes are offered each quarter.
• Equestrian Center A 25-acre equestrian facility offering English and Western riding lessons for all skill levels, horse boarding services, and wellness programs through its Love of Horses initiative. Care for 80+ horses on-site.
• Living Well Living Well is the department's wellness program offering personal fitness instruction, group exercise classes (cycling, dance, martial arts, mind-body), personal training, nutrition services, body composition testing, and ACE Fitness Leadership certification courses.
• Outdoor Adventures (OA) Outdoor Adventures is the outdoor recreation program offering guided trips, classes, and clinics. Offerings include whitewater rafting on the South Fork American River, camping trips to Yosemite, rock wall climbing at the ARC, equipment rental, wilderness first responder training, and group bookings.
• Rec Sports (Intramural Leagues) Rec Sports offers intramural and recreational sports leagues and activities across 39 sports including basketball, soccer, volleyball, floor hockey, dodgeball, quidditch, and esports leagues. Adaptive recreation programming is also offered.
• Sport Clubs Sport Clubs is the intercollegiate athletic competition program supporting 37 clubs with 2,000+ athletes, including Taekwondo, gymnastics, water skiing, and more. Athletic training services and participation in national championship competitions are supported.
• UC Davis Marching Band Volunteer marching band organization serving the UC Davis community through musical performance. Includes marching band, concert bands, feature twirlers, and dance team. Performances can be requested by campus and community groups.
• Cal Aggie Camp Cal Aggie Camp is a free summer camp for children ages 6-17 from underprivileged and foster care backgrounds in the Davis and Sacramento areas. It provides outdoor experiences, arts and crafts, and mentorship through UC Davis undergraduate volunteers. Founded in 1961.
• Youth Programs (Summer Camps) Summer day camps for youth up to grade 7, organized into A Camps (Grades 1-2), B Camps (Grades 3-5), C Camps (Grades 6-7), and Teen Camps. Featured camps include sports (soccer, basketball, volleyball), crafts (ceramics, fashion, drawing), dance, theater, music, and afternoon adventures. Extended day options are available.
• Swim Lessons Year-round swim instruction program with multiple formats: Adult Community Lessons ($175 per session, 8 classes of 30 minutes at 3:1 ratio), free Student Group Lessons (with refundable $15 registration fee, 80% attendance required), Student Individual Lessons ($250 per session), and Youth Individual Lessons ($300 per session). Youth tracks include Tadpoles parent-tot, Starfish, Sea Horses, and Manta Rays.
• GX Pass (All Access Group Exercise) Subscription pass for Campus Recreation members granting unlimited access to all group exercise classes (cycling, dance, martial arts, mind-body, etc.). Priced at $45 per quarter or $95 for the academic year.
• Campus Recreation Memberships Membership program providing access to the ARC and Rec Pool. UC Davis students receive automatic membership through campus fees. Community members can purchase annual or summer passes at varying rates. Membership holders may add the GX Pass for unlimited group exercise classes.
• Rec Pool Facility Rental Private event rental of the Rec Pool facility during non-operating hours. Includes access to the lap pool, leisure pool, and dive well, plus required staffing (lifeguards and cashiers at $24-26/hour), a $50 administrative fee (waived for members and UC Davis groups), and optional equipment rental. Base facility rate is $200/hour.
• Business Center (Passport Services) On-campus service center operated by Campus Recreation offering passport services and serving as a hub for Campus Recreation student employment.

Quantifiable outcome

• 800+ student employees and volunteers engaged in Campus Recreation programs
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

One partnership is on record.

• NIRSA (National Intramural and Recreational Sports Association)coreOthersNIRSA is the industry association for collegiate recreation. UC Davis Campus Recreation engages with NIRSA for professional development, networking, and following industry standards and best practices. The NIRSA William N. Wasson Student Leadership and Academic Award recognizes exceptional students in campus recreation departments.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cal Recreation (UC Berkeley): Runs the Recreational Sports Facility and campus recreation programs at UC Berkeley including fitness, aquatics, martial arts, and sport clubs. Comparable UC peer with shared funding model (student fees), similar program breadth, and overlapping intramural/club sport offerings.
• USC Recreation: Runs Lyon Center, Village fitness, aquatics, and outdoor adventure programs at the University of Southern California. Directly comparable private-university recreation peer with similar fitness/aquatics/sport-club mix and member-fee model.
• Oregon State University Recreation: Operates Dixon Recreation Center and intramural/club sport programs for OSU students. Comparable large public-university recreation department with similar facility scale and program breadth.
• Stanford Recreation and Wellness: Operates Arrillaga Family Gym, Stanford Redwood City campus recreation, aquatics, and outdoor programs for Stanford students. Comparable university recreation department with similar facility scale, club sports, and well-funded program breadth.
• Cal Poly Recreation: Runs the Recreation Center, Cal Poly Sport Complex, and club/intramural sports for Cal Poly SLO students. Comparable California public-university recreation peer with overlapping aquatics, fitness, and outdoor adventure programming.
• UCLA Recreation: Operates the John Wooden Center, Bruin Recreation Center, and aquatic/outdoor programs serving UCLA students and community. Directly comparable UC system peer with similar automatic student membership, large fitness facility footprint, sport clubs, and outdoor adventure programming.
• UC San Diego Recreation: Operates Main Gym, RIMAC, Canyonview Aquatic Center, and outdoor adventure programs for UC San Diego students. Comparable UC system recreation department with similar facility mix, sport clubs, and student-fee-based membership model.
• Arizona State University Recreation: Operates multiple recreation centers, aquatic facilities, and sport clubs for ASU's large student population. Comparable large public-university recreation department serving tens of thousands of students with member-fee economics.
• UC Santa Barbara Recreation: Runs the Recreation Center, UCSB Adventure Programs, and aquatic facilities for UCSB students and community. Comparable UC peer with strong outdoor recreation and aquatics overlap to UC Davis.
• UC Riverside Recreation: Operates the Student Recreation Center and aquatics/club sport programs for UCR students. Comparable UC system recreation peer with similar funding model and program structure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCo76v_kK9P1Tx7iSlAADsqQ
• Facebookfacebook.com/ucdavis.campusrec
• Instagraminstagram.com/ucdaviscampusrec
• LinkedInlinkedin.com/company/uc-davis-campus-recreation-and-unions

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UC Davis Campus Recreation