Castella Media Group
Castella Media Group is a Lansdale, PA-based digital agency offering YouTube and TikTok/Reels/Shorts music promotion alongside website, SEO, and paid social services for SMBs in the Philadelphia and Los Angeles markets.
- Company typePrivate
- Founded2015
- HeadquartersNorth Wales, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Castella Media Group does
Castella Media Group is a trading name of Likeable Company Media, a privately held digital marketing agency founded in 2015 and headquartered in Lansdale, PA (Philadelphia suburb). The company operates two distinct verticals from a single agency: music promotion for independent artists and musicians, and full-service digital marketing for small and medium local businesses. The music vertical delivers YouTube music video promotion via Google Ads and Meta, plus influencer campaigns across TikTok, Instagram Reels, and YouTube Shorts through a curated creator network of thousands of influencers, with a self-serve online campaign builder enabling direct purchase and 24-hour launch. The business vertical offers website design and hosting (built on WordPress + Elementor Pro + RankMath + SiteGround), SEO, PPC, and Facebook/Instagram ad management, sold month-to-month without long-term contracts to SMBs primarily in the greater Philadelphia region and Los Angeles.
The technology stack is composed entirely of third-party SaaS and open-source components: WordPress with Elementor Pro, RankMath SEO, Google Analytics 4 via Google Tag Manager, Meta Pixel, Stripe and PayPal for payments, FormBold for form handling, and Vercel as CDN, with Meta Business Partner status enabling client ad account management. The company has integrated generative AI tooling (MidJourney v6 for image generation, AI-generated short-form video, AI-composed theme songs) into client creative deliverables. Pricing is transparent and public: music campaigns are one-time fees (starting at $30 for YouTube promotion and $75 for influencer campaigns); business services are recurring monthly subscriptions ($50–$500+/month) with no long-term contracts. The GTM motion is hybrid — product-led/self-serve for music artists via the campaign builder, and consultative sales (free 20-minute call followed by custom quote) for SMB clients. Geographic focus is the greater Philadelphia region (primary) and Los Angeles (secondary), with all work conducted remotely.
Castella Media Group firmographics
Firmographics- Name
- Castella Media Group
- Legal name
- Likeable Company Media
- Website
- https://castellamedia.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Castella Media Group is a Lansdale, PA-based digital agency offering YouTube and TikTok/Reels/Shorts music promotion alongside website, SEO, and paid social services for SMBs in the Philadelphia and Los Angeles markets.
- Ownership category
- akta.pro rank
Castella Media Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industries
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Affiliate & Performance Creator Programs (BPAFAHAG), Paid Social Media Buying (BPAFABAD), Social Media & Community Management (BPAFAAAE), Influencer Compliance, Contracts & Rights Management (BPAFAHAJ), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
Keywords
Where Castella Media Group is headquartered
LocationHeadquarters
- HQ city
- North Wales
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Castella Media Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Music Video Promotion (YouTube): One-time fee campaigns for YouTube music video promotion using targeted advertising via Google Ads, Facebook/Instagram ads, and other networks. Pricing scales with view goals (500 to 20,000+ views) at $0.03–$0.06 per view. No automatic renewals; clients can add budget later.
- Influencer Music Promotion: One-time fee campaigns placing music with TikTok, Instagram Reels, and YouTube Shorts creators. Pricing from $75 minimum, scaling by creator tier and volume ($7–$20 per video). Includes standard, mass market, and high-profile creator options. No automatic renewals.
- Website Design & Hosting (Business): Monthly recurring subscription for website hosting and maintenance. Basic Hosting starts at $50/month; Business Hosting (includes design, SEO tools, plugins, ongoing updates) at $100/month. One-time setup fees for e-commerce builds up to $500. Domain registration at $25/year. Month-to-month with no long-term contracts.
- Digital Marketing Services (Business): Monthly recurring subscriptions for Google Ads management, Facebook & Instagram ad management, SEO campaigns, and social media marketing for business clients. Starting at $500/month. Month-to-month with no long-term contracts.
- Spotify Push Add-on: Optional add-on service to drive traffic from music video ads to Spotify songs. Offered as a one-time fee add-on within music video campaigns.
- TV Screen Rotation Add-on: Optional add-on for reaching viewers on TV screens in USA markets. One-time fee scaling by reach goal (1,000–20,000 reach).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Music Video Promotion — YouTube views from $30 |
| Unit Pricing | Pay-as-you-go | Influencer Promotion — TikTok, Reels & YouTube Shorts from $75 |
| Subscription | Monthly | Website Design & Hosting — Business from $100/month |
| Subscription | Monthly | Business Marketing (PPC, Facebook & Instagram Ads) — from $500/month |
| Subscription | Monthly | SEO — $500/month (6-month minimum recommended) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Castella Media Group product offering
Product offeringCore offering
Castella Media Group is a full-service digital marketing agency that delivers two lines of service: (1) Music Promotion — paid YouTube view campaigns (priced $0.03–$0.06 per view) and influencer music campaigns placing tracks with TikTok, Instagram Reels, and YouTube Shorts creators, both sold as one-time-fee campaigns through a self-serve online campaign builder that launches within 24 hours; and (2) Small Business Digital Marketing — website design and hosting (Basic $50/month, Business $100/month), local SEO, Google Ads PPC, and Facebook/Instagram ad management sold via consultative direct sales as month-to-month subscriptions with no long-term contracts. The company operates from Lansdale, PA serving greater Philadelphia and Los Angeles markets, and supports thousands of creators across short-form video platforms.
Product overview
Castella Media Group is a full-service digital marketing agency and music promotion company operating a multi-product portfolio. The offering is organized around two main verticals: Music Services (Music Video Promotion and Influencer Music Promotion) and Business Services (Business Website Services, Social Media Marketing, and localized small business marketing for Philadelphia and Los Angeles). Music promotion is delivered through a self-service campaign builder (Create a Campaign) that configures YouTube ads, Meta ads, and influencer campaigns with add-ons including Spotify Push, YouTube Shorts influencers, and TV screen rotation. Business services include website design and hosting (Elementor/RankMath-based), SEO, PPC (Google Ads), and Facebook/Instagram ad management — all billed month-to-month with no long-term contracts. An internal Influencer Network of TikTok, Instagram, and YouTube Shorts creators powers the music promotion services. Pricing is transparent and public-facing. The company also operates supporting tools including a public pricing page and contact hub.
Differentiator
Problem solved
Functional benefit
Products and services
- Music Video Promotion YouTube-focused music video promotion service using targeted digital advertising via Google Ads, Meta (Facebook/Instagram) ads, and YouTube Shorts influencers to drive views, engagement, and fanbase growth for independent and signed music artists. One-time fee pricing scales with view goals from $30 (500 views) to $1,200+ (20,000 views).
- Influencer Music Promotion Music promotion service leveraging a network of thousands of TikTok, Instagram Reels, and YouTube Shorts creators to integrate client songs into their content, driving organic reach and music discovery across short-form video platforms. Pricing from $75 minimum with tiered creator options including standard, mass-market, and high-profile (50K+ / 500K+) creators.
- Business Website Services Full-service website design, hosting, and maintenance offering including business website builds via Elementor, SEO tools via RankMath, e-commerce functionality, domain management, and SSL/security. Includes Basic Hosting at $50/month and Business Hosting at $100/month with one-time e-commerce setup fees up to $500.
- Social Media Marketing (Facebook & Instagram) Facebook and Instagram ad campaign management service for business clients, including audience targeting, creative design, ad setup, and performance tracking. Campaigns managed via Meta Business Partner access.
- Philadelphia Small Business Marketing Localized digital marketing services for Philadelphia-area small businesses, including website services, local SEO, social media marketing, and Google Ads management targeting the greater Philadelphia region including Montgomery County and Bucks County.
- Los Angeles Small Business Marketing Localized digital marketing services for Los Angeles-area small businesses, including website design, local SEO, Google Ads, and Facebook/Instagram marketing targeting Studio City, Hollywood, Beverly Hills, and greater Los Angeles.
- Online Campaign Builder (Create a Campaign) Self-service online campaign builder for music promotion services. Allows artists to configure and pay for Music Video Promotion and Influencer Music Promotion campaigns, including view goals, targeting, platform selection, add-ons (Facebook/Instagram ads, Spotify Push, YouTube Shorts influencers, TV screens), and payment — all via a single online form with Stripe/PayPal checkout and campaign launch within 24 hours.
Quantifiable outcome
- TikTok sound campaign achieved 26,600,000+ content views organically through creator network, with one non-campaign video reaching 21,000,000 views.
Companies that use Castella Media Group
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles3 records
Castella Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature3 records
Castella Media Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Likeable Company MediacoreLikeable Company Media is the parent company and registered legal entity of Castella Media Group — the trading name. The parent company was established in 2015 as Likeable Company Media, Inc. and rebranded to Castella Media Group in 2020 to differentiate from a similarly named agency in New York City.
- StripecoreStripe handles payment card processing for all services on castellamedia.com. The company does not store full card numbers on its own systems. Stripe is referenced in the Terms of Service and Privacy Policy as the primary payment processor alongside PayPal.
- PayPalcorePayPal is used alongside Stripe for payment processing for all services on castellamedia.com. Both Stripe and PayPal are listed as the sole accepted payment methods for campaign purchases and business service billing.
- Google (Analytics, Tag Manager, Ads)coreGoogle Analytics 4 (via Google Tag Manager) is used for website traffic analysis. Google Ads is used to deliver YouTube music video campaigns for clients. The company's Google Ads Customer ID is 930-554-7222. Google Tag Manager manages all tracking tags on the website.
- Meta (Facebook, Instagram)coreMeta's Facebook and Instagram platforms are used for ad delivery and campaign measurement. The company uses Meta's Business Partner Program — Castella Media Group's Business Partner ID with Meta is 1537966853320419. Meta Pixel (Facebook/Instagram) tracks site visitors for ad retargeting and campaign measurement.
- Elementor (by ThemeIsle)coreCastella Media Group uses Elementor Pro as its primary website building tool for all client projects — from simple landing pages to full e-commerce sites. The company is an affiliate of Elementor and recommends it as part of its business web tools content. The company switched from Yoast SEO to RankMath SEO plugin in October 2021.
- RankMath SEOcoreRankMath is the WordPress SEO plugin used for all client websites. The company is an affiliate of RankMath and switched from Yoast SEO to RankMath in October 2021 following a malware incident. RankMath provides keyword research, on-page SEO analysis, Google Analytics integration, and Content AI features.
- SiteGroundcoreSiteGround is the web hosting provider used for all client websites. The company switched from GoDaddy to SiteGround for its reliability, features, and customer support. Castella Media Group is an affiliate of SiteGround and recommends it as part of its business web tools content.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Castella Media Group competitors and assessment
Company assessmentDirect peers
- Hypeddit: Hypeddit is a self-serve music promotion suite offering smart links, gated downloads, and playlist / influencer campaigns. It overlaps with Castella's music promotion offering especially around Spotify/YouTube growth and gated content.
- Groover: Groover is a music promotion platform that routes artists' tracks to a curated network of bloggers, playlist curators, radio stations, and labels. It is a direct peer for Castella's curated influencer-matching service in the music vertical.
- Straight North: Straight North is an SMB-focused digital marketing agency specializing in SEO, PPC, and web design with retainer pricing comparable to Castella. It is useful as a comparable for SMB-agency revenue, churn, and project economics.
- PlaylistPush: PlaylistPush is a music promotion platform that connects independent artists with playlist curators and influencers across Spotify, TikTok, and YouTube. It is a direct competitor to Castella's Influencer Music Promotion offering, with a similar paid model for artist-to-creator matching.
- FeatureFM (formerly ToneDen): FeatureFM is a music marketing automation platform with smart links, pre-saves, retargeting, and influencer tools for independent artists and labels. It competes with Castella's music vertical on both the paid-ad and influencer orchestration layers.
- Thrive Internet Marketing Agency: Thrive is an SMB-focused digital marketing agency covering web design, SEO, PPC, and social media with a similar full-service retainer model to Castella's business services. Comparable for benchmarking SMB-agency economics and pricing.
- SubmitHub: SubmitHub is a self-serve music PR platform that lets artists submit tracks to bloggers, playlist curators, and influencers. Castella's self-serve create-campaign tool and influencer-matching approach overlap directly with SubmitHub's core proposition.
- Hibu: Hibu is a full-service SMB digital marketing agency offering websites, SEO, social media, and paid ads management. It is a direct competitor to Castella's business services vertical for local SMBs, including in the Philadelphia/PA market.
Broad incumbents
- DistroKid: DistroKid is the dominant independent music distribution platform and has added promotional tools (Spotify pre-saves, YouTube content ID, mastering). Its broader reach and brand recognition among indie artists make it a threat and reference point for Castella's music vertical.
- GoDaddy Digital Marketing: GoDaddy's digital marketing arm (built on Main Street Hub) bundles websites, SEO, and social-media management for SMBs. It is a broad incumbent competitor to Castella's business services, with significantly larger distribution and brand awareness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Castella Media Group social profiles
Digital presenceCastella Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Castella Media Group leadership team
Management profileNumber of profiles
Profiles1 record
Castella Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Castella Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Castella Media Group
What does Castella Media Group do?
Castella Media Group is a full-service digital marketing agency that delivers two lines of service: (1) Music Promotion — paid YouTube view campaigns (priced $0.03–$0.06 per view) and influencer music campaigns placing tracks with TikTok, Instagram Reels, and YouTube Shorts creators, both sold as one-time-fee campaigns through a self-serve online campaign builder that launches within 24 hours; and (2) Small Business Digital Marketing — website design and hosting (Basic $50/month, Business $100/month), local SEO, Google Ads PPC, and Facebook/Instagram ad management sold via consultative direct sales as month-to-month subscriptions with no long-term contracts. The company operates from Lansdale, PA serving greater Philadelphia and Los Angeles markets, and supports thousands of creators across short-form video platforms.
Is Castella Media Group a public or private company?
Castella Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Castella Media Group founded?
Castella Media Group was founded in 2015. It employs 1 to 10 people.
Where is Castella Media Group based?
Castella Media Group is headquartered in North Wales, United States, in the North America region.
How does Castella Media Group make money?
Six revenue lines are on record. Music Video Promotion (YouTube) is the primary driver. The others are influencer Music Promotion, website Design & Hosting (Business), digital Marketing Services (Business), spotify Push Add-on and TV Screen Rotation Add-on.
Who are Castella Media Group's main competitors?
Direct peers on record are Hypeddit, Groover, Straight North, PlaylistPush, FeatureFM (formerly ToneDen), Thrive Internet Marketing Agency, SubmitHub and Hibu. Broad incumbents are DistroKid and GoDaddy Digital Marketing.
Does Castella Media Group have an API?
No public API is recorded for Castella Media Group.
What industry is Castella Media Group in?
Castella Media Group's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships). Its NAICS code is 541810 and its SIC code is 7311.